List Of Brand Endorsements By Salman Khan

Explore the leading brands endorsed by Salman Khan and uncover the reasons behind his immense appeal as their ambassador. From iconic beverages to trendy footwear, Salman Khan's association elevates brand visibility and ensures success across diverse industries.

Salman Khan is one of the most celebrated actors in Indian cinema, with a career spanning over three decades. Known for his larger-than-life persona and blockbuster films, he enjoys a massive fan following across all age groups and regions of India. From iconic action roles to heartfelt dramas, Salman’s versatility as an actor has made him a household name. Beyond his film career, he is also known for his philanthropic efforts through his charity, Being Human, which supports education and healthcare for those in need. His ability to connect with people, both on and off-screen, has earned him the title of "man of the masses."

Salman Khan’s immense popularity makes him a powerful choice for brand endorsements and ambassadorships. His appeal cuts across urban and rural audiences, ensuring any brand associated with him gains wide visibility and trust. Whether it’s a family-focused brand or a lifestyle product, Salman’s image of strength, dependability, and relatability perfectly complements a brand’s values. Over the years, he has successfully endorsed brands like Pepsi, Suzuki, and Emami, helping them achieve stronger market presence. His massive social media following further amplifies his reach, giving brands an added advantage through direct consumer engagement.

With an estimated brand value among the highest in India, Salman Khan commands endorsement fees between ₹7–₹10 crore per campaign. This reflects not just his star power but also his ability to deliver results for the brands he supports. His philanthropic work adds a layer of credibility to his image, making him more than just a celebrity — he’s someone consumers trust and admire. Whether it’s promoting fitness, lifestyle, or family-oriented products, Salman Khan ensures a brand resonates with audiences on a deeper level, making him a perfect ambassador for impactful campaigns.

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Brands That Have Worked With Salman Khan

Table of Contents

• Thumps Up
• Pepsi
• Dixcy Scott
• Lux Venus
• Bharat Pe
• Realme
• Being Human
• WHEEL
• Relaxo
• Britannia Tiger Biscuit

List of Brand Endorsements by Salman Khan

Salman Khan, a leading Bollywood actor, has served as a brand ambassador for numerous companies across various industries. Renowned for his mass appeal and credibility, he has endorsed products ranging from beverages to footwear. This Salman Khan brand ambassador list highlights the top brands he has represented and examines how his association has enhanced their visibility and market reach.

1. Thums Up

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The Thums Up advertisement featuring Salman Khan, titled #DoosraToofanShuru, emphasizes action, resilience, and thrill. The ad depicts Salman Khan in an adrenaline-charged narrative, where he performs daring stunts, including a high-speed chase and rugged off-road sequences, to retrieve the iconic beverage. The tagline "Taste the Thunder" is vividly brought to life as Salman’s persona aligns with the brand’s adventurous image. Salman’s fearless demeanor and mass appeal perfectly complement Thums Up's positioning as a drink for those who embrace challenges and exude strength. His presence in the ad reinforces the brand's connection with a wide audience, particularly targeting thrill-seekers and adventure enthusiasts

Thums Up is one of India’s most iconic soft drink brands, celebrated for its bold, adventurous, and action-packed image. With the tagline “Taste the Thunder,” the brand seeks to connect with individuals who embody strength, passion, and a fearless spirit. Over the years, Thums Up has positioned itself as a beverage that resonates with those who dare to live life on the edge. The goal is to reinforce its position as a drink for the daring and the bold, appealing to urban and rural audiences alike.

Salman Khan’s association with Thums Up perfectly aligns with the brand’s ethos. Known for his larger-than-life action roles and magnetic screen presence, Salman epitomizes the rugged, fearless persona that the brand represents. His ability to perform high-energy stunts and his relatability to audiences across diverse demographics make him a natural fit. By choosing Salman, Thums Up ensures a direct connection to its audience, boosting its appeal and reinforcing its powerful message of strength and adventure.

