Top 25 Micro-Influencers Of India To Follow

Explore the top 25 lifestyle micro-influencers transforming the social media scene. From fashion and travel to fitness and wellness, these inspiring creators bring fresh ideas and relatable content that resonates with local audiences. Follow them for the latest trends, tips, and lifestyle inspiration.

In a world where social media shapes trends and influences decisions, lifestyle micro-influencers have become the go-to voices for authentic recommendations and relatable content. These influencers might not have massive followings, but their genuine connections with audiences make them powerful. By sharing real-life experiences, style tips, wellness advice, and snippets of daily routines, micro-influencers in lifestyle bring a refreshing perspective that resonates deeply with their followers.

For brands, partnering with micro lifestyle influencers in 2024 offers a chance to connect with highly engaged audiences. Their communities trust them, making their endorsements feel more like friendly advice than traditional advertising. These influencers bridge the gap between everyday life and aspirational living, highlighting relatable yet inspiring moments that their followers love to emulate.

In this list, we’ve gathered the top 25+ lifestyle micro-influencers who are making waves across platforms. From fitness enthusiasts and fashion lovers to wellness advocates, these influencers offer something unique for everyone. Whether you’re a brand looking to reach a new audience or a follower in search of genuine content, these micro-influencers in lifestyle are the ones to watch in 2024. Let’s dive in and meet the faces behind the inspiration!

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Top 25 Lifestyle Micro Influencers Of India 

1. Isha Malhotra (36.6K Followers)

Isha is a fashion stylist and creator, boasting 36.6K followers on Instagram, and the owner of the jewellery brand, Fian. Renowned for her effortlessly chic to red-carpet glam looks, her feed highlights her versatility and innovative approach to fashion. She specializes in curating outfits that are both stunning and easy to wear. Through her series 'Isha Styles Things', she demonstrates her knack for transforming simple pieces into elegant ensembles. Beyond fashion, Isha delves into beauty, lifestyle, and travel, providing valuable beauty tips and a glimpse into her day-to-day life.

2. Jeet Tailor (94.9K Followers)

Jeet is a renowned menswear specialist and a men’s fashion influencer on Instagram with a following of 94.9K. He champions the art of refining style, charisma, and elegance among men through his engaging content, focusing on suits—his signature style. Jeet offers a wealth of inspiration and tips on the various suit styles men can explore and how subtle adjustments can transform an outfit. He delves into the craftsmanship of suit-making, sharing the concepts behind each piece. A firm believer in the superiority of tailored suits for their precision fit, Jeet's expertise isn't limited to formal wear; he also has a keen eye for current fashion trends. For daily doses of style inspiration, follow Jeet on Instagram.

3. Harsh Gandhi (99.8K Followers)

Harsh Gandhi is a prominent men’s fashion and beauty influencer with a strong following of 99.8K on Instagram and owns the activewear brand, Nox. His versatility extends to acting, with a role in an Amazon mini-series, and content creation, evident from his YouTube channel which has amassed around 4K followers. Harsh's content spans a wide array of men’s fashion and beauty, offering everything from outfit inspirations and sneaker features to traditional attire and men’s skincare advice. Beyond fashion, he delves into fitness, showcasing his enthusiasm for callisthenics and gym routines, aiming to inspire a well-rounded lifestyle. His popular YouTube series "On the Road with Harsh" highlights his multifaceted talents, making him a go-to digital content creator for those interested in fashion, skincare, fitness, and more.

4. Kunal Maru (67.9K Followers)

Kunal Maru is a prominent influencer in men's fashion, lifestyle, and fitness, boasting a following of 67.9K on Instagram. He offers a diverse range of content, including product review videos, stylish outfit reels, sneaker recommendations, unboxing videos, traditional outfit ideas, and budget-friendly watches and sneakers. Kunal has become a reliable source for resolving any fashion query, providing practical and trendy solutions. Among his notable contributions is his "Amazon Finds" series, where Kunal navigates the challenging terrain of clothing and product selection on Amazon. Despite its reputation as a less conventional choice for fashion shopping, he uncovers hidden treasures and shares these finds with his audience, demonstrating his knack for spotting quality amid the unexpected.

