How Farmley Used Celebrity Collaborations to Shape Its Snack Story in India
In a market packed with processed snacks and sugar-heavy treats, Farmley entered with a different promise: clean, healthy, and conscious snacking. Launched in 2017, the brand started as a direct-from-farm supply chain for dry fruits and has since grown into a trusted name for nutritious snacks like Makhana (fox nuts), nut mixes, and trail mixes. What began with a focus on sourcing quality ingredients has evolved into a nationwide movement toward smarter eating.
Farmley’s rise isn't just about what’s in the pack, it's also about who’s holding it. In recent years, the brand has turned to popular celebrities and influencers to tell its story, from Bollywood celebrities to content creators. This blog breaks down how these collaborations have shaped Farmley’s growth and helped create a brand image for itself.
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