List Of Brands Endorsed By Virat Kohli - 2024

Virat Kohli, a global cricket icon, endorses diverse brands across categories like sportswear, beverages, electronics, healthcare, and lifestyle in 2024. His partnerships with brands such as Puma, Noise, Boost, and Duroflex reflect his influence, emphasizing excellence, fitness, and style to reach a wide audience.

When it comes to cricket and celebrity endorsements, few names shine as brightly as Virat Kohli. Widely regarded as one of the best batsmen in the world, Kohli isn’t just a cricketing icon; he’s also a powerful brand ambassador. With a massive following on social media and a dynamic personality, his influence extends far beyond the cricket field. Brands seek his endorsement as it instantly connects them with millions of fans, enhancing their visibility and credibility.

Brand endorsement is crucial in today’s competitive market. It helps companies establish trust and recognition among consumers who often look to celebrities for guidance in their purchasing decisions. Kohli’s image embodies excellence, fitness, and style, making him a perfect fit for a wide range of products—from sportswear and beverages to tech gadgets and health supplements. His ability to resonate with both younger and older audiences allows brands to reach diverse demographics effectively.

In this list, we’ll explore the various brands that have partnered with Virat Kohli in 2024, showcasing how his endorsement has elevated their presence and appeal in the marketplace.

Brands That Have Worked With Virat Kohli

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Table Of Contents

1. Toothsi
2. Noise
3. Volini
4. MRF Tyres
5. Rage Coffee
6. Too Yumm
7. Wrogn
8. One8 Commune
9. Boost
10. American Tourister
11. Blue Star
12. Himalaya
13. Duroflex
14. Mobile Premier League
15. Puma

Top 15 Brands Endorsed By Virat Kohli

1. Toothsi

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Virat Kohli and Anushka Sharma have teamed up with toothsi by makeO, an Indian brand focused on smile makeovers, for a campaign to raise awareness about the ease of correcting teeth misalignment with the brand's clear aligners. Recognizable for their emphasis on health and wellness, the celebrity couple's involvement corresponds with the brand's mission.

The campaign features a humorous advert with actor Naresh Gosain, showcasing that straightening teeth can be as straightforward as ordering food online. The advert uses the simplicity and convenience of mobile food delivery as an analogy for toothsi by makeO's accessible service.

2. Noise

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Noise launched a digital advertisement titled #SunoDilKaShor featuring its brand ambassador, Virat Kohli. This ad marks the introduction of Virat Kohli as Noise's newest face. The campaign highlights Noise smartwatches as invaluable lifestyle accessories that not only support but also encourage personal progress. In the ad, Virat Kohli is seen relying on his Noise smartwatch to stay punctual and make health-conscious decisions, such as drinking water on time and optimising his workout routines. This reflects the smartwatch's role not just in fitness tracking but also in aligning with the user's lifestyle and fashion sense.

The choice of Virat Kohli as the brand ambassador aligns perfectly with Noise's brand values. Kohli is known for his dedication, discipline, and stylish persona both on and off the field, qualities that resonate with Noise’s target audience who view their smartwatches as more than just gadgets; they're seen as companions in the journey towards a healthier, more organized, and stylish lifestyle.

3. Volini

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Sun Pharmaceutical Industries has announced Indian cricket captain Virat Kohli as the brand ambassador for its pain relief product, Volini. Highlighting Kohli's commitment to exceptional performance and endurance, Sun Pharma aligns him with Volini's brand vision of overcoming pain to achieve greater milestones. Kohli, known for his rigorous physical feats, endorses Volini as his go-to solution for instant pain relief, enabling him to concentrate on his sport without distraction. This collaboration was publicized alongside the launch of a new marketing campaign featuring Virat Kohli. The announcement was made on August 29, 2018, on a day when Sun Pharma's shares saw a slight decline of 0.08 per cent, closing at Rs 620.70 on the BSE.

4. MRF Tyres

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MRF's innovative campaign titled #MRFSuperfan, aims to build brand loyalty by engaging deeply with its audience. The campaign revolves around celebrating MRF's dedicated fans, showcasing their stories and passion for the brand, and creating a community of super fans. This strategy not only reinforces MRF's position as a leading tyre manufacturer but also strengthens emotional connections with consumers through relatable content that resonates with their experiences.

Virat Kohli was chosen as the brand ambassador for MRF Tyres due to his immense popularity and credibility in the sports arena. As one of India's most celebrated cricketers, Kohli embodies values like performance, reliability, and excellence—attributes that align perfectly with MRF's brand philosophy. His strong fan following and the trust he commands among consumers make him an ideal representative, helping MRF reinforce its image as a premium and high-performance brand in the automotive sector.