2. Pepsi

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The Pepsi advertisement featuring Salman Khan, titled Har Ghoont Mein Swag, showcases the actor in a fun and energetic setting that emphasizes the brand’s focus on youthfulness and style. In the ad, Salman exudes confidence and charisma, blending seamlessly with Pepsi's vibrant and trendy image. The narrative highlights his signature swagger as he interacts with fans and displays a carefree attitude, perfectly embodying the campaign's theme.

The ad effectively leverages Salman’s mass appeal and dynamic persona to connect with a younger audience, reinforcing Pepsi’s positioning as a drink associated with fun, energy, and self-expression

Pepsi, a globally renowned cola brand, is synonymous with youthfulness, energy, and fun. Its campaigns often focus on fostering a sense of excitement, vibrancy, and celebration, appealing primarily to younger generations. The brand’s goal is to stay relevant and trendy, continually aligning with what is “cool” in the current culture. With a competitive market presence, Pepsi looks for ambassadors who can amplify its messaging and create an emotional connection with its audience.

Salman Khan, with his charismatic and energetic personality, brings immense value to the brand. His fan base, which includes people of all ages, ensures that Pepsi’s campaigns reach a wide audience. His youthful vibe and enduring stardom create an aspirational appeal that aligns with Pepsi’s brand objectives. Salman’s energetic performances in Pepsi commercials further enhance the brand’s image as a drink that inspires fun and liveliness.

3. Dixcy Scott

The Dixcy Scott advertisement featuring Salman Khan offers a playful take on cultural elements, with Salman clad in a lungi. During the shoot, Salman humorously references Shah Rukh Khan's famous Lungi Dance from Chennai Express, poking lighthearted fun while adding his own charm to the scene. This creative touch adds a layer of relatability and humor, catering to the brand's core audience while showcasing Salman’s personality.

The ad uses this comedic yet impactful approach to make a statement about confidence and effortless style, themes central to Dixcy Scott's identity. Salman’s portrayal in the commercial ensures the brand resonates with viewers while leveraging his massive appeal across demographics

Dixcy Scott is a leading innerwear brand that stands out for its focus on comfort, durability, and modern style. Catering to men’s innerwear needs, the brand’s primary goal is to offer high-quality products that balance functionality and fashion. It appeals to a broad spectrum of male consumers, particularly those who value everyday comfort without compromising on style. Dixcy Scott consistently communicates a message of confidence and strength, making it a staple choice in the Indian market.

Salman Khan’s endorsement for Dixcy Scott is a strategic fit, given his image as a fitness icon and a style trendsetter. His chiseled physique and association with strength perfectly align with the brand’s goals of promoting confidence and masculinity. Salman’s strong fan base in Tier 2 and Tier 3 cities ensures the brand connects with its core target audience. His presence in their campaigns elevates the brand’s visibility and reinforces its positioning as a trusted and aspirational innerwear choice.

4. Lux Venus

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The Lux Venus advertisement featuring Salman Khan uses humor and a touch of action to deliver its message. The ad portrays Salman hilariously chasing his innerwear, which is swept away by the wind. As he pursues it, he inadvertently knocks over obstacles and people in his path, creating a series of comical moments.

This playful narrative highlights the brand's focus on comfort, durability, and reliability, symbolizing that Lux Venus innerwear is worth chasing after. Salman’s charismatic and relatable presence ensures the ad appeals to a wide audience, especially in smaller towns and cities. His dynamic performance reinforces the brand’s stronghold in the innerwear market while keeping the tone light-hearted and memorable.

Lux Venus, a trusted name in innerwear and hosiery, has been a staple brand for Indian households. Its goal is to deliver high-quality, affordable products that cater to the everyday needs of middle-class families. The brand’s focus on simplicity, durability, and accessibility makes it a favorite across India, particularly in smaller towns and cities where consumers seek reliable and value-driven products.

Salman Khan’s association with Lux Venus strengthens its connection to its target audience. As a relatable figure to millions of Indian families, Salman embodies the trust and dependability the brand seeks to convey. His widespread appeal ensures that Lux Venus not only reaches its existing customers but also attracts newer audiences. Salman’s image of strength and consistency adds an aspirational edge to the brand, enhancing its market presence and consumer loyalty.

