Discover Rashmika Mandanna's complete brand ambassador list till 2024, featuring top endorsements like 7Up, Gillette Venus, and Agoda. Explore her versatility and impact on brands, and learn how Tring can help you collaborate with celebrities to amplify your campaigns.
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Rashmika Mandanna has become a beacon of brand endorsements, captivating audiences across industries. Her collaborations with leading brands like 7Up, Gillette Venus, and Agoda exemplify her ability to bring vibrancy, relatability, and charm to brand campaigns. From real estate giants like DRA Homes to trendy labels like Bewakoof, Rashmika’s diverse endorsement portfolio showcases her versatility as a brand ambassador. This article provides you with a full Rashmika Mandanna's brand ambassador list till 2024 and we'll see in detail her 10 best endorsements which helped the brand the most.
Partnering with a celebrity like Rashmika Mandanna can transform your brand's identity, drawing attention and connecting deeply with your target audience. Whether it’s her youthfulness, elegance, or vibrant persona, Rashmika can make a lasting impact on your campaigns.
If you’re looking to collaborate with Rashmika or similar celebrities to amplify your brand message, Tring offers end-to-end services to make it happen effortlessly. From strategizing campaigns to managing execution, Tring ensures seamless collaborations with top-tier celebrities. Connect with us today to get started!
Brand Name | Category of Business | Description of Brand | Type of Advertisement | Why the Brand Chose Her |
---|---|---|---|---|
DRA Homes | Real Estate | Luxury housing projects in India. | TV commercials and digital campaigns. | Represents trust, elegance, and modern appeal. |
I4C | IT & Technology | Cutting-edge IT and tech solutions. | Digital ads and promotional events. | Youthful and tech-savvy image connects with audiences. |
Venus Gillette | Personal Care | Shaving and grooming products for women. | Social media and influencer marketing. | Represents modern femininity and elegance. |
Pilgrim | Skincare | Vegan, cruelty-free skincare brand. | Social media campaigns and endorsements. | Advocates sustainable and clean beauty. |
CMF Tech by Nothing | Consumer Electronics | Stylish and minimal tech gadgets. | Digital-first campaigns and launch events. | Modern, trendy personality resonates with young audiences. |
Crunchyroll | Entertainment | Global anime streaming platform. | Social media collaborations. | Popular among millennials and Gen Z audiences. |
7Up | Beverages | Carbonated soft drink known for freshness. | TV commercials and digital campaigns. | Quirky, relatable charm aligns with brand tone. |
Bisk Farm | Food Products | Premium biscuits and bakery items. | Regional TV and digital ads. | Reflects a homely and relatable persona. |
Bewakoof | Fashion | Trendy and affordable casual wear. | Social media promotions. | Popular with fashion-conscious youth. |
Fiama | Personal Care | Stress-relieving bathing products. | TV commercials and digital media. | Symbolizes vibrancy and modern self-care routines. |
Janasya | Fashion | Ethnic wear blending tradition with modern styles. | Digital ads and brand ambassador shoots. | Matches the brand’s modern-yet-traditional appeal. |
Epson | Technology | Printers and smart tech solutions. | Digital media campaigns. | Embodies innovation and reliability. |
Playerzpot | Gaming | Fantasy sports gaming platform. | Social media and influencer campaigns. | Connects with the gaming and sports enthusiast audience. |
Kalyan Jewellers | Jewellery | Elegant traditional and modern jewelry designs. | TV and print advertisements. | Embodies grace and cultural richness. |
Agoda | Travel & Hospitality | Online travel booking platform. | TV commercials and online ads. | Represents an active and travel-loving persona. |
Healthians | Healthcare | Preventive healthcare and diagnostics. | Digital media campaigns. | Advocates a health-conscious and responsible lifestyle. |
Meesho | E-Commerce | Platform for small businesses and affordable shopping. | Social media and TV campaigns. | Known for supporting small-town and aspiring entrepreneurs. |
Khazana Jewellery | Jewellery | High-end gold and diamond jewelry. | Print and digital ads. | Represents sophistication and trust. |
Eva | Personal Care | Long-lasting fragrances for women. | TV and online advertisements. | Embodies modern femininity. |
BoAt | Consumer Electronics | Stylish and durable audio accessories. | Social media and event campaigns. | Young, tech-savvy persona resonates with the target audience. |
Kingfisher | Beverages | Iconic beer and beverage brand. | Digital-first campaigns. | Represents energy and vibrancy. |
Macho | Apparel | Men’s innerwear brand. | TV commercials. | Charismatic appeal connects with a wide audience. |
McDonald's | Food & Beverages | Global fast-food chain. | Social media and TV ads. | Friendly, approachable persona complements the brand. |
Plum | Skincare | Vegan and cruelty-free beauty products. | Social media campaigns. | Advocates clean, natural beauty. |
Prabhuji Pure Food | Food Products | Indian sweets and snacks. | Regional TV and digital media. | Represents authenticity and tradition. |
Renee | Cosmetics | Bold and innovative makeup products. | Social media and influencer campaigns. | Represents boldness and confidence. |
