List of Brands Endorsed By Varun Dhawan

Explore the top brands represented by Bollywood star Varun Dhawan. Covering categories like apparel, technology, and lifestyle, his endorsements showcase his versatility. See why his energy and charisma make him a top choice for brand partnerships.

Varun Dhawan is one of Bollywood's most popular and versatile actors, known for his exceptional performances in movies like Student of the Year, Badlapur, and Judwaa 2. Coming from a family with a strong cinematic background, he has carved a niche for himself through a mix of commercial blockbusters and critically acclaimed roles. His energetic personality, relatable charm, and strong fan base make him a favorite among both moviegoers and brands.

When it comes to brand endorsements, Varun Dhawan is a standout choice due to his mass appeal and vibrant persona. With a significant social media following and a relatable image, he resonates with younger audiences while maintaining a universal charm that appeals to all age groups. Varun’s association with brands like Reebok, Frooti, and Lux Cozi reflects his ability to promote products across varied industries. His consistent box-office success and reputation for being a dependable public figure make him an excellent pick for brand ambassadorships, offering both credibility and widespread visibility to any campaign.

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Brands That Have Worked With Varun Dhawan

Table of Contents

1. Parle Agro Frooti 
2. Reebok
3. Smoodh
4. Pedigree
5. Layer’r Shot
6. FBB
7. Lux Cozi
8. Oppo
9. Fossil Watches
10. Pond's Men

List of Brand Endorsements by Varun Dhawan

Varun Dhawan is one of Bollywood's most popular and versatile actors, known for his energetic performances and immense fan following. Over the years, he has become a top choice for brands across various industries, endorsing products that reflect his vibrant personality and appeal to a wide audience. From fashion and fitness to beverages and technology, Varun’s brand endorsements showcase his ability to connect with people and add value to campaigns.

1. Parle Agro Frooti 

In the ad for Frooti, the popular mango-flavored drink by Parle Agro, Varun Dhawan was introduced as the brand ambassador in a campaign titled #TheFrootiLife, alongside Alia Bhatt. Frooti, which had been a flagship brand since its launch in 1985, was recognized as the second-largest mango drink sold in India. The brand transitioned from tetra pak packaging to PET bottles, expanding its accessibility.

Nadia Chauhan, the CMO of Parle Agro, commented that bringing Varun Dhawan on board was a strategic move to boost their ambitions in the mango drinks segment. She believed that the collaboration with both Varun and Alia would enhance consumer connections and elevate the brand to new heights. The ad effectively showcased the vibrant essence of Frooti, reinforcing its position in the market and appealing to a younger audience.

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2. Reebok

Reebok, a globally recognized British footwear and clothing company and a subsidiary of Adidas, was founded in 1895 by J.W. Foster and Sons in Bolton, Lancashire, England. With its headquarters in Boston, Massachusetts, and offices in cities like Amsterdam, Montreal, Hong Kong, and Mexico City, Reebok became well-known for its fitness, running, and CrossFit sportswear. In 2019, the brand signed Varun Dhawan and Katrina Kaif as its ambassadors, showcasing a commitment to fitness.

The duo featured prominently in fitness-related advertisements, including a major campaign for the Sole Fury, a dynamic silhouette that merged sport and style, highlighting Varun Dhawan. Sunil Gupta, the brand director of Reebok India, noted that Varun’s enthusiasm for fitness aligned perfectly with the brand’s values, expressing confidence that their collaboration would drive innovation in the fitness industry.

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3. Smoodh

Dhawan had served as the brand ambassador for Parle Agro’s dairy brand Smoodh since 2021. In its summer campaign for 2024, conceptualized by &Walsh, he introduced the new flavors of the season. The advertisement focused on emphasizing the smoothness and taste of the beverage, featuring the tagline “Oh so SMOODH.” Additionally, it introduced a new cow character to highlight the nutrition and flavor of Smoodh, enhancing the overall appeal of the product.

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4. Pedigree

Mars Petcare had introduced Dhawan as its first Indian brand ambassador with an ad film for Pedigree India, celebrating their shared passion for pet health.

Their collaboration began with a cricket-themed advertisement on Disney+ Hotstar, conceptualized by 22feet Tribal Worldwide. In the ad, the actor engaged in a playful exchange with a clever dog during a cricket match. The dog humorously remarked to Dhawan, “Bhai Tu Footage Khata Hai or Mai Pedigree,” adding a lighthearted touch to the campaign.

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5. Layer’r Shot

Layer’r Shot, a deodorant brand owned by Adjavis Venture Limited, had been established in 2013 by Devendra N Patel. The company successfully launched both Layer’r Shot and Wottagirl, leading Layer’r Shot to become one of the top-selling fragrance brands for men, offering a wide range of long-lasting fragrances crafted specifically for the Indian customer.

