Top 25 Beauty Influencers in India in 2024

Explore the top 25 beauty influencers in India for 2024. They showcase the best in makeup, skincare, and beauty tips. Get inspired by their creative content and expert advice. These influencers are redefining beauty standards and helping followers discover innovative products and techniques.

Beauty influencers have taken the world by storm, especially on platforms like Instagram and YouTube. Sharing tips, tutorials, and honest reviews on all things beauty—from skincare routines to makeup trends—these beauty influencers in India are reshaping the beauty industry. They guide followers on the latest products, techniques, and styles tailored for Indian skin tones and preferences.

Who Are Beauty Influencers?

Beauty influencers are experts and enthusiasts who share their love for beauty with audiences online. These Indian beauty influencers offer makeup tutorials, product recommendations, and skincare advice, making beauty accessible to everyone. From top Indian beauty bloggers to beauty vloggers in India, these influencers have built strong followings by blending professional advice with their unique style and cultural trends. Some of the best beauty influencers on Instagram in India have even sparked global conversations, showcasing the richness of Indian beauty.

How Can Tring Help Your Brand Promote With Beauty Influencers?

Connecting with top beauty influencers in India can be a powerful way to reach new audiences. Platforms like Tring make it easy to discover and collaborate with top Indian beauty influencers and beauty bloggers in India. With Tring, your brand can connect with famous beauty bloggers in India who share expert advice and exclusive tips that resonate with diverse Indian beauty needs.

Connect With Us! Collaborate With The Best Beauty Influencers!

Top 25 Beauty Influencers in India

The beauty influencer scene in India is thriving, with numerous creators shaping trends and guiding followers through the world of makeup, skincare, and wellness. These influencers share valuable tips, product reviews, and tutorials, making beauty more accessible and relatable. In this list, we highlight the top 25 beauty influencers in India for 2024, showcasing their unique styles and contributions to the beauty community.

1. Nagma Mirajkar

Instagram: @nagmamirajkar

Followers: 8.1M
Content Focus: Beauty, lifestyle, and imaginative color combinations.

Nagma Mirajkar pushes creative boundaries with her beauty and lifestyle content, combining vibrant colors, unique styles, and stunning locations. Known for her travel-inspired visuals, she shares looks from all around the world—from California’s palm trees to the Northern Lights in Finland.

Her Instagram boasts over 3,500 posts with an average of 63K likes and a 1.78% engagement rate. Nagma’s Instagram reels captivate with travel diaries, brand partnerships, dance routines, and personal moments, pulling in an average of 790K views at a 5.2% engagement rate.

2. Mrunal Panchal

Instagram: @mrunu

Followers: 5.3M
Content Focus: Minimalist makeup and beauty tutorials.

Mrunal Panchal is known for her minimalist makeup looks and collaborations with international beauty artists. She often shares routines and tips, making beauty accessible and engaging for her audience.

Her reels, such as her recent demonstration of NYX’s Jumbo Multi-Use Highlighter Sticks, frequently gain traction; this one alone reached 612K views and 67.6K likes. With an impressive average of 3.18M views per reel, her content achieves a high engagement rate of 7.14%.

3. Amulya Rattan

Instagram: @amulyarattan_

Followers: 4.7M
Content Focus: Lifestyle and makeup with a high engagement rate.

Amulya Rattan captivates her audience with humor, creativity, and transparency. Her posts cover everything from daily routines to brand collaborations, each capturing her larger-than-life personality.

With an overall engagement rate of 5.94%, Amulya’s posts receive an average of 293.6K likes and 753 comments. Her Instagram reels, like her recent collaboration with TRESemmé and Nykaa, bring her followers closer to her world, garnering 2.4M views and 32.5K likes.

4. Parul Garg

Instagram: @parulgargmakeup

Followers: 5.3M
Content Focus: Practical makeup tutorials and bridal looks.

Parul Garg, a makeup artist and educator, shares practical makeup techniques that help enhance natural beauty. Her bridal makeup tutorials and insights draw a large, engaged audience.

Her videos average an engagement rate of 19.52%, with her reels reaching an impressive 25.7M views. Her latest bridal makeup reel received 29.3M views, 1.5M likes, and over 4,200 comments.

5. Swati Verma Nanda

Instagram: @swativerma

Followers: 2.2M
Content Focus: Minimalist beauty with a focus on authenticity.

Swati Verma Nanda combines beauty tips, product recommendations, and glimpses into her life with her twins, creating a personal connection with her followers. Known for her authentic content, she covers makeup recommendations, sale updates, and event looks.

Swati’s posts bring in an engagement rate of 1.29%, while her reels average 628K views at an 8.3% engagement rate. A recent post sharing moments with her twins in the Ezzro Middle East ballpit received 1,928 likes.

