7 Popular Makeup Brands Owned by Indian Celebrities

Q: Which Indian celebrities have launched their own makeup brands?

A number of Indian celebrities have ventured into the beauty industry by launching their own makeup lines. Some of the notable names include Katrina Kaif, Deepika Padukone, Sunny Leone, etc. Read to blog to find out more!

Q: What is Kay Beauty, and which celebrity is behind it?

Kay Beauty is a makeup line launched by Bollywood actress Katrina Kaif in collaboration with Nykaa, a leading beauty retailer in India. The brand is known for its wide range of products that cater to diverse skin tones and types, with an emphasis on high-performance and long-wear formulations.

Q: Do these celebrity-owned makeup brands offer products for all skin tones?

Many celebrity-owned Indian makeup brands place a significant emphasis on inclusivity and diversity. Brands like Kay Beauty by Katrina Kaif have been commended for their wide range of shades to suit South Asian skin tones, though the inclusivity may vary from one brand to another.

Q: How can consumers purchase makeup products from these celebrity-owned brands?

These products can be purchased online through the brands' official websites or through major Indian beauty and lifestyle e-commerce platforms such as Nykaa, Amazon, Flipkart, and others. Some of these brands may also be available at select retail outlets across India.

Q: Which is the No 1 makeup brand in India?

Lakme is considered the No 1 makeup brand in India, known for its wide range of high-quality cosmetic and skincare products.

Q: Can I get a celebrity to promote my makeup brand?

Yes, you can get a celebrity to promote your makeup brand. Fill out the form above and we will contact you shortly. Our experts will then connect you with the celebrity you desire for your brand promotional campaigns or endorsements.

7 Popular Makeup Brands Owned by Indian Celebrities

The Indian beauty industry has seen a surge in celebrity-owned brands, with Bollywood celebrities stepping into the world of makeup and skincare. Leveraging their massive fan following and industry influence, these stars have successfully turned their passion for beauty into thriving businesses. These brands are not just about celebrity promotion; they focus on quality, inclusivity, and innovation. Let’s explore seven popular makeup brands owned by Indian celebrities and what makes them stand out.

1. Akind by Rajput Mira

Launch Date: 2023

Akind Mira, founded by Rajput, is a beauty brand that blends elegance with minimalism. The brand is known for its lightweight and skin-friendly cosmetics that enhance natural beauty. Akind Mira focuses on clean beauty, offering products free from harmful chemicals, making it a preferred choice for skincare-conscious consumers.

Target Audience: Akind Mira caters to young professionals, minimalists, and skincare enthusiasts who seek simple yet effective beauty solutions. The brand advertising revolves around natural beauty and effortless elegance, making it a go-to choice for those who prefer a subtle, sophisticated look.

2. Hyphen by Sanon Kriti

Launch Date: 2023

Kriti Sanon’s Hyphen is a unique blend of skincare and cosmetics, offering products that bridge the gap between beauty and wellness. The brand is known for its hybrid formulations, which combine skincare benefits with makeup essentials.

Target Audience: Hyphen targets young women who want multi-functional beauty products that nourish the skin while enhancing their looks. With its strong focus on brand promotion, Hyphen has established itself as a beauty brand that aligns with modern beauty trends and busy lifestyles.

3. 82°E by Deepika Padukone

Launch Date: 2022

Deepika Padukone’s 82°E is a skincare brand rooted in Indian self-care traditions. The brand offers a range of premium skincare products that emphasize hydration, nourishment, and skin rejuvenation. 82°E has gained popularity for its clean formulations and science-backed ingredients.

Target Audience: The brand appeals to skincare enthusiasts looking for effective and luxurious skincare solutions. It has a strong presence in the cosmetics industry, positioning itself as a premium brand with global appeal. Celebrity promotion plays a significant role in its brand advertising, making it a household name among beauty lovers.

4. Anomaly by Priyanka Chopra

Launch Date: 2021

Anomaly, launched by global icon Priyanka Chopra, focuses on sustainable and high-performance haircare products. The brand stands out for its eco-friendly packaging and commitment to sustainability, making it a favorite among environmentally conscious consumers.

Target Audience: Anomaly caters to individuals who seek quality haircare solutions without compromising on sustainability. While primarily a haircare brand, its influence in the beauty brand industry is undeniable, thanks to Priyanka Chopra’s strong celebrity endorsement.

5. Kay Beauty by Katrina Kaif

Launch Date: 2019

Kay Beauty by Katrina Kaif is one of India’s most successful celebrity-owned cosmetics brands. The brand is known for its high-performance makeup products, including foundations, lipsticks, and eyeliners. With its tagline “Makeup that Kares,” Kay Beauty promotes the idea of beauty with care.

Target Audience: The brand targets urban women who seek professional-quality makeup with a skincare touch. Kay Beauty’s brand advertising emphasizes inclusivity, offering shades and products that cater to diverse Indian skin tones. The brand’s collaboration with major beauty retailers has strengthened its position in the makeup brand industry.

6. Star Struck by Sunny Leone

Launch Date: 2018

Star Struck by Sunny Leone is a cruelty-free makeup brand that offers an extensive range of lipsticks, eyeliners, foundations, and more. It has gained popularity for its vibrant shades and long-lasting formulas.

Target Audience: Star Struck caters to bold and confident women who love experimenting with makeup. The brand promotion strategy focuses on cruelty-free beauty and affordability, making it a hit among young beauty enthusiasts.

7. 9Skin by Nayanthara

Launch Date: 2023

9Skin, launched by South Indian superstar Nayanthara, is a premium skincare brand known for its holistic approach to beauty. The brand combines traditional skincare ingredients with modern scientific formulations to create products that enhance skin health.

Target Audience: 9Skin appeals to individuals who prioritize skincare and seek natural yet effective solutions. Its brand advertising highlights clean beauty and authenticity, attracting consumers who want to invest in high-quality skincare products.

Final Words

The rise of celebrity-owned makeup and skincare brands in India reflects the growing influence of Bollywood celebrities in the beauty industry. These brands have successfully merged glamour with innovation, offering high-quality products that cater to a wide audience. Whether it’s a cosmetics brand focusing on inclusivity or a skincare brand rooted in tradition, each of these brands has carved a niche in the market.

With strong brand promotion strategies and celebrity endorsement, they continue to shape beauty trends in India and beyond.