Best 20 Fashion Bloggers On Instagram
1. Bhumika Thakkar
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Bhumika Thakkar stands out as a CA turned blogger/content creator, combining a professional edge with her creative passion. Based in Mumbai, she brings a unique perspective to her content, blending her analytical background with a genuine love for beauty and fashion. Her deep dive into skincare as a self-proclaimed skincare junkie has earned her a loyal audience who value her honest reviews, product recommendations, and practical advice tailored to diverse skin needs.
Her ability to connect with her followers lies in her authenticity and relatability. Bhumika seamlessly integrates her Mumbai lifestyle into her posts, making her content resonate with urban audiences. Whether it’s showcasing simple yet chic fashion or sharing detailed skincare routines, her content offers value and inspiration. This blend of expertise, personal experience, and approachable style has made her a beloved voice in the blogging and influencer community.
2. Sonam Lakhani
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Sonam Lakhani, the vibrant mind behind My Haute Life, is a passionate fashion enthusiast who beautifully blends her love for fashion, travel, beauty, and life. As a business graduate with professional experience at ITP Publishing in Dubai, Sonam brings both creativity and expertise to her blog. She curates engaging content featuring fashion tips, trendy clothing ideas, footwear advice, and must-have accessories, all delivered with her signature flair.
What truly sets her apart is her ability to combine style with adventure, sharing incredible experiences like staying in igloos in Finland or skydiving in New Zealand. Through My Haute Life, Sonam takes her audience on a journey of exploration, offering insights into exotic travel destinations, latest style trends, and hidden hotspots. Her blog is more than a style guide—it's an invitation to live boldly, dress impeccably, and embrace life’s wonders. Whether you're a travel enthusiast or a fashion lover, Sonam's My Haute Life is sure to inspire and keep you hooked.
3. Purushu Arie
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Purushu Arie launched his blog in 2009 as a way to chronicle his experiences as a fashion student at NIFT, and over time, it has grown into an influential space in the fashion world. Known for his thoughtful explorations of fashion history and gender-neutral fashion, Purushu brings a unique perspective that challenges traditional style norms. His work has garnered significant attention, with contributions to The Hindu and mentions by notable figures, including Marc Jacobs, which highlights his credibility and expertise.
Purushu's writing goes beyond trends, delving into the cultural and historical roots of fashion while advocating for a more inclusive, gender-fluid approach to style. This progressive perspective resonates deeply with his audience, offering both educational content and inspiration.
4.Tanya Sachdeva
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Tanya Sachdev celebrated for her graceful and elegant style, has carved a niche as a leading fashion and lifestyle blogger. Through her blog, Let’s Expresso, she shares her philosophy of fashion rooted in three guiding principles: comfort, repetition, and confidence. These rules reflect her belief that true style is about feeling good in what you wear and owning it with self-assuredness.
A passionate communicator, Tanya recognizes the impact of both verbal and nonverbal expression. Her blog blends this perspective with diverse content on fashion, beauty, travel, and wellness, offering a holistic lifestyle approach. Whether it’s curating timeless looks, exploring new destinations, or sharing self-care tips, Tanya inspires her audience to embrace life with poise and positivity. Her relatable and practical advice continues to resonate with readers, making Let’s Expresso a trusted source for chic and empowering lifestyle inspiration.
5. Ragini R
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Ragini, the inspiring founder of A Curious Fancy, has made waves in the plus-sized fashion industry with her blog dedicated to promoting body positivity and empowering individuals to feel confident in their skin. Her platform stands as a celebration of inclusivity, breaking stereotypes and redefining beauty standards. Recently, Ragini has expanded her focus to include maternity fashion, offering stylish solutions for expectant mothers.
Her work has garnered widespread acclaim, with features in esteemed publications like BuzzFeed, The Guardian, The New York Times, The Huffington Post, Teen Vogue, and Cosmopolitan. In 2018, her efforts were recognized when A Curious Fancy won the Best Plus Size Blog Award at the Cosmopolitan India Blogger Awards. Ragini's authentic voice and impactful content have made her a trailblazer, inspiring countless individuals to embrace their true selves with confidence and style.
6. Akanksha Redhu
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Akanksha Redhu, one of India’s top fashion bloggers, launched her blog in 2010 as a personal journal to share her ideas and style journey. Over the years, it has evolved into a comprehensive platform covering fashion, beauty, and lifestyle. Known for her authentic approach, Akanksha writes about the clothing and cosmetics she personally uses, her unique style, exciting events, and travel experiences, offering readers a glimpse into her vibrant world.