5. Aahana Sharma (119K Followers)

Aahana Sharma is a rising influencer on Instagram, carving a niche in streetwear and sneakers. She stands out by offering valuable content and insights into the latest in sneaker trends and urban fashion. Aahana empowers her followers to embrace modern and casual styles with confidence. Her popular Instagram reel series 'Sneakers under Rs. X' is a go-to for fans seeking the best sneaker finds within a budget. Most engaging are her outfit and 'Get Ready with Me' (GRWM) reels, which consistently garner high interaction from her audience.

6. Riya Kohli (199K Followers)

Riya, an FIT, New York graduate and entrepreneur, founded the fashion brand Gmornn. As a digital creator, she specializes in OOTD (Outfit of the Day) videos, showcasing casual, comfortable, and colourful outfits with distinctive silhouettes. Riya champions the philosophy that fashion is about how clothes make you feel rather than just how they make you look. For anyone seeking inspiration for comfortable and stylish wear, Riya's content is a must-see. Beyond fashion, she advocates for a healthy lifestyle, encouraging her followers to engage in daily physical activity to stay fit. Her most engaging content on the platform includes reels of colourful and cosy outfit ideas, alongside some popular sketches, highlighting her multifaceted talent in fashion and design.

7. Nisha Joshi (71.3K Followers)

Nisha Joshi is a multifaceted fashion, lifestyle, and travel content creator and model with an impressive following of 68.3K on Instagram. She has partnered with prominent brands such as Adidas, Elle18, and Charles Keith, showcasing her versatile fashion sense. Featured in Cosmopolitan magazine for her innovative streetwear and fashion insights, Nisha spans the spectrum from luxury to casual attire, tailoring her recommendations to individual styles. Her work extends to modelling for Global Spa magazine and a recent feature in ECS magazine, cementing her status as a comprehensive fashion influencer.

8. Aryan Nalawade (100K Followers)

Aryan Nalawade is a celebrated male fashion, lifestyle, and travel influencer, boasting 100K followers on Instagram. He specializes in everyday wear, offering insights into college outfits, vacation attire, and activewear for daily runs. Aryan shares practical fashion tips and style elevation strategies for men, emphasizing confidence in public appearances without fear of judgment. His weekly series, ‘Reviews with Aryan,’ features critical assessments of products and brands every Friday. Aryan has captured a male audience with his relatable outfit ideas, engaging what-to-wear reels, and glimpses into his personal life. Additionally, he champions maintaining a fit and healthy lifestyle alongside being stylish.

9. Sneha Nambiar (98.2K Followers)

Sneha stands out as a unique influencer in the realms of fashion and comedy, captivating 98.2K followers on Instagram. She has skillfully carved a niche for herself by blending traditional fashion with a cinematic flair, also extending her passion to promoting traditional jewellery. Her content serves as a rich source of inspiration for fans looking for ideas on traditional attire and accessories. Despite focusing on a specialized niche, Sneha's posts engage a wide audience, with some even surpassing a million views, showcasing her significant impact in the world of traditional fashion.

10. Ruhaanee Hiran (69.6K Followers)

Ruhaanee is a multifaceted content creator with 54.6K followers, who excels as a stylist, personal shopper, and podcast host on Instagram. In the bustling fashion scene of Mumbai, she has emerged as a prominent figure, known for her exquisite fusion of high-end fashion expertise and down-to-earth lifestyle content. Renowned for her meticulous eye, Ruhaanee specializes in crafting well-put-together ensembles. Her Instagram is the perfect place for those looking for fashion-travel crossovers and daily style inspiration. Expanding her reach, she has launched 'RuNew', a podcast on YouTube that delves into a range of topics from fashion trends to personal well-being.

