Full List of Brands Endorsed by Sara Ali Khan Till 2024

Top 10 Brands Endorsement Campaigns by Sara Ali Khan

1. Sofy

Sofy’s partnership with Sara Ali Khan introduced a revolutionary sanitary napkin with six-layer deep absorption technology and a herbal sheet to combat irritation and stickiness during periods. The TVC cleverly uses metaphors like tea dips and water splashes to address common discomforts faced by women, showcasing how Sofy’s innovative product ensures dryness, antibacterial protection, and day-long comfort.

Sara’s lively energy makes the campaign relatable and empowering, aligning with Sofy’s mission to inspire confidence among young women. The #SkipChipChipWithSOFY initiative emphasizes functionality and comfort, reflecting the modern woman’s expectations and strengthening the brand’s connection with its audience.

2. HealthifyMe

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HealthifyMe's ‘Sab karenge try’ campaign, starring Sara Ali Khan, inspired viewers to embrace a healthier lifestyle in the new year. The ad film celebrates real-life HealthifyMe success stories, highlighting the transformative journeys of individuals like Priyanka’s post-pregnancy fitness, Srikanth’s fight against diabetes, and others. It emphasizes sustainable fitness through consistent routines, balanced nutrition, and the guidance offered by the HealthifyMe app.

Sara Ali Khan, who herself underwent a remarkable fitness transformation, resonates deeply with the brand’s philosophy. Her involvement adds authenticity, encouraging millions to start their fitness journeys with HealthifyMe, making this campaign relatable and motivating.

 3. Veet

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Veet's launch of Veet Pure, its latest reformulated hair removal cream range, represents a significant leap in depilatory products. Enriched with natural extracts like Cucumber, Aloe Vera, and Grapeseed Oil, this dermatologically tested range aims to deliver a superior, pain-free hair removal experience at home. Addressing common consumer pain points such as unpleasant odours, Veet Pure introduces fresh fragrances and long-lasting moisturization, tailored specifically to Indian women’s preferences.

In the campaign featuring Sara Ali Khan, Veet highlights the product as the "Next Big Thing" in hair removal, celebrating inclusivity across skin types, hair textures, and styles. Sara’s energetic presence resonates with modern consumers, aligning with the brand’s promise of innovation and excellence, making this launch a milestone in enhancing women's personal care routines.

4. Purplle

Purplle’s festive campaign, #PurplleWaliDiwali, starring Sara Ali Khan, celebrates the beauty brand’s biggest sale of the season with a twist on the iconic song "Yeh Jaawani Hai Deewani." The campaign introduces an exciting offer where consumers can choose their free gift with every order, featuring beauty products like hair straighteners, eye-shadow palettes, and more. Sara, in collaboration with Anushka Manchanda’s voice, adds charm to the campaign by grooving to the catchy tune, further amplified by over 3000 influencers participating.

The campaign is rolled out across multiple media platforms, including TV, digital, and print, ensuring a widespread festive celebration. Purplle also engages consumers with a chance to win the famous Papa Don’t Preach Lehenga worn by Sara Ali Khan in the film. The campaign reflects Purplle’s mission to make beauty accessible and inclusive, allowing consumers to enjoy personalized beauty gifts this Diwali while celebrating in style with Sara Ali Khan.

5. Fiama India

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In the Fiama India campaign, the brand launched its Happy Naturals range, which introduced the concept of fragrance layering through a combination of shower gels and perfume mists. This innovation was aimed at providing consumers with a long-lasting fresh feel beyond the shower. The products, made with 97% natural origin ingredients, were marketed as safe for sensitive skin and offered a clean beauty experience.

The campaign featured Sara Ali Khan, who embodied the brand's natural vibes and promoted the range's ability to evoke a "happy feeling" with its unique, nature-inspired fragrances. The film highlighted how Fiama Happy Naturals gave consumers a 24-hour sensorial experience, further emphasizing the brand's commitment to sustainability with recycled packaging.

