Tring x Acwo With Rajiv Makhni

Tring x Acwo partnered for influencer marketing with tech reviewer Rajiv Makhni to promote Acwo's TWS earbuds, emphasizing their unique features like 2-in-1 design and ANC. Through engaging Instagram reels, they showcased the earbuds' capabilities, enhancing brand visibility and audience engagement.

The collaboration between Tring and Acwo focuses on using Acwo's innovative tech products, particularly their advanced TWS earbuds, which offer unique features such as 2-in-1 TWS buds and active noise cancellation. This partnership aims to enhance brand visibility and reach through creative influencer marketing strategies, focusing on product reviews, demonstrations, and engaging content.

 

 

 

 

 

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A post shared by Rajiv Makhni | Gadget Guru (@therajivmakhni)

 

 

 

 

 

View this post on Instagram

 

 

 

 

 

 

 

 

 

 

 

A post shared by Rajiv Makhni | Gadget Guru (@therajivmakhni)

Requirements

Acwo’s primary challenge was identifying the right target audience and catering to their needs for high-quality, affordable TWS earbuds. Their requirement was to drive engagement, boost brand awareness, and promote Acwo's products through effective influencer marketing. In a highly competitive market, they wanted to differentiate themselves by highlighting Acwo's unique features, such as true ANC and the 2-in-1 TWS design, positioning them as the go-to option for budget-conscious consumers seeking premium experiences.

Why Was Rajiv Makhni The Top Choice For Acwo?

Rajiv Makhni was the top choice for Acwo due to his established credibility in the tech industry. As a well-known technology journalist and gadget reviewer, he has built a strong, trustworthy reputation among tech enthusiasts and everyday consumers alike. His extensive reach and influence in the tech community, combined with his expertise in reviewing cutting-edge products, made him the ideal fit to promote Acwo's innovative TWS earbuds, ensuring the brand connects with a broad and engaged audience.

Campaign

The Instagram reel reviews the ACwO Dwots Fire ANC, India’s first 2-in-1 TWS earbuds. The case contains both half in-ear and full in-ear TWS buds, allowing users to share music with friends or switch between the two when one set needs charging. The review highlights their good sound quality, long battery life, and various features. It's designed for people who often share earbuds or need backup pairs. The reel ends by asking viewers if there are other similar TWS earbuds on the market.

The second reel highlights the ACwO DwOTS Decibel TWS earbuds, featuring true Active Noise Cancellation (ANC) at an affordable price of ₹1,899. The brand claims to offer the best ANC under ₹2,000, so the reviewer takes them to noisy locations and lets people test the ANC feature. The results are described as shocking, encouraging viewers to watch the full video for more details. The reel is aimed at those frustrated with ineffective ANC in-budget earbuds.

How Tring Studios Helped In Creating This Campaign?

For the Fire ANC reel, vibrant settings are chosen to depict social interactions, such as parks or cafes, where sharing music feels natural. The Decibel reel is shot in noisier environments, like busy streets or crowded areas, to effectively demonstrate the ANC feature in action. Dynamic shots capturing user interactions, such as friends sharing earbuds or switching styles sitting in a cafe. Close-ups of the earbuds, focusing on design details and the charging case. For the ANC reel, noisy surroundings with the users reviewing the product had been chosen. Rajiv Makhni explained the features of the buds.

While editing incorporated graphics to highlight key features, such as battery life and sound quality. Colour grading enhanced the visual appeal, ensuring that the earbuds stand out against backgrounds. Added call-to-action at the end of each reel encouraging viewers to engage further, whether through comments or watching additional content.

Shoot Specifics

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