11. Ishita Mishra (121K Followers)

Ishita is a renowned fashion, lifestyle, and travel blogger from Mumbai, boasting a following of 121K on Instagram, complemented by her active YouTube channel. She excels in creating engaging "Get Ready With Me" (GRWM) content, offering outfit inspiration across diverse price points to accommodate followers with varying budgets. Her most popular Instagram Reels feature her reviews of budget-friendly finds from a multitude of online retailers, where she meticulously highlights the strengths and drawbacks of each product. This transparency aids her audience in making informed purchasing decisions. Additionally, Ishita runs a popular Reel series that showcases curated outfit ideas tailored for specific events such as birthdays, weddings, and dates, making her a go-to source for fashion guidance across all social media platforms.

12. Anmol Dua (68.1K Followers)

Anmol Dua's Instagram is a stunning showcase of her expertise in fitness, beauty, fashion, and lifestyle. As a style coach and one of Mumbai's top fashion influencers, she empowers her followers to explore new trends, cultivate a distinct sense of style, and embrace challenges beyond their comfort zones.

Her collaborations have included notable projects with Vogue and L'Oreal, as well as an ongoing series with Nykaa Fashion and LBB Mumbai titled 'A Day in the Life of Anmol Dua'. Anmol has also partnered with prestigious brands such as MAC Beauty, The Ordinary, and Lakme, among others.

13. Amisha Singh (80.1K Followers)

Amisha, a renowned makeup and fashion influencer from Mumbai, captivates an audience of 80.1K followers on Instagram with her creative approach to fashion. She advocates for the significant role of makeup in enhancing one's ensemble and regularly shares inventive makeup ideas and inspiration for upcoming outings.

A true fashion enthusiast, Amisha showcases diverse clothing styles through her engaging styling videos, "Get Ready With Me" (GRWM), and "Outfit of the Day" (OOTD) reels. She guides her followers toward trendy attire, encouraging them to step out of their comfort zones and stay updated with the latest fashion trends, all while developing a refined style sense.

14. Riya Agrawal (200K Followers)

Riya, an influencer with 200K followers on Instagram, inspires her audience with content spanning fashion, beauty, lifestyle, and skin positivity, especially for those with Vitiligo. Her impact has earned her a feature on the cover of Femina magazine.

Her Instagram profile offers a versatile array of chic outfits and stylish streetwear, coupled with beauty and lifestyle tips. Riya gives thorough insights into each product she reviews, making her account a rich resource for followers. Explore her profile for a wealth of inspiration and advice.

15. Shreya Kainth (60.7K Followers)

Shreya, with 60.7K followers on Instagram, is a dynamic influencer who combines her passions for fashion, beauty, and lifestyle, running a thrift store, and a bakery. As a Fashion & Lifestyle Content Creator, she crafts engaging content that not only showcases her glamorous aesthetic but also actively involves her audience. Her unique approach includes styling reels, unboxing outfit videos, and interactive segments where followers help choose her daily aesthetic.

In addition to her fashion and lifestyle influence, Shreya drives her passion for baking through a dedicated Instagram handle, where she takes orders for her beloved baked goods. Her multifaceted online presence offers a blend of style, engagement, and culinary craftsmanship.

16. Shreya Arora (53.4K Followers)

Shreya's Instagram is a haven for those who adore the seamless integration of luxury and everyday comfort. Her feed inspires not only fashion aficionados but also travel buffs, as she deftly combines high-end chic with a sprinkle of enchantment.

Featuring collaborations with brands such as Glow Up, Get Wyld, FWB Clothing, Infloso, and Sipp Cocktails, Shreya showcases the harmonious blend of sophistication, relaxation, and aesthetics. Her posts are a clear showcase of her talent in uniting these aspects with flair.

17. Dipti Parihar Sharma (48K Followers)

Dipti Parihar Sharma's Instagram feed from Bengaluru is a visual delight, offering a compelling mix of fashion and lifestyle inspiration. Her exceptional fashion picks feature a fusion of traditional desi and modern Western styles. Her engaging content, in partnership with brands such as Caratlane, Swarovski, Kulshal's Jewellery, Global Republic Fashions, Indya Luxe, Oppo India, and Roadster, has carved a unique niche that leaves us in admiration. Turn to Dipti's feed for vibrant and colourful fashion ideas perfect for festivals and special events.

