Tring X HealthifyMe With Mandira Bedi

About The Brand

HealthifyMe is a leading health and fitness platform. It is available as an app and is compatible with wearable devices such as activity trackers. It was founded in 2012 by Tushar Vashisht, Matthew Cherian and Sachin Shenoy and is headquartered in Bangalore. The company has significant investors such as Micromax and IDG Ventures.

Brand Objective

As a leading wellness platform, HealthifyMe understands the importance of making the most of strategic moments. To commemorate International Yoga Day, the brand aspired to host a live webcast that would resonate not only with its domestic audience but also its global followers. This posed a formidable challenge, considering the scope and urgency of the event.

The challenge at hand was twofold: HealthifyMe had to orchestrate a high-impact live webcast to celebrate International Yoga Day, and it had to do so within a mere 48 hours. The task seemed daunting, yet the brand recognized that this was a unique opportunity to reinforce its position as a wellness leader on the global stage.

Requirements

Recognizing the urgency and scale of the challenge, HealthifyMe needed a strategic partner that could deliver an innovative and rapid solution. Tring, India's largest celebrity management agency, stepped in to craft a compelling solution.

Understanding the significance of International Yoga Day, Tring delved into its network of celebrities, specifically focusing on key Indian personalities who were not only avid yoga practitioners in their personal lives but also capable of amplifying the event's saliency. This strategic approach ensured that the selected celebrities resonated authentically with the event's theme and the brand's ethos.

Power Duo-Mandira Bedi and Daisy Shah

Through careful consideration and evaluation, Tring identified two influential Indian celebrities, Mandira Bedi and Daisy Shah, to anchor the live webcast. These individuals not only possessed a genuine passion for yoga but also held the potential to captivate and engage the massive audience. Their involvement added a layer of authenticity and appeal to the event.

Why Working With Mandira Bedi and Daisy Shah Was A Success

Seamless Turnaround in Record Time

One of the most compelling reasons HealthifyMe chose to partner with Tring was the need for an exceptional turnaround time. In a remarkable display of efficiency and collaboration, Tring worked seamlessly with relevant decision-makers to curate the celebrity involvement and event logistics, all within an astonishing 36 hours a feat that underscored Tring's commitment to meeting the brand's urgent demands.

Acknowledging that delays and technical glitches could hinder the success of the live webcast, Tring took proactive measures. The team personally visited the celebrities' residences to address any potential framing or technical issues, ensuring a glitch-free and impactful presentation.

Shoot Specifics

How Tring Will Benefit Your Business

If you want a similar celebrity service for your business, we can easily arrange it. Our services include providing celebrity ambassadors, shooting video advertisements with celebrities, arranging celebrities for events and launches and more. We have a wide range of celebrities you can work with. Let us know what you want to achieve and we will make it happen!