List of Brand Endorsements By Diljit Dosanjh

Explore the brands partnered with Diljit Dosanjh, from Coca-Cola to Levi’s and Crocs. See how his relatable image and strong fan following contribute to successful campaigns. Discover the industries that value his star power and authenticity.

Diljit Dosanjh is a renowned Indian actor, singer, and global icon known for his versatility and charm. Originally from Punjab, he has made a significant mark in Bollywood with acclaimed performances in movies like Udta Punjab and Good Newwz, while his chart-topping Punjabi tracks, such as G.O.A.T. and Patiala Peg, have earned him international fame. Loved for his authenticity and down-to-earth personality, Diljit has a massive fan base that spans across India and countries like Canada, the UK, and the USA. His ability to connect with people of all ages and cultures makes him a beloved figure and a trusted name.

Diljit’s universal appeal and strong social media presence make him an exceptional choice for brand endorsements. With millions of highly engaged followers, he can effortlessly promote products and campaigns while maintaining a sense of relatability. His adaptable image suits a variety of brands, from fashion and tech to food and fitness, and his blend of tradition and modernity resonates deeply with audiences. For brands looking to boost visibility, credibility, and trust, Diljit’s star power and authenticity are unmatched, making him the perfect ambassador to connect with diverse and global audiences.

Get Celebrities Like Diljit Dosanjh As Brand Ambassadors

Looking to grow your brand with top-tier celebrity endorsements? Connect with stars like Diljit Dosanjh through our platform for impactful brand ambassadorships. Whether you’re targeting actors, musicians, or influential personalities, we can help you collaborate with celebrities who perfectly align with your brand’s identity and vision.

Our service links you with celebrities who bring credibility, a massive audience, and the power to craft compelling campaigns. From product endorsements to event appearances, partnering with a global icon like Diljit Dosanjh can help you tap into diverse markets and achieve unparalleled visibility. Begin today and let a renowned celebrity amplify your brand’s impact and drive your marketing goals to new heights!

Make Diljit Dosanjh Your Brand Ambassador! Contact Us!

Brands That Have Worked With Diljit Dosanjh 

Table of Contents

• Coca-Cola
• Crocs
• Levi's
• FILA
• fbb

List of Brand Endorsements by Diljit Dosanjh

Diljit Dosanjh, a celebrated actor and singer, is a sought-after name in brand endorsements. Known for his authenticity and wide appeal, he has worked with top brands across fashion, beverages, finance, and lifestyle. Here’s a list of brands that have partnered with him to create impactful campaigns.

1. Coca-Cola

Coca-Cola India had unveiled its ‘Coke Tables’ campaign featuring brand ambassador Diljit Dosanjh in Punjab. The initiative, known as 'Coke x Meals,' aimed to foster togetherness by encouraging people to share meals accompanied by Coca-Cola, creating memorable moments.

In the campaign, it was suggested that any setting—be it a dining table, the hood of a car, or even a staircase by the college canteen—could transform into a ‘Coke x Meals’ table when food and Coca-Cola were present. This space was depicted as a gathering point for enjoying food and conversation, emphasizing the importance of shared experiences.

Kaushik Prasad, director of marketing at Coca-Cola, expressed the brand's vision: “Coke goes really well with food, and we aimed to inspire human connections and togetherness with this campaign. It was a call for people to unite over a Coke and a meal, believing that any place with food and Coca-Cola could spark real magic.”

Diljit Dosanjh shared his enthusiasm for the campaign, stating, “Anyone who knows me understands my love for food and Coca-Cola. Launching this campaign in my hometown Punjab made it especially meaningful. Punjabis are known for their hearty appetites and warm spirits, and I looked forward to seeing more ‘Coke Meal Tables’ emerge across the state.”

Play

2. Crocs

Crocs had rolled out a collaboration with Coca-Cola, featuring Diljit Dosanjh prominently in a social media post. In the image, he was seen casually lounging while wearing the vibrant red Crocs and sipping from a Coca-Cola can, embodying a playful and relaxed vibe.

The partnership between the beverage giant and the footwear brand showcased a line of shoes adorned with Coca-Cola's iconic red and white branding, complete with its signature cursive font. Earlier that year, the collaboration had made waves, highlighting the popularity of themed merchandise. Notably, in 2019, the Canadian-owned company Bata had also teamed up with Coca-Cola to create a new line of shoes.

