Sonam Kapoor, Bollywood’s fashion icon, endorses brands such as Dior, L'Oréal Paris, Johnson’s Baby, Zoya, Oppo, The Moms Co., and Colgate. Her associations align with luxury fashion, beauty, tech, and family-oriented products, leveraging her elegance, global appeal, and relatable personality.
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Sonam Kapoor, Bollywood's ultimate fashionista and versatile actress, has become a global icon. Known for her impeccable fashion sense and confident personality, she has made a mark not just in movies but also in the world of endorsements. Whether she’s gracing the red carpet at Cannes or representing luxury brands like Dior, Sonam blends elegance and relatability effortlessly.
So, why do brands flock to celebrities like Sonam? Simple—celebrities bring trust, visibility, and star power to a product. A popular face helps brands break through the noise, connect with audiences emotionally, and stand out in competitive markets. For Sonam, her association with luxury fashion, beauty, and lifestyle brands is a natural extension of her glamorous, yet approachable, image.
In this article, we explore the list of brands endorsed by Sonam Kapoor in 2024. From international names like Dior to trusted Indian brands, Sonam’s versatility shines through her endorsements. Let’s dive into the brands that trust Sonam Kapoor to tell their story and see why she remains one of the most influential faces in the advertising industry!
Brand Name | Brand Category | Brand Description | Medium of Ads | Why Sonam is a Prominent Face |
Dior | Luxury Fashion | French luxury fashion brand offering apparel, accessories, and perfumes. Sonam became its Global Ambassador. | Print, Digital, Fashion Shows | Sonam’s global fashion icon status, attendance at Paris Fashion Week, and style credibility made her the perfect choice. |
L'Oréal Paris | Beauty & Skincare | A leading global cosmetics brand known for makeup, skincare, and hair care. | TV, Digital, Cannes Festival | Her elegance, international appeal, and presence at Cannes Film Festival amplified the brand’s global reach. |
Colgate | Oral Care | Colgate is a trusted oral care brand offering toothpaste, brushes, and mouthwash. | TV, Print, Digital | Sonam’s wholesome image and mass appeal connected with families and built trust. |
The Moms Co. | Skincare & Wellness | A natural skincare and wellness brand focused on mothers and babies. | Digital, Social Media | As a modern celebrity mom, Sonam resonated with millennial mothers seeking natural care solutions. |
Tirupati Sunpride Oil | Edible Oil | A household name in cooking oils, known for quality sunflower oil. | TV, Print | Sonam’s relatable personality and influence in family households made her ideal for promoting trust and quality. |
Mankind Pharma (Ova News) | Healthcare | A healthcare initiative supporting women’s health awareness and products. | Print, Digital | Her modern, progressive image helped connect with audiences focusing on healthcare and wellness. |
Vega Beauty Products | Hair Care & Grooming | Vega specializes in hair care tools and grooming products like straighteners, dryers, and brushes. | TV, Digital | Sonam’s reputation as a style icon matched perfectly with the brand’s appeal to fashion-conscious consumers. |
Mont Blanc | Luxury Accessories | A premium brand known for high-end pens, watches, and leather goods. | Print, Events | Her elegance and association with luxury fashion made her a natural fit for Mont Blanc. |
Electrolux | Home Appliances | Electrolux is a global brand offering innovative home appliances like refrigerators, washing machines, and ovens. | TV, Digital | Sonam’s aspirational image helped Electrolux connect with modern, upwardly mobile households. |
Rajasthan Tourism | Tourism | A government campaign to promote Rajasthan’s cultural heritage, palaces, and tourism opportunities. | TV, Print, Digital | As an advocate for Indian heritage and fashion, Sonam brought elegance and authenticity to the campaign. |
Oppo Mobiles | Technology (Smartphones) | A leading smartphone brand known for innovative features, sleek design, and affordability. | TV, Digital, Events | Sonam’s popularity among youth and her modern, tech-savvy image aligned well with Oppo’s target audience. |
Huggies (Johnson & Johnson) | Baby Care | A trusted name in baby care, offering products like diapers, wipes, and skincare. | TV, Digital, Print, Social Media | Sonam’s image as a loving, nurturing mother made her the perfect face for baby care products. |
Johnson’s Baby | Baby Care | Offers a range of baby products such as baby lotion, wipes, and shampoo. | TV, Digital, Print, Social Media | Sonam’s maternal appeal and soft image helped the brand connect with new parents. |
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Johnson's Baby launched a new television campaign named "Protection ka Promise," featuring Bollywood's renowned actors, Anil Kapoor and Sonam Kapoor. This advertising campaign, showcases a fun, playful, and heartwarming interaction between the father-daughter duo, highlighting the brand's commitment to providing baby skincare products that are safe from the first day. The narrative of the ad film leverages Anil Kapoor's iconic role as 'Mr. India', showing a light-hearted banter about protecting a baby's skin with Johnson's Baby Soap, which contains naturally derived glycerin and vitamin E to maintain the baby's natural skin moisture and barrier.
