Best Resort Marketing Strategies to Promote Your Resort Business

Is your resort the best-kept secret in paradise? It’s time to change that! In today’s competitive hospitality landscape, simply having a beautiful property isn't enough. To truly stand out and attract guests, you need to master the art of promotion. Let’s dive into the most effective ways to promote your resort business and boost your bookings.

Attracting guests and creating unforgettable experiences is key to a thriving resort business. It’s not just about filling rooms; it’s about crafting a unique atmosphere that resonates with your guests, making them feel special from the moment they arrive. Every interaction, from personalised services to tailored activities, should leave a lasting impression, encouraging guests to return and share their exceptional experiences with others. 

But with so many options available, how do you make your resort the ultimate go-to destination for people? We've shared some fail-proof marketing techniques to that you can use to effortlessly promote your resort and get tonnes of customers!

10 Killer Marketing Strategies to Promote Your Resort Business

Here are ten killer marketing strategies to help you promote your resort, attract new guests, and build a loyal following:

1. Become a 'STAYCATION' Destination

Even in a world of exotic travel, many people are seeking out local getaways and staycation experiences. Position your resort as a convenient and luxurious escape for those looking to relax and unwind without the hassle of long-distance travel.

• Highlight Local Attractions: Showcase the unique attractions and experiences available in your area, such as nearby beaches, hiking trails, historical sites, or cultural events. Create packages that combine accommodation with local activities.

• Offer Staycation Deals: Develop special packages and promotions specifically targeted towards local residents. Offer discounts on weekdays, weekend getaways, or extended stays.

• Partner with Local Businesses: Collaborate with local restaurants, shops, and entertainment venues to offer exclusive deals and packages to your guests. This creates a sense of community and provides added value to your staycation experience.

2. Have Private Experiences

In today's world, personalised experiences are highly valued. Offer exclusive private experiences that cater to individual preferences and create a sense of luxury and exclusivity.

• Private Dining Experiences: Organize private dining events in unique settings, such as a secluded beach, a rooftop terrace, or a chef's table. Offer customized menus and personalised service.

• Private Spa Treatments: Provide private spa treatments in luxurious suites or dedicated spa rooms. Offer a range of treatments, including massages, facials, and body wraps.

• Private Tours and Activities: Organize private tours and activities that cater to specific interests, such as wine tasting, sunset cruises, or nature walks. Provide personalised guides and exclusive access to hidden gems.

3. Create a Google Business Profile

Your Google Business Profile is your digital storefront, so make it informative and engaging. Ensure your profile is up-to-date with accurate information, high-quality images, and a detailed description of your resort.

• Encourage Reviews: Prompt guests to leave reviews on your Google Business Profile. Positive reviews build trust and credibility with potential guests.

• Respond to Reviews: Actively respond to reviews, both positive and negative. Thank guests for their feedback and address any concerns promptly.

• Use Google My Business Posts: Regularly post updates, promotions, or special events on your Google Business Profile to keep your resort top-of-mind.

To Sign-up to Google My Business, follow the following steps:

Step 1: Sign Up to Google Using Your Google Business Email ID

Step 2: Enter Your Business Name

Step 3: Choose Your Business Type

Step 4: Enter Your Website URL

Step 5: Enter Your Business Category

Step 6: Enter Your Business Address

Step 7: Customize Your Profile on Business Profile Manager

Once you have fully customised your business profile with the details you want to enter, click on Continue. There you go; your business profile is all set. Make sure you enter as many relevant details as possible. Your profile will be visible to customers within a time period of 1-2 weeks on Google Search and Google Maps. 

4. Try to Rank Higher on Websites like TripAdvisor and Yelp

Online review platforms like TripAdvisor and Yelp are crucial for attracting new guests and building a strong reputation. Encourage guests to leave reviews and actively manage your online presence.

• Respond to Reviews: Respond to reviews promptly, addressing both positive and negative feedback. Thank guests for their feedback and address any concerns professionally.

