Top 50 Beauty Influencers in India in 2025

Explore the top 50 beauty influencers in India for 2025. They showcase the best in makeup, skincare, and beauty tips. Get inspired by their creative content and expert advice. These influencers are redefining beauty standards and helping followers discover innovative products and techniques.

Beauty influencers have taken the world by storm, especially on platforms like Instagram and YouTube. Sharing tips, tutorials, and honest reviews on all things beauty—from skincare routines to makeup trends—these beauty influencers in India are reshaping the beauty industry. They guide followers on the latest products, techniques, and styles tailored for Indian skin tones and preferences.

Who Are Beauty Influencers?

Beauty influencers are experts and enthusiasts who share their love for beauty with audiences online. These Indian beauty influencers offer makeup tutorials, product recommendations, and skincare advice, making beauty accessible to everyone. These top Indian beauty gurus have built strong followings by blending professional advice with their unique style and cultural trends. Some of the best Indian beauty influencers have sparked global conversations, showcasing how makeup can be both creative and healthy.

How Can Tring Help Your Brand Promote With Beauty Influencers?

Working with top beauty influencers in India is a great way to reach new audiences. We make it easy for your brand to find and collaborate with popular beauty influencers and beauty vloggers in India. With Tring, your brand can connect with popular beauty bloggers in India who have a large following on social media platforms. These bloggers will promote your brand's products by sharing unboxing videos, tutorials, and reviews which will engage their audience and inspire them to try and trust your products.

Connect With Us! Collaborate With The Best Beauty Influencers!

Top 50 Beauty Influencers in India

The beauty influencer scene in India is thriving, with numerous creators shaping trends and guiding followers through the world of makeup, skincare, and wellness. These influencers share valuable tips, product reviews, and tutorials, making beauty more accessible and relatable. This list highlights the top 50 beauty influencers in India for 2025, showcasing their unique styles and contributions to the beauty community.

1. Nagma Mirajkar

Instagram: @nagmamirajkar

Followers: 8.1M
Content Focus: Beauty, lifestyle, and imaginative color combinations.

Nagma Mirajkar pushes creative boundaries with her beauty and lifestyle content, combining vibrant colors, unique styles, and stunning locations. Known for her travel-inspired visuals, she shares looks from all around the world—from California’s palm trees to the Northern Lights in Finland.

Her Instagram boasts over 3,500 posts with an average of 63K likes and a 1.78% engagement rate. Nagma’s Instagram reels captivate with travel diaries, brand partnerships, dance routines, and personal moments, pulling in an average of 790K views at a 5.2% engagement rate.

2. Mrunal Panchal

Instagram: @mrunu

Followers: 5.3M
Content Focus: Minimalist makeup and beauty tutorials.

Mrunal Panchal is known for her minimalist makeup looks and collaborations with international beauty artists. She often shares routines and tips, making beauty accessible and engaging for her audience.

Her reels, such as her recent demonstration of NYX’s Jumbo Multi-Use Highlighter Sticks, frequently gain traction; this one alone reached 612K views and 67.6K likes. With an impressive average of 3.18M views per reel, her content achieves a high engagement rate of 7.14%.

3. Amulya Rattan

Instagram: @amulyarattan_

Followers: 4.7M
Content Focus: Lifestyle and makeup with a high engagement rate.

Amulya Rattan captivates her audience with humor, creativity, and transparency. Her posts cover everything from daily routines to brand collaborations, each capturing her larger-than-life personality.

With an overall engagement rate of 5.94%, Amulya’s posts receive an average of 293.6K likes and 753 comments. Her Instagram reels, like her recent collaboration with TRESemmé and Nykaa, bring her followers closer to her world, garnering 2.4M views and 32.5K likes.

4. Parul Garg

Instagram: @parulgargmakeup

Followers: 5.3M
Content Focus: Practical makeup tutorials and bridal looks.

Parul Garg, a makeup artist and educator, shares practical makeup techniques that help enhance natural beauty. Her bridal makeup tutorials and insights draw a large, engaged audience.

Her videos average an engagement rate of 19.52%, with her reels reaching an impressive 25.7M views. Her latest bridal makeup reel received 29.3M views, 1.5M likes, and over 4,200 comments.

5. Swati Verma Nanda

Instagram: @swativerma

Followers: 2.2M
Content Focus: Minimalist beauty with a focus on authenticity.

Swati Verma Nanda combines beauty tips, product recommendations, and glimpses into her life with her twins, creating a personal connection with her followers. Known for her authentic content, she covers makeup recommendations, sale updates, and event looks.

