List of Brands Endorsed By Mahesh Babu

Explore Mahesh Babu's impressive list of brand endorsements spanning categories like fashion, healthcare, and technology. Known for his charm and credibility, he is a sought-after face for impactful campaigns. Discover how his influence connects brands to a wider audience.

Mahesh Babu is one of the most celebrated actors in the Telugu film industry, known for his charismatic screen presence and impressive acting skills. Often referred to as the "Prince of Tollywood," he has delivered numerous blockbuster hits, making him a household name across South India and beyond. Mahesh's clean image, humble personality, and widespread popularity have earned him a loyal fan base spanning all age groups. With over two decades of experience in the entertainment industry, he has solidified his position as a leading star and an influential public figure.

When it comes to brand endorsements, Mahesh Babu is a top choice for many companies. His immense popularity and credibility make him a trusted name that resonates well with audiences. As one of the highest-paid actors in the Indian endorsement space, he has represented major brands across various sectors, including FMCG, telecom, apparel, and finance. His ability to connect emotionally with his fans and deliver a relatable yet aspirational image adds tremendous value to the brands he associates with. Mahesh's association guarantees widespread visibility, trust, and strong market recall, making him an excellent pick for brand ambassadorships.

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Brands That Have Worked With Mahesh Babu

Table of Contents

• Thums up
• Paragon
• Abhi Bus
• Santoor
• Close Up
• Mahindra Tractors
• Tata Sky
• Royal Stag
• Vivel Ultra Pro
• Jos Alukkas

List of Brand Endorsements by Mahesh Babu

Mahesh Babu, one of the most celebrated actors in South Indian cinema, is also a top choice for brand endorsements. Known for his charm, credibility, and mass appeal, he has collaborated with a wide range of brands across industries like FMCG, real estate, healthcare, and more. This list highlights the prominent brands he has endorsed, showcasing his influence as a trusted celebrity ambassador.

1. Thums up

In the Thums Up ad, Bollywood star Ranveer Singh and Telugu film icon Mahesh Babu team up to battle zombies in a post-apocalyptic world. The 60-second spot, crafted by Lowe Lintas, showcases the duo as the last men standing amid chaos, reflecting the turmoil of 2020, particularly with news of a new Coronavirus strain. Set in an abandoned Thums Up factory, they bravely attempt to grab a bottle, only to be confronted by a horde of zombies. True to their heroic personas, they manage to fend off the undead and emerge victorious.

The ad cleverly emphasizes themes of masculinity, with lines like "Lagta hai duniya main hum do aakhri mard bache hain" and "Abhi bhi aakhri mard do he bache hain," reinforcing Thums Up's macho image. This collaboration marks the first time Singh and Babu have appeared together for Thums Up, having previously starred in separate ads with the same script in Hindi and Telugu. Overall, the ad combines action and humor, resonating with audiences as it highlights resilience in challenging times.

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2. Paragon

In the unveiled ad campaign for Paragon, superstar Mahesh Babu was introduced as the brand ambassador, aiming to strengthen Paragon's presence in the South Indian market. The campaign, titled "Tough & Stylish," was launched in Hyderabad on September 9th. Mahesh Babu expressed his pride in partnering with a brand committed to quality and class, reflecting his own career values. He later shared the news with his 854K Twitter followers, generating excitement around the collaboration.

Joseph Zachariah, Director of Marketing for Paragon, noted that Mahesh Babu embodied the glamour of achievement, making him the perfect fit for their campaign. Thomas Mani, Owner and Director of the Paragon group, emphasized that Mahesh Babu's appeal perfectly aligned with the brand's attributes, presenting a significant opportunity to expand their consumer base in the southern market. The ad prominently featured Paragon’s premium "Paragon Office Chappal," showcasing the brand's stronghold in footwear, particularly in Hawai chappals and sandals.

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3. Abhi Bus

In a memorable ad campaign for AbhiBus, Tollywood superstar Mahesh Babu and comedian Rajendra Prasad teamed up to promote the online bus-ticketing platform. Launched in the summer, the campaign featured the duo in a series of ads that aired during various festival seasons throughout the year. Directed by Anil Ravipudi, the campaign focused on the convenience of last-minute bookings that AbhiBus offered to travelers across India.

The first TV commercial showcased a lighthearted exchange between Rajendra Prasad's character, Babai, and Mahesh Babu's character, Abhi. The ad began with Babai preparing for an exam, expressing his determination to excel. However, when Babai suggested a trip to Tirupati, the conversation took a humorous turn, leading to their spontaneous bus journey. This playful scenario highlighted AbhiBus's fast and seamless booking process, effectively engaging viewers and promoting the service.

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4. Santoor

In an engaging ad campaign for Santoor, the soap brand featured popular celebrities Mahesh Babu, Karthi, and Varun Dhawan, marking the first time Santoor enlisted three stars simultaneously for different regions as part of its hyperlocal marketing strategy. Anil Chugh, President of Consumer Care Business at Wipro, explained that the campaign told a new story about "Mistaken Age" within 30 seconds, emphasizing the message of Younger Looking Skin. The inclusion of these celebrities aimed to enhance brand recall and effectively convey the essence of Santoor.

