Brand Name | Category of Business | Description of Brand | Type of Advertisement | Why the Brand Chose Her |
---|---|---|---|---|
Kay Beauty | Beauty | Katrina’s own cosmetic brand offering premium beauty products. | Digital and Print | Embodies elegance and modern beauty. |
Rado | Watches | Luxury watch brand known for its style and craftsmanship. | Print and Digital | Represents sophistication and timeless appeal. |
Xiaomi India | Electronics | Leading smartphone brand offering innovative technology. | TVC and Digital | Connects with tech-savvy youth and urban consumers. |
Etihad Airways | Aviation | Premium international airline brand. | Digital and TVC | Global persona and aspirational appeal. |
Behno | Fashion Accessories | Sustainable luxury handbags brand. | Digital | Aligns with her eco-conscious image. |
Hyugalife | Wellness | Health and wellness platform offering curated nutrition. | Digital | Advocates health and balanced living. |
SugarFree | FMCG | Low-calorie sugar substitute brand. | Digital and Print | Promotes a healthy and active lifestyle. |
Reebok | Sportswear | Global sports and fitness apparel brand. | Print and Digital | Fitness enthusiast with a global appeal. |
Kalyan Jewellers | Jewellery | Indian jewellery brand offering traditional and modern designs. | Print and TVC | Embodies grace and elegance. |
Slice | Beverages | Popular mango drink brand. | TVC | Charismatic and youth-friendly personality. |
Emami | FMCG | Personal care and wellness products. | Digital and Print | Trustworthy and relatable image. |
Titan Raga | Watches | Women-centric watch brand known for its elegance. | Print and TVC | Represents femininity and contemporary style. |
Nykaa | Beauty | Online beauty and wellness platform. | Digital | Influential presence in the beauty industry. |
Lenskart | Eyewear | Online eyewear retailer. | TVC and Digital | Fashionable and relatable appeal. |
LUX | Personal Care | Iconic soap brand. | TVC and Print | Symbolizes beauty and glamour. |
Metro Shoes | Footwear | Footwear and accessories retailer. | Print and Digital | Stylish and trendsetting personality. |
Berger Paints | Paints and Coatings | Leading paint and home décor brand. | TVC and Digital | Modern and aspirational persona. |
FBB | Fashion | Affordable fashion retail brand. | TVC and Digital | Represents trendy and affordable fashion. |
Splash | Fashion | International fast-fashion brand. | Digital | Appeals to young and fashion-conscious consumers. |
Veet | Personal Care | Hair removal products brand. | TVC and Digital | Represents confident and flawless grooming. |
Aquafina | Beverages | Packaged drinking water brand. | Print and TVC | Embodies purity and refreshment. |
Cleartrip | Travel and Hospitality | Online travel booking platform. | Digital | Modern and adventurous image. |
Medimix | Personal Care | Herbal soap and skincare brand. | Digital and Print | Advocates natural and sustainable beauty. |
Titan | Watches | Indian luxury watch brand. | Print and Digital | Embodies elegance and timeless fashion. |
Lino Perros | Fashion Accessories | Handbags and lifestyle accessories brand. | Digital | Represents chic and urban style. |
Uniqlo India | Fashion | Japanese casual wear brand. | Digital | Minimalist and trendy personality. |
Godrej Hair Colour | Personal Care | Hair coloring and care products. | Print and TVC | Reliable and trusted personality. |
Coca-Cola | Beverages | Global soft drink brand. | TVC and Print | Universal appeal and vibrant personality. |
Olay | Skincare | Premium skincare brand. | Digital and Print | Advocates youthful and radiant skin. |
Flite | Footwear | Affordable and comfortable footwear brand. | TVC | Relatable and accessible personality. |
Choc On | Confectionery | Chocolate and confectionery brand. | Digital and TVC | Youthful and cheerful personality. |
L’Oréal Paris | Beauty | Global beauty and skincare brand. | TVC and Print | Represents premium beauty and elegance. |
Bonn | FMCG | Bakery products and snacks brand. | Digital and Print | Connects with everyday indulgences and family values. |
Top 5 Brand Endorsement Campaigns by Katrina Kaif
1. Slice
Katrina Kaif played a pivotal role in Slice's 'Sabse Thick Sabse Tasty' campaign launched in September 2021. The TVC, set on a scenic beach, showcased Kaif leading a blind taste challenge where a fan compared Slice to another mango-flavored drink. The engaging narrative emphasized Slice’s superior taste and thickness as the fan ultimately chose it as his favorite. Kaif's compelling on-screen presence added credibility and allure to the campaign, which concluded with her inviting viewers to take the Slice taste challenge themselves.
This campaign was promoted across multiple platforms, including TV, digital, and social media, ensuring a wide reach. The brand and Kaif's collaboration successfully reinforced Slice’s positioning as the leading mango drink, leveraging her charismatic appeal and widespread fan base to resonate with consumers.
2. Veet
Katrina Kaif played a pivotal role in Slice's 'Sabse Thick Sabse Tasty' campaign launched in September 2021. The TVC, set on a scenic beach, showcased Kaif leading a blind taste challenge where a fan compared Slice to another mango-flavored drink. The engaging narrative emphasized Slice’s superior taste and thickness as the fan ultimately chose it as his favorite. Kaif's compelling on-screen presence added credibility and allure to the campaign, which concluded with her inviting viewers to take the Slice taste challenge themselves.
This campaign was promoted across multiple platforms, including TV, digital, and social media, ensuring a wide reach. The brand and Kaif's collaboration successfully reinforced Slice’s positioning as the leading mango drink, leveraging her charismatic appeal and widespread fan base to resonate with consumers.
3. Rado
In October 2023, Katrina Kaif became the global brand ambassador for Rado, the renowned Swiss watchmaker. The campaign introduced the new Centrix watch, which symbolizes style, sophistication, and resilience. In the promotional video, Kaif elegantly showcased the watch, embodying the essence of modern femininity and timeless beauty.
Rado's CEO, Adrian Bosshard, highlighted Katrina's international appeal and versatile talent as perfectly aligning with the brand's values. Kaif expressed her excitement about representing Rado, praising its innovative designs and commitment to quality. This collaboration not only enhanced Rado's global presence but also reinforced its association with elegance and luxury.
4. SugarFree
In September 2021, Sugar Free, a Zydus Wellness brand, launched its campaign ‘Fitness ka Pehla Kadam’ with Katrina Kaif as the brand ambassador. The campaign aimed to inspire individuals to adopt healthier habits by choosing Sugar Free Green, a Stevia-based sugar alternative. The TVC features Kaif playfully encouraging viewers to begin their fitness journey by switching to Sugar Free from regular sugar.
Katrina, known for her dedication to fitness, expressed her alignment with the brand's mission to promote a healthy lifestyle. The campaign, conceptualized by Wunderman Thompson, highlights SugarFree as an easy first step toward fitness. The promotion was amplified across TV, print, and digital platforms in seven languages, reinforcing the message of healthier living through small yet impactful changes.
5. Reebok
In November 2019, Katrina Kaif was featured in Reebok's "She Got Ree" campaign, which celebrated the joy and freedom of fitness. The campaign highlighted various workouts, including running, spinning, boxing, and dancing, showing Kaif and a group of women sporting Reebok’s women’s fitness range. The campaign aimed to inspire women to discover their own expression of fitness, reinforcing Reebok's commitment to supporting women’s fitness journeys. Kaif, a passionate fitness advocate and entrepreneur with her own beauty brand, emphasized her excitement about representing a brand that encourages individuals to embrace their personal fitness.