List of All Brands Endorsed by Sonu Sood Till 2024

Q: Who is Sonu Sood, and why is he a popular choice for brand endorsements?

Sonu Sood is a renowned actor, humanitarian, and philanthropist known for his trustworthy and compassionate image. Brands choose him for his strong appeal across diverse audiences and his ability to build emotional connections.

Q: Which industries has Sonu Sood endorsed brands for?

Sonu Sood has endorsed brands from various industries, including manufacturing, fintech, education, health tech, FMCG, e-commerce, transportation, and OTT platforms.

Q: What makes Sonu Sood an ideal brand ambassador?

Sonu Sood's credibility, humanitarian work, and strong connection with the masses make him an ideal ambassador for campaigns emphasizing trust, reliability, and progress.

Q: Can Sonu Sood help increase brand awareness?

Yes, Sonu Sood’s wide reach and relatable personality make him highly effective in increasing brand awareness and fostering audience engagement.

Q: Which is one of Sonu Sood’s most impactful campaigns?

One notable campaign is with Shyam Steel, where he symbolized strength and unity, aligning perfectly with the brand’s philosophy of nation-building and strong foundations.

Q: How do brands benefit from choosing Sonu Sood as an ambassador?

Brands benefit from enhanced credibility, a wider reach, and a stronger emotional connection with their target audience when associated with Sonu Sood.

Q: How can I hire Sonu Sood or a similar celebrity for my brand?

You can hire Sonu Sood or a similar celebrity by working with a celebrity management agency like Tring, which offers end-to-end services for brand endorsements.

Q: Does Sonu Sood endorse health and fitness brands?

Yes, Sonu Sood has endorsed health and fitness brands like As-It-Is Nutrition and Citizen Activegear, reflecting his fitness-conscious personality.

Q: How has Sonu Sood contributed to social causes through brand campaigns?

Sonu Sood’s campaigns often highlight social causes, such as Sparsh CCTV’s message of safety and Uber’s celebration of economic empowerment.

Q: What makes Tring the best choice for celebrity endorsements?

Tring provides seamless, end-to-end services, from identifying the right celebrity to executing impactful campaigns, ensuring your brand gains maximum visibility and engagement.

Full List Brands Endorsed by Sonu Sood Till 2024

Brand Name	Category of Business	Description of Brand	Type of Advertisement	Why the Brand Chose Him
APAR Industries	Manufacturing	Leading manufacturer of cables and conductors.	Print and Digital	Known for his reliability and trusted personality.
Explurger	Social Media App	A social media platform for travelers.	Digital	Associated with innovation and global outreach.
1xbat	Online Gaming	Sports betting and gaming platform.	Digital	Appeals to youth and sports enthusiasts.
Masai School	Education	Tech-based skill development institution.	Digital and Print	Represents education and empowerment.
Remit Choice	Fintech	Money transfer and remittance services.	Digital	Respected for his global appeal and credibility.
Amazon India	E-commerce	Leading online shopping platform.	TV and Digital	Strong connect with diverse audiences.
PC Chandra Jewellers	Jewelry	Renowned jewelry brand in India.	TV and Print	Symbolizes elegance and trust.
Fusion	FMCG	Healthy beverages and food products.	TV and Digital	Advocates fitness and health awareness.
Disney+ Hotstar	OTT Platform	Premium streaming platform for shows and movies.	TV and Digital	Appeals to entertainment lovers.
Astral Piper	Plumbing Solutions	Manufacturer of pipes and water systems.	TV and Print	Trusted by families for utility products.
Castrol	Lubricants	Leading automotive lubricant brand.	TV and Digital	Resonates with hardworking individuals.
OUD India	Perfumes	Premium fragrance brand.	Digital	Reflects sophistication and style.
Sparsh CCTV	Security Solutions	CCTV and surveillance systems provider.	Digital and Print	Embodies safety and trustworthiness.
As-It-Is Nutrition	Health Supplements	Natural health and fitness supplements.	Digital	Fitness advocate and health-conscious personality.
STIHL India	Power Tools	Leading brand for gardening and construction tools.	TV and Digital	Represents dependability and strength.
Uber	Transportation	Ride-sharing service.	TV and Digital	Appeals to urban and tech-savvy audiences.
MX Player	OTT Platform	Streaming service for movies and series.	TV and Digital	Popular with entertainment enthusiasts.
Citizen Activegear	Fitness Gear	Manufacturer of activewear and fitness gear.	Digital	Promotes active and healthy lifestyles.
Shreedhi	Health and Wellness	Ayurvedic and herbal wellness brand.	Digital	Trusted for his health-conscious image.
Insurance Samadhan	Insurance Services	Resolving insurance-related issues.	Digital	Represents reliability and customer trust.
Shyam Steel	Manufacturing	Leading steel producer in India.	TV and Print	Embodies strength and durability.
UBlood App	Healthcare	Blood donation and management app.	Digital	Known for his humanitarian initiatives.
Thailand Tourism	Tourism	Promoting tourism in Thailand.	Digital and TV	Appeals to travelers and global citizens.
ApplyBoard	Education	Global platform for international student enrollment.	Digital	Symbolizes education and opportunities.
Hearzap	Healthtech	Hearing aid solutions.	Digital	Represents accessibility and care.
Dr. Reddy's	Pharmaceuticals	Leading pharmaceutical company.	TV and Digital	Trusted for health and wellness campaigns.
Spice Money	Fintech	Financial services platform for rural India.	Digital and Print	Advocates rural empowerment and inclusivity.
Lenskart	Eyewear	Leading eyewear retailer.	Digital and Print	Modern and relatable personality.
Oyo	Hospitality	Hotel and accommodation booking platform.	TV and Digital	Strong appeal among travelers.
ISM EduTech	Education	Online education and upskilling platform.	Digital	Promotes skill development and learning.
Mfine	Healthtech	App-based health consultation platform.	Digital	Advocates healthcare accessibility.
Acer India	Electronics	Manufacturer of laptops and electronics.	TV and Digital	Represents innovation and technological reliability.

