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Best 20 Fashion Bloggers In India - 2025

The article features the top 20 fashion bloggers in India, highlighting their unique styles, backgrounds, and Instagram presence. It emphasizes their influence on fashion trends and sustainable practices, offering insights into fashion, beauty, and lifestyle. Brands can collaborate with these influencers for promotions and endorsements.

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Ever wondered how some individuals always appear to be in the know when it comes to current fashion trends and have no trouble blending and matching styles? The answer may well lie in taking cues from the right fashion bloggers. These fashion leaders provide a new spin on all aspects of high-fashion and street-style attire, revealing their style advice and ideas via entertaining content on social media and their fashion blogger sites. From streetwear to red carpet styles, fashion blog style has come a long way to inspire millions, making an impact on many platforms, particularly on Instagram, where top fashion bloggers share their personal styles daily.

The largest fashion bloggers and popular fashion bloggers are not only changing the face of fashion but also offering tips on sustainable practices, a trend that is on the rise among sustainable fashion bloggers. For easy style inspiration, daily fashion bloggers provide realistic looks that accommodate various budgets and lifestyles. Lifestyle fashion bloggers, on the other hand, combine fashion with personal experiences, traveling, and health, so their content is relatable and interesting. For the most popular fashion blogger for high-end inspiration or the best fashion bloggers of India for cultural influences, you can find it here.

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Biggest 5 Fashion Bloggers - 2025

1. Bhumika Thakkar

Bhumika Thakkar stands out as a CA-turned-content creator who brings a unique blend of expertise and creativity to the world of fashion bloggers on Instagram. Based in Mumbai, she pairs her analytical edge with a genuine passion for beauty and fashion, particularly skincare. Known for her honest reviews and practical advice tailored to Indian skin, Bhumika has cultivated a loyal following that trusts her insights. As a mindful consumer and occasional sustainable fashion blogger, she often promotes conscious choices alongside stylish finds. Her content resonates with urban audiences through its simplicity, relatability, and authenticity, qualities that have helped her earn recognition among the best Indian fashion bloggers. With every post, she continues to inspire a growing community of fellow fashion bloggers and beauty enthusiasts alike.

2. Sonam Lakhani

Sonam Lakhani, the vibrant force behind My Haute Life, is one of the standout fashion bloggers on Instagram known for seamlessly blending fashion, travel, beauty, and lifestyle. A business graduate with professional experience at ITP Publishing in Dubai, Sonam combines industry know-how with creative flair to curate visually rich, informative content. From fashion tips and trend-driven outfit ideas to travel diaries and accessory guides, she offers her audience a well-rounded experience.

What truly sets Sonam apart from other fashion bloggers is her adventurous spirit, whether it’s staying in igloos in Finland or skydiving in New Zealand, her content goes beyond style to celebrate bold living. While not strictly a sustainable fashion blogger, she promotes thoughtful, stylish choices that resonate with modern sensibilities. Her ability to inspire through both fashion and exploration has earned her a place among the best Indian fashion bloggers, turning My Haute Life into a must-follow destination for fashion-forward globetrotters.

3. Purushu Arie

Purushu Arie is a trailblazing voice among fashion bloggers on Instagram, celebrated for his deep, reflective take on fashion history, inclusivity, and gender-neutral style. Launching his blog in 2009 while studying at NIFT, Purushu has evolved into one of the best Indian fashion bloggers, using his platform to challenge conventional norms and promote thoughtful, progressive fashion narratives. His writings, featured in The Hindu and acknowledged by icons like Marc Jacobs, establish him not just as a content creator, but as a cultural commentator within the fashion world.

While not limited to eco-fashion, Purushu’s emphasis on mindful design and fluid identity often overlaps with the values of a sustainable fashion blogger. His work consistently goes beyond trend-spotting, offering rich context on the historical and societal roles of style. For audiences seeking intellectual depth and inclusivity in fashion, Purushu stands as one of India’s most influential fashion bloggers and a voice for the future of fashion.

 

4.Tanya Sachdeva

Tanya Sachdev, the elegant voice behind Let’s Expresso, is one of the most trusted fashion bloggers on Instagram, known for her timeless style and relatable fashion philosophy. Her approach, anchored in comfort, repetition, and confidence, offers a refreshing perspective that resonates with everyday women looking to embrace fashion on their own terms. Through her blog and social media, Tanya blends style with substance, making her a standout among modern fashion bloggers.

