How to Get Celebrities to Promote Your Product

Brands have increasingly used celebrities for promotion via print, TV, outdoor ads, and sponsorships, significantly impacting public perception in the past. In the digital era, social media and influencers have heightened celebrities' importance. This article guides brands on how to connect with the right celebrities for product promotion.

Celebrity endorsement is not a new concept for India. The first celebrity endorsement in India was done by soap brand LUX publishing a print ad with Indian actress Leela Chitnis in 1941. As time passed, more brands started using celebrities for product promotion through various mediums like Print, TV, and outdoor Ads, even sponsorship which helped brands create a major impact in people's minds such that people used to identify brands by celebrity featured in their ads.

Now in the digital era, the importance of celebrities has increased even further with social media and digital ads. Now celebrities are not just movie stars or athletes, but even the influencers are celebrity which people listens to. Thus, Every brand must promote their product with celebrity. However, many brands still don't know how to get celebrities to promote their products or how they can contact celebrities. Well, this article is a comprehensive guide to help you find the right celebrity and contact.

 Why Get Celebrities to Promote Your Product?

Getting celebrities to promote your product can significantly enhance brand visibility and credibility. Celebrities often have large, dedicated followings that trust their opinions and recommendations. When a well-known figure endorses a product, it can create a sense of legitimacy and desirability, influencing their fans' purchasing decisions. This strategy leverages the celebrity's reputation and reach, often resulting in increased media coverage, social media buzz, and consumer interest. Furthermore, associating with a celebrity can differentiate your brand from competitors and create a more memorable and relatable brand image.

How to Get Celebrities to Promote Your Product

Set Clear Goals

Every Marketing campaign must have a clear goal, which defines what you want to achieve through it. In the case of celebrity promotion, there could be many objectives like:

• Increase brand awareness and reputation
• Promote a New Product Launch
• Promote a Product Offer

Once you decide the goal, it will help you in ideating how the ad will be created, which platform will be used to promote and more.

Know Your Target Audience

While creating Ads, your messages must resonate with your potential customers and for that, you must define your target audience for the product you are promoting based on:

•  Age: The age range of consumers who will buy your product (e.g. 18 - 36 Years)
• Gender: If your product is made specifically for a gender.
• Paint Points: Things which are frustrating for your potential customer regarding products
• Region: The region your audience is living in.

These factors would help you define which celebrity features in your ads. For example, if your product is a baby care product, you hire a celebrity who is a mother aged around 30 years which will resonate easily with your mom's customers. Along with this, factors like paint points can help you know what message the celebrity will convey to the customer.

Determine Budget

Budget is one crucial factor which determines almost everything from celebrity selection, to the quality of production, and platform you will use. Celebrities' costs could vary a lot depending on the face value, where some celebrities may cost you very high like top movie or singing stars, and some may cost you significantly less.

Additionally, the production cost will depend on the technology you used, the location, and weather it's a video, audio or print. You also have to evaluate the cost of implementing the ad depending on the platform.

Determine Which Type of Celebrity Will Resonate With Your Brand the Most

Finding the best celebrity which resonates with your brand will determine the success of your celebrity promotion campaign. Not even celebrities will suit your brand, hence you have to filter celebrities as per your Objection.

For instance, if your brand is a men's brand then you definitely need a male celebrity. But you have to further filter your preference as per your product. Like if your product is a men's sportswear, a male athlete would be a better choice compared to other male celebrities. Furthermore, factors like the region of your target audience must also be considered while choosing the celebrity.

Connect with the Celebrity

Once you know your campaign's objective, whom you should target, how you can spend, and which type of celebrity you need for promotion, it's time to connect with a celebrity. However, for this, you need to connect with an Agency which can help connect with the celebrity.

With Tring India, brands have a huge range of celebrities and influencers to choose from and can also help you in end-to-end ad creation from choosing celebrity to scripting to ad creation. Here is what Tring India offers

• A large pool of celebrities like top Actors, Regional Actors, Athletes, Influencers, etc.
• Celebrities for every budget
• Ideation, Scripting and Video Editing Services.
• Free Legal Coverage

                         

Have a Clear Communication With Product Promotion

Clear communication about product promotion is vital. Provide the celebrity and agency with comprehensive information about your product, brand values, and target audience. Allow some creative freedom for the celebrity to maintain authenticity, while ensuring key messages and brand guidelines are communicated clearly. Outline specific deliverables, timelines, and performance metrics in a formal agreement to avoid misunderstandings and ensure both parties are aligned on the campaign goals.

Best Example For Celebrity Promotion

Boost Ads Featuring Indian Cricketers

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Nestle Promoted its Chocolate drink Boost by featuring Top Indian Cricketers like Kapil Dev, Sachin Tendulkar, M. S. Dhoni, and Virat Kohli with one of the most popular taglines "Boost is a secret of our energy." This Ad resonated quite well with children leading to an increase in sales.

Nirvana Realty Featuring Boman Irani

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Nirvana Realty wanted to target the rich and high middle-class audience approaching them to buy a second home as an investment that provides regular rent income. Nirvana chose a popular actor Boman Irani who perfectly conveyed the message to its audience. Read the Nirvana Realty Case Study to know more.

Honda Pleasure Ad Featuring Priyanka Chopra and Alia Bhatt

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Honda wanted to brand new scooter pleasure for women specifically. To resonate with the female audience well honda featured Priyanka Chopra to promote the scooter with a tagline "Why should boys have all the fun?" Later, Alia Bhatt also promoted the scooter with the same tagline.