Swati’s posts bring in an engagement rate of 1.29%, while her reels average 628K views at an 8.3% engagement rate. A recent post sharing moments with her twins in the Ezzro Middle East ballpit received 1,928 likes.

6. Yashi Tank

Instagram: @yashitank05

Followers: 1.3M
Content Focus: Multicultural beauty and solutions-driven content.

Yashi Tank, recognized by Exhibit Magazine as Makeup/Beauty Influencer of the Year, focuses on solution-based beauty tips. Her GRWM sessions, tutorials, and makeup transformations resonate globally.

Her content has an engagement rate of 10.86%, with reels averaging 2.74M views. Her recent Tom-and-Jerry-inspired look reel received 643K views, 42.5K likes, and 578 comments.

7. Aashna Hegde

Instagram: @aashnahegde

Followers: 1M
Content Focus: Beauty and fashion trends.

Award-winning beauty creator Aashna Hegde shares trendy looks, collaborating with top brands to bring the latest in beauty and fashion to her audience. Her informative posts help followers discover the best products and looks.

With an engagement rate of 5.97%, her content receives an average of 54.7K likes. A recent collaboration with Tanishq garnered 221K views and 10.1K likes.

8. Anmol Bhatia

Instagram: @anmolbhatia_

Followers: 1M
Content Focus: Versatile looks and makeup transformations.

Anmol Bhatia shares beauty and fashion transformations, from recreating pop culture looks to showcasing red carpet styles. Her creative approach has built a loyal following.

Her posts average 55.3K likes, with reels reaching an engagement rate of 6.85%. Her recent collaboration with Trendyol, in partnership with Myntra, generated 55.3K views and 3.8K likes.

9. Kripa Patel Joshi

Instagram: @kripapateljoshi_official

Followers: 1.1M
Content Focus: Diet, fitness, and beauty.

Kripa Patel Joshi blends beauty and wellness in her content, appealing to a wide audience. Her posts feature collaborations with high-profile celebrities, gaining her significant visibility.

Kripa’s content has an engagement rate of 3.65%, with her reels reaching up to 5.96M views. Her recent demo of Urban Decay’s foundation attracted 4.4M views and 141K likes.

10. Aashna Shroff

Instagram: @aashnashroff

Followers: 1M
Content Focus: Luxury beauty, fashion, and home decor.

Aashna Shroff is a versatile creator who combines luxury beauty, fashion, and lifestyle in her posts. Her brand, Snob Home, highlights her passion for home decor while allowing her to experiment with style.

Aashna’s posts have an engagement rate of 3.12%, with reels averaging 4.18M views. Her recent collaboration with Jade by MK earned 16.9K likes and 107 comments.

11. Sarah Khan

Instagram: @the_game_of_makeup

Followers: 998K
About the Influencer:
Sarah Khan, a renowned bridal makeup artist and educator, has captivated her audience with efficient beauty techniques and product tips. She’s widely known for her expertise in bridal makeup, sharing tutorials and conducting master classes nationwide. Sarah’s Instagram showcases her work on brides-to-be, celebrities, and models, offering followers skincare tips, product recommendations, and hands-on makeup learning. With an engagement rate of 3.12%, Sarah's posts receive around 26.3K likes and 675 comments, while her skincare reels have an impressive engagement rate of 4.05% and 85.4K average views.

12. Fizza Abdi

Instagram: @faby_makeupartist

Followers: 846K
About the Influencer:
Fizza Abdi combines beauty, luxury, and lifestyle content with a modest style that resonates across Pinterest, TikTok, YouTube, Snapchat, Facebook, and Instagram. Known for live reviews and travel-based inspirations, her high-quality content consistently engages her audience, boasting an engagement rate of 2.52%. A recent reel in collaboration with Nykaa’s Pink Love Sale performed particularly well with 29.8K likes. Her Instagram reels, which she posts frequently, generate 585K average views with a high engagement rate of 5.24%.

13. Deeksha Khurana

Instagram: @deekshakhurana

Followers: 829K
About the Influencer:
Deeksha Khurana’s Instagram is a lively mix of beauty content, from makeup tutorials to GRWM videos. She co-hosts the “What's up Sister” podcast with Kritika Khurana, where they discuss beauty, fashion, and wellness topics. Deeksha’s posts have an engagement rate of 5.89%, with her reels reaching up to 521K views. Her recent bridal makeup tutorial using brands like Maybelline and Huda Beauty generated 156K views and 6,323 likes.