Her content spans fashion, travel, beauty, and wellness, curated with the insight of a passionate communicator. While her focus isn’t solely on eco-fashion, her emphasis on mindful dressing and rewearing outfits echoes the values of a thoughtful, sustainable fashion blogger. With her practical tips and poised storytelling, Tanya has earned a place among the best Indian fashion bloggers, inspiring her audience to live well, dress smart, and express themselves with grace.

5. Ragini R

Ragini, the inspiring voice behind A Curious Fancy, is a trailblasing figure among fashion bloggers on Instagram, known for her bold celebration of body positivity and size inclusivity. Through her blog and social media presence, she has redefined beauty standards and inspired thousands to embrace self-love through style. As one of the best Indian fashion bloggers in the plus-size space, Ragini brings a powerful mix of confidence, creativity, and authenticity to every post.

Her recent focus on maternity fashion continues her mission of making style accessible and empowering for all body types. Recognised by major publications like BuzzFeed, The Guardian, The New York Times, and Teen Vogue, Ragini's work speaks volumes. While her emphasis lies in representation, her thoughtful content and conscious styling choices reflect the ethos of a sustainable fashion blogger. With her fearless storytelling and inclusive lens, Ragini stands out as one of the most impactful fashion bloggers in India today.

Famous 5 Fashion Blogger - 2025

6. Akanksha Redhu

 

Akanksha Redhu is one of the most recognisable fashion bloggers on Instagram, having built a trusted and influential presence in the Indian fashion space since launching her blog in 2010. What began as a personal journal has grown into a vibrant lifestyle platform where she shares her experiences with fashion, beauty, travel, and wellness—all through an authentic and relatable lens.

Her content resonates for its honesty and everyday elegance, often featuring products she personally uses and loves. While not exclusively a sustainable fashion blogger, Akanksha promotes mindful consumption and quality over quantity in her styling choices. With collaborations spanning global brands like Armani, Ralph Lauren, Estée Lauder, and Amazon, she continues to shine as one of the best Indian fashion bloggers. Her effortless ability to blend high fashion with accessible style makes her a standout voice among modern fashion bloggers today.

7. Tashiara

Tashiara is a vibrant Delhi-based voice among fashion bloggers on Instagram, known for her quirky, contemporary style and an eye for global fashion influences. Her blog is a colorful mix of fashion trends, beauty tips, and travel hacks, often inspired by the buzz of music festivals, film premieres, and red-carpet events. With her dynamic content, Tashiara has carved a unique space among India’s most engaging fashion bloggers.

While fashion is at the forefront, her platform goes beyond style to include wellness, budget travel, and even tech tips, making it a holistic lifestyle destination. Though not exclusively a sustainable fashion blogger, she frequently shares practical and conscious styling advice. Her bold aesthetic and relatable content have earned her recognition as one of the best Indian fashion bloggers, helping followers embrace a life that’s both stylish and smart.

8. Priyanjana Roy

 

Priyanjana Roy, the creative force behind Moonshine and Sunlight, is one of the most distinctive fashion bloggers on Instagram, known for her vibrant mix of fashion, beauty, nail art, and DIY crafts. What began as a passion project has grown into a well-loved platform that reflects her multifaceted creativity and attention to detail.

Her blog stands out among other fashion bloggers for its diverse content, from chic outfit inspirations to intricate nail art tutorials and hands-on craft ideas. While her style is playful and colorful, she often promotes thoughtful shopping and upcycling, resonating with values seen in a sustainable fashion blogger. With her warm, informative tone and unique content blend, Priyanjana has built a loyal readership and earned a spot among the best Indian fashion bloggers who offer both inspiration and originality.

9. Anshita Juneja

Anshita Juneja, the insightful creator behind Vanity No Apologies, is one of the most respected fashion bloggers on Instagram, celebrated for her deep knowledge of skincare, makeup, and beauty trends. Based in Delhi and armed with a master’s degree in Marketing, Anshita launched her blog in 2009 to share her beauty journey—and it has since evolved into a go-to platform for honest reviews, tutorials, and trend forecasts.

As editor-in-chief, she curates reliable, relatable content that resonates with both beginners and beauty aficionados. While her primary focus is beauty, her collaborations with top fashion brands and lifestyle labels position her among India’s top-tier fashion bloggers. With her emphasis on thoughtful consumption and product transparency, she also echoes the values of a sustainable fashion blogger. Anshita’s blend of expertise and authenticity has cemented her place among the best Indian fashion bloggers, making Vanity No Apologies a trusted destination for beauty and style lovers alike.

