Case Studies

Tring X Refresh Mattress With Sonali Bendre

About The Brand Refresh Mattress are a leading mattress brand in India. The mattresses are designed using cutting-edge technology to ensure maximum comfort. These include Unicell Technology which helps relieve pressure points in the body. The brand has a wide variety of mattresses of different sizes and styles. Brand Objective In the dynamic landscape of startup competition, establishing a strong brand presence becomes an essential factor for success. In the case of Refresh Mattress, a prominent player in the mattress industry, this challenge was further intensified by the need to identify a relatable and popular personality for their promotional endeavors. In this pursuit, they turned to Tring, India's largest celebrity management agency.  Requirements Faced with an array of formidable startup rivals, Refresh Mattress recognized the significance of aligning themselves with a recognizable face that would resonate with their target audience. This pivotal decision had the potential to significantly enhance their brand's visibility and create a lasting connection with consumers. With our help, they selected Sonali Bendre as their brand ambassador. She appeared in all of their promotional material, such as their website banners as well as in a video advertisement which was shot and produced by us. Why Working With Sonali Bendre Was A Success In a testament to Tring's commitment to its clients, Refresh Mattress experienced the swiftest callback post their initial inquiry. This rapid response not only demonstrated Tring's dedication to our clients' needs but also showcased their operational efficiency. Refresh Mattress were very happy with Tring's choice of Sonali Bendre as their brand ambassador, which played a key part in enhancing their overall brand image. Our Video Advertisement In this video advertisement, Sonali Bendre has her elderly parents visiting. She shows them the new mattress she has bought and says that this mattress will give them relief from their physical problems. She mentions that it is made of natural latex, ideal for all sleeping positions and provides relief to all pressure points. She emphasizes the breathability, durability and eco-friendly nature of this mattress too. Shoot Specifics Shoot Duration 2 Hours Celebrity Onboarding Time 7 Days Production House Tring Studios Celebrity Sonali Bendre Product Mattress Brand Refresh Mattress How Tring Will Benefit Your Business If you want a similar celebrity service for your business, we can easily arrange it. Our services include providing celebrity ambassadors, shooting video advertisements with celebrities, arranging celebrities for events and launches and more. We have a wide range of celebrities you can work with. Let us know what you want to achieve and we will make it happen!