Top 10 Indian Celebrities With Highest Brand Value - Updated List 2025

Discover the Top 10 Celebrities With the Highest Brand Value in India, with Virat Kohli taking the number one spot. The list includes famous names like Ranveer Singh and shows how they influence brands in different industries. Check out the top 10 to see their impact.

In today's competitive world of brand marketing, understanding the brand value of celebrities is important for companies looking to strengthen their presence, especially in thriving markets like India. As of 2025, the brand value of Indian celebrities has grown significantly, with icons like Shah Rukh Khan leading the way due to their widespread appeal and influence. When a figure as legendary as Shah Rukh Khan promotes a product, it not only improves the brand's image but also shapes how the public perceives it, highlighting the powerful role a celebrity's personal brand plays in marketing success.  

Brand value goes beyond mere popularity; it reflects a celebrity's enduring reputation and connection with their audience. Personalities like Virat Kohli exemplify this, showing how achievements and a strong public image can translate into significant marketing impact. For businesses targeting the Indian market, partnering with celebrities who hold a high brand value can significantly boost recognition and trust. The admiration and respect these stars command can drive increased interest and sales, making celebrity endorsements an essential strategy in today's competitive market.

India’s Leading Celebrities by Brand Value in 2025

The chart illustrates the top celebrities in India with the highest brand value in 2025, highlighting their influence and marketability across various industries. Virat Kohli leads the list with an impressive brand value of $227.90 million, followed by Ranveer Singh at $203.10 million and Shah Rukh Khan at $120.70 million. Other notable names include Akshay Kumar, Alia Bhatt, Deepika Padukone, and MS Dhoni, showcasing a mix of sports and Bollywood stars who dominate the endorsement landscape. The data underscores the significant role of celebrity branding in India's economy and advertising sector.

Top 10 Celebrities With Highest Brand Value in India

The following list showcases the stars who have significantly impacted both on and off the screen. These celebrities not only dominate in their fields but also command the highest brand value of Indian celebrities, making them powerful influencers for brands across various industries. From sports icons to Bollywood stars, their popularity and influence drive success for many brands in the market.

1. Virat Kohli

Virat Kohli has a remarkable brand value of $227.9 million, making him the highest-valued celebrity in India. As one of the best cricketers in the world, Kohli's popularity extends beyond the cricket field. His energetic personality and strong work ethic resonate with fans, making him a favorite for brands looking to connect with a diverse audience.

Why Brands Love Him:

• Broad appeal and ability to inspire trust.
• Strong work ethic and dedication resonate with fans.
• Connects well with diverse demographics.

2. Ranveer Singh

Ranveer Singh's brand value stands at $203.1 million. Known for his vibrant personality and unique fashion sense, Singh has established himself as a prominent figure in Bollywood. His versatility in acting and ability to engage fans have made him a sought-after endorsement partner for various brands.

Why Brands Love Him:

• Energetic and relatable persona.
• Willingness to take risks in roles.
• Appeals to a youthful audience.

3. Shah Rukh Khan

Shah Rukh Khan has a brand value of $120.7 million, solidifying his status as a beloved figure in Bollywood. Often referred to as the "King of Bollywood," his charm and substantial fan base have made him an ideal choice for endorsements. His long-standing career and credibility enhance his appeal to brands looking for trust and recognition.

Why Brands Love Him:

• Timeless appeal and strong emotional connection.
• Ability to reach diverse demographics.
• High credibility and recognition in the industry.

4. Akshay Kumar

Akshay Kumar's brand value is $111.7 million. Known for his disciplined lifestyle and commitment to social causes, Kumar's on-screen persona mirrors his real-life values. This authenticity makes him a preferred choice for brands promoting health, fitness, and social responsibility.

Why Brands Love Him:

• Reliability and dedication to positive causes.
• Authentic image aligns with health and integrity.
• Strong public perception enhances brand value.

5. Alia Bhatt

Alia Bhatt boasts a brand value of $101.1 million. As a rising star in Bollywood, she represents the modern Indian woman. Her talent and relatable personality make her a favorite among younger audiences, making her a popular choice for brands in fashion and beauty.

Why Brands Love Her:

• Youthful energy and strong social media presence.
• Ability to connect with younger consumers.
• Versatile appeal across fashion and beauty sectors.

6. Deepika Padukone

Deepika Padukone holds a brand value of $96.0 million. Renowned for her elegance and versatility, she has made a significant impact both in India and internationally. Her association with luxury brands and her strong public image make her a valuable asset for endorsements.

Why Brands Love Her:

• Sophistication and global appeal.
• Strong presence in luxury markets.
• Ability to reach a wide audience.

7. MS Dhoni

MS Dhoni has a brand value of $95.8 million. As a former cricket captain, he has maintained a loyal fan base even after retirement. Dhoni's calm demeanor and leadership qualities resonate with brands, allowing them to connect with a broad audience, especially in sports and lifestyle sectors.

Why Brands Love Him:

• Reliability and inspirational leadership.
• A humble persona enhances brand trust.
• A strong legacy in cricket connects with sports fans.

8. Sachin Tendulkar

Sachin Tendulkar's brand value stands strong at $91.3 million. As a cricketing legend, his influence transcends generations. Tendulkar's image of integrity and excellence continues to make him a trusted choice for brands looking to associate with values of reliability and achievement.

Why Brands Love Him:

• Credibility and respect across demographics.
• Association with excellence enhances brand image.
• Strong legacy appeals to a wide range of consumers.

9. Amitabh Bachchan

Amitabh Bachchan has a brand value of $83.6 million, making him one of India's most iconic figures. His deep voice and commanding presence have made him a trusted name in various endorsements. Bachchan's longevity in the industry adds to his credibility, making him a valuable partner for brands.

Why Brands Love Him:

• Timeless appeal and authoritative presence.
• Vast experience provides trustworthy endorsements.
• Strong connection with older and middle-aged audiences.

10. Salman Khan

Salman Khan rounds out the list with a brand value of $81.7 million. Known for his charismatic personality and strong fan base, Khan is a prominent figure in the entertainment industry. His connection with audiences, especially in the film and FMCG sectors, makes him a valuable asset for brands looking to capture a wide market.

Why Brands Love Him:

• Mass appeal and dedicated following.
• A larger-than-life persona helps create emotional connections.
• Strong influence in the entertainment and FMCG sectors.