List of Brands Endorsed by Sourav Ganguly

Q: Who is Sourav Ganguly?

Sourav Ganguly is a former Indian cricket captain, renowned for his contributions to Indian cricket and his leadership on the field.

Q: What types of brands does Sourav Ganguly endorse?

He endorses a variety of brands across sectors such as EdTech, hygiene technology, tourism, manufacturing, and banking.

Q: Why is Sourav Ganguly a popular choice for endorsements?

His legendary status in cricket, combined with his relatability and trustworthiness, makes him a compelling brand ambassador.

Q: What are some notable brands endorsed by Sourav Ganguly?

Notable brands include My11Circle, Puma, Hero Honda, Tata Tetley, and Bandhan Bank.

Q: How does Ganguly’s endorsement impact a brand?

His endorsement enhances brand visibility and credibility, leveraging his star power to connect with consumers.

Q: What mediums are used for advertising Sourav Ganguly’s endorsements?

Advertisements featuring Ganguly are often shared across TV, digital platforms, print media, and social media.

Q: Can businesses collaborate with Sourav Ganguly for endorsements?

Yes, businesses can inquire about collaboration through the platform Tring, which facilitates celebrity endorsements.

Q: What is the significance of celebrity endorsements in marketing?

Celebrity endorsements help build trust and relatability, influencing consumer behaviour and boosting brand recognition.

Q: Is Sourav Ganguly involved in any social initiatives through his endorsements?

Many of his endorsements align with social causes, promoting education, health, and financial inclusion.

Q: How can I find more information about Sourav Ganguly’s endorsements?

You can visit Tring for a comprehensive list of brands and details about his endorsement activities.

Sourav Ganguly, affectionately known as "Dada," is not just a cricketing legend; he’s a household name in India, revered for his leadership and remarkable contributions to the game. As the former captain of the Indian cricket team, Ganguly played a pivotal role in shaping modern Indian cricket and inspiring millions. Even after his retirement, his influence remains strong, making him a sought-after brand ambassador for various companies.

Brand endorsements play a crucial role in today's marketing landscape. They help bridge the gap between consumers and products, leveraging the star power of personalities like Ganguly to create trust and relatability. When a well-respected figure endorses a product, it resonates with fans and potential customers, enhancing brand visibility and credibility. In 2024, Ganguly continues to endorse a diverse array of brands, from sportswear to financial services, reflecting his enduring appeal across different demographics. His associations not only highlight his personal brand but also demonstrate the significant impact of celebrity endorsements in driving consumer choices in a competitive marketplace.

Brands Endorsed By Sourav Ganguly

Brand Name	Brand Category	Brand Description	Medium of Ads	Why Sourav Ganguly is a Prominent Face
Classplus	EdTech	A platform for educational resources and tools.	Digital, social media	Represents innovation in education.
Livinguard AG	Hygiene Technology	Manufacturer of advanced hygiene products.	Digital, print	Symbolizes health and safety.
Clear IAS	Education	UPSC exam preparation platform.	Digital, social media	Appeals to aspirants for civil services.
Tripura Tourism	Tourism	Promotes tourism in Tripura.	Digital, print	Promotes cultural heritage and tourism.
Rana Group	Manufacturing	Leading manufacturing company in various sectors.	Digital, print	Represents reliability and quality.
DTDC Courier & Cargo Ltd.	Logistics	Provider of logistics solutions.	TV, digital, print	Trusted figure in logistics and delivery.
Sourav Ganguly Cricket School	Education/Sports	Cricket coaching and training academy.	Digital, social media	Inspires young cricketers and sports enthusiasts.
My11Circle	Fantasy Sports	Online fantasy sports platform.	Digital, social media	Engages cricket fans in fantasy sports.
Bengal Peerless Housing	Real Estate	Residential and commercial property development.	Digital, print	Symbolizes trust in real estate.
Essilor Lenses	Eyewear	Leading ophthalmic lens manufacturer.	Digital, print	Represents vision care and quality.
Senco Gold & Diamonds	Jewellery	Kolkata-based jewellery brand.	Digital, print	Embodies elegance and tradition.
Bandhan Bank	Banking	Private sector banks offer various financial services.	TV, digital, print	Appeals to financial security.
Pepsico	Food & Beverages	Global food and beverage leader.	TV, digital, print	Relatable figure in the consumer market.
Tata Tetley	Beverages	Tea brand under Tata Consumer Products.	TV, print, digital	Represents quality and tradition in beverages.
Tata Indicom	Telecommunications	Provider of telecom services.	TV, digital, print	Represents connectivity and modern communication.
Puma	Sportswear	Global sports lifestyle brand.	TV, digital, print	Appeals to sports enthusiasts and youth.
Hero Honda	Automotive	Motorcycle and scooter manufacturer.	TV, print, digital	Symbolizes reliability and strength.
Sahara Group	Conglomerate	Diverse business group with interests in various sectors.	TV, print, digital	Represents trust and integrity.
Aditya Birla Group	Conglomerate	Diversified multinational group.	TV, print, digital	Symbolizes strength and diversity.
JSW Cement	Manufacturing	Leading cement manufacturer.	TV, print, digital	Represents quality in construction.
Ajanta Shoes	Footwear	Manufacturer of various footwear products.	TV, print, digital	Appeals to quality and comfort.
Lux Cozi	Apparel	Leading innerwear brand in India.	TV, print, digital	Represents comfort and style.
Tata Motors	Automotive	Manufacturer of automobiles and commercial vehicles.	TV, print, digital	Represents innovation in mobility.
Sangam Suitings	Textiles	Manufacturer of fabrics and apparel.	TV, print, digital	Represents quality in textiles.
Apollo Gleneagles Hospitals	Healthcare	A leading healthcare provider in India.	TV, print, digital	Symbolizes trust in healthcare services.
Sunfeast Biscuits	Food & Beverages	Manufacturer of biscuits and snacks.	TV, print, digital	Appeals to family-oriented consumers.
Ambuja Cement	Manufacturing	Leading cement brand in India.	TV, print, digital	Represents quality and reliability in construction.
Tata Steel	Manufacturing	Leading steel manufacturer.	TV, print, digital	Symbolizes strength and infrastructure.
Vodafone India	Telecommunications	Leading mobile service provider.	TV, print, digital	Represents connectivity and modern communication.

