Top 10 South Indian Food Bloggers on Instagram

Discover the top South Indian food bloggers on Instagram who are revolutionising the digital culinary landscape with their creative recipes and engaging content. Perfect for brands keen on expanding their reach through authentic culinary ambassadors.

South Indian food bloggers on Instagram have become key players in the influencer marketing scene, sharing their passion for vibrant, flavourful cuisine with a global audience. These bloggers offer an incredible mix of traditional recipes and contemporary twists, making South Indian culinary delights accessible to food enthusiasts everywhere. From vegan innovations to rich, aromatic curries, these influencers are redefining how we experience and interact with South Indian food.

Brands looking to engage with authentic culinary ambassadors will find valuable partners among these influencers. Each blogger brings their own unique style and audience. By collaborating with these South Indian food bloggers on Instagram, brands can effectively connect with a dedicated and enthusiastic community, increasing their reach and building trust among potential customers.

1. Uma Raghuraman

Uma Raghuraman, popularly recognised as Masterchef Mom, has carved a niche for herself among South Indian food bloggers on Instagram. Her expertise in Indian cuisine is unmatched, with each post beautifully capturing the essence and tradition of the recipes she shares. Her blog and social media platforms are well-known for their captivating visuals and meticulous attention to detail, which make her recipes not just instructions but a journey through flavours and culture. Uma's storytelling prowess allows her audience to connect with the food on a personal level, traversing through tales and memories associated with each dish.

For brands seeking innovative marketing techniques, collaborating with Uma could be a game-changer. As one of the leading South Indian food bloggers on Instagram, she offers a compelling platform blending inventive recipes with rich storytelling, making her content relatable and authentic. Her ability to weave together tradition with modern culinary twists makes her an ideal ambassador for promoting brands that align with these values. By partnering with Uma, businesses can reach a diverse audience who trusts and values her recommendations, thus enhancing their brand's presence in a meaningful way.

Instagram ID: @masterchefmom

Followers: 1M

2. Vijayalakshmi Vikram

Vijayalakshmi Vikram, better known as Viji on Instagram, is a passionate vegan food blogger. She dedicates her platform to promoting plant-based eating, which has made her popular among people interested in healthy and ethical food choices. Viji shares creative recipes that are both tasty and nutritious, making vegan meals appealing to a wide audience. Her Instagram feed is filled with vibrant dishes that highlight the diversity and richness of vegan cuisine. By featuring such colourful and attractive meals, she inspires her followers to try vegan foods. For brands looking to promote vegan and healthy food products, Viji's influence can be very beneficial. Collaborating with her can help brands reach a more health-conscious and ethically-minded audience.

Instagram ID: @viji_moo

Followers: 560k+

3. Archana's Kitchen

Archana's Kitchen is a must-follow for anyone interested in home-cooked South Indian meals. Renowned for making complex recipes simpler, Archana helps people enjoy the process of cooking. Her posts are detailed and include step-by-step guides that have become popular with her audience. This approach makes cooking not just accessible but also enjoyable for everyone who wants to try their hand at South Indian cuisine.

On Instagram, Archana's feed is a well-balanced mix of quick meals and elaborate feasts, providing ample daily cooking inspiration. Her influence is particularly strong among those seeking easy-to-follow recipes for authentic Indian dishes. For brands in India aiming to promote their products, partnering with South Indian food bloggers on Instagram like Archana can significantly enhance their popularity and credibility. Her trusted presence and engaging content can help build a stronger connection between your brand and potential customers who value quality and authenticity in their food choices.

Instagram ID: @archanaskitchen

Followers: 370k+

4. Stibin & Steve

Stibin and Steve are the vibrant team behind The Indian Food Blogger. Their combined efforts bring a rich variety of Indian cuisines, with a special focus on South Indian dishes. Their posts are marked by cheerful energy and creative plating, making their content engaging and visually appealing. Their Instagram account is a goldmine of Indian cuisines presented with a modern twist. This unique approach attracts a broad audience seeking authentic yet innovative Indian cuisine. For brands in India looking to boost their marketing strategies, partnering with South Indian food bloggers on Instagram like Stibin and Steve can greatly increase your brand's visibility and engagement. Their extensive reach and dynamic content can connect your brand with a dedicated and enthusiastic audience.

Instagram ID: @theindianfoodblogger

Followers: 275k

5. Maunika Gowardhan

Maunika Gowardhan is one of the top South Indian food bloggers on Instagram who expresses her passion for Indian cuisine through vibrant and delicious posts. Based in the UK, Maunika uniquely blends traditional recipes with a modern twist, making her content both interesting and accessible. Her easy-to-follow recipes and engaging storytelling have made her a favourite among food lovers.

Her Instagram feed, @cookinacurry, highlights a wide range of dishes, from aromatic curries to delightful desserts, positioning her as one of the standout food bloggers. Maunika's followers greatly appreciate her culinary expertise and authentic recipes. For brands looking to enhance their marketing strategies, collaborating with Maunika can bring genuine engagement and build a loyal customer base. Her trusted presence and captivating content can help elevate your brand's visibility and appeal to an audience that values authenticity and quality in their food choices.