5 Lifestyle Fashion Bloggers - 2025

10. Santoshi Shetty

Santoshi Shetty, the creative force behind The Styledge, brings a unique blend of artistic flair and fashion insight. As an architecture student, Santoshi’s love for experimenting with trends, colours, patterns, and textures shines through in her content, making her blog a dynamic expression of creativity.  

Her platform goes beyond fashion, offering thoughtful perspectives on travel and lifestyle, creating a well-rounded experience for her audience. Santoshi’s innovative approach has earned her significant recognition, including prestigious awards such as the Cosmopolitan Blogger of the Year, Elle Blogger of the Year (2016), Palladium Spotlight Fashion Blogger of the Year (2017), and the OSM Influencer Award (2018).  

11. Sayantini

Santoshi Shetty, the creative mind behind The Styledge, is one of the most influential fashion bloggers on Instagram, known for her bold sense of style and artistic expression. With a background in architecture, Santoshi brings a unique design sensibility to her content, playing with colours, patterns, and textures in ways that make her fashion storytelling truly stand out.

Her platform extends beyond clothing, blending fashion, lifestyle, and travel into an inspiring digital experience. While she isn't exclusively a sustainable fashion blogger, her thoughtful approach to styling and emphasis on personal expression reflect a mindful, curated aesthetic. Over the years, Santoshi has received multiple accolades, including Cosmopolitan Blogger of the Year and Elle Blogger of the Year (2016), solidifying her place among the best Indian fashion bloggers. With her trendsetting content and boundary-pushing creativity, she continues to influence a new generation of modern fashion bloggers.

12. Gia Kashyap

 

Gia Kashyap, one of India’s most talented fashion bloggers, is the visionary behind Gia Says That. Her journey began as a fashion columnist at the young age of 21, where she honed her passion for colours, textures, and compilations into a thriving online blog.  

Over the years, Gia Says That has evolved into an influential fashion hub, offering readers insights into the latest trends and styling tips. Gia's creative direction and keen eye for fashion have led to collaborations with some of the biggest names in the industry, solidifying her place as a key figure in the Indian fashion blogging scene. With her unique voice and eye for detail, Gia continues to inspire her audience, making Gia Says That a must-read blog for fashion enthusiasts.

13. Tanesha Awasthi

Tanesha Awasthi, the empowering voice behind Girl with Curves, is a trailblazer among fashion bloggers on Instagram, celebrated for redefining beauty standards and promoting body positivity. Since launching her award-winning blog in 2011, she has become a leading figure in the plus-sized fashion movement, creating a space where women of all shapes and sizes can feel confident and stylish.

Her platform goes beyond fashion to include wellness, parenting, and beauty, reflecting her holistic and relatable approach to lifestyle content. While not exclusively a sustainable fashion blogger, Tanesha often promotes mindful fashion choices and self-love through personal style. With her signature hashtag #StyleHasNoSize and her inspiring message, she stands out as one of the most influential fashion bloggers globally. Her mission to make fashion inclusive continues to inspire a growing community, positioning her among the best fashion bloggers championing representation and confidence.

14. Kajal Mishra

Kajal Mishra, the founder of Indianfashionblogger.com, made a bold transition from a banking career to one of India’s inspiring fashion bloggers on Instagram. Her passion for style led her to build a platform that shares accessible fashion, lifestyle, and beauty tips with a growing, engaged audience.

Kajal’s approachable and trend-savvy content sets her apart in the landscape of fashion bloggers, offering practical style inspiration that resonates with modern Indian women. Through collaborations with major brands like Alberto Torresi, Asus Zenfone, and CouponDunia, she has established herself as a credible voice in the industry. While not positioned as a full-time sustainable fashion blogger, Kajal often shares thoughtful takes on mindful shopping and personal style. With her authenticity and eye for detail, she continues to earn recognition as one of the best Indian fashion bloggers, helping readers build confidence through fashion that feels both fresh and personal.

15. Riya Jain

Riya Jain, the vibrant force behind Caught in a Cuff, is one of the most recognizable fashion bloggers on Instagram, celebrated for her trend-driven yet relatable approach to style. What began as a series of OOTD posts has evolved into a full-fledged platform where she shares fashion tips, beauty insights, travel stories, and lifestyle content with an ever-growing audience.

As one of the best Indian fashion bloggers, Riya’s charm lies in her ability to effortlessly mix current trends with personal flair, encouraging her followers to express themselves boldly through fashion. A TEDx speaker and influencer, she is admired for her authenticity and creativity. While she doesn’t solely identify as a sustainable fashion blogger, her curated content often promotes thoughtful styling and conscious choices. Caught in a Cuff continues to inspire thousands to embrace self-expression and confidence, making Riya a standout voice in the modern Indian fashion scene.

