Tring X YS Go Rides Ft. Pulkit Bangia

Explore the transformative journey of YS Go Rides with Pulkit Bangia with Tring. From strategic partnerships to innovative marketing, this case study showcases how targeted influence propelled YS Go Rides into new markets, significantly increasing visibility and sales among biking enthusiasts.

The YS Go Rides campaign is an innovative initiative aimed at empowering bike riders to embrace their passion for adventure and exploration. Designed specifically for urban commuters and thrill-seekers, this campaign emphasizes supporting your passion for biking with top-notch products like oils and maintenance supplies that are specially made for bikers like you.

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Requirement

Despite having a competitive edge with advanced lubricants and engine oils, YS Go Rides wanted to enhance awareness among potential customers, especially as the brand aims to grow its footprint in 2021 and beyond. While serving small and medium-sized businesses effectively, YS Go Rides wanted to expand its reach and cater to an even larger demographic of bike riders. 

Why Pulkit Bangia Was The Perfect Choice For Ys Go Rides?

Pulkit Bangia was selected as the face of the YS Go Rides campaign for several compelling reasons. Known for his vibrant personality and strong connection with the youth, Pulkit embodies the adventurous spirit that resonates with the target audience of bike riders. His engaging presence makes him relatable to riders who seek both excitement and reliability in their biking experiences.

Furthermore, Pulkit's active lifestyle and passion for exploration align perfectly with the brand's message of freedom and spontaneity. By featuring him in the campaign, YS Go Rides leverages his influence to inspire the biking community, encouraging riders to embrace their journeys and discover new paths.

Campaign

The video promotes the benefits of using high-performance, pure synthetic engine oil for motorcycles. It highlights the smooth and powerful ride that comes from a well-maintained engine, especially during long drives. The script emphasizes how the oil helps protect the engine from high temperatures, ensuring smoother, more efficient, and more powerful rides. With the tagline 'Go the extra mile with performance,' the message encourages riders to choose this oil for better performance and durability in their bikes.

How Tring Studios Helped In The Campaign?

The Go Rides video is designed to visually capture the essence of long drives on two-wheelers while emphasizing the importance of engine performance. The video begins with Pulkit talking about his passion towards bike riding. Close-up shots of the bike’s engine are interspersed with footage of the rider enjoying smooth rides. This visual contrast highlights the connection between a powerful engine and an enjoyable riding experience. As the speaker discusses the importance of engine oil, the camera shifts to detailed shots of the Go Rides synthetic engine oil being poured into the engine. This segment visually reinforces the message.

The editing style is fast-paced, using quick cuts to maintain viewer engagement. Transitions between scenic shots and engine close-ups are smooth, creating a seamless flow that mirrors the bike's performance. Upbeat background music complements the visuals, enhancing the excitement of long rides.

Shoot Specifics

How Tring Studios Will Benefit Your Business?

Our services include providing celebrity ambassadors, shooting video advertisements with celebrities, arranging celebrities for events and launches, and more. We have a wide range of celebrities you can work with. Let us know what you want to achieve and we will make it happen!