Tring X Nirvana Realty With Boman Irani

About The Brand

Nirvana Realty are one of the top realtors of luxury properties in India. They have been operating since 2006 and are based in Mumbai. The founder and CEO is Punit Agarwal, an alumnus of SP Jain Institute of Management. 

Brand Objective

The brand wanted to position itself as reliable and trustworthy, yet cool and with the times. They wanted a brand ambassador who would be able to bring in both of these elements.

Requirements

We helped Nirvana Realty find their ideal celebrity brand ambassador, by signing them up with Boman Irani, one of Bollywood’s top stars. He has portrayed a wide variety of characters and is noted for his immense versatility as an actor.

Boman Irani appeared in promotional material such as website photographs and a video advertisement, both of which were coordinated and shot by us.

Why Working With Boman Irani Was A Success

Having Boman Irani as a brand ambassador worked very well for Nirvana Realty. He perfectly played the character Nirvana Realty envisioned for him. His presence in not just the ad but also pictures on their website and social media helped improve Nirvana Realty's brand positioning significantly.

In fact Boman Irani being the brand ambassador was so successful that he even appeared in an advertorial post in Mid-Day, a leading publication in India.

 

 

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A post shared by mid-day (@middayindia)

Our Video Advertisement

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The advertisement, which is informative but also quirky, bringing in Boman Irani’s trademark charm, helped the brand see higher sales and deals go through. In this ad he tells his friend about how his ability to gather passive income from his Nirvana Realty rental property allows him to treat his missus to a vacation almost every day.

Shoot Specifics

Platforms Promoted

The video advertisement was posted by Boman Irani in a collaborative Instagram post with Nirvana Realty.

How Tring Will Benefit Your Business

If you want a similar celebrity service for your business, we can easily arrange it. Our services include providing celebrity ambassadors, shooting video advertisements with celebrities, arranging celebrities for events and launches and more. We have a wide range of celebrities you can work with. Let us know what you want to achieve and we will make it happen!