Nivea's Top Celebrity Collaborations in India: A Complete List
Discover Nivea's top celebrity collaborations in India, showcasing Bollywood stars, sports icons, and influencers who’ve amplified the brand’s appeal. From Anushka Sharma to Ranveer Singh, explore how these partnerships highlight Nivea’s commitment to quality skincare and connect with diverse audiences.
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Nivea has been a household name in India for years, and its success is not just due to its effective skincare products but also its powerful celebrity endorsements. The brand has always focused on connecting with its audience through influential figures, creating campaigns that resonate with different segments of the population. Whether it’s skincare, deodorants, or body lotions, Nivea has partnered with some of the most well-known faces from Bollywood, sports, and entertainment to promote its products.
These collaborations help Nivea stand out in a competitive market, as celebrities like Anushka Sharma, Ranveer Singh, Taapsee Pannu, and Madhuri Dixit bring their immense popularity to the brand. Their association with Nivea highlights the brand’s trustworthiness and commitment to providing quality skincare solutions. By teaming up with such personalities, Nivea has not only increased its visibility but also reinforced its image as a reliable and loved brand among consumers of all ages.
In this article, we’ll take a look at the list of celebrity endorsements Nivea has had in India over the years, exploring how these collaborations have contributed to the brand’s growth and popularity. Whether you’re a fan of Bollywood or cricket, Nivea’s celebrity campaigns have surely caught your attention.
History of Nivea in India
Nivea, a globally recognized skincare brand, has a rich history in India that spans nearly a century. The brand's journey in the country began in the 1930s, introducing Indian consumers to its signature products. For over 70 years, Nivea's offerings were imported, catering to the skincare needs of generations.
In 2015, marking a significant milestone, Nivea inaugurated its first manufacturing plant in Sanand, Gujarat. This facility not only underscored the brand's commitment to the Indian market but also featured an integrated regional development centre, focusing on innovations tailored for Indian consumers. Nivea's dedication to understanding local preferences and embracing innovation has been pivotal to its success in India. By offering diverse product lines and employing multi-channel marketing strategies, the brand has effectively connected with Indian consumers.
In 2023, Nivea's enduring presence and popularity were acknowledged when it was recognized as "India's Most Desired Skincare Brand" by TRA's Most Desired Brands report. Today, Nivea continues to be a trusted name in skincare for countless Indian households, reflecting its legacy of quality and consumer trust.
Memorable Celebrity Endorsements Of Nivea
1. Anushka Sharma
Anushka Sharma, a prominent Bollywood actress, has been a significant brand ambassador for NIVEA India since 2011. Her collaboration with NIVEA began during the brand's 100-year celebration, where she played a pivotal role in promoting NIVEA's skincare products, particularly body lotions and deodorants. Throughout her association, Anushka has featured in various campaigns, including the "NIVEA Body Deodorizer" digital campaign, which humorously addressed the challenge of capturing audience attention within the first five seconds of an online ad.
Her involvement extended beyond advertisements; she actively participated in product launches and promotional events, such as unveiling the NIVEA Crème Mega Tin during the brand's centenary celebrations. Anushka's association with NIVEA has been marked by her genuine endorsement of the products, often expressing personal appreciation for the brand's offerings. This collaboration has not only enhanced NIVEA's brand image in India but also reinforced its commitment to providing quality skincare solutions to consumers.
2. Taapsee Pannu
Taapsee Pannu, a prominent Bollywood actress, has been a significant brand ambassador for Nivea India, collaborating on various campaigns that emphasize skincare tailored to the Indian market. In 2020, she was featured in Nivea's campaign for the revamped Milk Delights Face Wash, highlighting the product's benefits for gentle and effective cleansing. In 2021, Pannu introduced Nivea's 'Naturally Good' range, focusing on products made with up to 95% natural origin ingredients, aligning with consumer preferences for more natural skincare solutions.
The following year, in 2022, she starred in a campaign promoting Nivea's deo roll-on range, encouraging women to confidently flaunt their underarms. The campaign addressed common underarm skin issues and positioned the product as a solution for smooth and beautiful underarms. In 2023, Pannu was featured in Nivea's summer campaign, #SkincarePeNoBreak, emphasizing the importance of maintaining a skincare routine during the summer months. The campaign introduced Nivea's Gel Body Lotion, designed to provide long-lasting hydration without the stickiness associated with heavier lotions, catering to the needs of consumers during the hot and humid season.
Through these collaborations, Taapsee Pannu has effectively communicated Nivea's commitment to addressing diverse skincare needs, resonating with a broad audience across India.
3. Ranveer Singh
Ranveer Singh, renowned for his dynamic personality, has been a prominent brand ambassador for NIVEA MEN in India. In May 2024, he featured in a campaign promoting the NIVEA MEN Fresh Active Deo Roll On, emphasizing its 48-hour freshness with the tagline "Bas Ek Roll Hi Kaafi Hai," suggesting that a single application suffices for long-lasting freshness. This collaboration underscores NIVEA's commitment to addressing the grooming needs of modern men, with Singh's energetic image aligning seamlessly with the brand's message of confidence and reliability. The campaign highlights the product's unique Infinity Fresh formula, offering enduring protection against body odor, making it an essential part of daily grooming routines.
