Tring X Ludo Empire With Ali Fazal

The partnership between Tring and Ludo Empire, featuring Ali Fazal, boosted Ludo Empire's brand presence by leveraging Ali's popularity. This strategic move increased app downloads and user engagement, showcasing the effectiveness of celebrity endorsements in marketing.

About Ludo Empire

Ludo Empire is an innovative online platform that revitalizes the classic game of Ludo by offering players the opportunity to play for cash prizes. With a focus on creating an engaging user experience, Ludo Empire aims to attract a diverse audience, particularly younger players who are familiar with online gaming.

Brand Objective

Ludo Empire wanted to solidify its brand presence online and increase its reach. Their aim was to position themselves as a cool and new-age brand, with mass appeal across segments. Being a relatively new brand, they wanted to establish themselves as experienced and consumer-focused. With these considerations in mind, decided to get a celebrity ambassador. For this purpose, they approached Tring, India’s largest celebrity management agency.

Requirements

Ludo Empire wanted a celebrity with mass appeal to who audiences, especially younger ones would feel a connection with. Given this, we helped them bring on board Ali Fazal, best known for playing Guddu Pandit in Mirzapur, for reel and picture collaboration. They also wanted to have a video advertisement, which was also shot and produced by us. 

Target Audience

Demographics

1. Age:
Primarily targets young adults aged 18-35. Secondary audience includes children (ages 8-17) playing with family.

2. Gender:
Both males and females have a slight skew towards males, as is common in online gaming.

3. Location:
Urban and suburban areas, particularly in India, where online gaming is rapidly growing. Targeting players in regions with high internet penetration and smartphone usage.

4. Income Level:
Middle to upper-middle class, with disposable income to spend on gaming and entertainment. Focus on users who are comfortable with online transactions and cash prizes.

5. Education:
Typically college students or graduates, are tech-savvy and familiar with digital platforms.

Psychographics

1. Lifestyle:
Enjoy interactive and social activities, often seeking entertainment that allows for connection with friends and family. Preference for online platforms that provide convenience and accessibility.

2. Interests:
Enjoy gaming, technology, and online entertainment. Likely to engage in other digital activities such as social media, streaming, and e-sports.

3. Values:
Value fun, competition, and instant gratification through gaming experiences. They are interested in community building, as they enjoy connecting with other players.

4. Behavior:
Frequent users of mobile apps and online platforms for gaming and social interaction. Engage in both casual and competitive gaming, often participating in tournaments or challenges.

5. Motivations:
Seeking entertainment and a break from daily routines. Motivation to win cash prizes and improve skills in a competitive environment.

Why Working With Ali Fazal Was A Success

Ali Fazal was chosen as the brand ambassador for Ludo Empire due to his strong appeal among younger audiences, particularly fans of his character, Guddu Pandit, in the popular series Mirzapur. His association with a widely recognized and loved role enhances his relatability, making him an ideal fit for a brand targeting a youthful demographic looking for engaging online gaming experiences. Ali's charisma and influence can effectively create a connection with potential players, positioning Ludo Empire as a trendy and appealing choice in the gaming market.

With a strong presence on social media, Ali engages with millions of followers, using his platforms to share insights into his life and work. His ability to connect with fans makes him a powerful advocate for brands, particularly in the entertainment and gaming sectors.

Campaign Details

The campaign for Ludo Empire featuring Ali Fazal centred around the idea of modernizing the classic game of ludo through a vibrant online platform. The concept aimed to position Ludo Empire as a fun, engaging, and cash-incentivized gaming experience that appeals to a younger audience.

The execution involved creating a dynamic video advertisement where Ali Fazal plays an overseer at a gaming centre, showcasing his signature cane from Mirzapur. In the ad, he humorously evaluates players, emphasizing that only real participants are allowed to join the game. This clever narrative not only captures the essence of authentic gameplay but also highlights the unique features of the Ludo Empire app, such as the ability to compete against real opponents and win substantial cash prizes.

The campaign was promoted across various social media platforms, leveraging Ali’s popularity to enhance brand visibility and engagement. 

Our Video Advertisement

Play

In this advertisement, Ali Fazal plays an overseer at a gaming centre, using his iconic cane from Mirzapur. He evaluates various players, emphasizing that only real people can join. The video effectively showcases the Ludo Empire app's features, highlighting the opportunity to play with actual opponents and win substantial cash prizes. This creative approach not only captures viewer attention but also reinforces the brand's message of authentic gaming experiences.

Shoot Specifics

Shoot Duration	2 Hours
Celebrity Onboarding Time	7 Days
Production House	Tring Studios
Celebrity	Ali Fazal
Celebrity Insta Followers	2.5 M
Product	Online Gaming
Brand	Ludo Empire

Platforms Promoted

The video advertisement was posted by Ali Fazal in a collaboration post with Ludo Empire on Instagram.

Campaign Results

Insta Views: 5.8+ million

Likes: 13,000+

Comments: 100+

Shares: 600+

Conclusion

The partnership between Ludo Empire and Tring led to great results. With Tring’s celebrity engagement platform, Ludo Empire increased its brand visibility and user engagement. This boosted brand recognition, increased app downloads, and strengthened Ludo Empire’s position in the competitive online gaming market. Tring's influencer marketing helped the brand grow and succeed.

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