6. Yashi Tank

Instagram: @yashitank05

Followers: 1.3M
Content Focus: Multicultural beauty and solutions-driven content.

Yashi Tank, recognized by Exhibit Magazine as Makeup/Beauty Influencer of the Year, focuses on solution-based beauty tips. Her GRWM sessions, tutorials, and makeup transformations resonate globally.

Her content has an engagement rate of 10.86%, with reels averaging 2.74M views. Her recent Tom-and-Jerry-inspired look reel received 643K views, 42.5K likes, and 578 comments.

7. Aashna Hegde

Instagram: @aashnahegde

Followers: 1M
Content Focus: Beauty and fashion trends.

Award-winning beauty creator Aashna Hegde shares trendy looks, collaborating with top brands to bring the latest in beauty and fashion to her audience. Her informative posts help followers discover the best products and looks.

With an engagement rate of 5.97%, her content receives an average of 54.7K likes. A recent collaboration with Tanishq garnered 221K views and 10.1K likes.

8. Anmol Bhatia

Instagram: @anmolbhatia_

Followers: 1M
Content Focus: Versatile looks and makeup transformations.

Anmol Bhatia shares beauty and fashion transformations, from recreating pop culture looks to showcasing red carpet styles. Her creative approach has built a loyal following.

Her posts average 55.3K likes, with reels reaching an engagement rate of 6.85%. Her recent collaboration with Trendyol, in partnership with Myntra, generated 55.3K views and 3.8K likes.

9. Kripa Patel Joshi

Instagram: @kripapateljoshi_official

Followers: 1.1M
Content Focus: Diet, fitness, and beauty.

Kripa Patel Joshi blends beauty and wellness in her content, appealing to a wide audience. Her posts feature collaborations with high-profile celebrities, gaining her significant visibility.

Kripa’s content has an engagement rate of 3.65%, with her reels reaching up to 5.96M views. Her recent demo of Urban Decay’s foundation attracted 4.4M views and 141K likes.

10. Aashna Shroff

Instagram: @aashnashroff

Followers: 1M
Content Focus: Luxury beauty, fashion, and home decor.

Aashna Shroff is a versatile creator who combines luxury beauty, fashion, and lifestyle in her posts. Her brand, Snob Home, highlights her passion for home decor while allowing her to experiment with style.

Aashna’s posts have an engagement rate of 3.12%, with reels averaging 4.18M views. Her recent collaboration with Jade by MK earned 16.9K likes and 107 comments.

11. Sarah Khan

Instagram: @the_game_of_makeup

Followers: 998K
About the Creator:
Sarah Khan, a renowned bridal makeup artist and educator, has captivated her audience with efficient beauty techniques and product tips. She’s widely known for her expertise in bridal makeup, sharing tutorials and conducting master classes nationwide. Sarah’s Instagram showcases her work on brides-to-be, celebrities, and models, offering followers skincare tips, product recommendations, and hands-on makeup learning. With an engagement rate of 3.12%, Sarah's posts receive around 26.3K likes and 675 comments, while her skincare reels have an impressive engagement rate of 4.05% and 85.4K average views.

12. Fizza Abdi

Instagram: @faby_makeupartist

Followers: 846K
About the Creator:
Fizza Abdi combines beauty, luxury, and lifestyle content with a modest style that resonates across Pinterest, TikTok, YouTube, Snapchat, Facebook, and Instagram. Known for live reviews and travel-based inspirations, her high-quality content consistently engages her audience, boasting an engagement rate of 2.52%. A recent reel in collaboration with Nykaa’s Pink Love Sale performed particularly well with 29.8K likes. Her Instagram reels, which she posts frequently, generate 585K average views with a high engagement rate of 5.24%.

13. Deeksha Khurana

Instagram: @deekshakhurana

Followers: 829K
About the Creator:
Deeksha Khurana’s Instagram is a lively mix of beauty content, from makeup tutorials to GRWM videos. She co-hosts the “What's up Sister” podcast with Kritika Khurana, where they discuss beauty, fashion, and wellness topics. Deeksha’s posts have an engagement rate of 5.89%, with her reels reaching up to 521K views. Her recent bridal makeup tutorial using brands like Maybelline and Huda Beauty generated 156K views and 6,323 likes.

14. Tarini Peshawaria

Instagram: @tarinipeshawaria

Followers: 729K
About the Creator:
Former teacher and journalist Tarini Peshawaria shines as a beauty influencer, known for her body care expertise and men’s skincare tips. She engages audiences with varied content like sale alerts, lipstick demos, and giveaways. Her posts have a high engagement rate in Punjab, averaging 43.9K likes and 455 comments. Tarini’s reels perform exceptionally well with an average of 1.48M views.

