Top 25 Makeup Instagrammers in India 2024

Explore the top 25 makeup Instagram influencers in India, showcasing expertise in beauty tutorials, product recommendations, and trending looks. Each influencer offers unique content and high engagement, connecting with audiences nationwide.

Makeup Instagrammers have become popular for sharing everything from beauty hacks to expert makeup tutorials. They influence audiences with their creativity, often inspiring followers to try new looks, stay updated on trends, and make informed choices with product recommendations.

Who Are Makeup Instagrammers?

Makeup Instagrammers are influencers focused on beauty, cosmetics, and skincare content. They showcase their skills in makeup artistry through tutorials, tips, and product reviews, offering valuable advice to their followers on how to improve or build their beauty routines.

Types of Makeup Instagrammers

• Everyday Makeup Enthusiasts: These influencers share easy-to-follow tutorials for daily makeup looks, focusing on simplicity and quick routines.
• Creative and Glam Artists: Known for their bold and glamorous looks, these Instagrammers experiment with vibrant colors, dramatic eyes, and statement lips, often perfect for festive or special events.
• Product Reviewers: Dedicated to testing and reviewing beauty products, these influencers give honest insights, helping followers choose the best options in makeup and skincare.
• Natural Beauty Advocates: Focused on minimalistic and natural looks, they offer tutorials and tips for enhancing features in subtle, understated ways.
• Professional Makeup Artists: Often certified or trained, these influencers share expert techniques, advanced makeup tips, and tutorials on professional-grade looks for aspiring artists and beauty enthusiasts alike.

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Tring makes it simple to find and collaborate with leading makeup Instagrammers in India. By connecting your brand with influencers who share your vision, Tring can help expand your reach, boost brand visibility, and connect with engaged audiences who trust and follow these beauty experts.

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Top 25 Makeup Instagrammers in India

India’s beauty scene is thriving, with influencers setting trends and sharing expert tips on makeup, skincare, and beauty products. From traditional looks to modern aesthetics, the top 25 makeup Instagrammers in India offer valuable insights and fresh content to their followers. These influencers not only showcase their skills but also influence beauty standards, product choices, and creative inspiration across the country.

1. Prerna

Instagram: @prerna.mt

Prerna is a prominent beauty influencer in India, celebrated for her makeup tips, skincare routines, and product recommendations. Her content covers a wide range of topics, including makeup transformations, hairstyling hacks, and affordable beauty product suggestions. Known for her detailed reviews and real-time tests, Prerna collaborates with various skincare and makeup brands to introduce new products effectively. Her posts boast a high engagement rate of 2.80%, with an average of 11.4K likes and 398 comments. Her recent IG reels, such as a step-by-step lip gloss application video, garnered 62.8K views in just two days.

2. Bhavdeep Kaur

Instagram: @bhavdeep_kaur

Bhavdeep Kaur excels at creating beauty-focused content that builds strong community ties among her followers. Known for her expertise in makeup, fashion, and lifestyle, Bhavdeep frequently shares behind-the-scenes moments, including "Get Ready With Me" videos. Her presence at events like New York Fashion Week adds to her credibility as an influencer. Bhavdeep's engaging content generates an average of 4.5K likes and 173 comments per post, with a profile engagement rate of 2.25%. Collaborations, like a recent dance video with fellow influencers, received 113K views and 3,972 likes in just two days.

3. Ananya Singh

Instagram: @ananya_runjhun

Ananya Singh shares insightful budget makeup tips, skincare routines, and styling advice, establishing herself as a trusted source for affordable beauty solutions. Known for her detailed product reviews, Ananya often discusses textures, ingredients, and brand values. Her content includes reels, stories, and carousel posts, bringing her an engagement rate of 4.82% with an average of 10.6K likes. Her latest post in a pink top and trousers received 15.8K likes and 75 comments, while her reels average 496K views per post.

4. Mridul Sharma

Instagram: @mridul_sharmaa

Mridul Sharma, based in Mumbai, brings affordable beauty products to a broad audience. Known for her graceful style and deep understanding of makeup, she has founded multiple beauty and fashion businesses. Her content includes Amazon product finds, festive looks, and lifestyle tips, all resonating with her large following. Mridul’s profile boasts a remarkable 32.87% engagement rate, with an average of 71K likes and 248 comments. A recent wedding-themed reel showcasing skincare and makeup routines gained over 1M views within 20 hours.

5. Simran Sadh

Instagram: @simrann_sadh

Simran Sadh focuses on real-life skincare solutions, guiding her followers with practical beauty tips. Her expertise and variety in content make her a go-to source for skincare and haircare advice. Known for her strategic use of trending hashtags, Simran has an impressive engagement rate of 5.06%, with an average of 6.4K likes and 176 comments per post. Her recent content, including reviews and collaborations, benefits from her mastery in hashtag use and content variety.

