Tring X IndusInd Bank With Soha Ali Khan

About The Brand

IndusInd Bank is one of the most popular in India. As of December 31 2023, the bank services 38 million customers all over India and boasts 2,728 branches and 2,939 ATMs in the country. It was founded by legendary business tycoon, S.P. Hinduja in 1994. 

Without a doubt, it is one of the most successful players in the banking sector and has witnessed a 15% year-on-year jump in their profits.

About The Brand

The festive season in India in the latter half of the year is a busy time for marketers. This period sees major festivals such as Navratri, Dussehra, Dhanteras and Diwali. The advertising space is incredibly cluttered with thousands of brands putting out festive advertisements. How then does a financial entity stand out, with so many competing players aggressively marketing as well?

Requirements

Tring, India’s largest celebrity management agency helped IndusInd Bank execute a campaign that was fun, new age and relatable. We brought in Soha Ali Khan, a well-known face in Bollywood cinema for this festive campaign. 

Why Working With Soha Ali Khan Was A Success

The credit and debit card bank ad with Soha Ali Khan, delivered by Tring was well-produced and engaging and was well-received by IndusInd Bank. It helped them see higher sales during the festive season.

 

 

 

 

 

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A post shared by Tring for Business (@tringforbusiness)

The production for this video advertisement was managed completely by Tring. In the advertisement, Soha Ali Khan talks about how she wants to add new colour to her home in the festive season. She mentions upgrading her fridge, buying clothes, treating her husband and gifting her son. She continues by saying that she is constantly looking for more reasons to buy using her IndusInd Bank debit and credit cards this festive season. It concludes with her telling everyone to bank on happiness this festive season with IndusInd Bank.

Shoot Specifics

Platforms Promoted

The video advertisement was posted by Soha Ali Khan in a collaboration post with IndusInd Bank.

How Tring Will Benefit Your Business

If you want a similar celebrity service for your business, we can easily arrange it. Our services include providing celebrity ambassadors, shooting video advertisements with celebrities, arranging celebrities for events and launches and more. We have a wide range of celebrities you can work with. Let us know what you want to achieve and we will make it happen!