6. Airbnb

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In collaboration with Airbnb, Bollywood actor and fitness enthusiast Sara Ali Khan hosted an exclusive two-night, three-day wellness retreat in Goa. The retreat, which focused on yoga, relaxation, and mindfulness, was available to a group of four guests on a first-come, first-served basis, with bookings opening on November 27. Set in a serene Airbnb property surrounded by nature, the retreat allowed guests to join Sara in a yoga session, explore Goa’s hinterlands on a guided nature trail, enjoy rejuvenating massages, and indulge in Sara’s favourite healthy meals.

The Airbnb property featured a biophilic design, blending with its natural surroundings, and included a pool and an open-air gazebo for relaxation. The minimalist and mindful setting provided an ideal space for guests to unwind and recharge. Participants also received personalised memorabilia as a keepsake. This initiative reflected a growing trend in wellness tourism, focused on holistic well-being and meaningful connections with nature.

7. DroolsPlay

Drools, India's pet food brand, unveiled its campaign, "Back of the Pack," to promote informed pet nutrition. As part of the campaign, Drools appointed Bollywood actress Sara Ali Khan as its brand ambassador.

The campaign encouraged pet owners to read and understand the ingredients listed on pet food packets to ensure their pets received essential nutrients. Khan, along with other Drools ambassadors, actively participated in spreading the message.

The "Back of the Pack" campaign emphasized the importance of identifying real chicken and eggs as primary ingredients while avoiding ambiguous terms like "meat meal" or "by-products." Drools advocated for a thorough analysis of pet food options, guiding pet owners to make informed choices that aligned with their pets’ specific needs and promoting optimal pet health.

8. Mamaearth

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In June 2023, Mamaearth launched its integrated marketing campaign for its onion shampoo, featuring Bollywood icon Sharmila Tagore and brand ambassador Sara Ali Khan. The campaign centered around a heartwarming moment between the two, where a concerned Khan seeks advice from her grandmother, Tagore, about her hair fall issues.

Tagore, with her wisdom, reassures Khan, stating that when someone has strong roots, they need not fear falling, symbolizing the connection between strong hair and strong roots. The campaign then highlights the benefits of Mamaearth's onion shampoo, known for its ability to strengthen hair and reduce hair fall, aligning with the brand's philosophy of using natural ingredients for hair care.

9. Biotique

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In August 2022, Biotique launched its new brand campaign titled ‘Real is Really Beautiful,’ featuring Bollywood actress Sara Ali Khan as the brand ambassador for their facial skincare range. The campaign was a pan-India, 360-degree media initiative promoting Biotique's range of cleansing, toning, and moisturizing (CTM) products.

The ad film showcased Khan flaunting her radiant skin while reciting shayari, sharing her facial care routine using Biotique's CTM essentials to achieve superstar-like skin.

The campaign captured the brand’s ethos of ‘Real is really beautiful’ and focused on ‘The secret to flawless skin,’ emphasizing the importance of Biotique’s skincare routine. The campaign aimed to encourage the youth to adopt a healthy skincare routine for flawless skin.

10. Shopsy

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In July 2024, Shopsy, a fast-growing hyper-value platform, launched its latest campaign, Apna Swag, Bina Brand Tag, starring brand ambassador Sara Ali Khan. The campaign focused on value-conscious Bharat consumers, highlighting their ability to stretch their rupee for high-quality products within their budget.

A video clip from the campaign, showcasing Sara's outfit mishap on an airplane, went viral on social media. The incident, where Sara appeared to spill something on her outfit, sparked a conversation about the expensive-looking outfit and potential damages. However, after 48 hours, Sara revealed a surprising twist: the outfit was actually from Shopsy and unbranded, demonstrating that stylish, high-quality clothes don’t always need to come with a hefty price tag.

Shopsy’s campaign aimed to challenge the perception that quality and high prices go hand in hand. It resonated with consumers seeking good quality and style without paying extra mark-ups, positioning Shopsy as the ultimate destination for affordable, high-quality fashion.

The campaign was crafted with an understanding of customers’ needs, prioritizing affordability, quality, and trends. Shopsy aimed to provide the best quality at affordable prices, especially as online shopping gained popularity in smaller cities.