Most Popular Fashion Blogger

16.  Hetal Shah & Zankana Thakkar

Hetal Shah and Zankana Thakkar, the powerhouse duo behind My Fashion Villa, are among the most versatile and respected fashion bloggers on Instagram. With a shared vision to build a platform that blends style with substance, they’ve made My Fashion Villa a go-to destination for fashion enthusiasts, industry professionals, and creatives alike.

Recognized as two of the best Indian fashion bloggers, Hetal and Zankana go beyond outfit inspiration, offering fashion news, trend forecasts, and thoughtful commentary on beauty and wellness. Their blog also serves as a collaborative space for models, designers, makeup artists, hairstylists, and fashion photographers to showcase their talent. While My Fashion Villa isn’t exclusively a sustainable fashion blogger platform, its diverse content often highlights mindful beauty practices and conscious styling. With a finger on the pulse of both glamour and practicality, they continue to lead the way in India’s evolving fashion landscape.

17. Ritcha Verma

Ritcha Verma, the creative force behind the aptly named blog Ri(t)ch Styles, is one of the most relatable and versatile fashion bloggers on Instagram. With a sharp eye for trends and an instinct for real-world fashion, Ritcha’s blog offers a well-rounded mix of styling tips, trend updates, buying guides, and store reviews, all delivered with her signature authenticity.

What truly sets her apart from other fashion bloggers is her ability to seamlessly blend fashion with lifestyle. From mom-friendly advice and baby fashion to event coverage and wardrobe solutions, her content speaks to a wide demographic. Though not strictly a sustainable fashion blogger, Ritcha often leans into practical and mindful fashion choices, making her blog both stylish and sensible. Her consistent, engaging presence has earned her a place among the best Indian fashion bloggers, empowering readers to approach fashion as an inclusive, everyday joy.

18. Mehak Sagar

Mehak Sagar, the founder of Peaches and Blush, is among the most admired fashion bloggers on Instagram, known for her thoughtful take on fashion, beauty, travel, and lifestyle. Her blog is a vibrant space filled with practical style advice, skincare tips, and destination diaries, making it a favorite among readers seeking a chic yet relatable perspective on modern living.

Recognized as one of the best Indian fashion bloggers, Mehak connects deeply with her audience through her blog and YouTube channel, where she shares everything from wardrobe essentials to personal stories. While not exclusively a sustainable fashion blogger, her content often champions smart, conscious style choices. Her approachable tone and consistent engagement have earned her features in leading magazines like Cosmopolitan and Femina, cementing her influence in India’s digital fashion space.

19. Devina Malhotra

Devina Malhotra, the trailblazing voice behind GuiltyBytes, is one of the most influential fashion bloggers on Instagram, known for her refreshing blend of style, storytelling, and self-confidence. A former writer for Hindustan Times and other major publications, Devina brings journalistic flair to her fashion and lifestyle content, making her blog both engaging and informative.

As one of the best Indian fashion bloggers, Devina stands out for championing inclusivity and body positivity. She uses her platform to question conventional beauty standards and offer styling tips tailored specifically for curvy and fuller-bodied women, an often-overlooked demographic in mainstream fashion. While her blog doesn't focus exclusively on sustainable fashion, her advocacy for intentional, body-celebrating style aligns with the values of a thoughtful sustainable fashion blogger. Through GuiltyBytes, Devina continues to empower her audience to dress for themselves and embrace their individuality with boldness and grace.

20. Shalini Chopra

Shalini Chopra, the style-savvy force behind Stylish By Nature, is widely regarded as one of the best Indian fashion bloggers. Her blog and Instagram presence celebrate her instinctive sense of style, covering everything from personal fashion looks and beauty reviews to Bollywood trends and lifestyle updates. As one of the most consistent fashion bloggers on Instagram, Shalini effortlessly balances luxury and affordability, often spotlighting her street shopping finds alongside high-end picks.

While not strictly a sustainable fashion blogger, Shalini promotes thoughtful shopping by encouraging her followers to choose fashion based on body type, comfort, and personal expression rather than fleeting trends or labels. Her platform empowers women to embrace style as an extension of their individuality, making her a trusted voice among India’s leading fashion bloggers. With her inclusive and grounded approach, Stylish By Nature continues to resonate with women seeking fashion that feels authentic, wearable, and empowering.

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