Singh's association with NIVEA MEN extends beyond this campaign. In 2018, he was part of the "Shake. Spray. Start." campaign, introducing the NIVEA MEN Duo, a first-of-its-kind deodorant product. Additionally, in 2024, NIVEA India and Singh launched the #TrustMyNIVEAFam Reel Challenge, encouraging Indian families to participate in a three-generational social media initiative, further strengthening the brand's connection with consumers. Through these collaborations, Ranveer Singh has played a significant role in enhancing NIVEA MEN's brand presence in India, resonating with a broad audience and reinforcing the brand's commitment to quality and innovation in men's grooming products.
In December 2023, NIVEA India launched "The Original" (#TheOG) campaign, celebrating the enduring legacy of NIVEA Creme. This digital-first initiative featured iconic personalities: actress Madhuri Dixit, singer Shreya Ghoshal, and tennis player Sania Mirza, each a trailblazer in her field. The campaign highlighted the versatility and authenticity of the iconic blue tin, emphasizing its role as a trusted skincare staple across generations. By collaborating with these esteemed figures, NIVEA reinforced its commitment to quality and timeless care, resonating with consumers who value tradition and reliability in their skincare choices.
Madhuri Dixit, known for her grace and enduring appeal, represented the timeless beauty that NIVEA Creme embodies. Shreya Ghoshal's melodious voice and artistic excellence mirrored the brand's dedication to quality and elegance. Sania Mirza's achievements in tennis symbolized strength and perseverance, aligning with NIVEA's commitment to providing reliable skincare solutions. Through this campaign, NIVEA celebrated these original icons, reinforcing the message that true classics, much like NIVEA Creme, stand the test of time.
The #TheOG campaign not only honoured these celebrities but also invited consumers to share their own stories and experiences with NIVEA Creme, fostering a sense of community and shared heritage. This initiative underscored NIVEA's role in the personal care routines of countless individuals, highlighting its status as a beloved and dependable brand in India.
Notable Nivea Marketing Campaigns
1. Nivea Soft Fresh Batch Influencer Hunt
The NIVEA Soft Fresh Batch Influencer Hunt is an annual talent search initiated by NIVEA India to discover and empower the next generation of female influencers among college-going girls aged 18 to 22. Launched in 2021, this campaign encourages participants to showcase their creativity and talents through challenges on platforms like Instagram and Moj, utilizing specially designed AR filters and branded hashtags such as #NIVEASoftFreshBatch2024 and #NIVEASoftFreshBatchHunt. Over the years, the initiative has garnered significant engagement, with the 2022 edition receiving over 125,000 entries and reaching approximately 40 million women across India.
The campaign features collaborations with prominent influencers and mentors who guide participants through various challenges, fostering a supportive environment for budding creators. Winners of the NIVEA Soft Fresh Batch Influencer Hunt gain opportunities to become the face of NIVEA, embark on international trips, and receive sponsorships for vocational courses, providing them with valuable exposure and resources to advance their influencer careers. The campaign's success underscores NIVEA India's commitment to nurturing young talent and maintaining relevance among Gen Z audiences by aligning with their digital engagement preferences and aspirations.
In August 2022, NIVEA India launched the #TrustMyNIVEAFam Reel Challenge, a social media initiative aimed at celebrating trust, care, and family bonds across generations. The campaign encouraged families—including grandparents, parents, and children—to create and share Instagram reels using the #TrustMyNIVEAFam audio, showcasing their unique familial connections. To further incentivize participation, NIVEA India announced that three of the most creative entries would win an exclusive meet-and-greet with brand ambassador and Bollywood superstar Ranveer Singh at a special event in Mumbai.
The challenge successfully resonated with a wide audience, engaging multiple generations and reinforcing NIVEA's brand values of trust and care. Participants were required to tag @niveaindia and use the campaign hashtag when uploading their reels. The initiative ran from August 1 to August 15, 2022, culminating in the announcement of the winning families on NIVEA India's official Instagram page. This campaign not only strengthened NIVEA's connection with its existing consumer base but also attracted new audiences by leveraging the widespread popularity of Instagram reels and the star power of Ranveer Singh. By focusing on family participation, NIVEA effectively highlighted its commitment to being a trusted skincare brand across generations.
3. Mom's Touch Campaign
Nivea India's 'Mom's Touch' campaign is a heartfelt initiative that honours the unwavering dedication of mothers who overcome significant challenges to ensure their children's education. Launched in 2014 in collaboration with the Aseema Charitable Trust in Maharashtra, the campaign has expanded to Gujarat, partnering with the Saath Foundation to support mothers in the Behrampura slum area of Ahmedabad. The core of the 'Mom's Touch' campaign is a digital film that showcases children expressing gratitude and narrating the sacrifices their mothers make to send them to school. This touching portrayal highlights the profound impact of a mother's care and the lengths they go to for their children's future.