Top 5 Brand Endorsement Campaigns by Sonu Sood

1. Apar Industries

In November 2024, Apar Industries unveiled a powerful campaign for Apar Anushakti FireProtekt featuring Sonu Sood. The campaign celebrates the critical role electricians play in ensuring household safety, likening their contributions to those of soldiers protecting the nation. The TVC portrays Sonu Sood as an electrician, delivering the impactful message "Sab Ki Raksha Kare" and highlighting Apar's commitment to safeguarding homes against electrical hazards.

The advertisement resonates emotionally by emphasizing trust and security, while the tagline "Apar Desh Ka Taar" reinforces the brand's promise of reliability. By positioning electricians as "safety soldiers," Apar Industries appeals to both consumers and influencers, ensuring the message creates a lasting impression about the importance of proactive fire protection. The campaign masterfully ties the brand's essence of unwavering protection with the overlooked but vital role of electrical safety in everyday life.

2. Castrol

In January 2024, Castrol India launched the #BadhteRahoAagey initiative, supported by Sonu Sood as its ambassador. The campaign, titled Castrol CRB TURBOMAX Pragati Ki Paathshaala, aimed to empower truck drivers by enhancing their professional skills and entrepreneurial mindset. The initiative embarked on a nationwide journey using specially designed trucks to conduct interactive on-ground training sessions on driving safety, truck ownership, technology, and profitability.

Sonu Sood's endorsement highlighted the program's significance in transforming the lives of truckers, encouraging them to embrace progress and equip themselves for a brighter future. The campaign reflected Castrol India's commitment to uplifting the trucking community, reaching over 100,000 drivers and upskilling 10,000 through live sessions. This initiative resonated with the automotive sector's evolving landscape, ensuring that India's truck drivers are prepared for sustainable growth and success.

3. Sparsh CCTV

In November 2023, Sonu Sood became the face of Sparsh CCTV's first national campaign, delivering a message of safety and trust under the theme ‘Suraksha, Sarhad se Ghar Tak’. Sparsh, a pioneer in video surveillance and security solutions, aligned its values with Sonu Sood’s philanthropic image and dedication to social causes.

The campaign highlighted the evolving role of CCTV surveillance, portraying it as a vital part of daily life rather than just a precautionary measure. Sonu Sood's endorsement emphasized Sparsh’s commitment to providing reliable security across diverse spaces, from homes and schools to hospitals and border areas. His support reinforced Sparsh's mission of trust and safety while celebrating its Made in India ethos.

4. Uber

In August 2023, Uber celebrated its 10th anniversary in India with a campaign featuring Sonu Sood, commemorating the company’s remarkable journey and impact. The campaign reflected on Uber’s transformative role in mobility and economic empowerment over the last decade.

The promotional initiative highlighted Uber’s significant milestones, including over ₹50,000 crores earned by driver-partners, 300 crore trips completed, and advancements toward sustainability with 4 crore green kilometers driven. Sonu Sood, known for his humanitarian efforts, effectively personified Uber’s commitment to fostering progress and accessibility for millions across India.

Through this campaign, Uber not only celebrated its achievements but also reinforced its dedication to empowering drivers and enhancing mobility experiences for riders, marking a decade of innovation and growth in over 125 Indian cities.

Shyam Steel

In January 2023, Shyam Steel launched a compelling digital campaign featuring Sonu Sood, extending its "Maksad Toh India Ko Banana Hai" initiative. The campaign highlighted Shyam Steel's commitment to nation-building and assisting individuals in achieving their dreams.

Sonu Sood starred as an architect in the film, symbolizing perseverance and unity. The narrative depicted an Indian household filled with diverse individuals striving to stay together under one roof, representing a progressive and united India. The campaign metaphorically linked the strength and flexibility of Shyam Steel's TMT rebars to the strong foundations of dreams and relationships, portraying the brand as a catalyst for sustainable and enduring progress.