Tring X Auric With Sophie Choudry

About The Brand

Auric is a leading ayurvedic health and wellness brand. Their product catalogue includes supplements, beverages, snacks and more. The brand was founded by Deepak Agarwal in 2018. In 2021 it raised $2 million in a Pre-Series A round from investors such as Venture Catalysts, Cactus Venture Partners and 9Unicorns.

Brand Objective

Auric is a brand targeted towards millenials, a cohort who are increasingly showing interest in Ayurveda. People in this age group do a lot of their shopping digitally and have also been heavily exposed to celebrity culture, especially in India. 

Requirements

Auric wanted to make use of a celebrity advertisement as part of their marketing efforts. Tring, India’s largest celebrity management agency assisted with this. Given the brand positioning of Auric, we provided them with the ideal celebrity, in the form of Sophie Choudry. For millenials, she is an incredibly popular and relatable celebrity, having been a prominent VJ for MTV India.

Why Working With Sophie Choudry Was A Success

Auric were very happy with the advertisement featuring Sophie Choudry. She personified the brand and helped represent the values it stands for.

Our Video Advertisement

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The video advertisement featured Sophie Choudry highlighting the various features and benefits of Auric’s products such as their beverages being free of added sugars and preservatives. She also announced that every purchase of a hot beverage from Auric would come with a free eco-friendly coconut kulhad and spoon set, designed by Indian artisans.

Due to this advertisement, Auric witnessed many more orders.

Shoot Specifics

Shoot Duration	2 Hours
Celebrity Onboarding Time	7 Days
Production House	Tring Studios
Celebrity	Sophie Choudry
Product	Health and Fitness
Brand	Auric

How Tring Will Benefit Your Business

If you want a similar celebrity service for your business, we can easily arrange it. Our services include providing celebrity ambassadors, shooting video advertisements with celebrities, arranging celebrities for events and launches and more. We have a wide range of celebrities you can work with. Let us know what you want to achieve and we will make it happen!