Discover the full list of brands endorsed by Bhuvan Bam and explore how his influence can elevate your brand's reach and engagement, and how Tring can help you find the perfect celebrity ambassador for your business.
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Bhuvan Bam, one of India's most influential digital creators, has made a significant mark on the brand endorsement landscape with his unique style and massive appeal among the youth. Known for his humour, relatability, and creativity, Bhuvan's collaborations span many industries—from OTT platforms like Disney+ Hotstar to fashion brands like Beyoung and even tech giants like Asus ROG. His ability to connect with the younger demographic has made him a sought-after figure for brands targeting this audience.
Bhuvan's partnerships go beyond mere celebrity endorsements; his authentic, engaging presence adds immense value to each campaign. Whether it’s through quirky skits or heartfelt narratives, his involvement elevates the brand's messaging, making it not just memorable, but impactful.
If you're looking to elevate your brand with a celebrity ambassador like Bhuvan Bam, Tring can help you achieve your goals with end-to-end services. Whether you're seeking influencers, athletes, or celebrities to promote your products, Tring offers seamless campaign management from start to finish, ensuring a perfect match with your brand values.
In November 2019, Lenskart launched its #HalkaRakhYaar campaign featuring Bhuvan Bam as the brand ambassador. The campaign introduced the AIR range of eyewear—lightweight, stylish, and functional frames—designed to match a carefree and easy-going lifestyle. The TVC, conceptualized by Mullen Lowe Lintas Group, humorously underscored the message of keeping life light and stress-free, resonating perfectly with the brand's youthful vibe.
Bhuvan Bam’s engaging personality added a fresh twist to the campaign, making it relatable for a wide audience. His involvement also marked a groundbreaking move in the industry, as Lenskart became one of the first brands to use a digital influencer in a major TVC campaign. The multi-platform approach, spanning TV, YouTube, and social media, effectively conveyed the brand’s philosophy while captivating audiences.
In 2021, Ola Electric, a leading electric scooter brand in India, partnered with Bhuvan Bam as a brand ambassador to amplify its reach. Known for his immense popularity and influence on YouTube, Bhuvan Bam was a strategic choice to showcase Ola Electric's innovations in a relatable and engaging way.
The collaboration aimed to leverage Bam's creative storytelling to present Ola’s electric scooters as a smart, sustainable, and futuristic mobility option. His involvement effectively connected the brand's vision with a tech-savvy and environmentally conscious audience.
Bhuvan Bam collaborated with Disney+ Hotstar to promote the OTT release of Deadpool & Wolverine, infusing his signature humor and a desi twist into two engaging videos. In these videos, Bam portrayed a quirky “Desi-Videsi” character, creatively highlighting the movie's blend of action, wit, and camaraderie, making it relatable for Indian audiences.
Expressing his excitement, Bam praised Ryan Reynolds and Hugh Jackman’s performances, emphasizing how their dynamic made the film an irresistible mix of action and comedy. Through his content, he invited fans to experience the Marvel blockbuster in a uniquely localized and entertaining style.
In February 2024, ASUS India's Republic of Gamers (ROG) collaborated with Bhuvan Bam for their "IT’S ROG!" campaign, spotlighting the launch of the ASUS ROG Zephyrus G16. As the first gaming laptop in India to feature an OLED panel, the Zephyrus G16 aimed to redefine gaming and content creation with its state-of-the-art technology and sleek design. Bhuvan Bam, known for his engaging personality and love for gaming, infused humor and energy into the campaign, making it both relatable and impactful.
The campaign not only showcased the laptop's advanced features, such as an Intel Core Ultra 9 Processor, NVIDIA RTX 4090 GPU, and AI-ready functionalities but also resolved the pronunciation debate around "ROG" (R-O-G). Bhuvan's involvement reinforced ASUS ROG's commitment to bridging the gap between gaming enthusiasts and cutting-edge technology, presenting the Zephyrus G16 as the ultimate choice for gamers and creators alike.
In November 2022, The Man Company partnered with Bhuvan Bam to launch their impactful campaign, ‘Gentleman Banne Me Waqt Lagta Hai,’ celebrating International Men’s Day. The ad, a heartfelt narrative, emphasized the journey of becoming a gentleman with guidance from other men. It featured five poignant vignettes showcasing moments of support, encouragement, and the breaking of traditional masculinity stereotypes. For instance, a father supporting his son wearing makeup highlighted the evolving understanding of male identity.
Bhuvan Bam’s involvement brought authenticity to the campaign, aligning with his ability to connect with audiences and spark meaningful conversations. The video championed inclusivity and encouraged a redefinition of masculinity, inspiring men to embrace individuality. Bam expressed pride in promoting this progressive message, aiming to influence social change while highlighting the role of men’s grooming in modern identity.
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