Top 10 Indian Celebrities With Highest Brand Value

Celebrity brand value refers to the potential amount a celebrity can bring to a brand through endorsement. Here we will explore who some of the most brand valued celebrities in India are.

Celebrities have become an integral part of brand marketing strategies, especially in India, where the public idolizes them. From film stars to cricketers, these personalities not only entertain but also influence consumer behavior, making them powerful brand ambassadors. The concept of brand value reflects a celebrity’s ability to boost the visibility and credibility of a brand, often resulting in higher sales and customer loyalty.

In India, where fan devotion to celebrities runs deep, having a well-known face as the representative of a brand can significantly enhance its appeal. Companies carefully analyze not only a celebrity's public persona but also their relevance to the brand’s target audience, ensuring that the collaboration results in a mutually beneficial relationship. In fact, the highest brand value is in Indian celebrities. These top-tier personalities can build trust, generate buzz, and create lasting impressions, making them invaluable assets to any marketing campaign. 

Top 10 Celebrities With Highest Brand Value in India

1. Virat Kohli

Virat Kohli is a household name in India and globally recognized as one of the best cricketers of this generation. With a strong fan base, his influence transcends cricket, making him one of the top choices for endorsements. As of 2024, he is the Indian celebrity with the highest brand value. Brands like Puma, MRF, and Audi have leveraged his popularity and persona to boost their image. Kohli's disciplined lifestyle and commitment to fitness make him an ideal ambassador for health, sports, and lifestyle brands. His brand value has been consistently high due to his continued success in cricket and his massive following on social media.

Brand Value: INR 1900 Crore

Why Brands Love Him:

• Enormous social media following.
• Trusted and respected across all demographics.
• Consistent performance in his sport boosts his reliability as a brand endorser.

2. Shah Rukh Khan

The “King of Bollywood,” Shah Rukh Khan has enjoyed decades of superstardom, which he has used to build an empire of endorsements. His global appeal and charismatic personality make him a favorite among brands like Hyundai, Lux, and Dubai Tourism. Despite fluctuating film success in recent years, his unwavering fanbase ensures that his brand value remains strong. His approachable yet regal persona resonates with various audiences, from middle-class consumers to luxury seekers.

Brand Value: INR 1000 Crore

Why Brands Love Him:

• Massive international appeal.
• Versatile, representing both luxury and mass-market brands.
• Charismatic personality that connects with a wide range of consumers.

3. Amitabh Bachchan

An evergreen figure in Indian cinema, Amitabh Bachchan commands immense respect and admiration. His deep, authoritative voice and stature as a legend in the film industry make him a sought-after figure for endorsements. Brands like Cadbury, Tata Sky, and Kalyan Jewellers have tapped into his credibility and trustworthiness to promote their products. Bachchan's brand value lies in his ability to appeal to both older and younger generations, making him a timeless brand ambassador.

Brand Value: INR 600 Crore

Why Brands Love Him:

• Universally respected across all age groups.
• Symbol of trust and integrity.
• Unmatched credibility in the Indian market.

4. Akshay Kumar

Akshay Kumar is one of the most bankable stars in Bollywood, known for his discipline, fitness, and patriotic persona. His action hero image combined with his social consciousness makes him a favorite for brands that focus on health, fitness, and national pride. From Harpic to Revital, Kumar has a diverse portfolio of endorsements. His ability to adapt to different genres of films and remain relevant over the years adds to his strong brand value.

Brand Value: INR 900 Crore

Why Brands Love Him:

• Strong association with fitness and health.
• Patriotic appeal boosts his credibility.
• Wide-ranging audience appeal across urban and rural sectors.

5. Deepika Padukone

One of the most successful actresses in Bollywood, Deepika Padukone’s elegance and grace have made her a popular face for luxury and beauty brands. From Tanishq to L’Oréal, her endorsements speak to her global appeal and relatability. Moreover, Padukone's open discussions about mental health and her foundation, Live Love Laugh, have added a layer of social responsibility to her brand, further boosting her value.

Brand Value: INR 800 Crore

Why Brands Love Her:

• Global appeal due to her work in Hollywood and Bollywood.
• Relatable personality combined with elegance.
• Champion for mental health awareness, enhancing her positive image.

6. Ranveer Singh

Ranveer Singh is a dynamic and energetic actor whose quirky personality and bold fashion choices have set him apart in the endorsement world. His unique style and enthusiasm appeal to younger audiences, making him a favorite for brands like Adidas, JBL, and Ching’s Secret. Singh's ability to bring excitement and individuality to every campaign makes him a highly valuable brand ambassador.

Brand Value: INR 1699 Crore

Why Brands Love Him:

• Strong appeal to the youth demographic.
• Bold, unique style that resonates with modern, trendy brands.
• Infectious energy and charisma that make him memorable in campaigns.

7. Alia Bhatt

Alia Bhatt has quickly risen to become one of Bollywood's top actresses, with a strong influence among young audiences. Her youthful charm and versatility have made her a top choice for brands like Coca-Cola, Samsung, and Maybelline. Bhatt’s ability to connect with millennials and Gen Z, coupled with her strong social media presence, enhances her brand value, particularly for lifestyle and beauty brands.

Brand Value: INR 847 Crore

Why Brands Love Her:

• Strong connection with millennials and Gen Z.
• Relatable and approachable personality.
• Versatility in appealing to both mass-market and premium brands.

8. MS Dhoni

Mahendra Singh Dhoni, one of India's most successful cricket captains, enjoys immense respect and admiration for his calm demeanor and leadership qualities. Dhoni’s mass appeal, particularly in smaller towns and rural areas, has made him a favorite for brands like Indigo Paints, Snickers, and Oppo. His humble background and immense success resonate with a wide range of consumers, making him one of the most reliable and respected brand ambassadors in India.

Brand Value: INR 766 Crore

Why Brands Love Him:

• Strong appeal in both urban and rural areas.
• Respected for his leadership and calm under pressure.
• Appeals to a broad demographic across all age groups.

9. Priyanka Chopra Jonas

Priyanka Chopra Jonas has successfully transitioned from Bollywood to Hollywood, making her one of the most recognized Indian faces globally. Her international appeal, coupled with her work as a UNICEF Goodwill Ambassador, enhances her brand value across markets. Chopra has endorsed brands like Pantene, Bumble, and Crocs, emphasizing her versatile image. She stands out for her ability to represent both Indian and global brands, expanding her influence beyond borders.

Brand Value: INR 669 Crore

Why Brands Love Her:

• Strong international appeal due to her global career.
• Represents both luxury and mass-market brands effectively.
• Her philanthropic work enhances her image as a responsible ambassador.

10. Kareena Kapoor Khan

Kareena Kapoor Khan is another Bollywood icon with a long-standing career that continues to attract brands. Known for her elegance, glamour, and strong presence, Kapoor has been associated with brands like Lux, Prega News, and Malabar Gold. Her persona of balancing career and family life resonates with modern Indian women, giving her a strong connection with a large audience.

Brand Value: INR 400 Crore

Why Brands Love Her:

• Balances glamour with a relatable family-oriented image.
• Consistent presence in Bollywood and strong influence in fashion.
• Wide-ranging appeal across different age groups and demographics.