Top 25 Gen Z Beauty Influencers in India

Explore the top 25 Gen Z beauty influencers in India who are setting new standards in makeup, skincare, and style. This list features their Instagram handles, unique content insights, and how they're captivating audiences nationwide. Discover the influencers shaping the future of beauty for young Indians.

Gen Z beauty influencers are the trendsetters of today’s beauty industry. Born roughly between the late 1990s and early 2010s, Gen Z is a generation known for its love of authenticity, creativity, and individuality—especially in how they express themselves online.

Who Are Gen Z Beauty Influencers?

These beauty influencers aren’t just makeup artists or skincare gurus; they’re digital creators who share tips, tutorials, and advice on everything from skincare routines to bold makeup looks, often experimenting with unique styles and products. Through platforms like Instagram, TikTok, and YouTube, they engage their followers with fresh, fun, and often unconventional takes on beauty.

How Can Tring Help Your Brand Promote with Gen Z Beauty Influencers?

If you're looking to connect with these Gen Z beauty influencers, platforms like Tring make it easy. Tring offers a direct link to a wide range of influencers, helping brands and fans alike discover and connect with some of the most popular faces in Gen Z beauty.

Connect With Us! Collaborate With The Best Gen Z Beauty Influencers!

Top 25 Gen Z Beauty Influencers in India

The top 25 Gen Z beauty influencers in India are redefining makeup, skincare, and beauty trends through innovative content and relatable style. These creators engage millions with tutorials, product reviews, and unique looks, making beauty accessible and exciting for a new generation. Here’s a look at India’s leading Gen Z influencers shaping the future of beauty on Instagram.

1. Krutika

Instagram: @themermaidscales
With her iconic humor and relatable takes, Krutika, aka @themermaidscales, has captured the hearts of her 6.8 million followers. Known for her quirky content on everyday scenarios, childhood memories, and trends, she brings a unique blend of anime, K-drama, and gaming love to her videos. Krutika’s infectious charm and humor make her an unmissable follow for anyone seeking a laugh.

2. Shantanu Dhope

Instagram: @shantanudhope
Shantanu Dhope is breaking stereotypes with his refreshing approach to beauty as he embraces makeup with stunning results. Shantanu’s artistic skill and confidence are teaching the world that makeup is for everyone, regardless of gender. His bold content has amassed a dedicated following of 40.7K, making him a leading figure in the inclusive beauty movement.

3. Jhanvi Bhatia

Instagram: @jhanviibhatiaa
Jhanvi Bhatia’s expertise in beauty, skincare, and personal styling shines through her content, making her a trusted source for her audience. Known for her in-depth breakdown of beauty products and fashion choices, she connects deeply with her followers. With a high engagement rate of 7.35%, her posts garner an average of 22.8K likes, reflecting her influence in the world of beauty and fashion.

4. Aashi Adani

Instagram: @aashiadani
Aashi Adani brings comprehensive beauty education to her audience, from product reviews to makeup techniques. Known for her workshops and practical tips, she empowers her followers with hands-on knowledge. Her content averages 696K views and holds an impressive 7.37% engagement rate, making her a go-to for those looking to up their beauty game.

5. Kareena Tekwani

Instagram: @kareena2227_
Kareena Tekwani’s approach to beauty makes it accessible for all budgets, with tips on affordable yet high-quality products. She’s become a trusted beauty guide with posts ranging from makeup tutorials to hair care hacks. Her recent reel comparing Maybelline’s foundation options gained over 1M views, proving her popularity among her dedicated followers.

6. Akanksha Kommirelly

Instagram: @akankshakommirelly
Akanksha Kommirelly captivates her followers with a blend of traditional and modern beauty trends, creating looks that reflect India’s cultural diversity. Her masterclasses attract thousands, while her Instagram content showcases intricate beauty routines that resonate deeply with her audience. With an engagement rate of 3.29%, her posts receive around 2.7K likes on average.

7. Anmol Dua

Instagram: @anmol.duaaa
Anmol Dua’s multifaceted content—spanning makeup, skincare, and modeling—gives followers insight into various beauty realms. Her unique spin on beauty tips has earned her collaborations with top brands, while her partnership with MAC Cosmetics on the MACximal lipstick review highlighted her industry credibility. With an engagement rate of 3.87%, she consistently attracts a large viewership.

8. Lavisha Arora

Instagram: @lavisha.arora
Lavisha Arora has built a loyal following with content that answers her audience’s skincare and makeup questions. She introduces creative concepts, from celebrity-inspired makeup to budget-friendly skincare routines, making beauty accessible. Her recent reel on setting sprays generated 150K views, showcasing her ability to produce engaging and informative content.

9. Diksha Rawat

Instagram: @diksharawat22
Diksha Rawat’s talent for bringing makeup trends to life through affordable products has revolutionized beauty content for her followers. Her mini vlogs and makeup tutorials are inspired by pop culture and feature a blend of creativity and technique, achieving a high engagement rate of 4.72%. Diksha’s latest reel using top makeup brands garnered over 127K views, showing her impact in the beauty world.

10. Himadri Patel

Instagram: @himadri19
Himadri Patel shares makeup looks for every occasion, providing her followers with versatile beauty tips. Her passion for beauty and relentless pursuit of creativity have earned her features in top magazines like Femina. Himadri’s recent vacation-themed GRWM post gained 60.5K views within hours, highlighting her popularity and dedication to delivering quality content.

11. Shreemayi Reddy

Instagram: @shreemayireddyy

Shreemayi Reddy curates a blend of luxury and affordable makeup products, sharing honest reviews and self-tests to help her followers make informed choices. Recognized as a rising beauty influencer by Cosmopolitan, she has gained fame with her vibrant posts, covering everything from red carpet looks to product comparisons. Known for categorizing content into series, like her hair repair journey, Shreemayi offers valuable insights into skincare, makeup hacks, and fashion. Her recent review of the L'Oreal Paris Panorama mascara gained a notable 62.2K views within three days, reflecting her impressive 2.69% engagement rate on Instagram.

