List of Brands Endorsed by Shah Rukh Khan - 2024

Shah Rukh Khan continues to dominate as a brand ambassador in 2024. He represents over 30+ brands across categories like tech, FMCG, fashion, and finance, with his endorsements helping brands connect with diverse audiences through his credibility, style, and global appeal.

Shah Rukh Khan, often referred to as the "King of Bollywood," is not just a celebrated actor; he is a cultural icon in India and beyond. With a career spanning over three decades, SRK has captivated millions with his charisma, talent, and relatable persona. His influence extends far beyond the silver screen, making him one of the most sought-after brand ambassadors in the world.

Brand endorsements play a crucial role in today’s marketing landscape. They offer companies a powerful way to connect with consumers by leveraging the trust and admiration that figures like SRK inspire. When SRK endorses a product, it’s not just about selling; it’s about creating an emotional connection that resonates with fans. His association can elevate a brand’s image, making it more appealing to diverse audiences.

In 2024, SRK continues to partner with a wide range of brands, from tech and finance to food and fashion. This list captures the extent of his influence in the advertising world, showcasing how his star power shapes consumer choices and trends. Let’s explore the brands that have chosen this charismatic superstar as their face!

Brands Endorsed By Shahrukh Khan

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Top 15 Brands Endorsed By SRK - 2024

1. Rungta Steel

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Rungta Steel, a notable name in India's steel and integrated TMT bar manufacturing, has unveiled its fifth TV commercial (TVC) series, commencing a fresh narrative that features Bollywood heavyweights Shahrukh Khan, Alia Bhatt, and Ranbir Kapoor. The commercial sets its scene in a marriage counselling session, with the couple portrayed by Alia Bhatt and Ranbir Kapoor seeking advice from a therapist played by Shahrukh Khan. Here, Alia channels her 'Safeena' character from "Gully Boy," confronting Ranbir's 'Bunny' from "Yeh Jawaani Hai Deewani," who portrays a character struggling with commitment. They turn to Shahrukh's wise and composed character 'Jahangir Khan' from "Dear Zindagi" for counsel.

The crux of the TVC revolves around Ranbir expressing concerns about the safety of their home, leading to Shahrukh delivering a powerful line underscoring the durability and solid promise of Rungta Steel: "Isko ghar pe lagaoge to shaadi ka to pata nahi, par ghar kabhi nahi tutega. Rungta nahin to ghar strong nahin." This line succinctly captures Rungta Steel's assurance of unmatched strength and endurance. SRK emphasizes the campaign's significance in resonating with audiences and upholding the trust and durability Rungta's products are known for.

2. Muthoot FinCorp

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Muthoot FinCorp Limited, the flagship company of Muthoot Pappachan Group, has launched a new 'Book My Gold Loan' service with an advertising campaign featuring Bollywood icon Shah Rukh Khan. This innovative service is a first-of-its-kind initiative allowing customers across India to book a Gold Loan instantly with just a simple missed call, thereby integrating cutting-edge technology with premier customer service. The campaign revolves around a television commercial that showcases people achieving their dreams, with Khan hinting the simplicity of the service through a 'call me' gesture.

The campaign, aiming at broad demographic resonance, will be broadcast in multiple languages including Hindi, Tamil, Malayalam, Telugu, Kannada, Marathi, and Gujarati. Its multichannel strategy encompasses outdoor, digital, television, print, and on-ground activations to achieve extensive national engagement.

3. Castrol India

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Castrol India has launched a new advertising campaign named "Stay Ahead" to promote its Castrol EDGE range, which features enhanced formulations tailor-made for passenger cars, hybrids, and SUVs. The campaign debuted during the India vs Pakistan T20 match and features Bollywood superstar Shah Rukh Khan, who is depicted evading the paparazzi with the help of Castrol EDGE's superior engine performance.

In the TV commercial, Shah Rukh Khan uses his humour and charm, alongside his driving skills, to outpace the paparazzi, finally sharing his secret weapon: Castrol EDGE. The advertisement highlights the brand's ability to provide significant performance boosts, allowing drivers to handle any situation confidently. The campaign is multifaceted, using various media across platforms, and even includes the first-ever SRK image gallery available for paparazzi use, tying back to the fun and engaging nature of the campaign.

4. Denver

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Denver, a leading men's brand in India, has launched a noteworthy extension to their 'success' campaign, spotlighting Bollywood megastar and brand ambassador, Shah Rukh Khan. The campaign promotes a refreshing outlook on success, urging individuals to value humility and empathy over mere achievements. Through a compelling narrative featuring Shah Rukh Khan, the campaign underscores the message that true stature in society is determined by one's thinking and attitude towards others, rather than their accomplishments alone. Shah Rukh Khan, embodying success paired with modesty, delivers the powerful line, "Insaan chota ya bada apni soch se hota hai," highlighting the importance of staying grounded. Under Shah Rukh Khan's seven-year tenure as brand ambassador, Denver has risen to become a preferred fragrance choice in India, with aspirations to evolve into a comprehensive men's grooming brand.

