List of All Brands MS Dhoni Endorsed 2024

Looking to boost your brand with a powerful celebrity endorsement? Discover how MS Dhoni’s influence and leadership can elevate your brand's visibility and credibility. Learn more about his successful brand promotions and how Tring can help you secure top-tier celebrity endorsements.

MS Dhoni, one of the most iconic and trusted names in Indian sports, has successfully transitioned from cricket legend to a leading brand ambassador. With his unparalleled charisma, disciplined persona, and mass appeal, Dhoni has endorsed a wide array of brands across various industries, ranging from fitness and e-commerce to automotive and healthcare.

This article explores a comprehensive list of brands that have used Dhoni's influence, detailing the type of advertisement strategies used, the reasons these brands chose him as their face, and how his association has helped them achieve their marketing objectives. From high-profile campaigns to niche product endorsements, MS Dhoni continues to be a powerful tool in shaping brand identities and driving consumer trust.

If you're looking to elevate your brand with a celebrity like MS Dhoni or a similar athlete, his unmatched influence and credibility can help you connect with a wider audience and build trust. Whether it's through powerful celebrity endorsements, targeted campaigns, or engaging content, a well-chosen celebrity can significantly enhance your brand’s image and drive sales.

At Tring, we provide end-to-end services to help you connect with top celebrities, ensuring that your brand gets the perfect ambassador to create impactful campaigns that resonate with your audience. Get in touch with us today to take your brand to the next level!

List of All Brands MS Dhoni Promoted

Top 10 Brand Endorsements of MS Dhoni

1. Dream11: Engaging Cricket Fans with #KheloDimaagSe

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Dream11, India’s largest fantasy sports platform, launched the #KheloDimaagSe campaign with MS Dhoni as its brand ambassador. Building on the success of the earlier #DimaagSeDhoni campaign from IPL 2018, this new campaign emphasizes strategic thinking and deep cricket knowledge—traits epitomized by Dhoni himself. Conceptualized by Leo Burnett Orchard, the campaign uses Dhoni’s iconic stature to inspire cricket fans to showcase their expertise through fantasy gaming.

Targeted across TV, digital, and social media, #KheloDimaagSe highlights the social and engaging nature of fantasy sports in India. By leveraging Dhoni’s credibility and connection with cricket enthusiasts, Dream11 effectively solidifies its position as a leader in the rapidly growing fantasy gaming space, deepening fans’ engagement with the sport while fostering community spirit.

2. Gulf Oil: Blending Consistent Performance with Dhoni’s Legacy

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Gulf Oil’s #GulfDhonixDhoni campaign features MS Dhoni in a nostalgic conversation with his younger self from 2005. This creative storyline draws parallels between Dhoni’s consistent performance on the cricket field and the dependable quality of Gulf Pride 4T engine oil, renowned for delivering “Consistent Insta Pick-up” over years and kilometres. The campaign also celebrates the 10th anniversary of India’s 2011 World Cup victory, evoking pride among Dhoni and cricket fans.

Highlighting Dhoni’s dual passions for cricket and biking, the ad reinforces Gulf Oil’s commitment to innovation and product excellence. With Dhoni’s relatability and emotional connection, the campaign resonates deeply with consumers, enhancing Gulf Oil’s market position and aligning its brand promise with the enduring spirit of its ambassador.

3. GoDaddy: Empowering Entrepreneurs with Dhoni as ‘Bijness Bhai’

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GoDaddy’s mega campaign features MS Dhoni as ‘Bijness Bhai,’ a business advisor encouraging small business owners and entrepreneurs to establish a strong online presence. Conceptualized by Tilt Brand Solutions, the campaign includes two ad films focusing on the importance of having a domain name and website for businesses. These ads, running in seven Indian languages, aim to resonate with diverse audiences across the country, particularly in smaller markets witnessing rapid digital adoption.