Her impressive portfolio includes collaborations with global brands like Armani, Ralph Lauren, Estée Lauder, Burberry, Uber, Airbnb, and Amazon, reflecting her influence and credibility in the industry. Akanksha’s ability to blend high fashion with everyday aesthetics has made her a favourite among audiences and brands alike.
7. Tashiara
Tashiara, a Delhi-based blogger, is your go-to guide for staying updated on the latest fashion trends, travel hacks, and beauty tips. Known for her ability to capture the vibrant essence of global music festivals, film festivals, and award shows, Tashiara’s blog is a treasure trove of quirky and contemporary style inspirations.
Her platform doesn’t stop at fashion; it also offers practical advice on budget-friendly travel, health and fitness, and even technology. This well-rounded content makes her blog a one-stop destination for lifestyle enthusiasts.
8. Priyanjana Roy
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Priyanjana Roy’s Moonshine and Sunlight is a delightful blend of creativity and passion, making it much more than just a fashion blog. As its founder, Priyanjana merges her diverse interests—fashion, beauty, nail art, and crafts—to create a unique and engaging platform that keeps her readers captivated.
What sets Moonshine and Sunlight apart is its informative blogs, written with genuine enthusiasm and an eye for detail. From stylish outfit inspirations to intricate nail art tutorials and DIY craft ideas, Priyanjana’s content offers a little something for everyone.
9. Anshita Juneja
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Anshita Juneja, the visionary behind Vanity No Apologies, is a Delhi-based beauty expert with a master’s degree in Marketing. Since launching her blog in 2009, she has built a trusted platform to share her passion for skincare, makeup, and all things beauty.
As the editor-in-chief of this widely-read blog, Anshita curates a wealth of content, ranging from in-depth product reviews to makeup tutorials and skincare tips. Her work often features collaborations with leading fashion and beauty brands, showcasing her influence and credibility in the industry. With her expertise and relatable writing style, Vanity No Apologies has become a go-to destination for beauty enthusiasts seeking honest advice and the latest trends.
10. Santoshi Shetty
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Santoshi Shetty, the creative force behind The Styledge, brings a unique blend of artistic flair and fashion insight. As an architecture student, Santoshi’s love for experimenting with trends, colours, patterns, and textures shines through in her content, making her blog a dynamic expression of creativity.
Her platform goes beyond fashion, offering thoughtful perspectives on travel and lifestyle, creating a well-rounded experience for her audience. Santoshi’s innovative approach has earned her significant recognition, including prestigious awards such as the Cosmopolitan Blogger of the Year, Elle Blogger of the Year (2016), Palladium Spotlight Fashion Blogger of the Year (2017), and the OSM Influencer Award (2018).
11. Sayantini
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Sayantini, a postgraduate student in English Literature and Language, is the creator behind Cherry on Top, a blog dedicated to sharing her personal experiences with beauty products. Her blog’s motto is simple yet impactful—helping readers make informed decisions before purchasing products.
Beyond beauty, Cherry on Top offers a well-rounded mix of content, including travel, fashion, food, self-care, and skincare articles. Sayantini’s genuine approach to product reviews and lifestyle topics makes her blog both informative and relatable. Whether you're looking for honest beauty reviews or tips on self-care, Sayantini’s Cherry on Top provides a refreshing perspective that keeps readers engaged and coming back for more.
12. Gia Kashyap
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Gia Kashyap, one of India’s most talented fashion bloggers, is the visionary behind Gia Says That. Her journey began as a fashion columnist at the young age of 21, where she honed her passion for colours, textures, and compilations into a thriving online blog.
Over the years, Gia Says That has evolved into an influential fashion hub, offering readers insights into the latest trends and styling tips. Gia's creative direction and keen eye for fashion have led to collaborations with some of the biggest names in the industry, solidifying her place as a key figure in the Indian fashion blogging scene. With her unique voice and eye for detail, Gia continues to inspire her audience, making Gia Says That a must-read blog for fashion enthusiasts.
13. Tanesha Awasthi
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Tanesha Awasthi, the founder of Girl with Curves, launched the blog in 2011 to represent those who aren't a size 0 or 2, aiming to create a space where people of all shapes and sizes can feel confident in their bodies. By creating an award-winning website, Tanesha has become a leading voice in the plus-sized fashion industry, empowering women to embrace their unique figures through style.
Her blog is a celebration of self-esteem and body positivity, offering not only fashion and style advice but also parenting, wellness, and beauty tips. Tanesha's inclusive approach emphasizes that fashion and style are for everyone, regardless of body type. The hashtag #StyleHasNoSize encapsulates her mission to boost confidence and inspire women to dress for themselves, breaking away from traditional beauty standards.
