Tring x Kohler with Shikha Singh Shah and Shipra Khanna

Kohler collaborated with influencers in home design to showcase their innovative products through real-life scenarios. Campaigns featured the Malleco Kitchen Faucet and Purewash Bidet, emphasizing functionality, style, and hygiene, enhancing Kohler's brand presence.

Tring has partnered with Kohler to create an exciting campaign that highlights the elegance and innovation of Kohler's products. This collaboration aims to showcase the latest in bathroom and kitchen design and fixtures, emphasizing Kohler's commitment to quality and style. By featuring renowned influencers Shikha Singh Shah and Shipra Khanna, the campaign seeks to engage audiences with inspiring content that demonstrates how Kohler's products can transform everyday spaces into luxurious retreats.

The purpose of this campaign is twofold: to promote Kohler's premium offerings and to inspire potential customers with fresh design ideas and practical tips from trusted voices in the home décor and culinary spaces. Together, Tring and Kohler aim to elevate brand awareness and drive interest in Kohler's exceptional product range.

 

 

 

 

 

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A post shared by MasterChef Shipra Khanna (@masterchefshiprakhanna)

 

 

 

 

 

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A post shared by Shikha Singh Shah (@shikhasingh)

Requirements

Kohler wanted to focus on collaborating with influencers who have a strong presence in the home design, architecture, and lifestyle niche. They wanted to highlight the aesthetic and functional aspects of Kohler's innovative designs in various home settings. Showcase Kohler products in real-life scenarios, such as kitchens, bathrooms, and home makeovers, to connect with a wider audience. They wanted influencers that could connect Kohler with broader and more engaged audiences, effectively showcasing innovative design concepts that reflect both luxury and practicality. This content resonates with modern homeowners, driving brand awareness and positioning Kohler as a leader in design innovation.

Why Shipra Khanna And Shikha Singh Shah Were Perfect For Kohler?

Shipra Khanna and Shikha Singh Shah were the ideal choices for Kohler's campaign due to their strong influence in areas that align with Kohler’s products. Shipra Khanna, a renowned MasterChef, embodies the essence of a functional yet stylish kitchen, making her the perfect fit to highlight the Kohler Malleco Kitchen Faucet, designed for modern, high-performance kitchens. Her expertise in culinary arts and focus on premium kitchen experiences adds credibility to the product's innovative features.

On the other hand, Shikha Singh Shah, a popular mom influencer, represents the practical, family-centric values that align with the Kohler Purewash Bidet. As a mother, her focus on hygiene, comfort, and convenience makes her an authentic spokesperson for a bathroom product that prioritizes cleanliness and ease of use, especially for children. Their collaboration with Kohler helps target both kitchen and bathroom spaces, enhancing the brand's presence in home design.

Campaign

Two reels were created focusing on two different items of Kohler. For Shipra Khanna's reel, this reel introduces Kohler’s Malleco Kitchen Faucet as the future of kitchen design. It blends functionality, style, and innovation, making it an essential upgrade for modern kitchens. The reel showcases Shipra Khanna, a MasterChef, preparing a quick and delicious recipe—Theecha Stuffed Grilled Paneer with Orange Sauce—using the faucet. The sleek design of the faucet is highlighted as Shipra demonstrates its practical features, such as its pull-down spray head and easy movement, making meal prep and cleaning more efficient.

The second reel talks about their second product, Shikha Singh Shah, a mom influencer, presents the Kohler Purewash Bidet as the perfect solution for maintaining both cleanliness and comfort in the bathroom, especially for children. The reel highlights how the Purewash Bidet makes it easier for her child to use the bathroom independently. The easy-to-operate lever system is demonstrated, showcasing how it is designed to be user-friendly for both kids and the elderly.

How Tring Studios Helped In This Campaign?

Kohler Malleco Kitchen Faucet – Featuring Shipra Khanna

The reel was filmed in a well-lit, modern kitchen setting that showcases the aesthetics of the Kohler Malleco Kitchen Faucet. The background was styled with fresh ingredients and kitchen accessories to create an inviting atmosphere. The shooting involved a mix of wide shots and close-ups. Wide shots captured the overall kitchen scene, while close-ups focused on Shipra's hands as she interacted with the faucet, demonstrating its features. Shots of her cooking process highlighted both the faucet’s functionality and the vibrant dish being prepared. 

Shipra spoke directly to the camera, sharing tips about the recipe and how the faucet enhances her cooking experience. This conversational tone made the content relatable and engaging. The footage was edited to include smooth transitions between different shots, emphasizing key moments of interaction with the faucet. Bright colours and appealing food visuals were enhanced to captivate viewers. Key features of the Kohler Malleco Kitchen Faucet were highlighted while spoke while making her recipe.

Kohler Purewash Bidet – Featuring Shikha Singh Shah

This reel was filmed in a bright, family-friendly bathroom that emphasizes cleanliness and functionality. The bathroom was styled to be visually appealing, with soft lighting to create a warm atmosphere. The filming captured their expressions and interactions, showcasing the ease of use of the product. Shikha's child told Shikha how the Purewash Bidet works and how she uses it independently. This hands-on approach highlighted the product’s benefits in a relatable manner.

Shoot Specifics