18. Hema Nowhal (115K Followers)

Hema's Instagram feed is the epitome of cuteness, aesthetics, and freshness. Perfect for those who appreciate visual beauty, her posts masterfully showcase creativity within simplicity. Her collaborations with brands such as Rackmate, Samsung, Fabric Pandit, Dusaan, Meesho, Carriall, Mama Earth, and Tiggle, among others, have delighted her followers. As a leading micro-influencer, she also operates a thrift shop on Instagram, championing sustainable fashion. We stand behind this sustainable QUEEN!

19. Samantha Ferreira (77K Followers)

Samantha's online presence epitomizes bold beauty, distinguishing her as a standout fashion micro-influencer. Her unique take on trends is a breath of fresh air in a digital realm often marked by uniformity, making her feed a delight to follow. Samantha's collaborations with brands such as Tailored Journal, Sugarpop, Westside stores, Carlton London, Bindani, Posh Pants, and Uptownie, among others, further highlight her distinctive style, earning her increasing support from followers.

20. Tanya Roy (235K Followers)

Tanya, a micro fashion influencer, is making significant strides in GenZ fashion, and her work is nothing short of impressive. With her bold approach to pushing fashion boundaries, she's captured our admiration. Through her Instagram, Tanya has collaborated with brands such as NewMe Asia, IZF World, Tresemme India, Infloso, and Soie Woman, among others. Her fresh and engaging content in fashion and lifestyle is garnering widespread attention, and we are fully supportive of her endeavours!

21. Sid Bhawsar (99K Followers)

Sid Bhawsar recognized on Instagram as @thesept\_boy, stands out as a distinguished men's fashion influencer. His style perfectly marries coolness with trendiness, displaying a blend of timeless elegance and modern sophistication. Sid's ability to craft a captivating persona shines through his Instagram feed, which is a testament to his passion for fashion. Collaborations with notable brands such as G-Shock, Go Noise, Urban Mooch, Myntra, Lumber perfumes, Boohoo Man, among others, make Sid's account an essential follow for anyone seeking daily fashion inspiration.

22. Priya Chaudhari (67K Followers)

On her Instagram, Priya excels at combining sophistication with subtle flair. As a micro-influencer based in Lucknow, she displays her impeccable taste via curated fashion and beauty posts. Priya regularly models for well-known brands, including Value Plus India, Amazon Fashions, Myntra, Uniqlo, Indian Trunk, Tresemmé, Garnier, Infloso, and Sports Station India. With her rising influence, we eagerly anticipate her next moves in the influencer sphere.

23. Ishika Sahni (59K Followers)

Ishika is a dynamic presence on Instagram, skillfully managing her own brand while producing engaging lifestyle content. She has partnered with numerous brands, such as Sugar Pop, Titan World India, Bewakoof India, and Lulu\&Sky, bringing fresh fashion content to her followers. Her feed stands out with striking makeup looks and stylish outfits that truly showcase her ability to captivate and inspire.

24. Josvita (79K Followers)

Josvita stands out as a versatile influencer in makeup, fashion, and lifestyle, captivating her audience with her unique and timeless style. She skillfully combines fashion and makeup, serving as a source of inspiration for her followers. Her skincare and makeup tips are highly valued, and her fashion picks are consistently adored, leaving her followers eager for more. Josvita has successfully collaborated with brands such as Kiro Beauty, Clinique, Wacoal India, Shibel, LuxaDerma, and Necessary India, all of which have been well-received. We're always excited to see what she shares next!

25. Sparsh Alawadhi (89K Followers)

Sparsh's Instagram feed is a masterful blend of fitness, fashion, and luxury, presenting a curated showcase of opulence and impeccable style. His reels seamlessly combine his fitness routines with displays of luxury apparel. As a brand founder, Sparsh expertly markets products, evidenced by his successful modeling collaborations with brands like Alternate India, Shoppers Stop, Kingfisher, Sports World, VJohn, and Blxck India. His compelling Instagram feed continually captivates us, leaving us eager for more.

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