Tata Tea Chakra | Beverages | Premium tea brand in South India. | TV and print ads. | Represents warmth and energizing positivity. |
Nestle Munch | Confectionery | Crunchy chocolate bar. | TV commercials. | Relatable energy and youthful exuberance. |
Wow Skin Sciences | Skincare | Natural skincare and wellness products. | Social media and digital campaigns. | Advocates health and natural beauty. |
Vicks | Healthcare | Cold and flu relief products. | TV commercials and print media. | Represents family trust and care. |
Santoor | Personal Care | Soap for glowing skin. | TV commercials and digital ads. | Embodies youthful charm. |
Dabur Honey | Healthcare | Pure and healthy honey products. | TV and online ads. | Advocates a health-conscious lifestyle. |
Wakefit.co | Home Furnishings | Ergonomic furniture and mattresses. | Digital ads and influencer marketing. | Represents comfort and modern home solutions. |
Lot Mobiles | Electronics | Multi-brand mobile retail chain. | Regional ads and campaigns. | Popular appeal in regional markets. |
Pintola Peanut Butter | Food Products | Healthy peanut butter options. | Social media and TV ads. | Reflects a healthy and fitness-oriented persona. |
Cashify | Technology | Platform for selling used smartphones. | Social media campaigns. | Tech-savvy and relatable personality. |
Onitsuka Tiger | Footwear | Premium and stylish sneakers. | Social media campaigns. | Modern, sporty persona aligns with the brand’s image. |
NIC Ice Creams | Food Products | Artisanal ice cream brand. | TV and social media ads. | Represents fun and indulgence. |
Birla Opus | Real Estate | Luxury real estate brand. | Print and digital ads. | Embodies sophistication and aspirational living. |
Rashmika Mandanna's collaboration with DRA Homes, a leading real estate brand from Chennai, marks a significant milestone as she becomes their first-ever brand ambassador. This partnership aligns with DRA's refreshed philosophy, "Home of Pride," emphasizing quality and affordability in homeownership while instilling a sense of pride among buyers. The campaign's centrepiece is a heartfelt TV commercial featuring Rashmika, portraying the deep emotional bond people share with their homes. Additionally, the brand has launched an extensive 360-degree marketing campaign encompassing print, digital platforms, theatres, and out-of-home (OOH) activations.
Rashmika's choice resonates with DRA's values of perseverance and authenticity, as her self-made success story mirrors the brand's growth journey. Her involvement will enhance DRA's market share and strengthen its pride-driven identity. Rashmika expressed her excitement about contributing to DRA's mission to expand its reach and bring the dream of homeownership to more aspiring buyers, making this association a meaningful step in both her and the brand's journey.
Rashmika Mandanna joined forces with Crunchyroll, a popular anime streaming platform, for its first Indian campaign, “Wish Your World Was Anime.” Alongside Tiger Shroff, Rashmika features in an ad film that blends live-action with authentic Japanese anime, creating a surreal narrative where ordinary life transforms into vivid, anime-inspired adventures. The campaign debuted during the IPL and extends across digital platforms like JioCinema, OOH advertising, and social media, reflecting Crunchyroll's commitment to tapping into India’s burgeoning anime fanbase.
By selecting Rashmika, Crunchyroll emphasizes her connection with younger audiences and her versatile appeal as both an actress and an anime fan. The campaign celebrates the universal allure of anime, showcasing how its storytelling resonates with vibrant Indian culture. Rashmika's ad encapsulates the joy and escapism anime brings to fans, aligning with Crunchyroll's aim to enrich India’s growing anime community.
Rashmika Mandanna stars in 7UP's vibrant summer campaign, “Super Duper Refresher,” bringing the brand's refreshing essence to life. The ad humorously depicts her encounter with a chilled bottle of 7UP, which metaphorically attracts an enormous "bubble of refreshment" from a distant glacier. As the bubble bursts over Rashmika, the scene encapsulates the exhilarating and cooling effect of 7UP on a scorching day, tying perfectly to the new brand positioning.
Rashmika’s energetic persona aligns seamlessly with 7UP’s lively and refreshing vibe. Her bright and relatable charm enhances the narrative, making the campaign resonate with audiences and reinforcing 7UP as the ultimate summer refresher. This collaboration highlights Rashmika’s ability to amplify brand messaging with her captivating presence.
Bewakoof, a trendy and youthful fashion brand, announced its partnership with Rashmika Mandanna as the face of its women's apparel collection. The collaboration aims to strengthen the brand’s appeal among Gen-Z and Millennial women, focusing on expressive and pop-culture-inspired casual wear. Rashmika's fashionable and relatable persona perfectly aligns with Bewakoof's vibrant and experimental image.
The campaign was initiated uniquely, with Rashmika being selected through a social media poll involving the brand’s extensive Instagram community. Her involvement goes beyond endorsement, as she embodies the brand’s ethos and contributes to shaping its creative direction. With her trendy style and mass appeal, Rashmika enhances Bewakoof’s connection with young, fashion-forward consumers, promising to set new trends in women’s casual fashion.
