Tring X Selzer With Shilpa Shetty

The partnership between Selzer and Shilpa Shetty is a key move in promoting healthy cleaning solutions. By utilizing Shilpa's influence, Selzer has boosted its visibility and connected with female consumers. This collaboration showcases the effectiveness of Selzer's liquid detergent and highlights the importance of safe, eco-friendly cleaning.

About Selzer

Selzer is a modern cleaning solutions brand dedicated to promoting human health and well-being. Their mission is to provide effective cleaning products that are safe for both people and the environment. They focus on using nontoxic ingredients, avoiding harmful chemicals like phosphorus and sulfur. This commitment to health sets them apart in the market, making their products ideal for families who care about safety.

Key Products

• Silver Cleaner: Specially formulated to restore shine and luster to silver items, ensuring delicate care while effectively removing tarnish.
• Brass Cleaner: Designed to clean and polish brass surfaces, this product offers a deep clean without harsh chemicals, enhancing the appearance of your brass fixtures.
• Furniture Polish: This gentle yet effective polish nourishes wooden furniture, providing a protective layer while enhancing its natural beauty.

Selzer’s range of specialized cleaners combines safety and effectiveness, making them a top choice for conscientious consumers.

Brand Objective

Selzer wanted a celebrity brand ambassador who would be the ideal face of their brand. They wanted to cut through the clutter and ensure their products could be represented in a unique manner. Also, 

• Increase Brand Awareness: Selzer aims to elevate its visibility in the market, making more consumers aware of its health-focused cleaning solutions.
• Engage Female Consumers: The collaboration seeks to directly connect with women, who are often the primary decision-makers for household purchases, thereby fostering brand loyalty.
• Highlight Product Safety: Educating potential customers about the benefits of using nontoxic and eco-friendly cleaning products is essential. This collaboration will showcase Selzer's commitment to safety and quality.

Selzer’s Target Audience

Selzer's target audience consists of:

Demographics:

• • Gender: Primarily female  
  • Age Range: 25-45 years  
  • Location: Urban and suburban settings  
  • Income Level: Middle to upper-middle class

Psychographics: 

• • • Lifestyle Choices: Health-conscious individuals and families  
    • Values: Emphasis on safety, environmental sustainability, and high-quality products  
    • Buying Behavior: Research-oriented shoppers who prioritize product effectiveness and transparency  

Requirements

A celebrity with mass appeal especially for women was sought by Selzer. Tring, India's largest celebrity management agency were approached by the brand. We helped bring them the perfect celebrity, Shilpa Shetty, who is arguably one of India's most prominent and well-loved actresses.

What Shilpa Shetty Makes A Prominent Face For Selzer?

Shilpa Shetty was chosen as the brand ambassador for Selzer due to her strong appeal and relevance to the target audience. As a well-respected actress and wellness advocate, she embodies the values of health and safety that Selzer promotes. Her positive image and connection with female consumers make her an ideal representative for the brand. Additionally, Shilpa's commitment to promoting eco-friendly practices aligns perfectly with Selzer's mission, helping to enhance the brand's credibility and reach among health-conscious shoppers.

Campaign Details

The campaign centered around the concept of transforming everyday cleaning into a safer and more effective experience. By featuring Shilpa Shetty as the face of the campaign, Selzer aimed to highlight the benefits of its products while resonating with the target audience of health-conscious women. The narrative focused on the importance of using non-toxic cleaning solutions, positioning Selzer as a trusted choice for families.

The execution included a creative video advertisement that showcased Shilpa in a relatable scenario, emphasizing the ease and effectiveness of using Selzer products. The campaign leveraged Shilpa’s influence to drive engagement on social media, encouraging viewers to consider Selzer for their cleaning needs.

Our Video Advertisement

Play 

In this engaging advertisement, Shilpa Shetty portrays a lawyer defending a housewife who faces challenges due to using conventional cleaning products. Shilpa emphasizes that the ultimate upgrade for her would be Selzer's detergent liquid, which offers superior cleaning without the drawbacks of traditional options. The video effectively communicates the brand's message of safety and effectiveness, encouraging viewers to make the switch to Selzer for a healthier home.

Performance Metrics

 

 

 

 

 

View this post on Instagram

 

 

 

 

 

 

 

 

 

 

 

A post shared by Selzer (@selzerinnovex)

Campaign Results:

 

Shoot Specifics

Shoot Duration	2 Hours
Celebrity Onboarding Time	14 Days
Production House	Tring Studios
Celebrity	Shilpa Shetty
Product	Detergent
Brand	Selzer

Platforms Promoted

The video advertisement was posted by Shilpa Shetty in a collaborative Instagram post with Selzer.

Conclusion

The collaboration between Selzer and Shilpa Shetty has proven to be highly successful. The campaign effectively increased brand awareness, particularly among female consumers, and highlighted the safety and effectiveness of Selzer's liquid detergent. With impressive engagement metrics on social media and a notable increase in sales, the partnership has solidified Selzer's position as a trusted name in cleaning solutions. Shilpa's influence not only enhanced the brand's image but also resonated well with the target audience, driving home the message of choosing healthier and safer cleaning products.

How Tring Will Benefit Your Business

If you want a similar celebrity service for your business, we can easily arrange it. Our services include providing celebrity ambassadors, shooting video advertisements with celebrities, arranging celebrities for events and launches and more. We have a wide range of celebrities you can work with. Let us know what you want to achieve and we will make it happen!