List Of Brands Endorsed By Smriti Mandhana

Q: Who is Smriti Mandhana?

Smriti Mandhana is a renowned Indian cricketer, known for her exceptional batting skills and leadership in women's cricket.

Q: What brands does Smriti Mandhana endorse?

She has endorsed brands like PNB MetLife, Gulf Oil, Wrangler, and Groom India, among others.

Q: Why do brands choose Smriti Mandhana?

Brands choose her for her credibility, popularity, and ability to connect with a younger audience, especially in sports and lifestyle sectors.

Q: What is the significance of brand endorsements?

Brand endorsements help companies build trust, enhance visibility, and resonate with their target demographic through well-respected personalities.

Q: Is Smriti Mandhana involved in any skincare brands?

Yes, she endorses Groom India and Neem Ayu, which focus on skincare and grooming products.

Q: Does she promote any fitness-related brands?

Yes, Smriti endorses Red Bull, aligning with their focus on sports and fitness.

Q: What types of products does she promote?

Smriti promotes a range of products, including skincare, apparel, energy drinks, and financial services.

Q: How does her endorsement impact the brands?

Her endorsement enhances brand credibility and attracts a loyal customer base, especially among young women.

Q: Has she been recognized for her contributions in marketing?

Yes, her influence as a brand ambassador has been acknowledged in various marketing campaigns and sports initiatives.

Q: Where can I find more information about her endorsements?

You can find more information on marketing websites, brand announcements, and news articles covering her partnerships.

Smriti Mandhana, one of India’s most beloved cricketers, is not just a star on the field but also a favourite face in the advertising world. Known for her elegant batting style and infectious smile, Smriti has become a role model for millions, especially young women aspiring to pursue cricket. As a key player for the Indian women’s cricket team and a consistent performer in tournaments like the Women’s Premier League (WPL), her popularity has soared, making her a go-to choice for brands.

Brand endorsements play a significant role in today’s marketing world. For athletes like Smriti, they go beyond just featuring in ads—they symbolize trust, credibility, and a strong connection with fans. Smriti’s clean image, combined with her success story, resonates with both brands and consumers, making her an influential figure in promoting products.

In this article, we’ll explore the list of brands endorsed by Smriti Mandhana in 2024. From sportswear to tech gadgets, Smriti’s association with top brands reflects her growing stardom and the rising prominence of women’s cricket. Let’s dive into the brands she proudly represents and how they align with her inspiring persona.

Brands Endorsed By Smriti Mandhana

Brand Name	Brand Category	Brand Description	Medium of Ads	Why Smriti Mandhana is a Prominent Face
Rario	Digital Collectibles	A platform for cricket-related digital collectables.	Digital, Social Media	Represents modern cricket, appealing to younger audiences.
Havells	Electrical Goods	Leading brand in electrical and consumer durable products.	Digital, Print, TV	Promotes innovation and quality, resonating with her image.
Groom India	Skincare	D2C skincare brand focuses on men's grooming.	Digital, Social Media	Aligns with her influence in promoting skincare and self-care.
PNB MetLife	Insurance	Life insurance company offering diverse plans.	TV, Digital	Represents trust and reliability in financial services.
Gulf Oil India	Lubricants	Manufacturer of engine oils and lubricants.	TV, Print	Emphasizes performance and reliability, mirroring her athleticism.
Wrangler	Apparel	The brand is known for denim and casual wear.	TV, Digital, Print	Appeals to her style and youthfulness, enhancing brand image.
PlayerzPot	Fantasy Sports	Leading platform for fantasy sports gaming.	Digital, Social Media	Represents the growing interest in fantasy sports among fans.
Neem Ayu	Ayurvedic Products	Ayurvedic brand focusing on haircare and skincare.	Digital, Print	Promotes natural and holistic beauty, resonating with her values.
Red Bull	Energy Drinks	A global brand known for energy drinks and extreme sports.	TV, Digital, Events	Aligns with her dynamic personality and fitness initiatives.
Equitas Small Finance Bank	Banking	Major small finance banks offer accessible financial services.	TV, Digital	Represents empowerment and financial literacy, appealing to women.

