6 Benefits of Influencer Marketing You Must Know

While organic posts and targeted ads work, influencer marketing has become a highly effective way to engage audiences. With influencer marketing now a $24 billion industry, we’ll explore 7 key benefits and how brands can leverage them for success.

Consumers spend a significant portion of their day on social media, making it a prime platform for brands to promote their products. While brands often rely on organic posts and targeted ad campaigns to capture attention, influencer marketing has become a highly effective way to engage audiences. Influencers are individuals who have built a dedicated following around specific niches like tech, fashion, travel and more. With influencer marketing now a $24 billion industry and growing, it’s clear that this strategy is here to stay.

But what makes influencer marketing so popular? Simply put, influencers have the unique ability to connect with their followers in an authentic way and influence their purchasing decisions. In this article, we'll explore the 7 key benefits of influencer marketing and how brands can utilise these advantages to drive success.

1. More Social Media Presence

Given the vast number of consumers on social media, it's crucial for brands to establish a presence on major platforms like Instagram, Facebook, Twitter, LinkedIn and YouTube. However, merely creating accounts and posting content isn't enough. To build a stronger social media presence, brands must appear directly in consumers' feeds rather than waiting for them to discover the account.

This is where influencers can make a significant impact. When an influencer promotes your brand, it increases the likelihood of their audience visiting your profile, which can lead to more followers and higher engagement.

A highly effective strategy is to ask influencers to tag your brand in posts or tweets. On Instagram, you can also collaborate on posts, ensuring your brand is visible to the influencer’s audience.

A notable example of this is Shehnaaz Gill's Instagram collaboration with Borosil for OTG promotion through Tring. The post garnered over 5.5 million views, giving the brand a significant boost in social media presence.

Collaborate with Top Influencers to Gain Presence

If you want to increase your brand's social media presence, Tring can help your brand connect with Influencers with whom you can collaborate on Instagram.

2. Increased Brand Awareness

Brand awareness refers to how many of your target audience know about your brand. It's the first stage of your customer journey which is necessary for the brand to push the audience to product consideration and eventually sales. In simple words, you must introduce your product to your potential customers so that when they want to buy the product, your brand will be considered.

Influencer marketing is one of the most effective methods for brand awareness. As an influencer has a very high number of followers, they can reach a significant number of potential customers introducing your product. Brands generally aiming for brand awareness tend to work with multiple influencers aligning with the brand. One of the prime examples of brand awareness through influencer marketing is Mamaearth's social media campaign where the brand promotes its product on platforms like YouTube and Instagram which consists of small to large influencers using or recommending Mamaearth products. This helps the brand reach its target audience with ease.

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Increase Awareness of Your Brand With Influencer

Like Mamaearth, you can also connect with multiple influencers with Tring's barter collaboration services where you can execute social media campaigns with multiple influencers who will introduce your product to their followers.

3. Targeted Reach

Celebrities and Influencers, both can have a heavy influence on the audience. However, one of the major advantages of influencer marketing over celebrity endorsement is that influencers influence specific niche audiences. For example, an influencer with tech expertise generally caters tech enthusiast audience by posting tech-related content.

This niche audience can help the brand get a targeted reach. Thus, collaborating with influencers of your brand's niche can give your product more consideration from their follower as they have a higher chance of using the product.

One of the best examples is Earbud brand AcWO's Collaboration with Tech Influencer Rajiv Makhni with the help of Tring. Rajiv Makhni Posted 2 Instagram reels promoting ACWO air buds which gave 1 million of combined targeted reach.

 

 

 

 

 

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A post shared by Rajiv Makhni | Gadget Guru (@therajivmakhni)

 

 

 

 

 

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A post shared by Rajiv Makhni | Gadget Guru (@therajivmakhni)

Connect with the Influencer of your Niche

To get your brand a targeted reach, you must connect with influencers of your niche which is easily possible with Tring. Tring can help you connect with influencers of various niches like Fashion, Beauty, Tech, Fitness, Travel, and more. So, connect with us now and help your brand reach the right audience.

4. Improved Brand Authority

When consumers decide which brand's product to purchase, they consider factors like pricing and brand awareness, but they also evaluate how trustworthy the brand is. This trust is often tied to the brand's authority in the market—its ability to be seen as a credible, knowledgeable, and reliable leader in its industry.

Similarly, when an influencer is trusted by their audience for providing genuine advice, their authority grows significantly. If that influencer promotes a product, the perceived authority of the product increases as well. For instance, when a reputable fitness influencer endorses a supplement brand, their followers are more likely to trust that brand over others, influencing their purchasing decisions.

Therefore, before partnering with any influencer, it's crucial to assess their level of trust with their followers. The higher the trust, the more effective the promotion will be.

5. Opportunity for Lead Generation

Lead generation is the process of attracting and converting potential customers into leads by capturing their interest in a product or service. Influencers can be a powerful tool for lead generation because of their trusted relationships with their followers. By endorsing a product or offering exclusive promotions, influencers can drive their audience to engage with a brand, sign up for newsletters, or participate in a promotion. 

For example, an influencer offering a free webinar on an educational topic can encourage followers to visit the brand's website, where they might sign up for the webinar. Brands can use influencers by offering their followers product demos, free webinars, etc all of which can help capture leads while building brand awareness.

6. Boost in Sales

Influencers can help drive sales for a brand by leveraging their established trust and connection with their audience. When an influencer promotes a product or service, their followers are more likely to consider it because they view the influencer as a credible source. Influencers can create authentic content, such as reviews, tutorials, or testimonials, that showcases the product in use, highlighting its benefits and encouraging followers to make a purchase.

For example, a beauty influencer promoting a skincare brand could demonstrate how the products fit into their daily routine. By offering a discount code or affiliate link, the influencer can directly drive sales, making it easy for followers to purchase the product. Ways influencers can boost sales include creating product-focused content, hosting giveaways, offering exclusive discounts, partnering for limited-time offers, and sharing direct purchase links through social media platforms. This personalized promotion can result in higher conversions and increased brand loyalty.