Why should brands consider partnering with mobile game influencers?

Mobile game influencers connect deeply with tech-savvy audiences through their gaming expertise and fan engagement. Partnering with them allows brands to reach targeted, engaged demographics, improve brand recognition, and drive conversions through trusted endorsements.

How do mobile game influencers help promote brands?

Mobile game influencers promote brands by integrating products or services into their content, such as game reviews, live streams, and social media posts. This authentic approach enables them to highlight brands directly to their followers in engaging and relatable ways.

What types of brands benefit from collaborating with mobile game influencers?

Brands in tech, lifestyle, gaming accessories, and even e-commerce can benefit from these partnerships. Mobile game influencers have audiences that often include gamers, digital natives, and trend-followers, making them ideal for promoting gadgets, gaming equipment, and more.

What should brands look for when choosing a mobile game influencer?

Brands should consider influencers' audience demographics, engagement rates, content style, and alignment with brand values. A good fit will help ensure authentic promotion and maximize brand reach to the intended audience.

Who are some popular mobile game influencers in India for brand collaborations?

Top influencers include Dynamo Gaming, Techno Gamerz, and CarryMinati, each with massive followers on platforms like YouTube. Their content attracts millions of viewers, making them ideal partners for brands looking to engage Indian gaming audiences.

Why is India a hotspot for mobile games influencers?

India has a rapidly expanding mobile gaming market, with millions of gamers consuming gaming content daily. Mobile games influencers in this space appeal to a diverse audience, providing brands with high visibility and engagement opportunities across various platforms.

Top 10 Mobile Games Influencers for Brands in India

Top 10 Best Mobile Games Influencers in India That Brands Should Partner With

India’s mobile gaming scene is booming, thanks to several key influencers who have garnered massive followings through engaging content and interactive gameplay. Here’s a look at ten mobile gaming influencers in India who are transforming the industry and offering valuable collaboration opportunities for brands.

1. Dynamo Gaming (Aditya Sawant)

Dynamo Gaming, led by Aditya Sawant, is one of India's most popular mobile gaming channels. Known for his tactical gameplay in PUBG Mobile and now BGMI, Dynamo’s signature catchphrase “Patt se headshot” resonates with his fans. His expertise and charisma make him an ideal choice for brands looking to connect with India's gaming youth.

Social Accounts: YouTube, Instagram
Youtube Subscribers: 10M+
Instagram Followers: 2M+

2. A_S Gaming (Sahil Rana)

Sahil Rana, popularly known as A_S Gaming, has gained traction for his skillful Free Fire gameplay. With an enthusiastic community of young gamers, A_S Gaming is noted for creative in-game challenges and tutorials. Sahil’s content is a mix of fun and strategy, appealing to brands aiming for a younger, engaged audience.

Social Accounts: YouTube, Instagram
Youtube Subscribers: 20.5M
Instagram Followers: 19.4K

3. Techno Gamerz (Ujjwal Chaurasia)

Ujjwal Chaurasia, or Techno Gamerz, is renowned for his versatility across various games, from GTA V to Minecraft and Free Fire. Known for his engaging storytelling and detailed tutorials, Ujjwal’s channel attracts millions. His approachable style and wide audience range make him a great partner for brands seeking broad market appeal.

Social Accounts: YouTube, Instagram
Youtube Subscribers: 43.1M
Instagram Followers: 1.5M

4. Ankkita Chauhan (Ankkita C)

Ankkita C is a leading female gaming influencer and streamer with a talent for FPS games like Valorant and PUBG Mobile. She promotes positivity and inclusivity in gaming, attracting brands that support female empowerment and diversity. Ankkita’s authentic style and loyal fanbase provide valuable visibility for brand partners.

Social Accounts: YouTube, Instagram
Youtube Subscribers: 421K
Instagram Followers: 183K

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5. CarryMinati (Ajey Nagar)

Although better known for his roasting videos, Ajey Nagar, aka CarryMinati, also has a significant impact in gaming through his channel CarryIsLive. His humorous approach to BGMI and Among Us gameplay has endeared him to millions, making him an attractive choice for brands aiming for humor and high engagement.

Platform: YouTube, Instagram
Follower Count: 39M+ on YouTube

6. MythPat (Mithilesh Patankar)

MythPat, or Mithilesh Patankar, blends gaming with humor and challenges in games like GTA V and Minecraft. His creative approach to gaming content draws a diverse audience, making him ideal for brands interested in innovative and humorous brand campaigns targeting a broad demographic.

Social Accounts: YouTube, Instagram
Youtube Subscribers: 15.7M
Instagram Followers: 3.7M

7. Desi Gamers (Amit)

Amit’s channel, Desi Gamers, focuses on Free Fire gameplay with Hindi commentary, which appeals strongly to regional audiences. Known for his relatable content and fun gaming style, Amit has established himself as a trusted voice among gaming fans in India, making his platform ideal for brands aiming to reach a Hindi-speaking audience.

