Top 25 Instagram Fashion Influencers in India

Explore the top 25 Instagram fashion influencers setting global trends and inspiring unique styles. From Gen Z fashion icons to sustainable fashion advocates, meet the influencers making waves. Discover the most popular Instagram influencers every fashion enthusiast should follow.

Instagram has revolutionized the way we perceive fashion, making it a platform where creativity meets influence. Instagram fashion influencers have become pivotal in shaping style trends, offering outfit inspiration, and connecting audiences with brands. These influencers range from Gen Z fashion influencers showcasing edgy, youthful styles to sustainable fashion influencers promoting eco-friendly choices, appealing to diverse audiences.

Collaborating with the best Instagram fashion influencers or the most followed fashion influencers on Instagram is now one of the most effective ways for brands to gain visibility and trust. From the top Indian fashion influencers on Instagram to global icons, these trendsetters craft engaging content that resonates with millions, driving trends and brand conversations.

Who Are Fashion Influencers?

Fashion influencers are social media personalities who shape the trends and tastes of their audiences through their content. These individuals have a keen eye for style and use platforms like Instagram to share outfit inspiration, styling tips, and insights into the latest fashion trends. Whether it's creating stunning traditional looks or highlighting edgy streetwear styles, fashion influencers connect with their followers by showcasing their unique personalities and fashion sensibilities.

Types of Fashion Influencers

Fashion influencers come in many forms, catering to a wide array of niches and audiences. Some focus on high-end luxury fashion, while others emphasize affordable, everyday styles. You’ll also find influencers specializing in sustainable fashion, promoting eco-friendly wardrobe choices, or concentrating on niche segments like bridal wear, street style, or ethnic fashion. These influencers may range from micro-influencers with a smaller, highly engaged following to macro and celebrity influencers with millions of followers.

What Types of Content Do Fashion Influencers on Instagram Create?

Fashion influencers on Instagram produce a variety of engaging content designed to inspire and educate their followers. This includes:

• GRWM (Get Ready With Me) Videos: Sharing their process of putting together outfits for specific occasions.
• Outfit Breakdowns: Detailing the clothing and accessories used to create a look, often linking to brands.
• Styling Tips and Hacks: Providing advice on how to style particular outfits or adapt them to different body types and seasons.
• Hauls and Try-Ons: Reviewing purchases from popular brands or stores to highlight the latest trends.
• Collaborations: Partnering with brands to promote clothing lines, accessories, or lifestyle products.

How Can Tring Help Your Brand Promote with Fashion Influencers?

For brands, finding the right influencer who aligns with their values and audience can be challenging. This is where Tring comes in. Tring is India’s premier celebrity engagement platform that simplifies the process of connecting with fashion influencers.

Whether you're a marketer looking to amplify your brand’s presence or a business seeking niche influencers for specific campaigns, Tring offers curated lists of top Instagram influencers in various categories. By partnering with influencers through Tring, you can ensure authentic promotion, tailored campaigns, and impactful results for your brand.

Explore the dynamic world of Instagram fashion influencers with Tring and get new opportunities for growth and engagement!

Top 25 Instagram Fashion Influencers in India

1. Komal Pandey

Komal Pandey is a trailblazer in the Indian fashion scene, known for her bold, innovative style and confidence that captivates her audience. With daring, edgy looks and vibrant patterns, Komal’s content resonates with fashion enthusiasts who appreciate creativity and modern trends.

Highlights:

• Featured in the Top 100 Digital Stars list by Forbes India.
• Named one of the 35 Most Influential Young Indians by GQ India.
• Followers: 1.9 million
• Engagement Rate: 5.62%

Instagram ID: @komalpandeyofficial

2. Mohak Narang

Mohak Narang mixes casual chic with contemporary streetwear, creating a dynamic, relatable style for his audience. His Instagram content, filled with functional fashion and styling tips, strikes a balance between luxury fashion and accessible trends.

Highlights:

• Walked the runway at Lakme Fashion Week (October 2023).
• Collaborated with influencer Manav for a budget styling challenge with over 10 million views.
• Followers: 3.5 million
• Engagement Rate: 5-6%

Instagram ID: @mohak.narang

3. Karron S Dhingra

Karron S Dhingra, also known as "The Formal Edit," specializes in transforming lives through his expertise in men’s formal fashion. His distinctive style, combined with grooming tips, has made him a prominent figure in the fashion world.