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Top 5 Brands Endorsed By Smriti Mandhana In 2024

Groom India
PNB MetLife
Gulf Oil Lubricants
Wrangler
PlayerzPot

1. Groom India

Groom India, the entity behind Naturals Salon—India's largest professional salon brand—has announced Indian cricket sensation Smriti Mandhana as the brand ambassador for its foray into direct-to-consumer (D2C) skincare, slated for launch in May 2024. Naturals aims to transform the beauty experience through this new skincare line. By partnering with Mandhana, known for her determination and authenticity, the brand strengthens its commitment to diversity and individual celebration. Naturals Salon articulates the partnership with Mandhana as a leap towards a new era of portfolio expansion and a shared vision of transformation. This strategic move into the D2C segment intends to offer a personalized beauty experience with a range of premium products, fundamentally redefining beauty standards and empowering self-expression with Mandhana as the guiding face.

2. PNB MetLife

PNB MetLife, a prominent life insurance company in India, has announced Indian cricketer Smriti Mandhana as its brand ambassador for their campaign ‘Karo Bade Sapno Ki Tayyari’. The collaboration aims to inspire individuals across India to dream big and safeguard those dreams with PNB MetLife's services. Recognized for her extraordinary achievements in cricket, including being a two-time ICC Women’s Cricketer of the Year and an Arjuna Award recipient, Mandhana embodies the values of perseverance, trust, and discipline, aligning perfectly with PNB MetLife's mission. Mandhana shared her enthusiasm for this partnership, emphasizing the importance of being prepared for life's uncertainties with adequate life insurance. Through this collaboration, PNB MetLife and Mandhana aim to raise awareness about the significance of financial planning and securing one's future.

3. Gulf Oil Lubricants

Gulf Oil Lubricants India Ltd has launched a new advertising campaign featuring cricket star Smriti Mandhana to promote their Gulf Pride Scooter Plus engine oil. The campaign centres around the "Insta Zoom" feature, highlighting the oil's efficiency and speed, traits that resonate widely in today’s fast-paced lifestyle. Smriti Mandhana's popularity and relatable image help broaden the campaign’s appeal across different demographics, enhancing the brand’s credibility and personal connection with consumers.

The campaign creatively integrates humour and a human touch to address everyday consumer challenges, making it both engaging and memorable. It will be showcased on major digital platforms such as YouTube, Facebook, and Instagram, aiming to connect with a diverse audience and strengthen Gulf Oil’s market presence as a brand that genuinely understands and responds to consumer demands.

4. Wrangler

Smriti Mandhana brings her achievements and on-field persona, reflective of Wrangler's confidence and self-expression values, to the brand. She shared her pride in associating with a brand well-aligned with her style and beliefs and commended Ace Turtle's innovative approach to bringing the brand closer to Indian consumers. Baseline Ventures, which facilitated this partnership, expressed pride in connecting the sports icon with Wrangler. Ace Turtle plans to continue evolving its brands with omnichannel commerce technology and data-driven strategies. This will be supported by expanding Wrangler's physical stores from 44 to 84 in the next financial year, along with a presence in departmental stores and online marketplaces.

5. PlayerzPot

PlayerzPot has initiated a new advertising campaign named #CelebrationKaSeason, leveraging the popularity of Indian cricketer Smriti Mandhana, who is also the brand ambassador and currently a player for Royal Challengers Bangalore in the Women’s Premier League. The campaign aims to broaden the appeal of online gaming across India and features Mandhana in four distinct digital films, each showcasing her in different moods to embody the celebratory essence of playing with PlayerzPot. The platform entices young gamers with several attractive features like instant withdrawal, low commission fees, a second chance to play ("2nd inning"), and a Refer & Earn program. The #CelebrationKaSeason campaign aims to amplify the joy of winning and celebration for its users, with Mandhana expressing excitement about the campaign's rollout and its ability to engage gamers nationwide.