Borosil x Tring With Shehnaaz Gill, Harpal Singh Sokhi and Aamna Sharif

Borosil partnered with Tring to promote their Oven Toaster Griller (OTG) using celebrities Aamna Sharif, Shehnaaz Gill and Harpal Singh Sokhi. The ad featured the duo preparing a dish, highlighting the product's efficiency. The campaign boosted brand visibility and sales through their engaging on-screen chemistry.

Borosil has established itself as a trusted name in the kitchenware and glass products industry for over five decades. Renowned for its innovative and high-quality offerings, the brand has become synonymous with durability and functionality. From laboratory glassware to stylish kitchen essentials, Borosil emphasizes the blend of practicality and aesthetics, making it a go-to choice for households across India. The brand’s commitment to safety and sustainability further enhances its reputation, ensuring that consumers can rely on Borosil products for everyday use.

The campaign features three prominent personalities: Aamna Sharif, a beloved television actress known for her elegance; Shehnaaz Gill, a vibrant social media influencer and actress who connects with a younger audience; and Harpal Singh Sokhi, a celebrated chef and television host who brings culinary expertise to the mix. Each celebrity brings a unique appeal, allowing Borosil to reach diverse demographics while promoting the versatility and quality of its products through authentic storytelling and engaging content.

Requirements

Borosil wanted to position Borosil as a household name in kitchenware and glass products. Reach new consumer segments through strategic marketing. Highlight the diverse range of products, from laboratory glassware to stylish kitchen essentials. Demonstrate practical applications of products in everyday life. Emphasize the brand's commitment to safety, sustainability, and quality. Build long-term relationships with consumers by aligning with trusted influencers. Also, wanted a famous and relatable face that is known in each and every household. Foster interaction through social media platforms.

Why Shehnaz Gill, Chef Harpal Singh And Aamna Sharif Were the Top Choice For Borosil?

All three celebrities have significant cultural influence, particularly in the Indian market. Their involvement ensures that Borosil remains relevant and relatable to consumers, enhancing brand recognition. Shehnaaz Gill as a vibrant social media influencer and actress, connects with a younger audience. Her lively personality and relatability make her a favourite among millennials and Gen Z consumers, expanding Borosil's reach.

Chef Harpal Singh Sokhi is renowned for his culinary expertise and engaging cooking style, he appeals to food enthusiasts and home cooks. His presence adds credibility to Borosil’s kitchen products, showcasing their practical use in cooking. Aamna Sharif, a beloved television actress known for her elegance and sophistication, attracts a more traditional audience. Her association brings a touch of class to the brand, appealing to consumers seeking high-quality kitchenware.

All three celebrities possess a strong following and have built trust with their audiences. Their endorsements lend authenticity to Borosil’s messaging, making consumers more likely to consider the brand. By featuring a mix of personalities from different backgrounds, Borosil can target a broader audience, from young adults to seasoned homemakers. This diversity helps in capturing varied consumer interests and preferences.

Campaign

The Borosil campaign effectively uses the influence of celebrities —Aamna Sharif, Shehnaaz Gill, and Chef Harpal Singh Sokhi—to engage consumers and showcase the versatility of Borosil's Oven Toaster Griller (OTG). 

In her engaging reel, Aamna Sharif emphasizes the emotional connection we have with food and the unique feelings associated with different occasions. She states, "Every occasion has a unique feeling. Just like every dish made in Borosil OTG has a unique taste to it." This statement resonates with viewers as it highlights the importance of quality cooking and the role Borosil's OTG plays in enhancing their culinary experiences. Aamna invites audiences to make this Diwali special by bringing home a reliable partner for baking, toasting, and grilling, effectively positioning Borosil OTG as an essential kitchen companion that elevates the taste of every dish.

In a vibrant and lively reel featuring both Shehnaaz Gill and Chef Harpal Singh, the duo expresses the joy and emotion tied to good food. Shehnaaz enthusiastically declares, "Good food is an emotion😍, every foodie will agree!" This sentiment sets a warm and inviting tone, drawing in food lovers. Together, they encourage viewers to don their chef’s hats and unleash their culinary creativity with the Borosil OTG, which makes cooking not only tasty but also healthy. Their chemistry and playful banter showcase the ease and convenience of using Borosil products, making cooking accessible and enjoyable for everyone, from novice cooks to seasoned chefs.

By combining emotional storytelling with practical demonstrations, the campaign effectively communicates Borosil's message: that their OTG is not just an appliance, but a partner in creating memorable meals. The reels resonate with diverse audiences, fostering a connection between the brand and consumers, and encouraging them to consider Borosil as their go-to choice for kitchenware this festive season.

How Tring Studios Helped In Creating This Campaign?

Borosil OTG Featuring Aamna Sharif

The reel has soft, warm lighting that evokes a cosy and festive atmosphere, perfectly fitting the Diwali season. A blend of golden and natural tones enhances the aesthetic of home-cooked food and the emotional warmth associated with family gatherings and celebrations. There are close-up shots of Aamna as she talks, with a focus on her facial expressions to convey the warmth and sincerity of her message. Cutaway shots of food being baked, grilled, or toasted in the Borosil OTG, zooming in on the details of the OTG in action, highlighting its features while subtly integrating it into the narrative. 

The reel follows a smooth, leisurely pace, allowing the audience to soak in the ambience and connect emotionally with the idea of food preparation for special occasions. The edits are soft and fluid, with minimal jump cuts, aligning with the gentle, heartfelt tone of the reel. The reel ends with a wide shot of a beautifully laid-out sweet, showing the final dishes prepared in the Borosil OTG, with Aamna smiling or serving them. The Borosil OTG is in clear view, cementing its association with joyful culinary moments during Diwali.

Borosil OTG Featuring Shehnaaz Gill & Chef Harpal Singh

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The reel is set in bright, even lighting to create a cheerful, vibrant atmosphere. The kitchen space is well-lit with natural or studio lighting that enhances the freshness of the food and the welcoming ambience of the setting. Close-up shots capture Shehnaaz’s enthusiastic expressions and Chef Harpal’s expertise. Their facial reactions, especially during their playful banter, help build a connection with the audience, emphasizing the joy of cooking. Quick close-ups of Shehnaaz tasting the food and Chef Harpal’s reactions as he demonstrates the cooking process can keep the mood lighthearted and engaging. 

Throughout the reel, the Borosil OTG is shown in action—whether baking, grilling, or toasting—through product shots. The camera likely zooms in on the OTG when it’s being used, allowing viewers to see how easy and convenient it is. The editing is fast-paced, matching the high energy of Shehnaaz and Chef Harpal’s interactions. Quick cuts between them talking, cooking, and tasting food keep the viewer’s attention engaged, enhancing the lively feel of the reel. A vibrant and slightly saturated colour grading is used to make the kitchen, the food, and the characters feel lively and appealing. The colours of the dishes—fresh greens, rich reds, and golden-brown textures—stand out, making the food look more delicious and appetizing.

Shoot Specifics

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