Highlights:

• Featured in Forbes India’s Digital Stars list.
• Consecutively won the Fashion Influencer of the Year award (2019-2024).
• Followers: 2.1 million
• Engagement Rate: 4-5%

Instagram ID: @theformaledit

4. Nitibha Kaul

Nitibha Kaul rose to fame as a contestant on Bigg Boss Season 10 and has since become one of India’s leading fashion influencers. Her stylish posts and charming personality keep her followers hooked.

Highlights:

• Winner of Cosmopolitan India Fashion Influencer of the Year 2024.
• Walked the ramp for Blenders Pride Fashion NXT Festival in Pune.
• Followers: 1 million
• Engagement Rate: 5%

Instagram ID: @nitibhakaul

5. Tanesha Awasthi

Tanesha Awasthi is the founder of Girl with Curves, a platform empowering women of all sizes to embrace fashion. Her mission is to make stylish clothing accessible and break body stereotypes.

Highlights:

• Known for her relatable plus-size fashion content.
• Shares outfits and styling tips via LTK app.
• Followers: 457k
• Engagement Rate: 4%

Instagram ID: @taneshaawasthi

6. Raman Dhingra

Raman Dhingra redefines men’s fashion with unique combinations and unconventional outfits. His expert advice and style tips are perfect for those looking to stand out.

Highlights:

• Invited to Lakme Fashion Week.
• Recent reel endorsing Alba Watches received 2 million views.
• Followers: 486k
• Engagement Rate: 6%

Instagram ID: @thefashionbuzzzz

7. Anushka Hazra

Anushka Hazra is a young fashion influencer specializing in affordable fashion and relatable style guides. Her content often includes hauls, fashion hacks, and tips for dressing well on a budget.

Highlights:

• Featured in leading publications like Cosmopolitan, Hindustan Times, and more.
• Launched her own collection in collaboration with Freakins.
• Followers: 437k
• Engagement Rate: 3-4%

Instagram ID: @anushkahazraa

8. Rashi Prabhakar

Rashi Prabhakar focuses on budget-friendly finds and practical fashion. Her Instagram is packed with affordable hauls, fashion tips, and themed lists for savvy shoppers.

Highlights:

• Featured in Forbes India’s Top 100 Digital Stars (2023).
• Video on Korean Pants from Meesho garnered 19 million views.
• Followers: 383k
• Engagement Rate: 3-4%

Instagram ID: @stylewithrashi

9. Akash Choudhary

Akash Choudhary is a former Mr. India and a reality TV star turned luxury fashion influencer. His content focuses on high-end menswear and practical fashion tips.

Highlights:

• Won the Best Lifestyle and Luxury Influencer Award by Exchange4Media.
• Featured in an exclusive interview with ABP News about Bigg Boss.
• Followers: 376k
• Engagement Rate: 4%

Instagram ID: @iakashchoudhary

10. Vrushali Vachhiyat

Vrushali Vachhiyat creates valuable fashion content with a focus on the latest trends. From streetwear to ethnic outfits, she provides diverse style inspiration for her followers.

Highlights:

• Invited to the Creators United Award 2024 and Bombay Times Fashion Week 2023.
• Known for her Outfit of the Day reels and POV content.
• Followers: 360k
• Engagement Rate: 4%

Instagram ID: @vru_vachhiyat

11. Mili Lakhmani

Mili Lakhmani is a leading fashion influencer in India, known for her impeccable style and ability to create engaging content that resonates with her audience. Her content includes everything from nail art and fitness attire to party wear and skincare routines.

• Content Highlights:
• Famous for her GRWM (Get Ready With Me) videos for various occasions, including office, outings, and music festivals.
• A GRWM reel for an office/Indian look gained 31.4 million views and 850k engagements.
• Another reel, "GRWM for Sarojini Nagar," garnered 4 million views and 110k engagements.
• Instagram ID: @mili_lakhmani
• Followers: 354k

12. Jeetu Sri

Jeetu Sri creates engaging content in fashion and lifestyle, often integrating sustainability into her work. She emphasizes eco-friendly fashion practices and inspires her followers to shop responsibly.

• Content Highlights:
• Her "Sustain with Sri" series promotes sustainable fashion by recreating outfits.
• A GRWM reel for a church wedding gained 11.7 million views and 800k engagements.
• Another reel in a dreamy lehenga garnered 11.1 million views and 700k engagements.
• Instagram ID: @jeetusriyadav1
• Followers: 351k

13. Mansi Ugale

Mansi Ugale is celebrated for her mesmerizing photoshoots, fashion tips, and outfit styling. With a knack for royal Indian looks, she captures her audience with high-quality and imaginative content.

