Top 10 Macro Influencers in India 2025

Q: Who are macro influencers in India?

Macro influencers in India are prominent content creators or celebrities with a large following, typically ranging from hundreds of thousands to a few million followers on social media platforms. They have a broad reach and can influence a wide audience with their content and endorsements.

Q: What types of content do macro influencers in India produce?

Macro influencers produce a variety of content, including beauty and fashion tips, tech reviews, travel vlogs, lifestyle advice, entertainment, comedy, health and wellness guidance, and more. They cater to a diverse audience with interests spanning multiple sectors.

Q: How do macro influencers differ from micro or regional influencers?

Macro influencers have a larger following and a wider, more diverse audience compared to micro or regional influencers. While regional influencers focus on a specific geographic area or culture, macro influencers operate at a national or international level with a broad appeal.

Q: Why do companies prefer to work with macro influencers in India?

Companies prefer working with macro influencers for their ability to reach a vast audience quickly, increase brand visibility, and potentially drive significant traffic and sales. Their endorsements can lend credibility and status to a brand or product.

Q: How effective are macro influencers in India for marketing campaigns?

Macro influencers can be highly effective in marketing campaigns due to their extensive reach and influence. However, the effectiveness also depends on the relevancy of the influencer's audience to the product or service, the alignment with the campaign's goals, and the authenticity of the endorsement.

Q: How to get macro influencers for my brand promotion?

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What Type of Content Do Macro Influencers Create?

Macro influencers create diverse content to engage their large audiences across various platforms. Here are some common content types they produce:

Lifestyle Content: Showcases daily routines, personal experiences, and travel adventures, allowing followers to connect on a personal level.
Fashion and Beauty: Features styling tips, makeup tutorials, and product reviews, helping brands promote their offerings in a relatable way.
Educational Content: Shares insights on topics like health, wellness, finance, or technology, establishing the influencer as a knowledgeable figure in their niche.
Collaborative Campaigns: Partners with brands for sponsored posts, integrating products naturally into their content to reach targeted audiences.
Vlogs: Offers behind-the-scenes glimpses into their lives, making followers feel like part of their journey.
Live Sessions: Engages audiences in real-time through Q&As and discussions, fostering a deeper connection and interaction.

This variety of content allows macro influencers to maintain relevance and influence in the digital landscape.

List of Top 10 Macro Influencers in India

Macro influencers in India have a follower count ranging from 100,000 to 1 million, making them highly effective for brand collaborations. They offer a perfect balance of reach and engagement, ensuring brands get visibility while maintaining authenticity.

Here’s a list of the top 10 macro influencers in India:

1. Sejal Kumar

Niche: Fashion, Lifestyle & Music
Sejal Kumar is a popular YouTuber and influencer known for her relatable fashion content, music covers, and travel vlogs.
Why Brands Love Her: Her approachable personality and diverse content make her a great fit for fashion, beauty, and travel brands.

Social Account: Instagram
Instagram Followers: 818K

2. Dolly Singh

Niche: Comedy & Lifestyle
Dolly Singh is famous for her humorous sketches, satirical takes on society, and lifestyle content.
Why Brands Love Her: Her unique humor and relatability help brands connect with young, digital-savvy audiences.

Social Account: Instagram
Instagram Followers: 1.6M

3. Shivani Bafna

Niche: Bollywood & Lifestyle
Shivani Bafna shares behind-the-scenes Bollywood content, interviews, and lifestyle vlogs.
Why Brands Love Her: Her deep connection with Bollywood fans makes her ideal for entertainment and beauty collaborations.

Social Account: Instagram
Instagram Followers: 693K

4. Radhika Bangia

Niche: Entertainment & Dance
Radhika Bangia creates engaging dance reels, comedic sketches, and lifestyle content.
Why Brands Love Her: Her vibrant energy and strong social media presence make her a great choice for youth-centric brands.

Social Account: Instagram
Instagram Followers: 1.7M

5. Sayan Bakshi

Niche: Beauty & Lifestyle
Sayan Bakshi is a prominent beauty influencer known for breaking stereotypes and promoting gender-inclusive beauty content.
Why Brands Love Him: His advocacy for inclusivity makes him a valuable partner for beauty and personal care brands.

