Discover the full list of brands endorsed by Kareena Kapoor till 2024, showcasing her influence across industries like luxury, beauty, fashion, and more. Learn how Tring can help your brand partner with top celebrities for impactful campaigns.
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Brand Name | Category of Business | Description of Brand | Type of Advertisement | Why the Brand Chose Her |
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Bvlgari | Luxury Jewelry | High-end luxury jewelry and accessories brand. | Print and digital campaigns | Her elegance and global appeal align with the brand’s premium positioning. |
Cadbury | Food & Beverages | Iconic chocolate and confectionery brand. | TV and digital ads | Her family-oriented and relatable persona resonates with the brand’s messaging of joy and togetherness. |
Fizzy Goblet | Footwear | Contemporary footwear brand specializing in stylish and comfortable designs. | Social media and print ads | Her trendy and chic style complements the brand’s innovative footwear collections. |
Uniqlo India | Fashion | Japanese casual wear brand offering high-quality basics. | Print and digital campaigns | Her modern and versatile persona matches the brand’s focus on simplicity and elegance. |
Quench Botanics | Skincare | Korean-inspired skincare brand offering innovative products. | Social media and digital ads | Her flawless skin and popularity in beauty make her an ideal fit for the brand. |
Tira Beauty | Beauty & Cosmetics | Beauty retail platform offering a range of cosmetics and skincare products. | Digital ads | Her influence in the beauty industry aligns with the brand’s image of quality and trendiness. |
Ikea India | Home Furnishings | Global furniture and home solutions retailer. | TV and digital ads | Her modern and aspirational image aligns with the brand’s focus on affordable style. |
Maxo India | Home Care | Mosquito repellents and household care products. | TV and print ads | Her trustworthy and nurturing image resonates with the brand’s focus on family safety. |
Technology | Global messaging app offering simple and secure communication. | TV and social media campaigns | Her relatable persona appeals to the platform's vast and diverse user base. | |
My Trident Home | Home Furnishings | Home textiles brand offering luxurious bed and bath products. | Print and digital campaigns | Her sophisticated and aspirational image aligns with the brand’s premium offerings. |
Cetaphil Baby India | Skincare | Gentle skincare solutions for babies. | TV and digital ads | Her nurturing persona makes her a perfect ambassador for a baby care brand. |
Goibibo | Travel | Online travel booking platform. | TV and digital ads | Her energetic and adventurous personality aligns with the brand’s travel-focused services. |
Puma India | Sportswear & Fashion | Leading sportswear brand offering stylish and functional apparel. | TV and digital ads | Her fit and fashionable image complements the brand’s ethos of style and performance. |
Dream11 | Fantasy Sports Platform | India’s leading fantasy sports gaming platform. | TV and social media campaigns | Her popularity and wide reach make her a great fit for engaging a diverse audience. |
Malabar Gold & Diamonds | Jewelry | Leading jewelry retailer offering traditional and contemporary designs. | TV and print ads | Her grace and charm match the brand’s focus on timeless elegance. |
MyVxHub | Technology | Digital content creation and management platform. | Digital campaigns | Her social media influence enhances the platform’s visibility and credibility. |
UNICEF India | Social Impact | Global organization focusing on child welfare and education. | Awareness campaigns | Her humanitarian values and motherly image align with the organization’s mission. |
Pluckk | Fresh Produce Delivery | Platform offering fresh, high-quality fruits and vegetables. | Digital ads | Her healthy and vibrant persona resonates with the brand’s focus on wellness and nutrition. |
Cellecor Gadgets | Electronics | Brand offering affordable and innovative gadgets. | TV and digital ads | Her tech-savvy image appeals to the brand’s young and modern audience. |
TruNativ | Nutrition & Wellness | Nutrition brand offering healthy and natural products. | Social media and digital ads | Her advocacy for health and fitness aligns with the brand’s wellness-focused vision. |
Springfit | Home Furnishings | Premium mattress and sleep solutions brand. | TV and print ads | Her aspirational persona enhances the brand’s luxury and comfort positioning. |
Tata Play | Entertainment | Satellite TV and OTT platform provider. | TV and digital campaigns | Her wide appeal and entertainment background fit well with the brand’s image. |
Wow Life | Health & Wellness | Brand offering natural beauty and wellness products. | Social media and digital ads | Her credibility in promoting health and beauty resonates with the brand’s natural image. |
Berger Paints | Home Improvement | Leading paint manufacturer offering innovative wall solutions. | TV and digital ads | Her aspirational and sophisticated image aligns with the brand’s home transformation theme. |
Lakmé | Beauty & Cosmetics | Iconic Indian beauty brand known for premium cosmetics. | TV and print ads | Her association with beauty and glamour makes her a perfect fit for the brand. |
