Tring x Fabcurate With Ishita Raj

Tring and Fabcurate partnered with Ishita Raj to boost Fabcurate’s visibility through engaging Instagram Reels and images. The campaign blends tradition with modern fashion, showcasing Fabcurate’s fabrics in creative ways. Tring Studios handled production, ensuring a professional and vibrant shoot.

The partnership between Tring and Fabcurate is an exciting move in the fashion world! By tapping into the magic of influencer marketing, they’re set to boost brand visibility and connect with consumers in a meaningful way. Tring has joined forces with Fabcurate, a brand celebrated for its beautiful and diverse fabric collections. Together, they’re looking to showcase Fabcurate’s offerings through fun and authentic content created by Ishita Raj, a talented actor and influencer who’s well-loved in the fashion and lifestyle scene.

Requirements

Fabcurate wanted to boost its visibility in the crowded market of the fashion world. They wanted someone with a vibrant personality whose image aligns with the brand’s idea. They wanted to promote buzz around Fabcurate’s unique offerings, making the brand a go-to choice for consumers seeking high-quality fabrics. They wanted images and Instagram reels with significant celebrity.

Why Ishita Raj Was the Top Choice For Fabcurate?

Ishita Raj was the perfect choice for Fabcurate for several reasons. As a prominent figure as an actor and fashion and lifestyle influencer, she has a strong following that seeks her style inspiration, making her an effective face for Fabcurate’s diverse fabric collections. Her genuine engagement with her audience builds trust, enhancing her credibility as a fashion expert. Additionally, the recent buzz around her movie Wild Wild Punjab has elevated her visibility, providing a timely opportunity for Fabcurate to connect with both her existing fans and new audiences. Overall, Ishita’s influence and current popularity align seamlessly with Fabcurate’s brand goals.

Campaign

In the Tring and Fabcurate collaboration, various content formats have been used to capture the essence of Fabcurate’s product offerings. The campaign prominently features Instagram Reels and high-quality images to engage viewers and showcase Fabcurate’s unique range of fabrics and designs. One of the key highlights is the use of Instagram Reels, where actress Ishita Raj demonstrates the beauty and versatility of Fabcurate’s fabrics through creative styling and fashion tips.

In the Instagram Reel here, Ishita Raj creatively showcases a vibrant Fabcurate fabric, styling it in a modern yet elegant way. In the reel she says, she always wondered if she could be stylish like her mom, carry herself with grace and do an effortless ethnic appearance. Further, she says that Fabcurate empowered her to showcase her grace with an ethnic outfit. The campaign focuses on a wide range of Fabcurate’s fabrics, and a commitment to sustainable practices with eco-friendly fabrics and ethical production processes.

How Tring Studios Helped In Creating This Campaign?

This reel focuses on the idea of blending tradition with modern style, where Ishita Raj reflects on her inspiration from her mother’s ethnic grace and how Fabcurate helps her effortlessly embody that elegance with their fabrics. The reel evokes nostalgia while promoting contemporary fashion with a nod to heritage and sustainable practices. Close-up of Ishita Raj looking into the distance, smiling warmly. Ishita speaks the first line: "I always wondered if I could be as stylish as my mom."

Ishita wearing Fabcurate’s fabric collection — vibrant colours and ethnic patterns displayed beautifully. A mix of slow-motion shots as she spins in her outfit, cut with close-ups of the fabric's details (highlighting the texture, and patterns). The reel evoked a blend of nostalgia and modernity. Used soft, warm tones in the opening, transitioning into bright, vibrant colours as she showcases Fabcurate’s fabric and her transformation.

Shoot Specifics

How Tring Will Benefit Your Business?

Our services include providing celebrity ambassadors, shooting video advertisements with celebrities, arranging celebrities for events and launches, and more. We have a wide range of celebrities you can work with.

That's not all! Our in-house production team ensures that every aspect of your project, from filming to editing, is handled with the utmost professionalism and creativity. Providing all sorts of requirements like professional studio shoots, home shot recorded video, green screen shoots, product shoots, drone shots and more.

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