Varun became the brand ambassador for Layer’r Shot in 2018, and the last campaign featuring him focused on addressing the judgmental attitudes of older adults towards today’s youth. The advertisement showcased how the new fragrance encouraged positive thinking and countered negativity. Commenting on the commercial, Virendra Saini, the Executive Director, noted that Varun was a perfect fit for the campaign, as the product appealed to the youth and his humor and freshness brought liveliness to the brand.

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6. FBB

FBB, a clothing brand under Big Bazaar, was founded in 2008, establishing itself as one of the oldest and largest retail hypermarket chains in India. With over 250 stores in more than 120 cities and towns, FBB had a presence in every Big Bazaar location, helping redefine affordable fashion across metropolitan areas.

The brand had signed both Katrina Kaif and Varun Dhawan as its ambassadors, launching the ‘Everything Below 599’ campaign with Varun to attract more customers, particularly during the pandemic. Reflecting on the partnership, Akshay Mehrotra, the CMO of FBB, remarked that Katrina and Varun represented the independent and confident youth of today, embodying a unique style that resonated with FBB’s contemporary and comfortable aesthetic, appealing to young people across India.

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7. Lux Cozi

Lux Cozi, a well-known brand of men’s underwear owned by Lux Industries, had its headquarters in Kolkata, West Bengal. Established in 1963, Lux Industries Ltd was one of the oldest underwear companies in India, renowned for its hosiery products catering to men, women, and children, and achieving a turnover of Rs 200 crores.

The brand was available in over five lakh retail stores nationwide and had sponsored IPL teams, including Kings XI Punjab and Pune Warriors India. Varun Dhawan became the brand ambassador for Lux Cozi in 2017, representing the brand for several years and featuring in numerous advertisements. In an interview, Mr. Udit Todi, senior vice president of Lux Industries, noted that Varun resonated with a significant section of the young audience, which aligned with their strategy to engage the youth of the country.

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8. Oppo

Oppo, a well-known Chinese consumer electronics and mobile communications company, had become one of the top ten smartphone brands sold in India. With its headquarters in Dongguan, Guangdong, the company offered a wide range of products, including smartphones, audio devices, power banks, and Blu-ray players.

Launched in 2004, Oppo was available in over 40 countries and sold smartphones in more than 200,000 retail stores. In 2021, Varun Dhawan was signed as the brand ambassador for the OPPO F19 Pro+ 5G and F19 Pro smartphones. He introduced the devices through an ad campaign featuring the tagline 'Flaunt the Nights.' Additionally, in 2019, OPPO India had enlisted actors like Ranbir Kapoor as their brand icon, along with Katrina Kaif and Badshah as brand friends for the Reno smartphone series, planning to feature them together in an ad film for OPPO India.

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9. Fossil Watches 

Fossil, a popular American fashion designer and manufacturer, was founded in 1984 by Tom Kartsotis. With its headquarters in Richardson, Texas, the Fossil Group encompassed brands such as Relic, Michele Watch, Fossil, Skagen Denmark, Misfit, WSI, and Zodiac watches. The company also produced licensed accessories for luxury brands, including BMW, Puma, Emporio Armani, Michael Kors, DKNY, Diesel, Tory Burch, Chaps, and Armani Exchange.

Varun Dhawan became the brand ambassador for Fossil Watches in India and was featured in multiple advertisements for the brand. Fossil had collaborated with him to create a limited edition watch collection, with a portion of the sales donated to the Magic Bus, an NGO focused on ending poverty through education. Reflecting on his association with the brand, Varun remarked that Fossil was an iconic brand that celebrated creativity, authenticity, and optimism—values that resonated with his personal style. He expressed pride in being associated with a brand that aligned closely with his beliefs, aiming to create something new, exciting, and affordably classy. 

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10. Pond's Men

Ponds, a well-known US brand recognized for its beauty and health care products, was owned by Unilever. The brand had its origins in 1846 when Theron T. Pond, a pharmacist, first patented a medicine. By the 20th century, Ponds had shifted its focus primarily to cosmetic products. Today, its wide variety of creams is sold worldwide, particularly gaining popularity in countries like Spain, India, Japan, and Thailand.

Ponds specialized its products for different ethnicities, ages, environments, and lifestyles. The brand launched its skincare range for men in India with Varun Dhawan as the brand ambassador. This launch was notable as it was considered the first of its kind, offering a skincare range designed to instantly brighten and recharge the skin of Indian men. Varun had been the face of the brand in numerous Ponds ads, expressing his enthusiasm for the new Ponds Men range of face washes and moisturizers, which he found to be effective and straightforward solutions for his skincare needs. He mentioned that being the face of this product range for men was an exciting opportunity, given Ponds' reputation as one of the most respected skincare brands in the world.

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