By leveraging Dhoni’s credibility and the expansive reach of the IPL, GoDaddy underscores its commitment to empowering SMEs and micro-businesses with affordable and easy online solutions. The campaign’s quirky narrative boosts confidence among entrepreneurs, aligning with the insights from GoDaddy’s Global Entrepreneurship Survey, where Indian business owners expressed resilience despite challenges. This strategic move cements GoDaddy’s role as a partner in India’s digital transformation.

4. Boost: Breaking Stereotypes with Dhoni and Girls’ Cricket

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Boost’s campaign takes a bold step in challenging gender stereotypes in sports, focusing on empowering girls to pursue cricket with grit and stamina. Featuring MS Dhoni alongside a young female athlete, the TVC highlights the barriers girls face in cricket despite their talent. The narrative unfolds as Dhoni is surprised to see a girl playing cricket on a tennis court. Confronted by the boys’ claim that “Cricket is not a girl’s sport,” the girl showcases her skills, proving that performance is defined by ability, not gender.

This 360-degree campaign, spanning TV, digital, and social platforms, reflects Boost’s legacy of inspiring youth to overcome obstacles with stamina and perseverance. Dhoni’s association with the brand reinforces its values, while the initiative aims to spark conversations about inclusivity in sports. Boost encourages young girls to break societal barriers, making cricket—and any sport—a game for everyone.

5. BharatMatrimony: Advocating Equality with MS Dhoni

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BharatMatrimony’s “Find Your Equal” campaign featuring MS Dhoni champions the importance of equality in relationships, marking a bold step in reshaping societal views on marriage. The campaign portrays Dhoni as an equal partner, showcasing the essence of shared responsibilities in parenting, household chores, and decision-making. This narrative reflects BharatMatrimony’s belief that successful marriages are built on mutual respect and partnership.

The initiative is backed by insights from customer interactions and social media surveys, highlighting evolving aspirations around equality in relationships. With MS Dhoni endorsing the cause, the campaign gains credibility and aims to spark meaningful conversations on women's rights in relationships. The 360-degree campaign will extend across TV, print, radio, and outdoor platforms, targeting singles of marriageable age to drive both social change and awareness.

6. RedBus: MS Dhoni Drives the Convenience Message

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redBus has launched a new campaign featuring Mahendra Singh Dhoni in dual avatars: Balbir Singh, a steadfast hockey captain, and Raja Babu, a whimsical politician portrayed by Gajraj Rao. The campaign, designed by McCann Worldgroup, humorously highlights the convenience of booking bus tickets online via redBus.

The narrative showcases how redBus addresses key challenges of offline ticket booking, such as lack of seat selection, legroom clarity, and bus amenities. In the first ad, Dhoni (as Balbir Singh) educates Raja Babu about using redBus to book convenient seats, while the second film humorously depicts how the politician avoids being scammed by a travel agent thanks to Balbir Singh's timely advice.

With the South Indian market already embracing online ticketing, redBus aims to penetrate the largely offline North Indian audience. Leveraging Dhoni’s universal appeal, especially in the North, the campaign promotes redBus as the ultimate travel companion.

The campaign extends beyond TV to include digital, cinema, outdoor ads, and on-ground activations at bus boarding points. It resonates with redBus' promise of making informed, quick, and hassle-free travel decisions.

While the ad effectively communicates the core value proposition, some viewers question the use of a politician character, arguing it feels less relatable. Others feel Dhoni’s portrayal as a hockey player could have been better integrated into the storyline. However, the use of elections as a theme and Dhoni’s strong association with trust and reliability create a clear and impactful message.

RedBus continues to champion seamless bus travel with Dhoni as its ambassador, promoting informed choices and redefining the offline-to-online transition.

7. AMFI: MS Dhoni Inspires Action with ‘Mutual Funds Sahi Hai’ Campaign

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AMFI’s ‘Mutual Funds Sahi Hai’ campaign takes a powerful step forward with MS Dhoni at its helm. The latest TVCs showcase Dhoni delivering a simple yet impactful message: to achieve long-term financial goals like securing a child's future or planning for retirement, one must step into the game with mutual funds.

