Tring X Furnitune With Swati Mishra

Tring X Furnitune collab features Swati Mishra to showcase home design services. With Swati's appeal and Furnitune's interior solutions, the campaign targets home improvement enthusiasts, emphasizing a blend of style and functionality in living spaces.

The Tring X Furnitune collaboration represents a dynamic fusion of style, functionality, and modern living. This innovative campaign aims to showcase how Furnitune’s talented interior designers can enhance any home while seamlessly integrating with contemporary lifestyles. At the forefront of this initiative is Swati Mishra, a prominent figure known for her engaging personality and flair for design, who serves as the perfect face for advertising.

Through this partnership, the campaign seeks to connect consumers with the idea that furniture is not just about functionality, but also about expressing one’s unique lifestyle. By highlighting the versatility and aesthetic appeal of Furnitune’s offerings, Furnitune aims to inspire homeowners and design enthusiasts to reimagine their spaces, making them both beautiful and livable. This collaboration emphasises that thoughtful design choices can elevate everyday living, transforming houses into homes.

 

 

 

 

 

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A post shared by Swati Mishra✨ (@swatimishra476)

 

Requirements

Furnitune were searching for influencers that aligned with Furnitune's brand values and target audience. This includes ensuring that the influencer's aesthetic and message resonate with home decor and interior design. They wanted to collaborate with an influencer who creates engaging and high-quality content that effectively showcases Furnitune's designs and services. 

Why Swati Mishra Was Perfect Choice For Furnitune?

Swati Mishra, a talented Indian singer and YouTuber, resonates with audiences due to her widespread popularity and strong social media presence. Known for her soulful devotional music, her song "Ram Aayenge" went viral and even received recognition from Prime Minister Narendra Modi in 2023. Swati's follower demographics match Furnitune's target audience, making her an ideal face to reach potential customers interested in home improvement. Her ability to engage and interact with her followers amplified Furnitune’s brand message, encouraging potential customers to explore their services. Swati's authentic personality fosters trust among her followers, encouraging them to consider Furnitune's services for their own homes.

       

Campaign

The campaign was to create a video that showcases a fully customizable modular kitchen and bedroom setup designed for convenience and modern aesthetics. Swati Mishra starts the video by saying, ‘Ever wondered how a dream house is built? and then continues by saying, ‘Sapno ka ghar banta hai khud ke sharto par, and then takes the viewer around the makeover of the house.

       

Where the kitchen features high-gloss finishes, soft-closing mechanisms, customizable acrylic and laminate shades, and advanced storage solutions with sleek handles and LED lighting. Bedrooms are equipped with smart storage, wardrobe solutions with soft-close technology, and multifunctional furniture like pull-down Murphy beds. The luxurious master bedroom includes PU-coated wardrobes, hydraulic storage beds, and modern entertainment units. With endless design choices and high-quality materials, you can create your dream home tailored to your style is the message of the video.

       

How Tring Studios Helped In This Campaign?

Tring Studios used a clean and modern aesthetic to reflect the brand's contemporary design philosophy. Bright, natural lighting enhanced the features of the materials and finishes. The video starts with wide shots of the fully customizable kitchen to give viewers an overview. Transitioning to close-ups of high-density, moisture-resistant materials and a variety of shade options. Then captured the premium Satario stone countertops and demonstrated the functionality of tandem drawers by showing them being loaded with weight to highlight their strength.

       

Later, filmed the modern appliance setup, including the three-burner automatic chimney and OTG, in action to show ease of use. Focusing on soft-closing mechanisms in the kitchen and bedroom to emphasize quality and functionality. Next, highlighted the LED profile lights, showcasing their aesthetic appeal and versatility, especially in low light.

       

In the bedroom, featured queen-sized and king-sized beds, emphasizing storage capabilities and customizable options. Using smooth camera movements to highlight the design of wardrobes, especially sliding mechanisms and glass profiles. Showcased TV units, sofas, coffee tables, and Murphy beds in a stylish living room setting. Used dynamic angles to illustrate their multifunctionality and compact design.

       

While editing, utilized a mix of slow-motion and fast-paced cuts to keep the viewer engaged. Incorporating transitions that flow seamlessly from one feature to another.

Shoot Specifics

How Tring Will Benefit Your Business?

Our services include providing celebrity ambassadors, shooting video advertisements with celebrities, arranging celebrities for events and launches, and more. We have a wide range of celebrities you can work with.

That's not all! Our in-house production team ensures that every aspect of your project, from filming to editing, is handled with the utmost professionalism and creativity. Providing all sorts of requirements like professional studio shoots, home shot recorded video, green screen shoots, product shoots, drone shots and more.

Fill out the form above and let us know your vision. Together, we’ll create unforgettable experiences that drive results.