• Content Highlights:
• Walked the Lakmé Fashion Week runway for Kalki Fashion and Varun Chakkilam.
• Many of her reels surpass the 1 million views mark.
• Instagram ID: @mansiugale
• Followers: 348k

14. Kashish Ratnani

Kashish Ratnani is known for her trendy yet timeless fashion content. She was among the first to showcase the viral pearl top and provides detailed outfit breakdowns for her audience.

• Content Highlights:
• A recent reel garnered 3.1 million views and 200k engagements.
• Another reel achieved 2.5 million views and 150k engagements.
• Instagram ID: @kashishratnani04
• Followers: 343k

15. Ankita Bhardwaj

Ankita Bhardwaj blends traditional elegance with contemporary style, making ethnic fashion relatable and inspiring. Her content often includes self-care and personal growth tips.

• Content Highlights:
• A velvet dupatta styling reel gained 1 million views and 85k engagements.
• A lehenga showcase reel received 3.1 million views and 120k engagements.
• Instagram ID: @ankita.creates
• Followers: 333k

16. Akshita Chandwani

Akshita Chandwani combines her love for fashion with travel, sharing stylish outfits from exotic locations. She also covers high-profile fashion events.

• Content Highlights:
• Attended Stephane Rolland and Helen Anthony’s fashion shows in Paris.
• Instagram ID: @aafatorse
• Followers: 333k

17. Farheen Panjwani

Farheen Panjwani excels in creating stylish outfit ideas and sharing them through engaging hashtags like #QuickOutfitsWithFarheen.

• Content Highlights:
• Designed an outfit inspired by Sabyasachi that gained 8 million views and 300k engagements.
• Instagram ID: @farheen_panjwani
• Followers: 327k

18. Aditi Shrestha

Aditi Shrestha, also known as "That Quirky Miss," shares fashion, beauty, and lifestyle content. Her "UnboxWithQuiry" series is a hit among her followers.

• Content Highlights:
• Awarded Body Positivity & Mental Health Influencer by Femina India in 2022.
• Instagram ID: @thatquirkymiss
• Followers: 309k

19. Dixita Patel

Dixita Patel, also known as "TheAugustGirl," creates vibrant fashion content and encourages self-love and confidence through her posts.

• Content Highlights:
• TEDx speaker at BocconiUMumbai.
• Instagram ID: @dixitapatell
• Followers: 800k

20. Gurleen Gambhir

Gurleen Gambhir combines her fashion design background with creative content to inspire her followers. Her "Everyday Pinterest Fashion with GG" series is especially popular.

• Content Highlights:
• Released "The Art of Accessorizing" article in collaboration with Social Ketchup.
• Instagram ID: @gurleengambhir
• Followers: 277k

21. Siddharth Batra

Siddharth Batra is a trailblazer in gender-neutral fashion and the creator of the popular #GuyBeauty series.

• Content Highlights:
• Featured #4 in Forbes India's Top 100 Digital Stars.
• Instagram ID: @siddharth93batra
• Followers: 266k

22. Vanshika Gaba

Vanshika Gaba brings energy and excitement to her fashion content, particularly through her GRWM videos and her "Yeh Dilli Hai Mere Yaar!" series.

• Content Highlights:
• A GRWM reel in Jaipur received 9.5 million views and 400k engagements.
• Instagram ID: @vanshikagaba23
• Followers: 264k

23. Rahul Shah

Rahul Shah offers practical fashion tips for men, helping them dress stylishly for various occasions with ease.

• Content Highlights:
• Featured in "Style like Rahul Shah at Shaberry" in 2022.
• Instagram ID: @rahhul_shahh
• Followers: 252k

24. Shraddha Gurung

Shraddha Gurung, a plus-size fashion influencer, captivates her audience with unique mini-series and a strong message of body positivity.

• Content Highlights:
• Featured in Forbes' 100 Digital Stars 2023.
• Instagram ID: @lilmissgurung
• Followers: 252k

25. Sharmin Panjwani

Sharmin Panjwani specializes in custom creations, turning fashion inspiration into reality through her creative process and engaging GRWM videos.

• Content Highlights:
• A reel showcasing her handmade pink saree gained 4.3 million views and 240k engagements.
• Instagram ID: @sharminpanjwani
• Followers: 250k

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