14. Tarini Peshawaria

Instagram: @tarinipeshawaria

Followers: 729K
About the Influencer:
Former teacher and journalist Tarini Peshawaria shines as a beauty influencer, known for her body care expertise and men’s skincare tips. She engages audiences with varied content like sale alerts, lipstick demos, and giveaways. Her posts have a high engagement rate in Punjab, averaging 43.9K likes and 455 comments. Tarini’s reels perform exceptionally well with an average of 1.48M views.

15. Malvika Sitlani

Instagram: @malvikasitlaniofficial

Followers: 715K
About the Influencer:
Malvika Sitlani is known for beauty advice, makeup hacks, and insights into cosmetic procedures. Her loyal followers trust her honest reviews and live demonstrations. Active on Instagram and YouTube, Malvika’s posts average 18K likes with a 2.64% engagement rate. Her recent reel reviewing summer blushes generated 167K views and 7,473 likes. Malvika’s reels enjoy an engagement rate of 4.31%, averaging 419K views.

16. Neha Menghwani

Instagram: @neha_menghwani

Followers: 616K
About the Influencer:
Neha Menghwani’s unique approach to makeup, which targets specific facial areas, distinguishes her as a beauty influencer. She caters to both beginners and advanced makeup users, covering hair care, dermatology hacks, and fashion. Neha’s reels receive 948K average views, achieving a 4.02% engagement rate. Her recent makeup routine with Nyx cosmetics garnered 263K views and 18K likes.

17. Shalini Samuel

Instagram: @knot_me_pretty

Followers: 603K
About the Influencer:
Shalini Samuel is the go-to expert for hair styling and care, often sharing affordable product recommendations and ponytail hacks. Her posts cover skincare too, engaging audiences with a 1.45% engagement rate. Shalini’s reels, focused on skincare hacks, average 78.9K views. Her latest holiday hair care tips post quickly gained 1,094 likes.

18. Niki Mehra Madan

Instagram: @nikimehra

Followers: 556K
About the Influencer:
Niki Mehra Madan’s beauty, fashion, and lifestyle content captures attention with her Indo-Western looks and haute couture moments. She’s a TEDx speaker and has been featured in major media outlets. Her reels attract a significant audience, averaging 490K views with an engagement rate of 4.05%. Recently, Niki collaborated with Lakme, sharing her skincare routine, earning 40.6K views and 3,310 likes.

19. Shreya Jain

Instagram: @shreyajain26

Followers: 439K
About the Influencer:
As a professional makeup artist, Shreya Jain creates engaging content through makeup transformations, product hauls, and fitness updates. Her loyal followers contribute to a 2.73% engagement rate, with each post averaging 4.3K likes. Shreya’s reels, which she uploads at least 13 times a week, receive an engagement rate of 5.28%, averaging 89.2K views.

20. Jhanvi Bhatia

Instagram: @jhanviibhatiaa

Followers: 381K
About the Influencer:
Jhanvi Bhatia’s beauty content, with personal styling tips and makeup combinations, makes beauty accessible to a global audience. Her well-structured Instagram content holds an engagement rate of 7.35%, averaging 22.8K likes and 453 comments. A recent Indo-Western styling reel gained 128K views and 6,293 likes.

21. Ishita Mangal

Instagram: @ishitamangal

Followers: 455K
About the Influencer:
Ishita Mangal combines sustainability with beauty, earning awards for her ethical practices. Her reels bring in diverse followers with an engagement rate of 4.97% and 2.63M average views. Ishita’s recent breakdown of Japanese fashion generated 180K views, and her unique storytelling style continues to captivate her audience.

22. Lisha Batta

Instagram: @lishabatta

Followers: 340K
About the Influencer:
Lisha Batta is popular for recreating celebrity looks with minimal makeup. Her posts focus on product use and before-and-after transformations, achieving an engagement rate of 2.13%. Her recent lipstick swatch reel got 7.7K views, and her reels typically average 930K views with a 1.83% engagement rate.

23. Debasree Banerjee

Instagram: @debasreee

Followers: Data not available
About the Influencer:
Debasree Banerjee balances beauty content with yoga, fitness, and skincare insights, creating a holistic approach to beauty. Her Instagram posts have a 1.32% engagement rate, with each post averaging 998 likes. Debasree’s recent Nykaa collaboration reel reached 28.8K views, and her content provides real-time product insights and discounts.

24. Surabhi Tiwari

Instagram: @surabhi.tiwari

Followers: 341K
About the Influencer:
Surabhi Tiwari, a former software developer, simplifies beauty and skincare knowledge, featuring routines, tutorials, and Amazon finds. Her high engagement rate of 2.29% reflects her community’s trust. Surabhi’s reels introduce new products, averaging 23K views, with her latest skincare dupes reel achieving 688 likes.