5. Muthoot Pappachan Group

Muthoot Pappachan Group (MPG), a well-established business conglomerate in India, has announced Bollywood superstar Shah Rukh Khan as their new brand ambassador. This partnership is anticipated to greatly enhance MPG's brand image and extend its outreach across diverse demographics throughout India. MPG operates leading non-banking financial companies (NBFCs) under its umbrella, which includes names like Muthoot FinCorp Limited and Muthoot Microfin Limited, among others.

By bringing Shah Rukh Khan on board, MPG aims to amplify its message of financial inclusivity and empowerment across the nation. The collaboration highlights Khan's journey from humble beginnings to stardom, embodying the core values of humility and big dreaming that MPG stands for. Shah Rukh Khan will appear in various campaigns across multiple channels to promote MPG's financial products and services, aiming to make them more accessible to the common man.

6. BigBasket

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Bigbasket, India's largest online supermarket, launched a new series of television commercials (TVCs) featuring its brand ambassador Shah Rukh Khan (SRK) and acclaimed actress Ratna Pathak Shah. This marks the first on-screen collaboration between SRK and Ratna Pathak Shah, aiming to highlight the freshness and quality of BigBasket's produce sourced directly from farmers, which also benefits the latter by making shopping more cost-effective and saving time for consumers.

In the main TVC, Ratna Pathak Shah plays a sceptic of online grocery shopping, while SRK, in his charming manner, persuades her of the benefits of using Bigbasket. The campaign also includes other films focusing on Bigbasket's range, savings, trustworthiness, and quality of fruits and vegetables, showcasing their commitment to delivering farm-fresh produce and illustrating the platform's farmer connect program aimed at improving farmers' lives. The campaign marks the third year of Bigbasket's television marketing efforts with SRK. Over the years, Bigbasket has emerged as a leading brand in the online grocery segment, operating in 25 cities. 

7. Hyundai

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Shah Rukh Khan has significantly contributed to Hyundai Motor India's brand journey, establishing a deep connection with millions of Indian consumers since 1998. This collaboration, one of India's longest in advertising, has effectively bridged Hyundai with its target markets through memorable advertisements, product placements in SRK's movies, and his public appearances as the brand’s face. 

The choice of SRK as a brand ambassador was strategic, leveraging his widespread popularity and the image of a "good boy" rooted in Indian family values, which aligned with Santro's positioning as a family car. Throughout the years, Hyundai's cars have been prominently featured in various Shah Rukh Khan movies, including high-profile chases in Don and Don 2 and a notable scene in Rab Ne Bana Di Jodi, further cementing the bond between the actor’s persona and the automotive brand.

8. Prabhuji Sweets and Namkeens

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Prabhuji Sweets and Namkeens partnered with Bollywood stars Shah Rukh Khan and Rashmika Mandanna in an exciting collaboration that blends India's rich culinary heritage with the glamour of cinema. The engagement is spotlighted through a campaign encompassing five films that elegantly narrate the legacy of traditional Indian snacks like Bhujia, and sweets such as Gulab-Jamun & Rosogolla, emphasizing their place in daily celebrations and cultural practices. Shah Rukh and Rashmika adds a special allure to the campaign, which goes beyond mere product promotion to celebrate the seamless blend of tradition and modernity.

9. Byju's

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BYJU's, a leading EdTech company, has launched a new television commercial (TVC) featuring Bollywood superstar Shah Rukh Khan. The commercial highlights the "Two-Teacher Advantage" that BYJU's offers to its learners. This educational model involves one teacher who explains the concepts in an engaging and understandable manner, while the other teacher focuses on resolving doubts, ensuring personalized attention, and reinforcing learning outcomes. The idea is to showcase how BYJU's blends technology and human interaction to enhance the learning experience, making education more accessible and effective. Shah Rukh Khan, being a long-time brand ambassador for BYJU's, effectively communicates this unique teaching model to the audience, emphasizing the benefits and value it brings to students' education.