Social Accounts: YouTube, Instagram
Youtube Subscribers: 16.1M
Instagram Followers: 3.3M

8. Rishab Karanwal (Rakazone Gaming)

Rakazone Gaming, helmed by Rishab Karanwal, offers entertaining and skillful gameplay across various titles, including Valorant. Known for his engaging live streams, Raka builds connections with his audience through humor and interaction, making him an effective collaborator for brands targeting gaming enthusiasts.

YouTube Channel: RakaZoneGaming
YouTube Subscribers: 504K
Instagram Profile: Rakazone Gaming
Instagram Followers: 115K

9. Two Side Gamers (Ritik & Sagar)

Ritik and Sagar of Two Side Gamers are known for their Free Fire gameplay, team strategies, and entertaining challenges. As India’s first gaming duo, they bring unique energy and collaboration to the gaming scene. Their dynamic content attracts young viewers, making them a suitable choice for brands wanting a creative approach to campaigns.

Social Accounts: YouTube, Instagram
Youtube Subscribers: 12.7M
Instagram Followers: 1.3M

10. Payal Dhere (Payal Gaming)

Payal Gaming is one of the few female-led gaming channels, with Payal primarily playing BGMI and PUBG Mobile. Her gameplay and personality have created a supportive community. For brands promoting inclusivity and looking to engage with a diverse audience, Payal Gaming offers an impactful partnership opportunity.

Platform: YouTube, Instagram
Follower Count: 2M+ on YouTube

These mobile games influencers not only bring gaming expertise but also have established communities that trust them, providing brands with valuable access to India’s expanding gaming market.

How Mobile Gaming Differ From Other Gaming Platforms?

Mobile gaming stands apart from other gaming platforms such as PC and console gaming in several key aspects. The most obvious difference is the accessibility and convenience that mobile gaming offers. Mobile games can be played anytime and anywhere, as they are designed for smartphones or tablets, which are always within arm's reach. Statistics shows that mobile gaming generates over 50% of global gaming revenues, showcasing its accessibility and broad audience base.

In contrast, PC and console games generally require specific hardware and are often more expensive, catering to a more dedicated gaming audience. These platforms also offer more sophisticated graphics and immersive experiences, typically appealing to those who seek complex gaming environments or multiplayer capabilities.

Mobile gaming tends to feature shorter, more casual gaming sessions, and is accessible to a wider demographic. Many mobile games focus on bite-sized experiences, such as puzzle games, casual shooters, or battle royales like PUBG Mobile. Additionally, mobile games are typically free-to-play with in-app purchases, making them more accessible than premium PC or console titles. The global nature of mobile gaming also allows for more casual competition, with many games featuring social or multiplayer elements that encourage easy entry for beginners.

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Why Should Brands Collaborate With Mobile Games Influencers?

The gaming industry has emerged as one of the fastest-growing entertainment sectors, and mobile gaming plays a significant role in this growth. Mobile games influencers have become powerful voices in this space, driving engagement and building strong communities. Brands looking to connect with younger, tech-savvy audiences can benefit immensely from collaborating with these influencers. Here are five reasons why partnering with mobile games influencers is a winning strategy for brands:

1. Access to a Highly Engaged Audience

Mobile games influencers often have a loyal fan base that actively engages with their content. Whether it’s gameplay tips, live streams, or in-game challenges, their followers trust their recommendations. By collaborating with these influencers, brands can tap into this engaged audience and showcase their products or services authentically.

2. Targeting the Right Demographics

Mobile gaming attracts a diverse audience, especially millennials and Gen Z, who are avid consumers of digital content. Mobile games influencers provide brands with a direct gateway to these demographics, ensuring that marketing campaigns are seen by the right people. This targeted approach increases the likelihood of converting viewers into customers.

3. Boosting Brand Awareness

Partnering with influencers helps brands gain visibility among audiences who are passionate about gaming. Influencers can seamlessly integrate a brand’s messaging into their content, whether it’s through sponsored gameplay, reviews, or shoutouts. This not only enhances brand awareness but also creates a positive association with the gaming community.

4. Authentic Product Promotion

One of the biggest advantages of working with mobile games influencers is the authenticity they bring to promotions. Unlike traditional advertising, influencers incorporate brand messages into their content in a way that feels natural and relatable. This builds trust with their followers and makes the promotion more effective.

5. Cost-Effective Marketing Strategy

Compared to large-scale advertising campaigns, collaborating with mobile games influencers offers a cost-effective way to reach niche audiences. Many influencers work across platforms like YouTube, Instagram, and Twitch, giving brands multi-channel exposure at a fraction of the cost of traditional marketing.

Collaborating with mobile games influencers is a smart move for brands looking to stay relevant in the digital era. With their ability to engage, influence, and connect with targeted audiences, these influencers are a valuable asset for brands aiming to grow their reach and impact in the gaming industry.

Do You Want to Partner With a Top Mobile Games Influencer to Promote Your Brand?

Looking to surge your brand's reach with the best mobile games influencers or esports influencers?

Partnering with a popular gaming influencer agency offers a unique way to connect with highly engaged audiences who trust their recommendations. Whether launching a new game, app, or gaming accessory, we can help you find the perfect influencer to match your brand's style and objectives.

Don’t miss out on this powerful opportunity—connect with us to kickstart your gaming influencer marketing campaign today!