The Crocs collection was part of the ‘Heritage Collection,’ which featured tennis shoes that had first been launched in 2015. This collection included various designs, such as a pair of white shoes displaying Coca-Cola's name in multiple languages and another featuring the design of metal bottle caps along with the brand’s name.

3. Levi's

Levi’s had launched a special line of merchandise for Diljit Dosanjh’s “Dil-Luminati” India tour, captivating both fashion and music enthusiasts. This collaboration brought together the iconic denim brand and Dosanjh, one of India’s most celebrated musical stars known for his dynamic stage presence and stylish flair.

The limited-edition collection was perfectly timed with the much-anticipated tour, making it a sought-after item for fans eager to wear a piece of Diljit’s journey. The “Dil-Luminati” collection featured a variety of clothing items that reflected Diljit’s bold and vibrant style. Ranging from graphic tees and hoodies to sweatshirts and trucker jackets, the collection catered to all casual fashion needs, blending comfort with a flair for style.

A standout aspect of the collection was the incorporation of Diljit’s signature catchphrases and lyrics. The designs creatively integrated lines from his hit songs like “Panjabi Aa Gaye Oye,” “G.O.A.T.,” and “Born to Shine,” providing fans a personal way to connect with his music. With eye-catching prints, bold colors, and unique washes, each piece radiated the energy and personality that Diljit brought to his performances.

Additionally, the Levi’s 578™ Baggy Jeans were included in this exclusive release. These jeans, characterized by their slouchy and extra-baggy fit, offered a contemporary edge to the collection. Designed to sit at the ankle, they provided an effortlessly cool vibe for concert-goers, combining style and comfort seamlessly.

4. FILA

FILA had announced Diljit Dosanjh as its new brand ambassador in India, marking a vibrant association that resonated with the youthful energy and distinct style of both the artist and the brand. The company remarked that Diljit, known for his remarkable music career and acting talent, was also a true style icon whose bold fashion choices inspired a new generation and highlighted his passion for streetwear culture.

In the campaign, Diljit was featured sporting FILA’s Motorsport collection, a line that had always been central to the brand's identity. This particular collection introduced apparel and footwear that seamlessly blended style with performance, reflecting a Motorsport edge. Rohan Batra, managing director of Cravatex Brands Limited, which holds the exclusive license for FILA in India, expressed excitement about having Diljit as the face of the brand. He noted that Diljit’s unique fusion of streetwear and culture made him a significant influence among the youth, aligning perfectly with FILA's philosophy of catering to young, ambitious consumers who valued both style and comfort.

FILA, renowned for its sport and leisure footwear and apparel, had a rich history in tennis, endorsing ATP and WTA athletes and sponsoring numerous prestigious tennis events, including the BNP Paribas Open and the Porsche Tennis Grand Prix. This partnership with Diljit Dosanjh further solidified FILA's commitment to connecting with a younger audience, showcasing a blend of authenticity and trendsetting style.

Play

5. fbb

fbb had launched its campaign ‘Style Se Dil Jeet’ featuring superstar Diljit Dosanjh, capitalizing on his strong following in North India. The campaign incorporated elements of Punjabi music and fashion, appealing to the region's tastes. Alongside Diljit, fbb continued to feature popular personalities like Varun Dhawan and Katrina Kaif as brand ambassadors.

To introduce Diljit and the new collection, fbb created an engaging musical campaign executed by DDB Mudra. This campaign was a unique fusion of western rap and Punjabi lyrics, showcasing Diljit in a stylish new avatar. He performed an energetic and peppy song, which he also sang, while unveiling the latest fashion collection for men that included casual, party, formal, and ethnic wear. The incorporation of Punjabi music and fashion resonated well with the audience, enhancing the campaign's appeal.

Prachi Mohapatra, the CMO of fbb, expressed enthusiasm about having talented figures like Varun Dhawan, Katrina Kaif, and Diljit representing the brand. She noted that Diljit’s popularity would help introduce fbb to his extensive fan base, especially in North India. The campaign not only showcased Diljit but also conveyed a strong style message to consumers and fans alike.

Ashish Phatak, Executive Creative Director at DDB Mudra West, highlighted that having Diljit as a brand ambassador inspired the team to approach the project as content rather than a traditional advertisement. They aimed to blend the brand story with musical content that resonated with fans.

Play