• Claim Your Listings: Ensure your resort is listed on TripAdvisor and Yelp and that your information is accurate and up-to-date.

• Encourage Reviews: Prompt guests to leave reviews by providing easy-to-use links or QR codes. Offer incentives for reviews, such as discounts or complimentary amenities.

5. Network with Travel Agents

Travel agents play a significant role in booking vacations. Build relationships with travel agents by attending industry events, participating in webinars, or offering familiarization trips.

• Provide Agent Training: Offer training sessions to travel agents about your resort, its amenities, and its unique selling points.

• Offer Incentives: Provide commission structures or special offers to incentivize travel agents to recommend your resort to their clients.

• Develop Marketing Materials: Create brochures, flyers, or digital marketing materials specifically designed for travel agents.

6. Advertise on Travel Metasearch Engines

Travel metasearch engines like Kayak, Expedia, and Google Flights are popular platforms for travelers to compare prices and find deals. Invest in advertising on these platforms to reach a wider audience.

• Target Specific Audiences: Use targeted advertising options to reach specific demographics, interests, or travel preferences.

• Track Your Performance: Monitor your ad performance and adjust your campaigns based on the results. Track key metrics such as click-through rates, conversion rates, and return on investment.

• Utilize Special Offers: Offer exclusive deals and promotions through metasearch engines to incentivize bookings.

7. Use Pay Per Click Advertisements

Pay-per-click (PPC) advertising allows you to target specific keywords and reach potential guests who are actively searching for resorts online.

• Target Relevant Keywords: Research relevant keywords that your target audience is using to search for resorts. Use these keywords in your ad campaigns.

• Create Compelling Ad Copy: Write clear, concise, and persuasive ad copy that highlights the unique selling points of your resort.

• Track Your Results: Monitor your ad performance and make adjustments based on the results. Track key metrics such as click-through rates, conversion rates, and cost per click.

8. Invest in Influencer Marketing

Partnering with travel influencers who align with your target audience can significantly boost your brand's visibility and reach a wider audience.

• Identify Relevant Influencers: Research travel influencers who specialize in your niche or destination. Consider their audience demographics, engagement rates, and brand values.

• Develop a Campaign: Create a campaign that aligns with the influencer's content and resonates with their audience. Offer incentives for collaboration, such as complimentary stays, sponsored posts, or product placements.

• Track Your Results: Monitor the campaign's performance and track key metrics such as website traffic, social media engagement, and bookings.

Talk to us, and we'll help you find the perfect celebrity or influencer to promote your resort. With entertaining content, video advertisements and other promotional techniques, you can benefit from tailored influencer marketing. 

9. Think About Mobile-first Option

Mobile devices are now the primary way people research and book travel. Ensure your website and marketing materials are optimized for mobile viewing.

• Responsive Design: Use a responsive website design that adapts to different screen sizes and devices.

• Mobile-Friendly Content: Create concise and engaging content that is easy to read and navigate on mobile devices.

• Mobile-Specific Offers: Offer mobile-exclusive deals and promotions to incentivize bookings through mobile devices.

10. Use Creative Video Storytelling

Video content is highly engaging and effective for showcasing the beauty and experience of your resort. Create compelling video stories that highlight your resort's unique features, amenities, and atmosphere.

• Showcase Your Resort's Highlights: Create videos that showcase your resort's most attractive features, such as its stunning views, luxurious accommodations, or unique activities.

• Tell Guest Stories: Share stories from satisfied guests who have enjoyed their stay at your resort. This can build trust and inspire potential guests.

• Use Different Video Formats: Experiment with different video formats, such as time-lapses, drone footage, or behind-the-scenes glimpses.

Final Words

By implementing these creative marketing and business promotional strategies, you can effectively promote your resort business, attract new guests, and build a strong reputation in the industry. 

Keep creating memorable experiences, engaging with your audience, and watching your resort thrive!