15. Malvika Sitlani

Instagram: @malvikasitlaniofficial

Followers: 715K
About the Creator:
Malvika Sitlani is known for beauty advice, makeup hacks, and insights into cosmetic procedures. Her loyal followers trust her honest reviews and live demonstrations. Active on Instagram and YouTube, Malvika’s posts average 18K likes with a 2.64% engagement rate. Her recent reel reviewing summer blushes generated 167K views and 7,473 likes. Malvika’s reels enjoy an engagement rate of 4.31%, averaging 419K views.

16. Neha Menghwani

Instagram: @neha_menghwani

Followers: 616K
About the Creator:
Neha Menghwani’s unique approach to makeup, which targets specific facial areas, distinguishes her as a beauty influencer. She caters to both beginners and advanced makeup users, covering hair care, dermatology hacks, and fashion. Neha’s reels receive 948K average views, achieving a 4.02% engagement rate. Her recent makeup routine with Nyx cosmetics garnered 263K views and 18K likes.

17. Shalini Samuel

Instagram: @knot_me_pretty

Followers: 603K
About the Creator:
Shalini Samuel is the go-to expert for hair styling and care, often sharing affordable product recommendations and ponytail hacks. Her posts cover skincare too, engaging audiences with a 1.45% engagement rate. Shalini’s reels, focused on skincare hacks, average 78.9K views. Her latest holiday hair care tips post quickly gained 1,094 likes.

18. Niki Mehra Madan

Instagram: @nikimehra

Followers: 556K
About the Creator:
Niki Mehra Madan’s beauty, fashion, and lifestyle content captures attention with her Indo-Western looks and haute couture moments. She’s a TEDx speaker and has been featured in major media outlets. Her reels attract a significant audience, averaging 490K views with an engagement rate of 4.05%. Recently, Niki collaborated with Lakme, sharing her skincare routine, earning 40.6K views and 3,310 likes.

19. Shreya Jain

Instagram: @shreyajain26

Followers: 439K
About the Creator:
As a professional makeup artist, Shreya Jain creates engaging content through makeup transformations, product hauls, and fitness updates. Her loyal followers contribute to a 2.73% engagement rate, with each post averaging 4.3K likes. Shreya’s reels, which she uploads at least 13 times a week, receive an engagement rate of 5.28%, averaging 89.2K views.

20. Jhanvi Bhatia

Instagram: @jhanviibhatiaa

Followers: 381K
About the Creator:
Jhanvi Bhatia’s beauty content, with personal styling tips and makeup combinations, makes beauty accessible to a global audience. Her well-structured Instagram content holds an engagement rate of 7.35%, averaging 22.8K likes and 453 comments. A recent Indo-Western styling reel gained 128K views and 6,293 likes.

21. Ishita Mangal

Instagram: @ishitamangal

Followers: 455K
About the Creator:
Ishita Mangal combines sustainability with beauty, earning awards for her ethical practices. Her reels bring in diverse followers with an engagement rate of 4.97% and 2.63M average views. Ishita’s recent breakdown of Japanese fashion generated 180K views, and her unique storytelling style continues to captivate her audience.

22. Lisha Batta

Instagram: @lishabatta

Followers: 340K
About the Creator:
Lisha Batta is popular for recreating celebrity looks with minimal makeup. Her posts focus on product use and before-and-after transformations, achieving an engagement rate of 2.13%. Her recent lipstick swatch reel got 7.7K views, and her reels typically average 930K views with a 1.83% engagement rate.

23. Debasree Banerjee

Instagram: @debasreee

Followers: Data not available
About the Creator:
Debasree Banerjee balances beauty content with yoga, fitness, and skincare insights, creating a holistic approach to beauty. Her Instagram posts have a 1.32% engagement rate, with each post averaging 998 likes. Debasree’s recent Nykaa collaboration reel reached 28.8K views, and her content provides real-time product insights and discounts.

24. Surabhi Tiwari

Instagram: @surabhi.tiwari

Followers: 341K
About the Creator:
Surabhi Tiwari, a former software developer, simplifies beauty and skincare knowledge, featuring routines, tutorials, and Amazon finds. Her high engagement rate of 2.29% reflects her community’s trust. Surabhi’s reels introduce new products, averaging 23K views, with her latest skincare dupes reel achieving 688 likes.

25. Aashi Adani

Instagram: @aashiadani

Followers: 268K
About the Creator:
Aashi Adani offers practical makeup tips and hosts workshops to inspire budding beauty experts. Her reels, covering routines, hacks, and affordable product finds, average 32.8K likes and 738 comments. Her straightforward, high-quality content keeps audiences engaged, bringing new followers daily.

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