Social Account: Instagram
Instagram Followers: 1M

Connect With a Top Macro Influencer for Promoting Your Brand!

6. Viraj Ghelani

Niche: Comedy & Digital Entertainment
Viraj Ghelani is known for his relatable content that blends humor with everyday life situations.
Why Brands Love Him: His comedy-driven approach appeals to a wide audience, making him perfect for FMCG and digital campaigns.

Social Account: Instagram
Instagram Followers: 1.3M

7. Juhi Godambe

Niche: Fashion & Lifestyle
Juhi Godambe is a well-known fashion entrepreneur and influencer, showcasing trendy outfits and beauty tips.
Why Brands Love Her: Her premium aesthetic and style authority make her a favorite for fashion and luxury brands.

Social Account: Instagram
Instagram Followers: 548K

8. Sanket Mehta

Niche: Dance & Fitness
Sanket Mehta is a dancer and fitness influencer who shares energetic performances and workout content.
Why Brands Love Him: His engaging dance and fitness videos make him a great fit for activewear and fitness-related brands.

Social Account: Instagram
Instagram Followers: 858K

9. Prerna Chhabra

Niche: Beauty & Skincare
Prerna Chhabra focuses on skincare routines, beauty hacks, and honest product reviews.
Why Brands Love Her: Her credibility in the beauty space makes her ideal for skincare and wellness brands.

Social Account: Instagram
Instagram Followers: 305K

10. Anmol Bhatia

Niche: Fashion & Lifestyle
Anmol Bhatia is a rising fashion influencer known for her chic styling tips and trend-focused content.
Why Brands Love Her: Her engagement-driven content helps brands reach an audience that values style and affordability.

Social Account: Instagram
Instagram Followers: 1M

These macro influencers are shaping India's digital landscape with their engaging content and strong social media presence. Brands looking for high-impact yet authentic collaborations will find them to be valuable partners.

What Type of Businesses Should Use Macro Influencers for Promotion?

Using macro influencers for promotion can be particularly beneficial for several types of businesses. Here’s a look at which sectors can gain the most from these collaborations:

1. Fashion and Beauty Brands

Macro influencers often have a strong presence in the fashion and beauty space, showcasing trends and products to thousands or even millions of followers. Their expertise in styling and product application can effectively drive sales and increase brand awareness, making them ideal partners for launching new lines or seasonal collections.

2. Travel and Hospitality

Travel brands and hotels can leverage macro travel influencers to showcase destinations and experiences. Influencers can create visually stunning content that highlights travel packages, local attractions, and unique accommodations, which can inspire their audience to book trips, thus significantly boosting tourism.

3. Health and Wellness

Businesses in the health and wellness sector, including fitness centers, nutritional products, and wellness retreats, can benefit from macro influencers who promote a holistic lifestyle. Their endorsements lend credibility and can motivate followers to adopt healthier habits or try new products, translating to increased sales.

4. Technology and Gadgets

Tech companies can utilize macro influencers to review and demonstrate their latest gadgets. Influencers can explain complex technology in relatable terms, making it easier for potential customers to understand the product's benefits, driving conversions.

5. Food and Beverage

Restaurants, food brands, and beverage companies can engage macro influencers to showcase their offerings through mouth-watering visuals and authentic reviews. This type of content is highly shareable and can attract a larger customer base, especially when influencers share their experiences with their followers.

The right influencer can effectively communicate a brand's message, making it resonate with a wider audience.

How Can Tring Help You Promote Your Brand with Macro Influencers?

We help to bridge the gap between brands and macro influencers in India. You get to connect with top macro influencers who align with your brand’s values and target audience.

Whether you want to increase product awareness, drive sales, or engage with a niche community, Tring simplifies the process of finding and partnering with macro influencers, ensuring effective collaborations for your influencer marketing campaigns.

Talk to us and we’ll find you the ideal macro celebrity suitable for your brand and promotional campaign.