5. BharatPe

The BharatPe advertisement featuring Salman Khan, titled Sirf Dukandar Ke Liye (Only for Shopkeepers), emphasizes the brand's dedication to empowering small and medium business owners through digital payment solutions. In the ad, Salman Khan portrays a confident and approachable figure, interacting directly with shopkeepers to highlight the simplicity and benefits of BharatPe's offerings, such as UPI payments and QR codes. The tone is light-hearted yet impactful, aimed at instilling trust in the fintech brand among merchants.

Salman’s association with the campaign helps reinforce the message that BharatPe is tailor-made for the hardworking entrepreneurs of India. His presence adds credibility and relatability, appealing especially to audiences in Tier 2 and Tier 3 cities, where the adoption of digital payments is growing rapidly. This collaboration successfully blends BharatPe's technological edge with Salman's widespread appeal

BharatPe is a fintech company revolutionizing digital payment solutions for small and medium businesses in India. The brand’s goal is to empower merchants with seamless financial tools, such as UPI payments and credit facilities, making transactions more efficient and accessible. BharatPe aims to simplify financial operations for entrepreneurs, especially in smaller cities, and build trust in the digital payment ecosystem.

Salman Khan’s credibility and massive reach make him a perfect fit for BharatPe. Known for his dependable and trustworthy image, Salman resonates with the working-class community, which forms a significant portion of BharatPe’s target audience. His endorsement helps establish the brand’s authority in the fintech space and encourages merchants to embrace digital payment solutions with confidence. Salman’s association lends a human touch to the technology-driven brand, making it more relatable and aspirational.

6. Realme

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In the Realme advertisement featuring Salman Khan, the ad takes on a playful and adventurous tone. Salman Khan chases a mysterious black-hooded figure around a factory setting, creating suspense. The chase culminates in a twist, revealing that the figure is a woman who holds the highly anticipated Realme 6 and Realme 6 Pro smartphones. After a humorous exchange, Salman grabs the phone from her and starts showcasing its features, such as its camera capabilities, by taking stunning photos.

The ad highlights Realme's focus on innovation, especially in terms of camera quality, with Salman demonstrating how easy and impressive it is to use the phones for capturing great moments. Salman Khan's energetic and aspirational image ties perfectly with Realme's youthful, tech-savvy audience, reinforcing the brand’s position as both stylish and functional. His endorsement adds to the excitement and appeal of the phones, ensuring maximum engagement with consumers who seek the perfect balance of affordability and cutting-edge technology.

Realme, a fast-growing smartphone brand, focuses on delivering innovative and affordable technology to its consumers. The brand’s goal is to dominate the mid-range smartphone market by offering cutting-edge features at competitive prices. With a strong focus on youth-centric marketing, Realme positions itself as a stylish yet functional choice for tech-savvy individuals looking for value-packed smartphones.

Salman Khan’s enduring popularity among the youth makes him an excellent choice for Realme. His energetic persona and aspirational lifestyle resonate with the brand’s young audience. Salman’s endorsement enhances Realme’s positioning as a trendy and trustworthy smartphone brand, bridging the gap between affordability and quality. His ability to create buzz ensures Realme’s campaigns capture maximum attention, driving higher engagement and market penetration.

7. Being Human

Being Human, founded by Salman Khan, combines fashion with a philanthropic mission, using proceeds to fund education and healthcare for underprivileged communities. The brand's latest women's collection features Alizeh, Salman’s niece, as its new face. Alizeh, who has long been part of the brand’s journey, shares a deep connection to its values of love, unity, and societal impact. Her vibrant personality and dedication align perfectly with Being Human’s ethos of "Doing Good, Looking Good." Salman’s personal involvement ensures the brand stays true to its mission, making it more than just a fashion label.

Being Human is a unique fashion and lifestyle brand owned by Salman Khan, with a mission that goes beyond profit. The brand combines stylish clothing with a philanthropic cause, as proceeds from sales fund education and healthcare for underprivileged individuals. Its goal is to create a sustainable business model that enables people to make a difference through their purchasing decisions.

