Men's Grooming

Did you know? You can now book a personalised video message from your favourite Men's Grooming! 

Male grooming is the practice of guys boosting their own appearance and following current trends. This fascination has been more and more noticeable in popular culture.

The demand for men's grooming products has led to an increase in corporate giving. Traditional advertising offers opportunity to men with masculine looks. The idea that men should take care of their appearance in order to compete in the job market and get married has altered for both men and women.

Statista predicts that the global market for male grooming would be valued at roughly $81.2 billion by 2024. In the US, men's grooming has significantly increased, and over the next ten years, more growth is anticipated.

With the growing importance of men's Grooming, it has evolved into a big industry creating many jobs for budding influencers and models.

There are thousands of Channels and Accounts across various platforms that provide many tips and tricks for men's Grooming and how to look better and presentable. A few such influencers you can follow are Jatin Pratap, Pankaj Arora, and Neeraj Kumar.

The Indian male grooming market was worth Rs 16,800 crore in 2018 and is projected to reach Rs 35,000 crore over the next three years, according to a report by Assocham. Compared to women, males aged 25 to 45 spend more money on grooming and personal care goods. According to a Mintel analysis from February 2019, men in Indian cities spend an average of 61 minutes each day beautifying themselves.