Get Virat Kohli As Brand Ambassador

Make your brand shine and be popular with Virat Kohli’s star power. Get Virat Kohli as the brand ambassador of your brand creating an impact on the audience as they see your brand. Talk to us now! We provide you with brand ambassadors, celebrity videos, celebrity images, celebrities for event appearances and much more. Fill The Form Right Now!

5. Rage Coffee

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Virat Kohli has been appointed as the brand ambassador for Rage Coffee. This partnership aims to position Rage Coffee as a preferred choice in the market and drive customer acquisition. Bharat Sethi, the CEO of Rage Coffee, emphasized Kohli's status as a world-class athlete and fitness enthusiast, highlighting how his values align with the brand's ethos of promoting a healthy lifestyle.

Kohli expressed excitement about being part of Rage Coffee's journey, noting his positive experiences with the products and admiration for the brand's innovative approach. He believes there is significant potential for Rage Coffee to become an iconic player in the coffee industry.

6. Too Yumm

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Virat Kohli, the Indian cricket captain, starred in Too Yumm's TV commercial, addressing the nationwide speculation about his snacking preferences. The advertisement, which was aired during an IPL match, featured Kohli endorsing Too Yumm's Multigrain Chips by revealing them as his new snacking obsession. This marked the longest ad for the IPL season. Kohli, a role model for fitness, expressed his satisfaction with the Multigrain Chips, emphasizing their alignment with his healthy lifestyle. As a brand ambassador since December 2017, his association reinforces the emphasis on nutritious yet tasty snacking options.

Too Yumm, a product of Guiltfree Industries, expanded its snack range with Multigrain Chips, boasting a mix of seven grains, such as wheat, rice, corn, gram, oats, soya, and ragi, and highlighting their baked-not-fried quality. Available in four flavours – Dahi Papdi Chaat, Grilled Corn, Hot & Sour, and Tangy Tomato – these chips come in affordable packs, catering to on-the-go consumption.

7. Wrogn

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Virat Kohli's involvement in Wrogn's new campaign titled "Love Is Respect," which aims to promote respect for women. In the campaign, Kohli emphasizes the importance of treating women with dignity and equality, highlighting that love should be rooted in respect.

The campaign features a series of engaging visuals and messages that encourage viewers to reflect on their attitudes and behaviours towards women. Kohli's participation as a brand ambassador adds significant weight to the initiative, given his status as a prominent public figure and role model. Overall, the campaign seeks to foster a cultural shift towards greater respect for women, leveraging Kohli’s influence to reach a wider audience and inspire positive change in society.

8. One8 Commune

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One8 Commune is a restaurant and bar chain co-founded by Indian cricketer Virat Kohli. Launched in collaboration with the hospitality group One8, the brand aims to create a unique dining experience that combines a vibrant atmosphere with a diverse menu, reflecting Kohli's passion for food and his commitment to quality. One8 Commune offers a wide range of cuisines, featuring both Indian and international dishes. The menu emphasizes fresh ingredients and innovative recipes, catering to diverse palates.

The brand reflects Kohli’s personal style and values, promoting a lifestyle that celebrates food, fitness, and social connections. Overall, One8 Commune is more than just a restaurant; it embodies Kohli's ethos of excellence and innovation in the culinary space, appealing to both food enthusiasts and fans of the cricketer.

9. Boost

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Boost, a leading brand in the Health Food Drinks category by GSK, launched a digital campaign featuring Virat Kohli, aimed at encouraging and enabling kids to '#PlayABiggerGame.' This campaign includes a three-part digital video series showcasing Virat Kohli mentoring a young child in his iconic style, focusing on unconventional methods to prepare the child for greater challenges. These videos, created as a long-form digital series specifically for children, mark a first-of-its-kind initiative by Boost.  

The campaign, aimed at connecting with kids aged 8-12, has also invited children to share their practice videos for a chance to train with Virat Kohli, further engaging their target audience through digital mediums and long-form content. The involvement of Virat Kohli, a long-time endorser of Boost, adds significant value to the campaign, underscoring his role in inspiring the younger generation to achieve big in sports and life.

