Tring x Briyani By Kilo With Shivam Dube

Biryani By Kilo's campaign with Shivam Dube uses his sports fan following and love for biryani to promote a variety of regional biryanis. The vibrant video showcases the similarities between cricket and food, using dynamic visuals to emphasize the rich flavours and energy of the brand.

Tring has teamed up with Biryani By Kilo, known for its authentic biryani. This collaboration not only showcases the rich flavours of biryani but also leverages Tring's platform to engage and connect with a broader audience through creative storytelling. At the centre of this partnership is Shivam Dube, a prominent figure in the world of sports and a beloved personality among fans. Known for his dynamic presence on the cricket field, Dube embodies the spirit of passion and dedication, making him an ideal face for this collaboration.

Requirements

Biryani By Kilo wanted to serve a wide range of customers, from food enthusiasts to casual diners. Understanding the varying tastes and preferences of these groups is crucial. They wanted to craft messages that appeal to both food lovers and sports fans requires careful consideration of tone and content. They wanted to showcase that they offer a variety of biryanis that reflect different regional flavours. The challenge lies in effectively showcasing this diversity in a way that captivates the audience.

Why Shivam Dube Was Chosen As Face Of Biryani By Kilo?

As a professional cricketer, Shivam Dube boasts a substantial following across various demographics, particularly among sports enthusiasts. Using his popularity allows Biryani By Kilo to reach a broader audience, tapping into the crossover between food and sports fandom. Shivam has openly expressed his love for food, particularly biryani. This personal connection enhances his credibility, as he genuinely enjoys and appreciates the cuisine, making his endorsements more impactful and trustworthy. Also, Shivam Dube's vibrant and energetic persona aligns well with the lively and festive nature of Biryani By Kilo. His dynamic image helps convey the excitement and joy associated with indulging in delicious food, enhancing the overall appeal of the campaign.

Campaign

The video promotes a vibrant biryani experience, highlighting its rich flavours and enticing aroma.  Shivam emphasizes the need for a powerful performance, likening the biryani's qualities to a game of cricket, where each dish delivers an authentic taste from the first to the last bite. It encourages customers to order biryani by the kilo, showcasing an appealing menu that includes kebabs and desserts. The overall tone of the campaign is energetic and playful, aiming to entice food lovers with the promise of a delightful culinary experience.

How Tring Studio Helped In Creating This Campaign?

The video employs high-quality cinematography, using close-up shots of biryani being served, highlighting its vibrant colours and textures. The use of slow motion captures the steam rising from the dish, enhancing its aromatic qualities. Fast-paced camera movements mirror the urgency and excitement of the script. Quick cuts between shots of biryani preparation, sizzling kebabs, and celebratory gatherings create a sense of anticipation and energy. 

Interspersed throughout the video are clips of Shivam Dube comparing his dynamic sports performances to the style of biryani. These clips are timed to match the rhythm of the visuals, symbolizing the powerful impact of both sports and food. The colour-grading enhances the richness and warmth of the biryani, making it visually appealing. Bright, inviting colours are used to create an appetizing atmosphere, drawing viewers in. The video concludes with a strong call to action, encouraging viewers to explore the full range of offerings from Biryani By Kilo. This is highlighted with a catchy tagline, inviting the audience to experience the "six" of delicious flavours.

Shoot Specifics

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