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List of All Brands Endorsed by Madhuri Dixit Till 2024

Discover the full list of brands endorsed by Madhuri Dixit till 2024. Explore how her charm and credibility have helped brands grow, and learn how Tring can connect your business with top celebrities for impactful endorsements.

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Madhuri Dixit, the iconic Bollywood actress, has become a powerhouse when it comes to brand endorsements, with her name being associated with a diverse range of products and services across various industries. From fashion and beauty to health and home appliances, her timeless appeal and credibility have made her one of the most trusted faces in Indian advertising. Her endorsements are known for creating a strong emotional connection with the audience, making brands resonate with consumers on a deeper level. Through this article, we take a closer look at Madhuri Dixit brand ambassador list till 2024 and explore the impact she has had on their success.

Madhuri Dixit's enduring influence and her connection with the audience make her an ideal choice for brand partnerships. If you're looking to amplify your brand with a celebrity like Madhuri or even an athlete who aligns with your brand values, Tring offers end-to-end services to help you connect with the perfect ambassador. From celebrity selection to campaign execution, Tring ensures your brand reaches its full potential through powerful collaborations. Reach out today to see how we can make your brand the next success story!

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Full List Brands Endorsed by Madhuri Dixit Till 2024

Brand Name Category of Business Description of Brand Type of Advertisement Why the Brand Chose Her
PNB Kitchenmate Food & Beverages Kitchen appliances, focusing on innovative cooking solutions TV Commercials, Social Media Campaigns Madhuri's household name and cooking passion resonate with homemakers.
Pernia Pop-up Shop Fashion & Retail High-end fashion marketplace for designer apparel and accessories Social Media, Online Campaigns Her elegance and style align with the brand’s high-end fashion offerings.
Jaipur Kurti Fashion & Apparel Ethnic wear and traditional clothing brand TV Commercials, Digital Ads Madhuri embodies grace and cultural significance, appealing to the brand's target audience.
Colgate Oral Care Leading oral care products including toothpaste and toothbrushes TV Commercials, Print Ads, Digital Campaigns Her mass appeal and trustworthiness make her a relatable figure for family-oriented products.
Muthoot Finance Financial Services Provider of financial solutions, including loans and investment services TV Commercials, Digital Media Ads Madhuri’s strong, trustworthy image fits well with the brand’s values of financial security.
Nandani Creation Fashion & Retail Custom-made bridal and occasion wear TV Commercials, Social Media Her popularity in the wedding space connects well with bridal fashion.
PNG Jewellers Jewelry High-end jewelry brand known for its craftsmanship TV Commercials, Print Ads, Digital Ads Madhuri’s association with glamour and sophistication complements the brand’s luxurious image.
Ram Bandhu Food & Beverages Traditional Indian snack and food brand TV Commercials, Digital Media Madhuri’s cultural relevance appeals to traditional food lovers.
Nutrela Food & Beverages Nutritional food supplements TV Commercials, Digital Media Madhuri’s healthy lifestyle and glowing persona promote the brand’s wellness message.
Dabur Chyawanprash Health & Wellness Ayurvedic health supplement TV Commercials, Digital Media Madhuri’s health-conscious image makes her an ideal ambassador for health-focused products.
Mortein Household Products Insect repellent products TV Commercials, Print Ads, Digital Campaigns Her credibility and comfort in a family setting make her perfect for household product endorsements.
Aquaguard Water Purifiers Leading brand in water purification technology TV Commercials, Print Ads Madhuri’s association with purity and wellness strengthens the brand’s message.
Intex Electronics Consumer electronics and mobile phone brand TV Commercials, Digital Media Madhuri’s appeal across demographics helps promote the brand’s mass-market electronics.
Mahakosh Food & Beverages Leading rice brand in India TV Commercials, Digital Ads Madhuri’s cultural presence is a perfect fit for a food brand catering to Indian families.
Odonil Household Products Air fresheners and room freshening products TV Commercials, Print Ads Madhuri’s association with comfort and a pleasant environment makes her ideal for this product.
Eureka Forbes Home Appliances Water purifiers and home cleaning products TV Commercials, Digital Media Madhuri’s connection to family care aligns with the brand’s mission for health and hygiene.
Illusion Zirconia Jewelry Affordable, stylish jewelry brand TV Commercials, Digital Ads Madhuri’s elegance appeals to the target market looking for stylish yet affordable jewelry.
Godrej Magic Home Appliances Cleaning products and home appliances TV Commercials, Print Ads Madhuri’s trustworthiness makes her a reliable face for household cleaning products.
CRED Financial Services Payment and credit management platform TV Commercials, Digital Media Madhuri’s image as a trustworthy, responsible individual resonates with CRED’s target users.
Country Delight Dairy Products Fresh, organic dairy products TV Commercials, Social Media Ads Madhuri’s wholesome, nurturing image makes her a great fit for promoting fresh food brands.
SMART Bazaar Retail Online grocery store TV Commercials, Social Media Madhuri’s relatability and family appeal help position SMART Bazaar as a trustworthy shopping choice.
Nestlé Food & Beverages Global food and beverage company TV Commercials, Print Ads, Digital Campaigns Madhuri’s association with healthy living and family makes her an ideal fit for Nestlé’s range of products.
SRMB Steel Building Materials Steel products used in construction TV Commercials, Print Media Madhuri’s strong, dependable image conveys the strength and reliability of SRMB Steel.
Saptam Retail Luxury furniture and home decor brand TV Commercials, Digital Media Madhuri’s graceful and luxurious image aligns perfectly with Saptam’s high-end offerings.
Olay Beauty & Skincare Skincare and beauty products TV Commercials, Print Ads, Social Media Madhuri’s timeless beauty makes her an ideal face for a brand focused on skincare and aging gracefully.