Instagram ID: @cookinacurry

Followers: 260k+

Partner with Food Bloggers Through Our Platform

Through our platform, you have the opportunity to connect with some of India's most renowned food bloggers. These influencers have a significant following and can help elevate your brand's visibility and engagement. Whether you're looking to promote kitchen appliances, unique ingredients, or culinary services, these influencers offer the credibility and reach to effectively highlight your products.

We make it easy to pair your brand with the right influencers, ensuring your marketing reaches the right audience. With our network of over 15,000 celebrities and expert knowledge, we help you find food bloggers whose values and content match your brand. This smooth connection can improve your promotional strategies, build trust with customers, and lead to better marketing results.

6. Sharmilee Jayaprakash

Sharmilee Jayaprakash, the talent behind Sharmis Passions, is a dedicated food blogger known for her authentic Indian recipes. Her easy and delightful dishes have captivated many food enthusiasts. Sharmilee's attention to detail and commitment to aesthetic presentation make her content stand out, making cooking an enjoyable experience for her followers.

As one of the notable food bloggers on Instagram, Sharmilee's influence can be a valuable asset for any brand looking to increase visibility and build trust. Collaborating with Sharmilee can attract genuine food lovers to your brand, enhancing engagement and fostering a loyal customer base. Her appealing and reliable content can significantly boost your brand's presence and reputation among an audience that appreciates quality and authenticity in their culinary experiences.

Instagram ID: @sharmispassions

Followers: 130k+

7. Dr. Nandita Iyer

Nandita Iyer is a medical doctor turned food writer who has captivated health-conscious foodies with her nutritious South Indian recipes. Her unique approach to healthy eating combines traditional flavours with modern nutritional insights, making her content both informative and inspiring. Nandita's emphasis on wellness and balanced nutrition resonates with a wide audience looking for delicious yet healthy meal options.

Collaborating with her can enhance your brand's visibility and credibility, attracting consumers who are committed to maintaining a healthy lifestyle while enjoying authentic Indian cuisine.

Instagram ID: @saffrontrail

Followers: 110k+

8. Mullai Madavan

Mullai Madavan is the passionate blogger behind Spice India Online, known for her expertise in Indian and Chettinad cuisine. Her meticulous recipes make her content both educational and enjoyable. Mullai's dedication to sharing authentic flavours and cooking techniques has earned her a substantial following, making her a trusted resource for those interested in traditional South Indian cooking.

Her Instagram posts celebrate the rich traditions of South Indian flavours, featuring a mix of everyday meals and festive dishes. As one of the prominent South Indian food bloggers on Instagram, Mullai's followers trust her culinary advice and eagerly try out her recipes. Collaborating with Mullai can be highly beneficial for food and spice brands, as her influence can help increase your brand's visibility and build a loyal customer base. Her authentic and inviting content can effectively engage food enthusiasts looking for quality and tradition in their culinary experiences.

Instagram ID: @spiceindiaonline

Followers: 54k+

9. Mallika Badrinath

Mallika Badrinath is a well-known figure in the South Indian food blogging world. With many years of experience and a large collection of recipes, she has become very popular in many homes. Her recipes include everything from traditional dishes to new creations, all filled with the rich flavours of South Indian cuisine. Because of her deep knowledge and creative ideas, people of all ages love her content.

On Instagram, Mallika combines old memories with new tastes, making her a hit among young and old alike. She has over 35k, all who trust her for cooking tips and inspiration. Businesses looking to use influencer marketing could gain a lot from working with Mallika. Her strong reputation and relatable content can help grow your brand’s visibility and trust among potential customers.

Instagram ID: @mallikabadrinath

Followers: 35k+

10. Chef Shri Bala

Chef Shri Bala is a leading Indian food blogger on Instagram, admired for her talent and love for cooking. Her background in professional cooking helps her share amazing recipes that blend traditional flavours with modern ideas. Her posts not only showcase her cooking skills but also her unique ability to bring fresh twists to age-old recipes, making them appealing to everyone. Her Instagram page features beautiful pictures of food and easy-to-follow recipes, ensuring that South Indian cuisine is within everyone's reach. Chef Shri Bala has built a loyal audience who trust her expertise. For brands looking to explore influencer marketing, collaborating with her can enhance your brand's credibility and engage a wide range of audiences. Her established presence and engaging content can significantly boost your brand's visibility and connection with potential customers.

Instagram ID: @chef_shri_bala

Followers: 10k+

The rise of South Indian food bloggers on Instagram is a testament to the global appreciation and demand for authentic culinary experiences. These influencers, with their unique styles and dedicated followings, offer brands an exceptional opportunity to connect with diverse and engaged audiences. From Maunika Gowardhan’s rich and aromatic curries to Dr. Nandita Iyer’s nutritious and delicious recipes, each of these bloggers brings something unique and valuable to the table. Collaborating with them can provide not only heightened visibility for your brand but also a genuine and trusted connection with their followers.

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