Case Studies

Tring X Enigmatic Smile With MS Dhoni and Kamiya Jani

About The Brand Enigmatic Smile is an innovative platform revolutionising the fragmented payment-linked rewards industry. They have introducing four distinctive technologies that promote decentralisation and efficient processes. Operating as a globally-connected partnership network, Enigmatic Smile is about more than just transactions. This enterprise represents a revolutionised concept in currency creation, distribution, and acceptance infrastructure. This sophisticated platform is built on principles of decentralisation. Dispensing the traditional centralised models, Enigmatic Smile places power in everyone's hands. The brand fosters an environment of equal opportunities that gives every user a voice – a voice that echoes in their financial transaction. Brand Objective Enigmatic Smiile wanted to elevate its brand image by partnering with a renowned and uncontroversial Indian celebrity possessing broad appeal. The objective was to cultivate trust and loyalty amongst its target demographics. Recognizing the ideal celebrity to embody the core values of Enigmatic Smile posed a considerable challenge for the brand. They required a nationwide figure, free from scandal, radiant enough to position Enigmatic Smile as a trusted and reliable brand. Tring emerged as a saviour, proposing a sound strategy that culminated in a successful celebrity endorsement for the brand. Requirements For their celebrity brand ambassador, Enigmatic Smile sought an individual who was not just popular, but appreciated across India. They wanted someone free from scandal, a person with an impeccable reputation.  To meet Enigmatic Smile's unique needs, Tring proposed to rope in a popular sportsperson. Based on the regions that the brand was aiming to influence, we narrowed down several potential candidates such as Neeraj Chopra, Pusarla Venkata Sindhu, Mahendra Singh Dhoni, and many more. Finally, the brand settled with Mahendra Singh Dhoni. Our team went above and beyond and were able to negotiate for a 20% cost reduction. Why Working With Mahendra Singh Dhoni and Kamiya Jani Was A Success Tring's strategic planning, deft negotiation, and diligent execution fuelled Enigmatic Smile to meet its objective - forging connections with a wider Indian audience and nurturing trust and loyalty. Due to Mahendra Singh Dhoni's celebrity endorsement, Enigmatic Smile successfully amplified its brand standing and outreach within its target market. Similar results were gained from Kamiya Jani's endorsement. Enigmatic Smile were so pleased with the work we did that they came back to us for another ad with Mahendra Singh Dhoni. We ensured the production met the same standard the brand saw in the previous ad and loved. Our Video Advertisement With Mahendra Singh Dhoni This advertisement showed a cricket legend showcasing his skills where the match is symbolic of the world of payments. A voiceover describes the features of Enigmatic Smile as Mahendra Dhoni's actions match what is being said. The production value of this advertisement, emphasized the futuristic nature of Enigmatic Smile. With Kamiya Jani In this advertisement, Kamiya Jani showed the kind of shopping she is doing before her major trip. She shows her preferred fits and pairings. She mentions that due to Enigmatic Smile's unique offerings, she is able to do all of this shopping. While Kamiya Jani introduces the brand, she mentions that their ambassador is Mahendra Singh Dhoni. Shoot Specifics Shoot Duration 2 Hours Celebrity Onboarding Time 7 Days Production House Tring Studios Celebrity Mahendra Singh Dhoni and Kamiya Jani Product Fintech Brand Enigmatic Smile How Tring Will Benefit Your Business If you want a similar celebrity service for your business, we can easily arrange it. Our services include providing celebrity ambassadors, shooting video advertisements with celebrities, arranging celebrities for events and launches and more. We have a wide range of celebrities you can work with. Let us know what you want to achieve and we will make it happen!