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5 Brands Endorsed By Sourav Ganguly In 2024

Raft Cosmic EV
Casagrand
Veedol
Bandhan Bank
DreamSetGo

1. Raft Cosmic EV

Raft Cosmic EV, an emerging leader in the electric vehicle (EV) segment in India, has announced the legendary cricketer Sourav Ganguly as its brand ambassador. Raft Cosmic EV is recognized for its innovative and high-performance EVs and earlier this year, they launched four distinct models aimed at revolutionizing the automotive scene: Raft Cosmic EV Warrior designed for city navigation, Raft Cosmic EV Indus optimized for long-range travel, Raft Cosmic EV Magnetic that combines class with simplicity, and Raft Cosmic EV Zanskar, which represents the pinnacle of luxury and performance. By endorsing the brand, he shed light on the brand’s core value of sustainability and the importance of contributing to a cleaner environment.

2. Casagrand

Casagrand has launched a new brand campaign titled 'Transforming Lives,' featuring the cricketing legend Sourav Ganguly as the new brand ambassador. The campaign underscores Casagrand’s commitment to quality and innovation in the residential real estate sector, drawing a parallel to Ganguly's transformative journey in the cricket world. It conveys the message that owning a Casagrand home is not just about acquiring property but building a foundation for achieving one’s dreams and creating a lasting legacy.

The television commercial (TVC) is narrated by Ganguly himself, sharing his experiences of challenging norms and becoming a pioneering leader, which aligns with Casagrand's vision of revolutionizing the home-buying experience in India. The TVC juxtaposes Ganguly’s achievements with the essence of Casagrand’s mission to deliver enhanced living experiences through innovative residential solutions.

The campaign has been disseminated across various channels, including television, print, digital, and social media, aiming to inspire potential home-buyers nationwide with its compelling narrative that blends sporting excellence with real estate innovation.

3. Veedol

Veedol, a prestigious lubricant brand from Tide Water Oil Co. (India) Ltd., has proudly announced cricketing icon Sourav Ganguly as its brand ambassador. This partnership embodies a significant stride for Veedol in bolstering its brand presence and reinforcing its status in the Indian market. Veedol specializes in all automotive categories including 2-wheelers, passenger cars, and commercial vehicles, with a strong market position in both urban and rural sectors. The brand is embarking on significant strategic initiatives, such as a portfolio upgrade, packaging redesign, and digital advancements to stay ahead of market demands.

This partnership with Ganguly, alongside Veedol's association with Kolkata Knight Riders (KKR), signals its aggressive push towards enhanced brand recognition and future growth, encapsulating Veedol’s ambitious blueprint for expansion and innovation in the lubricant industry.

4. Bandhan Bank

Bandhan Bank announced Sourav Ganguly, a revered figure in Indian cricket, as its Brand Ambassador. This collaboration unites two prominent icons that share a commitment to transformation and accessibility. Ganguly, known for his pivotal role in advancing Indian cricket, and Bandhan Bank, recognized for extending financial services to underprivileged households in rural and semi-urban India, both have their roots in Eastern India but have expanded their influence far beyond.

With the strategic partnership, Ganguly will promote the bank's products and services, leveraging his status as a global cricket icon to enhance the bank's visibility and brand message. This association is also meant to boost Bandhan Bank's key initiatives which include diversifying its asset portfolio, strengthening its workforce, enhancing in-house technology, and consolidating its CASA framework through deeper customer engagement.

5. DreamSetGo

DreamSetGo, India's premier platform for premium sports experiences and travel, has appointed Sourav Ganguly as its first brand ambassador. Ganguly, celebrated for his contributions to cricket, aligns with DreamSetGo's mission to revolutionize sports fan engagement by offering personalized experiences and access to major global sporting events. Ganguly's involvement, highlights his influence in reaching sports fans nationwide. As "Supercaptain" for DreamSetGo, Ganguly will promote the platform's exclusive offerings, including partnerships with entities like Manchester City, Chelsea FC, ICC Travel and Tours, AO Travel, and F1® Experiences. Founded in 2019, DreamSetGo focuses on providing seamless, high-quality sports travel experiences that allow fans to immerse themselves in sports through activities like match-day hospitality, stadium tours, and meet-and-greets.