10. American Tourister

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American Tourister's collaboration with Virat Kohli for the launch of their campaign. The campaign aims to encourage individuals to prioritize travel and take well-deserved breaks from work, especially after the pandemic, which has heightened the desire to explore. Through this campaign, American Tourister offers a fun and engaging solution for employees facing challenges in getting their leave approved. It features pre-made Instagram reels where Kohli endorses the idea of taking leave, making it harder for bosses to deny the request.

The campaign targets working professionals, using humour and relatability to inspire them to travel more. American Tourister's marketing executives emphasized the importance of overcoming work commitments to embrace travel, and Kohli highlighted the value of taking breaks amidst a busy schedule. Overall, the campaign seeks to reignite the travel spirit among young Indians.

Get Virat Kohli As Brand Ambassador

Make your brand shine and be popular with Virat Kohli’s star power. Get Virat Kohli as the brand ambassador of your brand creating an impact on the audience as they see your brand. Talk to us now! We provide you with brand ambassadors, celebrity videos, celebrity images, celebrities for event appearances and much more. Fill The Form Right Now!

11. Blue Star

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Blue Star's summer campaign titled "Garmi Ki Chhutti," featuring Virat Kohli as the brand ambassador. The campaign includes three new films: "Summer Vacation," "Dance," and "Bhayankar Garmi," which humorously portray the challenges of extreme heat through characters like "Heat Man" and "Heat Woman."

The campaign promotes Blue Star's fast-cooling air conditioners, emphasizing their ability to provide effective cooling even in high temperatures. Blue Star aims to highlight its expertise in the AC market, showcasing new Heavy-Duty AC models designed to operate efficiently at temperatures up to 56 °C.

Blue Star's marketing executives noted the growing demand for room ACs and how Kohli's involvement has enhanced the brand's visibility. The campaign will be promoted across multiple platforms, including digital and out-of-home media, aiming to engage consumers with a quirky and relatable approach to summer heat.

12. Himalaya

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Himalaya has signed cricketers Virat Kohli and Rishabh Pant as brand ambassadors for its Himalaya MEN Face Care Range. In a unique commercial, both players are featured rapping to the slogan "Looking Good…And Loving It," reflecting the growing trend of male grooming in India.

Himalaya aims to position itself as a leader in the men's grooming sector, emphasizing the importance of looking good for boosting self-confidence. The campaign targets young men and promotes products tailored to their grooming needs, including face, hair, and beard care items.

Kohli expressed his excitement about the partnership, noting his long-standing trust in Himalaya products, while Pant highlighted the brand's commitment to enhancing consumer well-being over its 88-year history. The article underscores Himalaya's intent to connect with young consumers through relatable role models and effective grooming solutions.

13. Duroflex

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Duroflex, a leading sleep solutions provider in India, has appointed Virat Kohli as its new brand ambassador. This partnership aims to promote the importance of quality sleep for overall health and well-being. Kohli emphasizes the significance of sleep in maintaining peak physical and mental health, aligning with Duroflex's mission to advocate for better sleep as essential for a fulfilling life. At a press conference, he also launched Duroflex's innovative Neuma mattress, which allows users to adjust firmness for personalized comfort.

The campaign, under the hashtag #GreatSleepGreatHealth, seeks to foster deeper conversations about sleep's role in health, with Duroflex committed to enhancing awareness and providing effective sleep solutions. Kohli's involvement is expected to amplify the message, given his influence as a fitness icon.

14. Mobile Premier League

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Mobile Premier League (MPL) has appointed Virat Kohli as its brand ambassador. Kohli engages in various multi-channel marketing and promotional activities for MPL, which is a leading mobile eSports platform in India. MPL allows users to participate in a variety of games and compete in tournaments. Kohli expressed his excitement about partnering with the brand, highlighting how eSports unites people across ages and regions. Sai Srinivas Kiran, CEO of MPL, noted Kohli's inspirational influence and dedication, aligning with the brand's mission to make mobile eSports accessible to a wider audience.

15. Puma

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Virat Kohli and Anushka Sharma, one of the most beloved couples on the internet, engaged in a friendly gully cricket match for the first time, orchestrated by the sports brand PUMA India. Initiated by Anushka's playful challenge to beat Virat at his own game, the match was lighthearted, featuring whimsical rules like "if you make this expression, you're out," "whoever owns the bat bats first," and "whoever hits six retrieves the ball," which amusingly led to Virat climbing a building pole. Both celebrities were decked out in PUMA athleisure, adding an energetic vibe to the game. Captured in a 2-minute Instagram video, which also included behind-the-scenes footage and lassi shots, the match quickly skyrocketed in popularity, amassing over 50 million views within just a day of its release.