14. Kajal Mishra
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Kajal Mishra made a bold career shift by quitting her banking job at IDBI Bank to pursue her passion for fashion, leading to the creation of her blog, Indianfashionblogger.com. With a deep love for style, Kajal has built a platform where she shares the latest fashion, lifestyle, and beauty tips.
Her blog has allowed her to collaborate with prominent Indian brands like Alberto Torresi, Asus Zenfone, and CouponDunia, among many others, showcasing her growing influence in the fashion space. Kajal’s approachable yet fashionable content resonates with her audience, offering them fresh ideas for incorporating trends into their everyday lives. Through Indianfashionblogger.com, she continues to inspire and educate her readers on how to enhance their personal style with confidence and ease.
15. Riya Jain
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Riya Jain, the creative mind behind the popular blog Caught in a Cuff, is a fashion blogger, social media influencer, and even a TedX speaker. She first rose to prominence by sharing her outfit of the day (OOTD) posts, which quickly gained her a loyal following.
On her blog, Riya shares a variety of engaging content, including fashion tips, lifestyle advice, beauty insights, and captivating accounts of her travel experiences. Her relatable style and knack for effortlessly blending trends with personal flair have made her a favorite among fashion enthusiasts. Through Caught in a Cuff, Riya continues to inspire her readers to experiment with style, embrace self-expression, and live life confidently.
16. Hetal Shah & Zankana Thakkar
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Hetal Shah and Zankana Thakkar are the dynamic duo behind My Fashion Villa, one of India’s most prominent fashion blogs. Their vision was to create a platform that’s not only trendy and eye-catching but also meaningful, making My Fashion Villa a perfect fit for fashion enthusiasts and industry professionals alike.
The blog serves as a comprehensive hub for the latest fashion news, glamour insights, and style tips. It uniquely doubles as a platform where models, designers, makeup artists, hairstylists, fashion photographers, and other professionals in the industry can showcase their creativity. Beyond fashion, the blog delves into haircare, skincare, and body care, offering a holistic take on beauty and wellness.
17. Ritcha Verma
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Ritcha Verma, the creative mind behind the cleverly named blog Ri(t)ch Styles, has made her mark as a prominent voice in the fashion blogging world. Her platform is a treasure trove of insights, aiming to keep readers updated on the latest fashion movements, emerging trends, buying options, and store reviews.
What sets Ri(t)ch Styles apart is its versatility. From styling tips and event updates to mom-friendly advice and baby fashion, Ritcha ensures her content is both comprehensive and relatable. Her blog caters to a wide audience, offering practical and stylish solutions for every aspect of life.
18. Mehak Sagar
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Mehak Sagar, the founder of Peaches and Blush, has established herself as a trusted voice in the realms of fashion, travel, beauty, and lifestyle. Her blog serves as an engaging platform where readers can find insightful tips and advice, making it a go-to destination for modern lifestyle enthusiasts.
In addition to her blog, Mehak connects with her audience through YouTube videos, where she addresses their queries and provides practical solutions for everyday fashion and lifestyle dilemmas. Her relatable content and interactive approach have garnered widespread attention, earning Peaches and Blush features in esteemed publications like Cosmopolitan and Femina Magazine.
19. Devina Malhotra
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Devina Malhotra is a highly popular Indian fashion blogger and the creative mind behind GuiltyBytes, a blog that showcases her personal style, passion for photography, and love for shopping. Before venturing into blogging, Devina honed her writing skills as a contributor for Hindustan Times and other notable publications, which is reflected in the engaging and well-crafted content on her blog.
Devina’s perspective is rooted in inclusivity. She often questions why fashion advice for curvy or fuller-bodied women is commonly given by individuals who may not fully understand that body type. Her blog aims to empower women of all shapes and sizes, offering relatable and practical styling tips tailored to diverse body types. With her authentic voice and fresh take on fashion, Devina continues to inspire her audience to embrace their individuality with confidence.
20. Shalini Chopra
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Shalini Chopra is the creator of Stylish By Nature, one of India’s leading fashion blogs. True to its name, the blog reflects Shalini’s innate sense of style and lifelong passion for fashion.
Stylish By Nature covers a wide array of topics, including Shalini’s personal fashion choices, beauty product reviews, Bollywood trends, food, and event updates. Shalini embraces a versatile approach to shopping—while she appreciates branded stores, she often highlights the gems she finds through street shopping, encouraging her audience to value style over labels.
Her core message to women is to prioritize their body type and comfort when choosing outfits, rather than blindly following trends. Through her blog, Shalini inspires women to embrace their individuality and make fashion choices that align with their unique needs and preferences.
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