Case Studies

Tring X Saraf Furniture With Tannaz Irani, Ruslaan Mumtaz and Vishal Malhotra

About The Brand Saraf Furniture are a furniture manufacturing firm based in Jaipur. It started as a family-owned business but in 2014, Raghunandan Saraf transformed it into a registered company. Today Saraf works with 1500 artisans, specializes in over 6000 furniture varieties and receives millions of online visitors. Brand Objective The brand wanted to make to be more relatable to the Indian consumers and wanted to feature celebrities in their advertising campaigns. Tring, India’s largest celebrity management agency helped them with their objectives. Requirements Saraf Furniture wanted celebrities who were fairly well known across the country. We helped connect them with Vishal Malhotra, Tannaz Irani and Ruslaan Mumtaz who appeared in their video advertisements. Shoot Duration: 2 Hours Celebrity Onboarding Time: 7 Days Production House: Tring Studios Celebrity: Vishal Malhotra, Tannaz Irani and Ruslaan Mumtaz Product: Furniture Brand: Saraf Furniture Why Working With Vishal Malhotra, Tannaz Irani and Ruslaan Mumtaz Was A Success This trio of celebrities were ideal for Saraf furniture's advertising campaign. They brought in an everyman personality in spite of being celebrities which is exactly what the brand was looking for. Our Video Advertisement In this video advertisement, Vishal Malhotra talks about the superior quality of Saraf’s products and the fact that it is a D2C brand. He further elaborated on their features and functionality as well as Saraf Furniture’s services of delivery as well as set-up.   This video advertisement features television actors Tannaz Irani and Ruslaan Mumtaz. They play a couple and Tannaz shows Mumtaz new furniture and he asks if it is imported. However, she replies that all of it is made in India. She mentions that all products are made of durable sheesham wood and adds that Saraf furniture offers free home delivery and installation. Shoot Specifics Shoot Duration 2 Hours Celebrity Onboarding Time 7 Days Production House Tring Studios Celebrity Tannaz Irani, Ruslaan Mumtaaz and Vishal Malhotra Product Furniture Brand Saraf Furniture How Tring Will Benefit Your Business If you want a similar celebrity service for your business, we can easily arrange it. Our services include providing celebrity ambassadors, shooting video advertisements with celebrities, arranging celebrities for events and launches and more. We have a wide range of celebrities you can work with. Let us know what you want to achieve and we will make it happen!