6. Sanya Puri

7. Sarah Sarosh

Instagram: @sarahsaroshh

Sarah Sarosh, ranked 22nd in Forbes' top 100 digital stars list, is known for her unbiased beauty insights and diverse content. Her profile, featuring outfit choices, family moments, and travel stories, maintains an engagement rate of 12.69%, with an average of 26.2K likes and 253 comments per post. Her Paris travel reel, complete with popular hashtags, garnered 89K views and 16.1K likes, showcasing her wide reach.

8. Kareena Tekwani

Instagram: @kareena2227_

Kareena Tekwani specializes in affordable beauty solutions, showing her followers how to achieve beautiful makeup looks on a budget. Her posts, ranging from product reviews to hairstyle tips, achieve an engagement rate of 6.22%, with an average of 10.8K likes and 99 comments. Recently, her comparative review of Maybelline foundations generated over 1M views, 49K likes, and 167 comments.

9. Manasi Mau

Instagram: @manasi_mau1

Manasi Mau, a former software engineer, has made a significant impact as a beauty, fashion, and travel content creator. Her content includes skincare routines, makeup tips, and travel diaries, achieving an engagement rate of 27.1%, with an average of 42.8K likes and 303 comments per post. Her recent video wearing an Onaya dress received 28.7K likes and 320 comments within two days.

10. Gunja Tiwari

Instagram: @things0fbeauty

Gunja Tiwari, known for her everyday glam and celebrity-inspired looks, has collaborated with stars like Deepika Padukone. Her content includes product reviews, tutorials, and lifestyle tips, with an impressive engagement rate of 3.16%, averaging 4.4K likes and 109 comments. Her recent reel, featuring popular skincare and haircare products, gained 456K views, 6,306 likes, and 37 comments in just one day.

11. Ritu Singh

Instagram: @ritu.singh27

Ritu Singh, awarded Icubewire’s Most Promising Beauty Content Creator, specializes in product reviews tailored for specific skin types. Known for her unfiltered and practical insights, Ritu covers makeup and skincare products in detail, benefiting her followers. Her profile maintains an engagement rate of 2.06%, averaging 2.4K likes and 300 comments. Ritu’s recent detailed review of L'Oréal Paris lipsticks on brown skin received 15K views, 517 likes, and 203 comments within 10 hours.

12. Kiwi Tandon

Instagram: @kiwitandon

Kiwi Tandon is a well-known beauty influencer in India, celebrated for her simple yet effective makeup and skincare routines. She creates relatable content, helping her audience achieve their desired looks with both budget-friendly and high-end products. Her content spans beauty updates, style tips, seasonal looks, and skincare routines. Kiwi’s engaging posts average 2.1k likes and 270 comments, with an engagement rate of 1.84%. Her Instagram reels, especially her recent review of Typsy Beauty's pink lipstick shades, performed exceptionally well, garnering 54.2k views within hours. Kiwi's reels have an impressive engagement rate of 2.73%, reaching up to 2.4M views.

13. Soha Ali

Instagram: @sohaa.__.ly

Soha Ali specializes in vintage makeup looks infused with her unique creative flair. As a prominent figure in the Indian beauty community, Soha captivates her audience with bridal makeup tips, ethnic looks, and self-styling advice. Known for her well-documented fashion and beauty content, she maintains an engagement rate of 4.68%, averaging 5k likes and 80 comments. Soha’s recent reel showcasing an Indian ethnic look with The Huess jewelry received 61.7k views and solid engagement. With her dedicated reel uploads, she sees an engagement rate of 5.09%, with 135k average views per reel.

14. Akanksha Kommirelly

Instagram: @akankshakommirelly

Akanksha Kommirelly is admired for her expertise in blending traditional and modern beauty standards, appealing to a broad spectrum of followers. Her Instagram profile offers creative makeup and dress combinations, such as festive looks for Navratri. Akanksha’s detailed content and masterclasses attract thousands, earning her a 3.29% engagement rate with an average of 2.7k likes and 51 comments. Her recent salon blow-dry routine video quickly gained traction, reaching 82.7k views in a single day. Akanksha’s reels average 206k views with a 2.85% engagement rate.

15. Mysha Thakur

Instagram: @beautico

Mysha Thakur inspires her audience through imaginative makeup posts that encourage creativity beyond boundaries. Her content includes tutorials, eyeshadow techniques, and GRWM (Get Ready With Me) videos. Mysha’s strong engagement rate of 4.49% on reels, and an average viewership of 137.7k, reflects her influence. Her recent GRWM video featuring a multi-brand look received 12.6k views within a day, demonstrating her reach and connection with her audience.