10. D'YAVOL X

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D’YAVOL X is a new luxury streetwear brand launched by co-founders Aryan Khan, Leti Blagoeva, and Bunty Singh.  D’YAVOL X's first collection features two tees, two sweatshirts, three hoodies, and a Signature X jacket in 30 pieces, each autographed by brand ambassador Shah Rukh Khan. The designs incorporate a blend of minimalism and graphic intensity, with some items depicting a rebellious take on Donald Duck. Social media has been instrumental in promoting D’YAVOL X, notably through an introductory film directed by Aryan Khan and featuring Shah Rukh Khan. Within a short period, the brand's Instagram presence skyrocketed, gaining over 70,000 followers in just four days.

11. LG Electronics

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In an effort to stand out in a cluttered digital marketing landscape, LG implemented a novel marketing strategy for its OLED evo TV, leveraging the star power of its brand ambassador, Bollywood actor Shah Rukh Khan. Instead of following conventional advertising methods, LG crafted a campaign that mimicked a TV commercial (TVC) leak, posing as a teaser for an upcoming blockbuster movie.

Initiated through the distribution of a non-branded teaser clip on various social media channels, particularly through Shah Rukh Khan fan pages, the campaign generated buzz by tapping into fans' excitement over the possibility of a new film featuring the star. This teaser cleverly included a scene with Khan performing a stunt jumping off a building, leading to speculation about his involvement in a new movie project, which fans initially thought could be "Dhoom 4."

The campaign took advantage of Khan's recent popularity surge from his films "Pathaan" and "Jawan" and featured familiar elements from Khan's movies like an animated sequence that evoked memories of "Ra.One." The strategic and intentional 3-day delay before LG revealed the TVC's true nature allowed fan-driven hype to build, resulting in an engaging and surprising reveal to audiences.

12. Realme

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Realme launched an advertising campaign for their latest offering, the realme 12 Pro Series 5G, featuring an unexpected duo: Bollywood star Shah Rukh Khan and tech influencer Gaurav Chaudhary, also known as Technical Guruji. The campaign video, styled as an episode of "Zooming in with Real SRK" and hosted by Technical Guruji on Realme's YouTube channel, showcases an unboxing of the new smartphone.

In the ad, Technical Guruji begins by detailing the phone's specs in his signature technical fashion. SRK playfully intervenes, admitting difficulty in understanding the technical terminology. Taking over the unboxing, SRK then rephrases the phone's features into layman's terms with a dash of Bollywood flair, making it more accessible to the general audience. Shah Rukh Khan was brought on as the brand ambassador for realme smartphones in May 2023, coinciding with the launch of the realme 11 Pro Series 5G in India. 

13. Tide

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Tide has a partnership with Bollywood superstar Shah Rukh Khan, who serves as the brand ambassador for the detergent brand, endorsing Tide as the 'Asli SRK - Stain Removal King.' This partnership marks a significant step in Tide's commitment to innovation and excellence in laundry solutions, highlighting the new and improved formula of Tide equipped with boosted magnets for superior stain removal. Shah Rukh Khan's collaboration with Tide is aimed at delighting consumers with a product that promises exceptional whiteness, freshness, and effectiveness against deep-seated stains like tea, coffee, oils, and gravy. The campaign introduces the refined Tide detergent that caters to both hand wash and machine wash conditions, ensuring comprehensive garment care.

14. Myntra

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In the "Trend IRL" campaign by Myntra, iconic Bollywood figure Shah Rukh Khan takes center stage as the brand's ambassador, emphasizing the fusion of real-life fashion with accessible trends through the e-commerce platform. The campaign highlights Myntra as the prime destination for contemporary fashion trends, encouraging users to explore and stay updated with the evolving fashion landscape. SRK, renowned for his influential style, aligns with Myntra's vision, presenting him as an authentic fashion icon. The association intends to inspire shoppers to find their personal style on Myntra. The campaign showcases SRK in various stylish attires in a conventional office setting, humorously spotlighting fashion-forward choices that encourage others to elevate their fashion game. Through these narratives, Myntra's Trend IRL campaign demonstrates the impact of real-life trendsetters and the plethora of new trends available on its platform, underscoring the message that genuine fashion statements emerge from everyday life.

15. Joy Personal Care

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Joy Personal Care, in collaboration with Bollywood personalities Shah Rukh Khan and Sanya Malhotra, has launched a new advertising campaign for its flagship product, Joy Lemon Facewash. The product, known for its invigorating qualities and Active Fruit Boosters, is specifically designed to cleanse the skin by removing impurities and is tailored for the Indian climate, addressing common issues like clogged pores and breakouts without causing dryness.

The campaign presents a quirky romantic narrative with Khan and Malhotra, promoting the 'Day and Night' use of facewash to emphasize its effectiveness in skin care around the clock. The film accentuates the benefits of lemon facewash, enriched with a fresh lemon scent and skin-friendly ingredients, positioning it as an essential part of a daily skincare routine.