25. Aashi Adani

Instagram: @aashiadani

Followers: 268K
About the Influencer:
Aashi Adani offers practical makeup tips and hosts workshops to inspire budding beauty experts. Her reels, covering routines, hacks, and affordable product finds, average 32.8K likes and 738 comments. Her straightforward, high-quality content keeps audiences engaged, bringing new followers daily.

26. Bhavdeep Kaur

Instagram: @bhavdeepkaur

Followers: 282K

About the Influencer: 

Bhavdeep Kaur is known for creating strong beauty communities and sharing versatile content. She showcases makeup looks, ethnic fashion, and behind-the-scenes moments, including walking the ramp at New York Fashion Week. Her innovative collaborations and varied content have boosted her engagement rate to 2.25%, with an average of 4.5K likes and 173 comments.

27. Ananya Singh

Instagram: @ananyasingh

Followers: 225K

About the Influencer

Ananya Singh specializes in budget-friendly makeup, skincare routines, and styling tips. Her detailed product reviews and engaging reels, which average 496K views, highlight her expertise. With a 4.82% engagement rate, her content garners 10.6K likes and 100 comments on average.

28. Mridul Sharma

Instagram: @mridulsharma

Followers: 228K

About the Influencer:

Mumbai-based Mridul Sharma blends her clinical knowledge of makeup with engaging content. Her posts feature Amazon finds, travel diaries, and festive looks. With a 6.67% engagement rate, she averages 71K likes and 248 comments per post, and her reels attract 1.24M views.

29. Tanya Singh

Instagram: @tanyasingh

Followers: 853K

About the Influencer:

Tanya Singh, a cosmetologist and botanist, is celebrated for her glamorous celebrity-inspired looks. Known for attention to detail, her content averages 10.7K likes and 100 comments, with a 5.90% engagement rate. Her reels generate 1.34M views on average.

30. Sarah Sarosh

Instagram: @sarahsarosh

Followers: 219K

About the Influencer:

Ranked 22nd in Forbes' Top 100 Digital Stars of 2023, Sarah Sarosh is admired for her unbiased beauty reviews and global fashion content. Her posts average 26.2K likes and 253 comments, with an engagement rate of 12.69%. Reels using hashtags like #FrenchDiaries attract a broad audience.

31. Kareena Tekwani

Instagram: @kareenatekwani

Followers: 241K

About the Influencer:

Kareena Tekwani focuses on budget-inclusive beauty content, offering comparisons and tips for weddings and festivals. With a 6.22% engagement rate, her posts average 10.8K likes and 99 comments. Her recent Maybelline foundation comparison reel reached 1M views.

32. Manasi Mau

Instagram: @manasimau

Followers: 208K

About the Influencer:

A software engineer turned influencer, Manasi Mau is known for her creativity and authenticity in beauty, fashion, and travel content. Her posts average 42.8K likes and 303 comments, with a 27.1% engagement rate. Her reels garner an average of 2.87M views.

33. Gunja Tiwari

Instagram: @gunjatiwari

Followers: 188K

About the Influencer: 

Gunja Tiwari excels in makeup tutorials and celebrity collaborations. Her content, featuring both luxury and affordable products, averages 4.4K likes and 109 comments, with a 3.16% engagement rate. Her recent skincare reel attracted 456K views.

34. Ritu Singh

Instagram: @ritusingh

Followers: 178K

About the Influencer:

Ritu Singh provides practical tutorials and detailed reviews for her audience. Known for giveaways and collaborations, she boasts a 2.06% engagement rate, with posts averaging 2.4K likes and 300 comments. Her L’Oréal liquid lipstick review gained 15K views.

35. Kiwi Tandon

Instagram: @kiwitandon

Followers: 188K

About the Influencer:

Kiwi Tandon shares makeup and skincare routines, enriched with seasonal tips and creative reels. Her posts average 2.1K likes and 270 comments, with a 1.84% engagement rate. A recent lipstick review reel received 54.2K views.

36. Soha Ali

Instagram: @sohaali

Followers: Not provided

About the Influencer:

Soha Ali is known for her vintage-inspired makeup looks and bridal styling. She creatively documents her fashion, jewelry, and beauty journey on Instagram. With a 4.68% engagement rate, her posts average 5K likes and 80 comments, while reels garner 135K views on average.