16. Anmol Dua

Instagram: @anmol.duaaa

Anmol Dua brings her expertise as a model and beauty content creator to Instagram, where she showcases skincare routines, product reviews, and high-quality photoshoots. Anmol has secured collaborations with top national and international brands, boosting her content’s authenticity and engagement. Her posts see an average engagement rate of 3.53% with 6.23k likes and 349 comments. Her latest review of MACximal lipsticks received a wide response, showing her strong connection with her followers.

17. Ashi Khanna

Instagram: @ashi_khanna

Ashi Khanna combines her modeling skills with her beauty content, delivering innovative and engaging posts. Known for celebrity collaborations and captivating lifestyle content, Ashi’s posts receive an average of 49.38k likes and 568 comments, with a 3.8% engagement rate. Her recent post in an ethnic orange outfit reached 42.5k likes in hours. Her reels, characterized by high-quality storytelling, average 919k views and boast an engagement rate of 7.86%.

18. Rupali Hasija

Instagram: @curlgirlofficial

Rupali Hasija is a standout influencer focusing on mid-size beauty and curly hair tips, effectively engaging a targeted audience. Her empowering approach, combined with practical tutorials, unboxing, and travel diaries, has built her a loyal following. Rupali's average engagement rate of 4.03% includes 33.8k likes and 313 comments. A recent reel comparing mid-size summer dresses from Forever New India amassed 5.2M views, showing her strong influence.

19. Lavisha Arora

Instagram: @lavisha.arora

Lavisha Arora, a popular makeup artist, shares beauty tips, skincare routines, and celebrity makeup recreations. Her well-rounded content includes product reviews and budget-friendly skincare advice, reaching a diverse audience. Lavisha’s posts average 6.3k likes with a 2.69% engagement rate. A recent video on popular setting sprays achieved 150k views, underscoring her influence. Lavisha's reels perform well, averaging 746k views with an engagement rate of 3.63%.

20. Anchal Jain

Instagram: @justagirlandherblog

Anchal Jain focuses on luxury skincare and beauty content, including collaborations, tutorials, and lifestyle tips. Her creative posts attract an average of 20k likes and 65 comments, reflecting an engagement rate of 1.66%. A recent reel featuring Derma Co India's sunscreen reached 94.6k views, highlighting her brand influence. Anchal's reels, centered on beauty and lifestyle topics, average 119k views with a 3.23% engagement rate.

21. Diksha Rawat

Instagram: @diksharawat22

Diksha Rawat has transformed affordable makeup into a relatable and accessible realm for her audience. Known for her pop culture-inspired content and mini vlogs, Diksha’s posts have an engagement rate of 4.72%, averaging 9.43k likes and 83 comments. Her latest reel featuring multiple makeup brands achieved 127k views, showcasing her skill in high-quality, engaging content.

22. Disha Batra

Instagram: @dishabatra08

Disha Batra, a trusted beauty influencer, provides honest product reviews, comparisons, and live demonstrations. Her relatable and detailed content averages 2.7k likes and 688 comments, with a 2.37% engagement rate. Her recent video on affordable lipstick shades gained 558k views in 2 days. Disha’s reels, often informative, average 348k views with an engagement rate of 2.17%.

23. Himadri Patel

Instagram: @himadri19

Himadri Patel is known for creating the perfect makeup glow for all occasions, drawing on a wide array of makeup finds. Her posts average 8.7k likes and 67 comments, achieving an engagement rate of 3.76%. Himadri’s reels, popular for their authenticity, average 243k views with a 6.32% engagement rate. Her GRWM post featuring a vacation look recently reached 60.5k views.

24. Shreemayi Reddy

Instagram: @shreemayireddyy

Shreemayi Reddy brings luxury and affordable makeup to her followers, offering unfiltered reviews and comparisons. Known for her red carpet looks and fashion hacks, Shreemayi’s posts have a 2.69% engagement rate, averaging 3.8k likes and 41 comments. Her recent review of L'Oreal's Panorama mascara achieved 62.2k views, highlighting her growing influence.

25. Alina Hasan Rizvi

Instagram: @alina_hasan_rizvi

Alina Hasan Rizvi is an expert makeup artist with a passion for creative and culturally inspired looks. Her content ranges from Halloween face art to Bollywood recreations, with an impressive engagement rate of 11.6%, averaging 11k likes and 94 comments. Alina’s reels, often themed and collaborative, average 461k views, with a recent Cannes-inspired reel amassing 82k views. Her innovative approach to beauty content cements her position among India’s top beauty influencers.

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