Beyond the film, Nivea's 'Mom's Touch' program provides practical support to these mothers. In Ahmedabad, for instance, the initiative offers monthly rations to mothers whose children maintain full school attendance, thereby alleviating some of the financial burdens they face. Through the 'Mom's Touch' campaign, Nivea not only celebrates the extraordinary efforts of mothers but also actively contributes to their children's education, embodying the brand's commitment to care and community support.
In 2022, Nivea India launched the second edition of its 'Nivea Soft Fresh Batch' campaign, aiming to empower Gen Z girls to become future content creators. The initiative provided resources and opportunities to help them achieve their dreams. The campaign featured four unique, limited-edition Nivea Soft packs—Fashionista, Sporty, Entertainer, and Smarty—designed to resonate with Gen Z personas. Participants showcased their talents through a nationwide digital influencer contest, receiving personalized messages from brand ambassador Taapsee Pannu. The 60 winners were awarded a year-long contract with Nivea, a photoshoot with celebrity photographer Rohan Shrestha, and a chance to feature in Nivea's digital advertisements.
5. The Original, #TheOG Campaign
In December 2023, NIVEA India launched the "The Original, #TheOG" campaign, celebrating the enduring legacy of NIVEA Creme. This digital-first initiative featured iconic personalities—actress Madhuri Dixit, singer Shreya Ghoshal, and tennis player Sania Mirza—each representing the timeless appeal of the brand. The campaign highlighted how NIVEA Creme, with its classic blue tin and rich texture, has been a trusted skincare companion across generations. By collaborating with these esteemed figures, NIVEA emphasized the product's versatility and its role in providing extra care, reinforcing its status as the "OG" cream in Indian households.
Impact Of Celebrity Endorsement On Nivea
Nivea's strategic use of celebrity endorsements in India has significantly bolstered its brand presence and consumer trust. By collaborating with renowned figures like Anushka Sharma, Taapsee Pannu, Madhuri Dixit, Shreya Ghoshal, and Sania Mirza, Nivea has effectively connected with diverse consumer segments. These partnerships have not only enhanced brand credibility but also expanded its reach across various demographics. For instance, the #TheOGs campaign featuring Madhuri Dixit, Shreya Ghoshal, and Sania Mirza celebrated the timeless legacy of Nivea Creme, reinforcing its enduring appeal across generations.
Additionally, Nivea's influencer collaborations, such as the Nivea Soft Fresh Batch Influencer Hunt, have engaged younger audiences, fostering a deeper connection with the brand. These initiatives have not only increased brand visibility but also influenced consumer buying behavior, as studies indicate that celebrity endorsements can positively impact purchasing decisions.
In summary, Nivea's strategic celebrity partnerships and influencer campaigns have played a pivotal role in enhancing brand recognition, building consumer trust, and driving sales growth in the competitive Indian skincare market.
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Frequently Asked Questions
Who are the top celebrities endorsing Nivea in India in 2025?
Nivea's top celebrity endorsers in India include Anushka Sharma, Taapsee Pannu, Ranveer Singh, and the trio of Madhuri Dixit, Shreya Ghoshal, and Sania Mirza.
What campaign featured Taapsee Pannu for Nivea India?
Taapsee Pannu featured in Nivea India’s campaign encouraging women to embrace their natural beauty, including underarm confidence.
What was the theme of Nivea's 'The Original #TheOG' campaign?
The campaign celebrated the timeless legacy of Nivea Creme, featuring Madhuri Dixit, Shreya Ghoshal, and Sania Mirza.
What impact has Anushka Sharma’s endorsement had on Nivea’s brand image?
Anushka Sharma’s endorsement has strengthened Nivea’s image as a skincare brand trusted by modern, confident women.
When did Nivea India launch the campaign featuring Madhuri Dixit, Shreya Ghoshal, and Sania Mirza?
The campaign, 'The Original #TheOG', was launched in 2023.
When did Anushka Sharma become a Nivea ambassador?
Anushka Sharma became a brand ambassador for Nivea India in 2023.
Which Nivea product did Ranveer Singh endorse?
Ranveer Singh endorsed Nivea Men products, especially the 'Bas Ek Roll Hi Kaafi Hai' campaign for Nivea Men Fresh Active Deo Roll On.
Why is Ranveer Singh associated with Nivea Men?
Ranveer Singh’s association with Nivea Men highlights confidence, freshness, and masculinity, aligning with the brand’s target audience.
How does Taapsee Pannu’s endorsement reflect Nivea's brand values?
Taapsee Pannu’s endorsement emphasizes natural beauty, self-confidence, and empowerment, which resonate with Nivea's values.
What role do celebrities play in Nivea’s marketing strategy in India?
Celebrities help Nivea connect with diverse demographics, enhance brand appeal, and build trust through relatable and impactful campaigns.
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Nivea has been a household name in India for years, and its success is not just due to its effective skincare products but also its powerful celebrity endorsements. The brand has always focused on connecting with its audience through influential figures, creating campaigns that resonate with different segments of the population. Whether it’s skincare, deodorants, or body lotions, Nivea has partnered with some of the most well-known faces from Bollywood, sports, and entertainment to promote its products.
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