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Top 5 Brand Endorsement Campaigns by Madhuri Dixit

1. PNB Kitchenmate

Madhuri Dixit Nene partnered with PNB Kitchenmate in January 2024 to promote their premium stainless-steel kitchenware. The brand, manufactured by Shree Shakti Enterprise, is committed to using only food-grade stainless steel for its products, ensuring health-conscious options for its customers. The collaboration highlights the brand’s focus on empowering consumers to choose healthier lifestyles through stylish and functional kitchenware. Madhuri's charm and popularity are expected to further elevate the brand's appeal, as PNB Kitchenmate aims to become a leading player in the kitchenware category, both in India and internationally.

2. Muthoot Finance

In June 2024, Muthoot Finance launched its ‘Bharosa India Ka’ brand campaign featuring Madhuri Dixit as the face of the initiative. The campaign, aimed at reinforcing the brand's legacy in the financial services sector, consists of two ad films that emphasize trust and the emotional value of gold. The first ad focuses on eliminating doubt in decision-making, while the second highlights gold as a generational asset. The campaign underscores Muthoot Finance’s commitment to delivering reliable financial solutions, with Madhuri Dixit embodying the brand's enduring trust and assurance.

3. Ram Bandhu

In August 2021, Ram Bandhu, a flagship brand of Empire Spices and Foods, partnered with Bollywood actress Madhuri Dixit-Nene to promote its pickle and papad product range. The campaign, titled "Aapka Taste Partner," leverages Madhuri’s revered image to align with the brand’s philosophy of quality and innovation. It focuses on the idea that, just as we cherish various partners in life such as work partners or travel partners Ram Bandhu aims to become the trusted partner for every household’s taste needs. This association is part of the brand’s efforts to expand its reach and introduce its products to new markets, capitalizing on Madhuri’s appeal to resonate with a broader consumer base.

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4. Mortein

In February 2018, Mortein, a leading brand in the insect protection space, relished its 25th anniversary with a major relaunch in India, and enlisted Bollywood actress Madhuri Dixit-Nene as its first-ever celebrity ambassador. The campaign aimed to address the growing mosquito menace and the increasing risk of diseases like dengue, targeting mothers seeking day-long protection for their children. The relaunch included a new product formulation, packaging, and a fresh tagline, "Mom aur Mortein Sabse Tez." Madhuri’s involvement was key to positioning Mortein as a faster, more effective solution compared to ordinary repellents, offering 100% faster protection. Her star power was intended to boost Mortein's appeal in a competitive market, where consumer decisions are often made at the retail shelf.

5. Aquaguard

In May 2022, Eureka Forbes launched a new campaign for its Aquaguard brand, featuring Madhuri Dixit to promote its Active Copper + Zinc Booster technology. The campaign highlights the brand's commitment to providing not just purified but enriched water, as the new technology infuses Copper and Zinc ions, enhancing the water's health benefits. Madhuri Dixit portrays both a grandmother and granddaughter in the campaign, demonstrating the product's technological superiority while maintaining the brand's long-standing legacy. The use of Zinc, a popular micro-nutrient for health, aligns with the increased consumer focus on wellness post-pandemic. Madhuri's relatable portrayal and connection to the brand helped solidify Aquaguard's position as a trusted name in water purification.

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