12. Shubhangi Anand

Instagram: @shubhangi_anand__

Shubhangi Anand is celebrated for her diverse beauty content, catering to audiences of various skin tones and preferences. Known for recreating celebrity looks and offering beauty tips, she simplifies makeup processes for her followers. Shubhangi's engaging content has garnered an engagement rate of 3.45%, with recent posts such as her Alia Bhatt-inspired purple lip gloss look attracting 120K views. Her makeup tutorials, inspired by celebrities like Kylie Jenner and Alia Bhatt, make her a go-to for those seeking achievable, glamorous looks.

13. Mansi Kukreja

Instagram: @_mansi_kukreja

Mansi Kukreja engages followers with her practical beauty tips, like testing hair products for heat resistance. Her unique approach to makeup, skincare, and fashion content has earned her an engagement rate of 15.71%, with videos like her recent dark circle hack generating 526K views. Mansi’s daily posts combine relatability with beauty insights, making her a favorite for affordable beauty solutions and style tips.

14. Ankita Chhetri

Instagram: @ankitachhetri25

Ankita Chhetri appeals to younger audiences with her down-to-earth approach to body care and makeup. Known for her striking photoshoots, Ankita’s content, which features collaborations with brands like Laneige, delivers a 3.42% engagement rate. Her popular video promoting a sleep mask, which gained 2.4M views, exemplifies her influence and connection with her audience.

15. Namrata Pathania

Instagram: @namrata_pathania

Namrata Pathania blends beauty expertise with practical product use, sharing skincare routines and makeup hacks that cater to her followers' needs. Known for busting skincare myths and sharing natural remedies, Namrata’s posts average 9.6K likes with a 2.3% engagement rate. Her recent video debunking skincare myths while introducing L'Oreal Paris products attracted a broad viewership of 320K, reflecting her impact in the beauty community.

16. Kajal Katiyar

Instagram: @kajalkatiyarr

Kajal Katiyar, a specialist in product launches, pairs her beauty looks with complementary hairstyles and outfits. Known for tutorials and style hacks, Kajal’s informative Instagram posts reach an engagement rate of 1.93%. Her recent unboxing of Tipsy Beauty products gained 8.8K views, showcasing her appeal for those looking for stylish yet affordable beauty tips.

17. Nandini Singh

Instagram: @_sheisahotmess_202

Nandini Singh captivates audiences with her makeup tutorials and affordable product recommendations, drawing inspiration from pop culture. Her go-to makeup routines, using brands like Maybelline, yield a high engagement rate of 4.4%, with videos averaging 128.7K views. Known for her creative and relatable content, Nandini is a trusted resource for accessible beauty advice.

18. Nagma Mirajkar

Instagram: @nagmamirajkar

Nagma Mirajkar, a digital creator with over 8 million followers, blends beauty with lifestyle in her engaging content. Known for her striking transformations, she collaborates with top brands, using her platform to showcase beauty, fashion, and self-expression. Her high engagement rates and creative style make her a trendsetter in the Gen Z beauty scene.

19. Malvika Sitlani

Instagram: @malvikasitlaniofficial

Malvika Sitlani, with her inspirational and introspective posts, has captivated a loyal following. Known for her emphasis on wellness and fashion, Malvika balances beauty advice with personal reflections. Her blend of lifestyle and beauty content appeals to audiences seeking authenticity in both makeup and daily inspiration.

20. Debasree Banerjee

Instagram: @debasreee

Debasree Banerjee combines her love for makeup and yoga to promote wellness and beauty. With a reputation for unique looks like graphic liners, Debasree’s posts inspire her followers to explore creative and unconventional beauty. Her thoughtful approach to skincare and cosmetics resonates with fans seeking holistic beauty routines.

21. Anmol Bhatia

Instagram: @anmolbhatia_

Anmol Bhatia, also known as TheStyleBug, charms her audience with a mix of beauty, lifestyle, and pet-focused content. Known for her fashionable yet practical looks, Anmol’s followers appreciate her tips on accessible beauty and style. Her eye-catching reels and global following reflect her versatility as a beauty and lifestyle influencer.

22. Mrunal Panchal

Instagram: @mrunu

Mrunal Panchal is known for her natural-look tutorials and collaborations with global beauty brands. With an engaging style and relatable content, Mrunal offers her followers comprehensive skincare and beauty advice. Her recent demo of NYX’s new highlighter sticks received 612K views, showcasing her ability to make beauty trends accessible and desirable.

23. Shreya Jain

Instagram: @shreyajain26

Shreya Jain, a professional makeup artist, shares her beauty expertise through product reviews and transformation reels. Known for her in-depth tutorials, Shreya’s content has a dedicated following, with an impressive 2.73% engagement rate. Her recent posts, like a makeup look featuring Olens lenses, continue to engage her active community.

24. Aishwarya Kandpal

Instagram: @indianskinblog

Aishwarya Kandpal’s focus on skincare and haircare sets her apart in the Gen Z beauty landscape. Known for her no-filter approach, Aishwarya shares honest product reviews, appealing to audiences seeking transparent and effective beauty routines. Her dedicated content has earned her recognition as a top influencer by Cosmopolitan.

25. Megha and Vibha

Instagram: @fuzzycurls_

Curly hair enthusiasts Megha and Vibha provide specialized hair care content that celebrates natural curls. Their posts cover styling tips, product reviews, and curly hair care hacks. As popular influencers in the haircare niche, they inspire their audience to embrace and care for their unique curls confidently

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