This campaign, "Protection ka Promise, Pehle Din Se," is set to reach audiences via television, digital platforms, and social media networks. Anil Kapoor shared his personal connection with the brand, reflecting on its trustworthiness during his parenting journey, while Sonam Kapoor emphasized the importance of protecting her baby's skin with gentle, safe products.
Mankind Pharma has appointed Bollywood actress Sonam Kapoor as the brand ambassador for their Ova News Ovulation Detection Kit, a part of their Prega News brand. The Ova News Kit, designed to help women determine the optimal five days for conception, seeks to empower women by filling a critical informational gap, with research showing that 78% of women are not aware of their most fertile days.
The product promises rapid results, including 5 testing strips and an additional strip for confirmation, along with a convenient urine container. Sonam Kapoor noted for her advocacy on women's issues, has expressed her enthusiasm about this role, emphasizing the importance of informed family planning and the empowerment it brings. Kapoor’s influential connection with modern Indian women makes her an effective voice to raise fertility awareness and promote informed reproductive health decisions. The partnership with Kapoor aligns with Prega News's vision of comprehensive pregnancy care, from pre-conception to post-pregnancy, helping to make the process a proactive and empowered journey.
The Moms Co., celebrated for its natural skincare solutions, has launched its #400%Hydration campaign, featuring Bollywood actress Sonam Kapoor. This initiative introduces a new Natural Hydrating Range, specifically formulated for the skincare needs of lactating and breastfeeding mothers. The range, unique with its use of 8 types of hyaluronic acid, promises 400% instant hydration, aiming to deliver deep skin nourishment, leaving it soft, supple, and visibly plump.
Sonam Kapoor, also the brand ambassador, shared her motherhood experiences and the effectiveness of the Natural Hydrating Range at the launch event held at Grappa, Shangri-La Eros New Delhi. The event accentuated the theme of hydration through its décor and F&B offerings, making it a splendid showcase for the new product line.
Zoya, the luxury diamond boutique from the House of Tata, has proudly announced Sonam Kapoor Ahuja as its new brand ambassador. The brand, known for its exquisite, crafted jewellery that represents the artistic spirit of the modern woman, is celebrating fifteen years of its establishment. Sonam Kapoor, renowned for her distinctive fashion sense and style, resonates with Zoya's ethos of rarity, craftsmanship, and tradition. The announcement strengthens Sonam’s relationship with the brand, highlighting a shared passion for showcasing India’s rich jewellery craftsmanship globally. During the announcement, Sonam wore Zoya's iconic Ruby Rush necklace, exemplifying the brand's luxurious and meticulous design philosophy. The Bollywood actress described the collection as unique, exotic, and vibrant. She emphasized that the ALIVE collection captures the essence of a woman's journey, symbolizing her spirit and the beautiful evolution of her personal story.
Dior has announced Sonam Kapoor, a globally recognized fashion icon, actor, and producer, as its latest ambassador. Kapoor is celebrated for her versatile fashion sense and embodies the elegance, boldness, and timeless grace that Dior stands for, especially in collections designed by Maria Grazia Chiuri. This partnership underscores a mutual commitment to pushing creative boundaries and celebrates the rich cultural ties and ongoing collaboration between Dior and India. Sonam Kapoor expressed her honour in joining Dior's journey, highlighting the brand's unique blend of craftsmanship and heritage which resonates deeply with her personal style. This collaboration marks a continuation of the cultural synergy between Dior and India, promising exciting developments for the future. Kapoor's significant influence is underscored by her substantial Instagram following of 35 million, and her collaboration with Dior is expected to generate substantial media value, as evidenced by her appearance at Paris Fashion Week which achieved a media impact value of $2.7 million.
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