Kalyan Jewellers collaborated with Rashmika Mandanna and Kalyani Priyadarshan for an elegant campaign promoting its Nimah Collection, a line of heritage-inspired jewellery. The ad film presents a visual celebration of India’s rich cultural heritage. The cinematic masterpiece highlights the intricate craftsmanship and timeless appeal of the Nimah Collection, merging tradition with contemporary elegance.
With her relatable charm and mass appeal, Rashmika Mandanna embodies the brand’s vision of preserving India’s jewellery legacy. Her presence adds a youthful yet sophisticated touch, aligning with Kalyan Jewellers’ aim to connect with a diverse audience while staying rooted in tradition.
Agoda marked its debut in the Indian digital advertising space with a quirky campaign featuring Rashmika Mandanna. The ad humorously captures the chaotic yet relatable challenges of planning a family vacation, portraying classic Bollywood-inspired characters with over-the-top personalities. From a deal-savvy father to a fitness-focused brother and a free-breakfast-loving mother, the campaign emphasizes the ease of booking on Agoda’s hassle-free platform, aligning everyone’s preferences seamlessly.
With the tagline “Holiday Bookings? No more drama,” the campaign aims to connect with Indian audiences by addressing their real-life travel planning woes. Rashmika Mandanna’s relatable and charismatic presence adds authenticity to Agoda’s message, showcasing how the app simplifies decision-making for family holidays.
The campaign reflects Agoda’s growing focus on the Indian market, tapping into its unique culture and humour while promoting its extensive travel solutions. Rashmika’s endorsement further amplifies Agoda’s appeal, inspiring Indian travellers to explore seamless holiday planning with the platform.
Eva, the women’s deodorant brand, has unveiled its latest campaign featuring Rashmika Mandanna as its brand ambassador. The campaign celebrates women’s unique personalities, showcasing Rashmika as the EVA Girl who overcomes self-doubt and finds renewed confidence through the brand’s non-alcoholic, long-lasting deodorants.
The brand film captures a relatable narrative of a young, ambitious girl battling inner insecurities before joining her friends in a dance performance. Rashmika’s character, momentarily held back by self-doubt, regains her confidence with a spritz of Eva deodorant. The fragrance uplifts her mood and transforms her into the center of positivity, leaving everyone captivated by her presence.
Eva’s signature floral, fruity, and woody fragrances, combined with its tagline, “With EVA, Special Happens,” emphasize the brand’s mission to inspire confidence and positivity in women. Rashmika’s nationwide appeal and authentic representation of youthful aspirations make her a perfect fit for Eva, aligning with its message of empowerment and self-assurance.
boAt, the audio and wearables brand has introduced actress Rashmika Mandanna as its first female brand ambassador for its wearables category and the Women’s Day campaign, #DanceThroughLife. Rashmika also represents boAt’s exclusive TRebel Collection, a range tailored for women.
The campaign celebrates women breaking free from societal expectations and embracing their individuality. Rashmika is showcasing the TRebel Collection smartwatches, symbolizing style, confidence, and the freedom to set trends. #DanceThroughLife emphasizes empowering women to live on their terms while highlighting boAt’s products as a perfect fit for their dynamic and trendsetting lifestyles.
Aman Gupta, Co-founder and CMO of Imagine Marketing shared, “Rashmika aligns perfectly with boAt’s millennial energy and ethos. Through this collaboration, we aim to not only celebrate women but also strengthen our presence in the southern market and smartwatches category.”
With Rashmika’s charm and boAt’s innovation, the campaign resonates with modern women carving their own paths.
Amul Macho has launched a bold new campaign for its Macho Sporto collection, featuring Rashmika Mandanna and Vicky Kaushal in a refreshing take on gender stereotypes. Conceptualized by Leo Burnett, the TVC series revives the brand's iconic tagline, Yeh Toh Bada Toing Hai, with a contemporary twist, embracing the female gaze.
The three-part series portrays Mandanna as a confident yoga instructor who subtly admires Kaushal, one of her students, during yoga sessions. Her playful attempts to steal glances at his Macho Sporto waistband add humour and charm, as Kaushal, noticing her interest, plays along with a knowing smile.
By featuring a menswear ad from a woman’s perspective, Macho Sporto takes a progressive step in advertising, creating a narrative that resonates with modern audiences while maintaining the brand's playful essence.
NIC Ice Creams, known for its rich and honest flavours, has launched its new campaign Gehri Dosti ke Gehre Flavours featuring Rashmika Mandanna. Conceptualized by creative partner Sideways, the campaign celebrates the essence of deep friendships and the joy of sharing moments over NIC Ice Creams.
The story begins with Mandanna delivering a rushed thank-you speech on stage, eager to attend her friend’s birthday party. Arriving just five minutes before it ends, the real celebration begins at the after-party with her closest friends, accompanied by tubs of NIC Ice Cream. The campaign emphasizes how the brand's authentic flavours are best enjoyed by those you hold dear.
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