37. Akanksha Kommirelly

Instagram: @akankshakommirelly

Followers: Not provided

About the Influencer:

Akanksha Kommirelly blends traditional and modern beauty standards through her detailed tutorials and masterclasses. Her posts receive an average of 2.7K likes and 51 comments, achieving a 3.29% engagement rate. Her reels average 206K views, highlighting her creative prowess.

38. Mysha Thakur

Instagram: @myshathakur

Followers: Not provided

About the Influencer:

Mysha Thakur creates beginner-to-advanced makeup tutorials and showcases GRWM videos. With a 1.46% engagement rate, her posts average 625 likes and 24 comments. Her reels, featuring creative beauty hacks, attract an average of 137.7K views.

39. Anmol Dua

Instagram: @anmold

Followers: Not provided

About the Influencer:

Anmol Dua combines her expertise as a model and beauty content creator to deliver impactful tutorials, reviews, and photoshoots. Her posts average 6.23K likes and 349 comments, with a 3.53% engagement rate. Reels on her profile achieve an average of 46.1K views.

40. Ashi Khanna

Instagram: @ashikhanna

Followers: Not provided

About the Influencer:

Ashi Khanna brings innovation to her beauty content, blending storytelling with creative looks. Her posts average 49.38K likes and 568 comments, achieving a 3.8% engagement rate. Her reels, which average 919K views, often feature popular beauty trends.

41. Rupali Hasija

Instagram: @rupalihasija

Followers: Not provided

About the Influencer:

Rupali Hasija stands out for her curly hair tips and mid-size beauty hacks. Her content averages 33.8K likes and 313 comments, with a 4.03% engagement rate. Her reels, featuring creative fashion and beauty content, average 1.86M views.

42. Lavisha Arora

Instagram: @lavishaarora

Followers: Not provided

About the Influencer:

Lavisha Arora is a makeup artist known for sharing hacks, budget shopping tips, and celebrity-inspired makeup looks. Her posts average 6.3K likes and 53 comments, with a 2.69% engagement rate. Her reels, featuring detailed reviews, average 746K views.

43. Anchal Jain

Instagram: @anchaljain

Followers: Not provided

About the Influencer:

Anchal Jain blends luxury skincare with creative beauty tutorials. Her posts average 20K likes and 65 comments, achieving a 1.66% engagement rate. Her reels, featuring product reviews and endorsements, average 119K views.

44. Diksha Rawat

Instagram: @diksharawat

Followers: Not provided

About the Influencer:

Diksha Rawat focuses on affordable makeup tutorials inspired by pop culture and trends. Her posts average 9.43K likes and 83 comments, with a 4.72% engagement rate. Her transitional reels average 127K views and highlight her creativity.

45. Disha Batra

Instagram: @dishabatra

Followers: Not provided

About the Influencer:

Disha Batra creates relatable beauty content, including product reviews and comparisons. Her posts average 2.7K likes and 688 comments, achieving a 2.37% engagement rate. Her reels, offering detailed insights, average 348K views.

46. Himadri Patel

Instagram: @himadripatel

Followers: Not provided

About the Influencer:

Himadri Patel specializes in versatile makeup looks for every occasion, sharing skincare tips and collaborations with top brands. Her posts average 8.7K likes and 67 comments, with a 3.76% engagement rate. Her reels, featuring GRWM videos and makeup hacks, average 243K views.

47. Shreemayi Reddy

Instagram: @shreemayireddy

Followers: Not provided

About the Influencer:

Shreemayi Reddy shares luxury and affordable makeup reviews, comparisons, and travel diaries. With a 2.69% engagement rate, her posts average 3.8K likes and 41 comments. Her reels, including first impressions and product launches, average 1.86M views.

48. Alina Hasan Rizvi

Instagram: @alinahasanrizvi

Followers: Not provided

About the Influencer:

Alina Hasan Rizvi showcases her creativity through cultural and artistic makeup looks. Her posts average 11K likes and 94 comments, achieving an 11.6% engagement rate. Her reels, featuring bold transformations, average 461K views and peak at 1.63M views.

49. Preeti Sarkar

Instagram: @preetisarkar

Followers: Not provided

About the Influencer:

Preeti Sarkar combines acting and beauty content to create unique narratives. Her posts average 31.8K likes and 396 comments, achieving an 8.09% engagement rate. Her reels, featuring tutorials and unboxings, average 986K views.

50. Srishti Bhatia

Instagram: @srishtibhatia

Followers: Not provided

About the Influencer:

Srishti Bhatia offers skincare routines and culturally inspired makeup tutorials. Her posts average 1.7K likes and 45 comments, with a 1.32% engagement rate. Her reels, featuring easy makeup tips and product promotions, average 105K views.

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