Colgate | Oral Care | Trusted oral care brand offering toothpaste and brushes. | TV and digital ads | Her relatable and family-oriented persona aligns with the brand’s core values of trust and care. |
Head & Shoulders | Hair Care | Global brand offering anti-dandruff shampoos. | TV and digital ads | Her luscious hair and influence in beauty make her an ideal ambassador for the brand. |
Philips | Electronics | Global electronics brand offering grooming and home appliances. | TV and digital ads | Her modern and tech-savvy persona suits the brand’s innovative products. |
LUX | Personal Care | Iconic soap brand known for luxury and beauty. | TV and print ads | Her timeless beauty and glamour match the brand’s image. |
Casagrand | Real Estate | Real estate developer specializing in premium housing. | TV and digital ads | Her aspirational persona aligns with the brand’s premium offerings. |
Kwality Walls | Food & Beverages | Popular ice cream brand offering a variety of flavors. | TV and digital ads | Her fun and vibrant image resonates with the brand’s family-oriented marketing. |
Pour Home | Home Care | Brand offering premium air fresheners for homes and cars. | Digital ads | Her modern and aspirational personality complements the brand’s offerings. |
In October 2023, Kareena Kapoor Khan, alongside Saif Ali Khan, starred in a campaign for Cadbury’s premium chocolate range, Studio, Creations by Cadbury. This marked the brand’s entry into the high-end gifting segment in India. The campaign highlighted sophistication and exclusivity, appealing to consumers seeking luxurious gifting options during festive seasons. The ad film emphasized the premium nature of the chocolates, priced significantly higher than Cadbury’s Celebrations range. Kareena Kapoor Khan’s association with the ad helped reinforce the brand’s premium and elegant positioning, aligning seamlessly with its upscale branding strategy.
In October 2024, Kareena Kapoor Khan, alongside Sidharth Malhotra, became the face of Uniqlo's 2024 Fall Winter campaign in India. The campaign celebrated Uniqlo’s LifeWear philosophy, which emphasizes diversity, timelessness, and functionality. Kareena was featured showcasing the Fluffy Yarn Fleece Jacket, a cozy winter essential, while seamlessly integrating it into her everyday life—whether relaxing at home or enjoying a café outing.
In October 2023, Kareena Kapoor Khan starred in MyTrident's festive campaign, My Love for Home, showcasing the brand's luxurious home textile collections. The campaign highlighted the importance of creating warm and inviting home spaces during the festive season. Kareena, as the new brand ambassador, brought elegance to the promotion of MyTrident's offerings, including collections like Road to Jaipur, Sanskriti, and Temperature Control Bed Sheets.
Kareena expressed her delight in joining the MyTrident family, praising the brand's premium quality and innovative designs. The campaign aimed to inspire consumers to infuse their homes with style and warmth, aligning perfectly with the festive spirit. Through multi-platform promotions and engaging online activities, MyTrident reinforced its position as a leading name in home furnishings in India.
In April 2024, Goibibo brought a wave of nostalgia with its latest ad featuring Kareena Kapoor Khan in her iconic "Geet" persona from Jab We Met. This campaign rekindled memories of Kareena's much-loved character while cleverly promoting Goibibo's easy travel solutions. The ad begins with the familiar beats of Mauja Hi Mauja, instantly striking a chord with fans. Dressed in a vibrant orange kurti, Kareena's Geet encounters a subpar hotel, hilariously quipping, “Do you charge for staying here or is it complimentary? Because I don’t have any change!”
The ad highlights Goibibo as the ultimate solution for finding the best accommodations, showcasing the platform’s ease and reliability. Kareena's lively portrayal, along with the nostalgic charm of Geet, resonated with audiences, solidifying Goibibo’s position as a fun and trustworthy travel companion. The campaign not only leveraged Kareena's star power but also her connection to a character that embodies spontaneity and adventure traits perfect for inspiring travel enthusiasts.
5. Tata Play
In June 2023, Tata Play Binge reinforced its position as India’s largest OTT aggregator platform, offering subscribers access to 27 popular national, regional, and international apps with a single subscription. This innovative service eliminates the hassle of managing multiple subscriptions, passwords, and platforms by unifying entertainment content under one umbrella. With support for up to four simultaneous users, Tata Play Binge caters to the diverse preferences of families, delivering a seamless entertainment experience across mobile, desktop, tablet, or TV.
To celebrate this milestone, Tata Play Binge launched the "Bachcha Bachcha Janta Hai" campaign, featuring Bollywood power couple Saif Ali Khan and Kareena Kapoor Khan. The campaign highlighted the platform’s convenience, showcasing slice-of-life moments that resonated with viewers. Kareena Kapoor Khan expressed her excitement, calling Tata Play Binge a "game-changer for OTT viewing," while Saif Ali Khan praised the platform for unifying entertainment like never before.
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