The TV commercial showcased Santoor's signature theme of mistaken identity in a fresh context. Set against the backdrop of a cricket match, the ad featured a celebrity in the stands enjoying the game. When a sixer soared into the crowd, the celebrity attempted to catch it, only for the protagonist to take the catch instead. The celebrity, impressed, envisioned the protagonist as a potential lead in his next film. Just as the moment unfolded, a little girl ran up, calling the protagonist "Mummy," leaving the celebrity and onlookers in surprise. This clever narrative highlighted Santoor's core proposition while engaging viewers with its lighthearted charm.

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5. Close Up

In the ad for Closeup Everfresh, Mahesh Babu showcased the brand's unique formula that combined germ-fighting mouthwash with natural extracts. The commercial emphasized how the product provided long-lasting fresh breath, giving users the confidence to seize the moment. Viewers were encouraged to be prepared for those close encounters, highlighting the benefits of using Closeup to enhance their confidence and ensure they were ready when the opportunity arose. The ad effectively captured the essence of the product while leveraging Mahesh Babu's star power to engage the audience.

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6. Mahindra Tractors

In the ad for Mahindra Tractors, the brand announced its new association with Telugu superstar Mahesh Babu, emphasizing its commitment to the Andhra Pradesh market. As the brand ambassador, Mahesh Babu represented Mahindra's efforts to create a vibrant image among the next generation of farmers. He expressed his excitement about the role, highlighting how Mahindra drives positive change in the lives of farmers and his desire to connect with young farmers in the region.

The campaign featured a new TV commercial that was rolled out across Andhra Pradesh, further enhancing the brand's presence. This initiative was promoted through various channels, including digital and print media, as well as cinema. At the time, Mahindra Tractors held a significant market share of 42% and operated 157 Samriddhi centers across the country, offering soil testing and agricultural services to support farmers.

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7. Tata Sky

In the ad for Tata Sky, the company announced its collaboration with Telugu superstar Mahesh Babu as part of its strategy to enhance growth in Andhra Pradesh and Telangana. Joining forces with notable stars like Malayalam actor Mohan Lal and Kannada star Sudeep, Mahesh Babu aimed to elevate Tata Sky's presence during the Dussehra festival season. Vikram Mehra, Chief Commercial Officer, highlighted the importance of customizing campaigns for each state, featuring prominent local stars and tailored content.

Tata Sky also focused on catering to the South Indian audience by packaging various English news channels, acknowledging the region's high literacy rates. This strategic approach was designed to resonate more deeply with viewers, reinforcing Tata Sky's commitment to meeting the diverse needs of its customers.

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8. Royal Stag

In the ad for Royal Stag, Mahesh Babu was announced as the brand ambassador for the entire South Indian market, further solidifying his status as a leading figure in Tollywood. Known for endorsing numerous brands like IDEA Cellular, Thums Up, Mahindra, and Provogue, Mahesh Babu's latest association with Royal Stag followed a history of high-profile endorsements, including those by Shah Rukh Khan, Saif Ali Khan, M.S. Dhoni, and Harbhajan Singh. Previously, Rana Daggubati had represented the brand, but Mahesh Babu was set to take over that role.

The campaign included plans for a multilingual ad film featuring Mahesh Babu, aimed at reaching a diverse audience across South India. This strategic move was expected to resonate well with consumers, leveraging Mahesh Babu’s star power to enhance Royal Stag's brand presence in the region.

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9. Vivel Ultra Pro

In the ad for ITC's Vivel, Tollywood star Mahesh Babu was introduced as the brand ambassador for the Vivel Ultra Pro Anti-dandruff shampoo. Nilanjan Mukherjee, Head of Marketing for ITC's Personal Care Products, stated that Vivel Ultra Pro aimed to become the preferred shampoo in its category.

The ad highlighted the unique Actipro-Z complex formula developed by scientists at the ITC R&D Centre, which emerged from extensive consumer research. This special formula combined properties for fighting dandruff with moisturizers and conditioners, positioning Vivel Ultra Pro as a comprehensive hair care solution. Mahesh Babu’s endorsement was expected to enhance the brand's appeal and reach among consumers.

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10. Jos Alukkas

In the ad for Jos Alukkas, Mahesh Babu, the Prince of Telugu cinema, was featured prominently as the brand ambassador for the jewelry chain. On June 4, he officially launched Jos Alukkas' first and largest showroom in Hyderabad, an event attended by notable personalities from the social and cultural spheres. This endorsement marked another significant addition to Mahesh Babu's portfolio, making him one of the highest-profile brand ambassadors among Telugu film stars.

The ad was directed by Trivikram Srinivas, known for his previous work on a Pepsi commercial featuring Ram Charan Tej. Filmed at Ramoji Film City in Hyderabad, the campaign showcased Mahesh Babu in a striking poster as the face of Jos Alukkas, further enhancing the brand's visibility and appeal in the region.

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