Salman Khan is not only the face of Being Human but also its heart and soul. His personal involvement ensures the brand reflects his values of compassion and generosity. Salman’s widespread appeal and reputation as a charitable individual inspire consumers to connect with the brand’s mission. By endorsing his own brand, Salman reinforces its authenticity and emotional value, creating a loyal customer base that believes in the cause.

8. WHEEL

In the latest Wheel detergent ad featuring Salman Khan, the actor showcases his charming and relatable persona, which aligns perfectly with the brand's values of affordability and quality. In the ad, Salman and Prachi Desai team up in a playful scenario, where Salman brings his familiar, trustworthy presence to demonstrate how Wheel is the ideal choice for everyday cleaning needs. His involvement reinforces the brand’s message of reliability, making it a go-to detergent for households across India, both urban and rural​

WHEEL is a detergent brand known for its affordability and effective cleaning solutions. Its objective is to cater to Indian households looking for budget-friendly options that do not compromise on quality. With a strong presence in rural and urban markets, WHEEL aims to be a dependable choice for families across the country, making cleanliness accessible to all.

Salman Khan’s mass appeal and relatability make him the perfect ambassador for WHEEL. As someone admired by middle-class families, he embodies the trust and reliability the brand stands for. His association ensures WHEEL connects with its core audience effectively, boosting the brand’s reach and reinforcing its commitment to affordability and quality.

9. Relaxo

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In the Relaxo ad featuring Salman Khan, a rude customer barges into the store demanding a durable slipper, leaving the clerk overwhelmed and confused. Just when things seem chaotic, Salman Khan enters with confidence, presenting the Relaxo slippers as the solution. He proceeds to demonstrate the slippers’ durability by engaging in a series of activities—ranging from running to lifting heavy objects—showcasing how strong and reliable the product is for everyday use.

Salman’s charismatic presence and down-to-earth image perfectly align with Relaxo’s core values of practicality and comfort. His endorsement reinforces the brand's reputation for offering high-quality footwear at affordable prices, making it the ideal choice for middle-class families across India. This humorous and engaging ad not only highlights the product’s features but also strengthens Relaxo’s position as a leader in the affordable footwear market.

Relaxo, a leading footwear brand, focuses on offering durable, comfortable, and stylish footwear at affordable prices. Its goal is to provide footwear for all occasions, from everyday wear to casual outings, catering to a diverse range of consumers. Relaxo’s commitment to quality and affordability has made it a popular choice among middle-class families across India.

Salman Khan’s association with Relaxo enhances the brand’s credibility and visibility. His approachable image and strong connection with the common man ensure that Relaxo resonates with its target audience. Salman’s endorsement reinforces the brand’s values of practicality and style, helping it maintain its leadership position in the affordable footwear market.

10. Britannia Tiger Biscuit

In the Tiger Biscuit ad featuring Salman Khan, the actor embodies strength and vitality, aligning perfectly with the brand's message. In the ad, Salman brings energy and enthusiasm as he interacts with kids, showcasing how Tiger Biscuit provides the necessary energy to fuel active lifestyles. His charismatic presence emphasizes the brand’s focus on healthy snacking for children and families. Salman’s endorsement helps build a strong emotional connection with the audience, reinforcing Tiger Biscuit as the ideal snack to energize both kids and adults, creating a lasting impression of strength and vitality.

Tiger Biscuit is a popular snack brand known for its focus on energy and nutrition. With its tagline emphasizing strength and vitality, the brand aims to provide a healthy and tasty snack option for children and families. Tiger Biscuit’s goal is to become a household favorite by promoting itself as a source of everyday energy for active lifestyles.

Salman Khan’s energetic and dynamic persona makes him an ideal ambassador for Tiger Biscuit. His wide appeal among both children and adults ensures the brand reaches a broad audience. By associating with Salman, Tiger Biscuit reinforces its message of strength and vitality, creating a strong emotional connection with its consumers.

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