Known for his calm yet decisive demeanor on the cricket field, Dhoni emphasizes the importance of taking the first step. His statement,
"Mutual Funds ke maidaan mein utarna padega,"
resonates as an inspiring call to action for those hesitant to invest.

The ads draw parallels between cricket strategy and financial planning, with Dhoni portraying how consistent efforts, like SIPs (Systematic Investment Plans), can yield significant rewards over time.

As one of India's most trusted icons, Dhoni's association with the campaign lends credibility and motivates savers to transform into investors, proving once again why he's a champion both on and off the field.

8. Swaraj Tractors: MS Dhoni Drives the Message of Trust and Reliability in New Campaign

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Swaraj Tractors, a Mahindra Group brand, taps into MS Dhoni’s genuine connection to farming in their new TVC. The ad focuses on Dhoni's belief in Swaraj’s dependability and long-lasting performance, especially as the brand unveils its new range of tractors.

In the commercial, Dhoni not only highlights the significance of farming in his life but also aligns his personal experiences with the reliability of Swaraj tractors. His message:
"Farming, much like cricket, requires dedication, hard work, and reliable companions."
His endorsement isn't just professional; it reflects his deep passion for agriculture, solidifying Swaraj as a trusted partner for farmers.

With the ‘Naya Swaraj’ campaign, the brand introduces a modern range of tractors designed for forward-thinking farmers. Dhoni's credibility and aspirational appeal make this new era of Swaraj tractors not just a product launch, but a call to embrace innovation in farming.

Through Dhoni’s authentic endorsement, the TVC reinforces Swaraj Tractors as a companion that farmers can depend on, just as Dhoni relies on his trusted equipment in the field.

9. Emotorad: MS Dhoni Revives a Viral Meme in New E-Cycle Campaign

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Emotorad has launched a fun and engaging new campaign featuring MS Dhoni riding their premium T-rex Air e-cycle, while singing the iconic ‘Bole Jo Koyal’ song, bringing a viral 2019 meme to life.

The ad is a playful tribute to a viral meme in which a Dhoni-lookalike was seen dancing to the tune of Bole Jo Koyal. This time, Dhoni himself takes the spotlight, not just riding the e-cycle but also singing the song, much to the delight of his fans.

As Dhoni rides the cycle, two animated koyals (birds) admire his new ride, discussing its standout features, including the removable battery and a range of over 70 km. The humorous and light-hearted vibe of the ad blends seamlessly with the product promotion, making electric cycles seem fun, accessible, and full of adventure.

Aditya Oza, Chief Marketing Officer at Emotorad, explains the campaign's inspiration: “MS holds a special connection with this wildly famous song, and bringing together Dhoni and the song in this way was a 'break the internet' moment for us." The ad captures Dhoni’s playful side, showing his willingness to embrace new ideas while promoting the benefits of Emotorad's eco-friendly e-cycles.

This campaign not only highlights the e-cycle's features but also builds on the positive, joyful energy that Dhoni brings to the brand, making it both entertaining and memorable for fans and customers alike.

10. Orient Fans: Futuristic Comfort with MS Dhoni

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Orient Electric has introduced a captivating TVC for its premium BLDC fans, featuring MS Dhoni in a futuristic narrative. The ad begins with a thrilling glimpse into the future, showcasing robots playing cricket in a high-tech stadium. A futuristic version of Dhoni catches the ball and wonders about cricket's future. The narrative then shifts to the present, where Dhoni reveals, "Par fans ka future... pata hai," highlighting the cutting-edge Orient BLDC fans.

With features like IoT connectivity, integrated lighting, and reverse rotation, these fans blend technology, design, and energy efficiency. The stylish AeroSlim model redefines home comfort and décor, catering to modern consumers’ desire for smart and elegant solutions.

The TVC leverages stunning VFX and Dhoni's charisma to captivate audiences and deliver a message that innovation is here. Launched during the IPL season and in eight languages, the campaign spans TV, print, digital, and OOH platforms to engage diverse audiences.