Celebrity Endorsements in the Fast-Food Industry: A Recipe for Success?
India’s fast-food industry has evolved beyond traditional offerings, becoming a dynamic arena where celebrity influence intersects with innovative marketing strategies. Notable collaborations, such as Kartik Aaryan's association with McDonald's, have not only introduced unique menu items but also sparked nationwide conversations. This blog delves into the specific strategies behind these collaborations, examines their measurable impact on consumer behavior, and explores why such partnerships have become pivotal in India's competitive fast-food market.
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